What Employ Borderless does

Employ Borderless is an independent advisory platform that helps companies select Employer of Record (EOR), Professional Employer Organization (PEO), and global payroll providers. Founded in September 2024 in Singapore by Robbin Schuchmann and Paul Jansen, the company does not provide employment, payroll, or legal services itself. Instead, it produces editorial content — including 150+ articles, 50+ provider reviews, 34+ head-to-head comparisons, and 57+ country-specific EOR guides — and offers a free personalized recommendation service that matches companies with providers based on their hiring country, team size, and requirements. The platform operates globally across 150+ countries and is explicitly positioned as editorially independent, with the founders noting that every provider website they encountered during their own international hiring experience "was a sales pitch."

The business model is 100% affiliate and referral revenue. Employ Borderless earns commissions when companies sign up with EOR, PEO, or payroll providers through its links, and in several cases has negotiated exclusive discounts that are only available through its referral links. The advisory service is free for companies, and pricing for the end user is the same as or lower than going direct. The go-to-market is community-led and content-led: SEO-driven organic search is the primary acquisition channel, supplemented by earned media coverage in Forbes, AP News, and Business Insider, a YouTube channel, and direct conversion through the personalized advisory intake form. The company has no venture capital or institutional investment disclosed and operates with a lean team of under 10 people.

The core product is a content and advisory platform built on a standard CMS-backed website (employborderless.com), with the founders personally evaluating providers against a 10-pillar "Borderless Standard" framework. There is no proprietary technology stack, software product, or API surface — the company's value proposition rests on editorial credibility, content depth, and the conversion of organic search demand into qualified provider referrals. To date, the platform has matched 500+ companies with EOR providers, though revenue figures are not publicly disclosed.

Name

Employ Borderless

Legal name

EMPLOY BORDERLESS PTE. LTD.

Website

https://employborderless.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Employ Borderless is an independent advisory platform founded in 2024 in Singapore that helps companies evaluate and select EOR, PEO, and global payroll providers through editorial reviews, comparison content, and free personalized recommendations, monetized via affiliate commissions.

Ownership category

akta.pro rank

Product category

Global Hiring Advisory

NAICS

Employment Placement Agencies (561311), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Global Employer of Record (EOR) Services (BPACAHAA)

akta.pro secondary industries

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB), Employer of Record (EOR) & Global Payroll (FSAMAKAB)

Keywords

• EOR advisory services
• PEO provider comparison
• Global payroll consulting
• International hiring research
• Employer of record reviews

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate / Referral Revenue: Employ Borderless earns revenue through affiliate, referral, and revenue-share arrangements with some of the EOR, PEO, and global payroll providers it reviews. Companies that sign up with a provider through the site's links or advisory service generate a commission. In several cases, the company has negotiated exclusive discounts available only through its links, so the price the customer pays is the same as going direct or lower. The advisory service is free for companies seeking hiring guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Employ Borderless is an independent advisory platform that helps companies choose the right Employer of Record (EOR), Professional Employer Organization (PEO), and global payroll providers. The company itself does not employ workers, process payroll, or provide legal advice; it delivers value through editorial reviews of 50+ providers, head-to-head comparisons, 57+ country-specific EOR guides, 150+ educational articles, and a free personalized recommendation service that matches companies with providers based on hiring country and team size. Revenue is earned via affiliate/referral commissions from reviewed providers, with exclusive negotiated discounts offered to companies in several cases.

Product overview

Employ Borderless operates as an independent advisory platform (not an EOR, PEO, or payroll provider itself) that helps companies navigate global hiring solutions. The product portfolio consists of provider reviews (50+ EOR, PEO, and payroll providers analyzed), provider comparison tools and ranked lists, country-specific EOR guides covering 57+ countries, a free personalized advisory/recommendation service, and educational resources including articles and hiring guides. The platform functions as a comparison and advisory service, not as a provider of actual employment or payroll services.

Differentiator

Problem solved

Functional benefit

Products and services

• Provider Reviews

Quantifiable outcome

• 30% cost savings achieved by iRank LLC on EOR provider fees through negotiated rates
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• DeelminorGTM or Marketing PartnerDeel is one of 50+ EOR providers reviewed on the Employ Borderless platform. Employ Borderless has affiliate/referral arrangements with Deel, earning a commission when companies sign up through their links. The recommendation is editorially independent.
• RemoteminorGTM or Marketing PartnerRemote is one of 50+ EOR providers reviewed on the Employ Borderless platform. Employ Borderless has affiliate/referral arrangements with Remote, earning a commission when companies sign up through their links.
• MultiplierminorGTM or Marketing PartnerMultiplier is reviewed among the 50+ EOR/PEO providers on the Employ Borderless platform. Affiliate/referral arrangements are in place, generating commission when companies sign up through links.
• RemoFirstminorGTM or Marketing PartnerRemoFirst is reviewed among the 50+ providers on the platform. Employ Borderless has affiliate arrangements with RemoFirst and may have negotiated exclusive discounts available only through its links.
• Native TeamsminorGTM or Marketing PartnerNative Teams is one of the EOR providers reviewed on Employ Borderless. Affiliate/referral arrangement exists, with commissions earned when users sign up through links.
• RipplingminorGTM or Marketing PartnerRippling is one of the 50+ EOR and payroll providers reviewed on the platform. Affiliate arrangements may be in place, generating revenue when companies sign up through referral links.
• Hire with ColumbusminorGTM or Marketing PartnerHire with Columbus is an EOR provider recommended by Employ Borderless based on client testimonial (SmashSerps). Affiliate/referral arrangements are likely in place.
• OysterminorGTM or Marketing PartnerOyster is one of the 50+ global employment providers reviewed and compared on Employ Borderless. Affiliate/referral arrangements exist.
• Papaya GlobalminorGTM or Marketing PartnerPapaya Global is reviewed and compared among 50+ providers on the Employ Borderless platform. Affiliate/referral arrangements exist.
• Atlas HXMminorGTM or Marketing PartnerAtlas HXM is reviewed among 50+ EOR providers on the platform. Affiliate/referral arrangement may exist, generating commissions when users sign up through links.
• Globalization PartnersminorGTM or Marketing PartnerGlobalization Partners is reviewed and compared on the platform. Affiliate arrangement may apply.
• JustworksminorGTM or Marketing PartnerJustworks is reviewed as a PEO provider on the Employ Borderless platform. Affiliate/referral arrangements may exist.
• GustominorGTM or Marketing PartnerGusto is reviewed as a payroll/PEO provider on the Employ Borderless platform. Affiliate/referral arrangements may exist.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crozdesk: Independent software comparison and review platform with category rankings and lead-generation for vendors. Comparable mid-sized peer to Employ Borderless in operating model, though operating across all software rather than specializing in EOR/PEO.
• G2: Largest B2B software review and comparison marketplace, monetized via vendor-side plans and lead-gen. Operates the same content-driven, affiliate-like model as Employ Borderless, just at vastly greater scale and across all software categories including HR/EOR.
• Capterra (Gartner): Software discovery and comparison platform owned by Gartner, with pay-per-lead vendor monetization. Mirrors Employ Borderless's review-plus-matchmaking funnel, serving as a comparable affiliate-style GTM for HR/EOR buyers.
• SelectHub: B2B software selection platform offering requirements-driven advisor tools, comparison reports, and vendor leads. Closely analogous in combining structured advisory output with vendor-side monetization.
• Software Advice: Gartner-owned software advisory site offering comparison tools, expert advice, and vendor lead-gen. Same buyer journey as Employ Borderless — research, compare, get matched — applied to a broader software taxonomy.
• GetApp: Business software marketplace with reviews, comparisons, and category rankings. Comparable in its SEO-led discovery motion and lead-gen monetization model, particularly relevant in HR/EOR categories.
• TrustRadius: B2B software review platform with verified user reviews and vendor-side advertising. Closely comparable business model and content-led acquisition strategy to Employ Borderless, including structured scoring frameworks.

Broad incumbents

• Rippling: Unified HR, payroll, and EOR platform that bundles employer-of-record with broader workforce management. Comparable as a reviewed/partnered provider and as a broad incumbent whose own content could compete with niche advisory sites.
• Deel: Leading global EOR and payroll provider that publishes extensive comparison content and could in principle disintermediate third-party advisory sites. Relevant as both a content competitor and the largest affiliate partner in Employ Borderless's ecosystem.
• Remote: Major global EOR provider that maintains comparison content and partner programs. Relevant incumbent that both supplies affiliate revenue to Employ Borderless and could build a competing matching surface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EBorderless

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Employ Borderless