Alumnly

What Alumnly does

Alumnly is a cloud-based alumni engagement SaaS platform built for educational institutions (K-12 schools, colleges, and universities) and operated by Alumnly Pty Ltd, an Australian private company headquartered in Geelong, Victoria. The platform is a subsidiary of JWAM, a digital-solutions provider with 30+ years in education technology, and was founded in 2020 with three pilot schools before launching broadly in 2022. The product combines social networking, a searchable alumni directory, event management with ticketing, fundraising campaigns, email marketing, a paid business directory, job postings, photo and news publishing, e-commerce for memorabilia, and chat groups under a single integrated suite. Institutions access Alumnly through branded sub-domain portals, with native mobile apps on iOS and Android, and onboarding reportedly achievable in hours rather than weeks.

The underlying architecture is built on AWS (Asia Pacific Sydney and Europe London regions, with additional regions configurable for data residency) and integrates with Wonde for Student Information System data, Stripe for payments, SendGrid and Amazon SES for email, Google/Facebook/LinkedIn for social login, and OpenAI plus Amazon Bedrock for AI features. AI is applied in two specific ways: OpenAI-powered content moderation in Chat Groups that flags inappropriate content for administrator review, and an Amazon Bedrock-powered Natural Language Query feature that lets Institution Admins ask plain-English questions of their alumni data and receive charts, summaries, and reports. Neither feature is built on proprietary models, and no AI research output, patents, or training pipelines were disclosed.

Alumnly monetizes primarily through institutional SaaS subscriptions on four publicly disclosed annual tiers (Starter, Lite, Growth, Pro), augmented by transaction-based revenue from event ticketing, fundraising, Business Directory listings, merchandise sales, and membership registration fees, plus usage-based charges for additional email credits. Distribution is hybrid: direct enterprise sales via demo requests, a self-serve registration portal (registration.alumnly.com), mobile app store listings, conference participation, content/SEO marketing, and channel support from parent JWAM. The company reports over 100 institutional customers across Australia, New Zealand, India, the United States, Europe, and Southeast Asia, raised $1.5M in seed funding in 2024, and employs 51–100 people across offices in Geelong, London, and Ahmedabad.

Name

Alumnly

Legal name

Alumnly Pty Ltd

Website

https://alumnly.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Alumnly is a cloud-based alumni engagement SaaS platform serving educational institutions globally. It offers integrated modules for networking, events, fundraising, communications, business directories, and AI-powered analytics. Headquartered in Australia, with offices in the UK and India and 100+ institutional customers.

Ownership category

akta.pro rank

Product category

Education Technology — Alumni Engagement SaaS

NAICS

Software Publishers (513210), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)

akta.pro secondary industry

Student & Alumni Communities (BPAMABAK)

Keywords

• Alumni engagement platform
• Education sector software
• Alumni network management
• School alumni software
• Alumni relationship management

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Institutional SaaS): Educational institutions pay annual or monthly subscription fees for platform access. Plans include Basic, Lite, Growth, and Pro tiers. 12-month subscription terms are standard with 3 months notice for cancellation.
2. Membership Registration Fees: Institutions can optionally charge alumni users one-time or recurring membership registration fees when joining an alumni page. Fees are processed through the institution's Stripe payment gateway.
3. Business Directory Listings: Institutions can offer paid Business Directory listings for alumni and community businesses. Institutions set pricing for Standard and Premium plans (monthly, yearly, or both). Payments processed through institution's payment gateway with Alumnly taking platform fees.
4. Event Ticketing: Institutions sell tickets to alumni events (reunions, galas, etc.) with limited availability. Payment processing through Stripe.
5. Merchandise/Shop Sales: Institutions can sell memorabilia and merchandise through the platform with shopping cart and real-time payment gateway integration.
6. Email Newsletter Credits: Additional email credits available at tiered pricing (6 cents for Starter, 5 cents for Lite, 4 cents for Growth, 3 cents for Pro plan).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Alumnly is a cloud-based alumni engagement SaaS platform that enables educational institutions (schools, colleges, universities) to build and manage branded alumni networks. The platform combines a social network, alumni directory, event ticketing, fundraising, email marketing, business directory, job board, photo sharing, news publishing, chat groups, and merchandise shop into a single integrated system. AI-powered features include OpenAI-driven chat moderation and Amazon Bedrock-powered natural-language analytics for institution administrators.

Product overview

Alumnly is a cloud-based alumni engagement SaaS platform built as an integrated platform-plus-modules architecture for educational institutions (schools, colleges, and universities). The core Alumnly Platform serves as the central hub providing networking, directory, social, and communications infrastructure, around which a suite of purpose-built modules orbit: Alumnly Events (event management with ticketing), Alumnly Fundraising (campaign management with Stripe payments), Alumni Database Directory (data management and analytics), Alumnly News (content publishing), Alumnly Photos (visual storytelling), Alumnly Business Directory (paid listings with automated billing), Alumnly Jobs (career networking), Alumnly Email Newsletters (SendGrid-powered campaigns), Alumnly Chat Groups (real-time discussion with OpenAI-powered moderation), and Alumnly Shop (e-commerce for memorabilia). A notable premium feature is the AI-Powered Insights and Natural Language Query capability (Amazon Bedrock), enabling Institution Admins to query alumni data using plain-English questions and receive charts, summaries, and reports. Institutions access the platform via branded sub-domain portals and manage their communities through a central dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

• Alumnly Platform A comprehensive alumni engagement SaaS platform for educational institutions, providing networking, event management, fundraising, mentorship, and communications tools as an integrated suite. Institutions receive a branded sub-domain alumni portal with customisable landing pages, themes, and content.
• Alumnly Events Event management module enabling institutions to create, promote, and manage alumni gatherings including class reunions, webinars, and fundraising galas. Features include event customisation and branding, a robust ticketing system with credit card payment processing, social media integration, email marketing, attendee check-ins, and detailed event analytics.
• Alumnly Fundraising Fundraising module allowing institutions to create, manage, and promote fundraising campaigns for scholarships, capital projects, and other causes. Features include campaign customisation, real-time payment processing via Stripe, goal tracking, donor analytics, and transparency on donation impact.
• Alumni Database Directory Alumni database and directory management module providing institutions with tools to maintain up-to-date alumni records, track engagement metrics, and generate analytics reports. Includes rich analytics, report generation, and integration with existing institutional systems.
• Alumnly News News publishing module enabling institutions to publish updates, stories, articles, videos, and archival content for alumni. Supports free-form content publishing in multiple formats with archival features for preserving institutional journey and accomplishments.
• Alumnly Photos Photo management and sharing module allowing institutions and alumni to create, manage, and engage with photo albums documenting alumni events and campus life. Features include institutional branding, alumni-generated content uploads, commenting and liking, search functionality, and moderation controls.
• Alumnly Business Directory Paid business listings directory module enabling alumni and community members to advertise their businesses. Institutions set pricing for Standard and Premium listings with automated recurring payments. Listings are displayed across the alumni community to drive visibility and referrals.
• Alumnly Jobs Job board module allowing institutions to promote vacant positions and enabling alumni to list jobs from their own employers within the network. Facilitates recruitment within the alumni community.
• Alumnly Email Newsletters Built-in email marketing module integrated with SendGrid, enabling institutions to send targeted email campaigns to groups segmented by year level, alumni involvement type, custom lists, or the entire database. Includes newsletter email blast functionality with no third-party service required.
• Alumnly Chat Groups Chat group communication module supporting public and private chat boards for alumni, enabling real-time discussions organised by year, interest, or event. Features AI-powered content moderation powered by OpenAI that flags inappropriate content for administrator review before publication.
• Alumnly Shop E-commerce module enabling institutions to sell merchandise and memorabilia to alumni. Features include a shopping cart, real-time payment gateway checkout via Stripe, and configurable shipping rules with order fulfilment tracking in the CMS.
• Alumnly Mobile App (iOS and Android) Native mobile applications on iOS (Apple App Store) and Android (Google Play Store) that allow alumni to access their institutional networks, view news, photos, and events, and engage with alumni communities on mobile devices.

Quantifiable outcome

• 65% increase in alumni engagement within 12 months of implementation (case study with Indian engineering college)
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• JWAM (Parent Company)coreStrategic or Co-development PartnerJWAM is the parent company of Alumnly with over 30 years of experience delivering digital solutions to the education sector. JWAM identified the gap for specialized alumni management software and built Alumnly to address this need. JWAM acts as a strategic partner providing industry expertise and client referrals.
• WondecoreTechnology or IntegrationWonde is used to facilitate integration with school Student Information Systems (SIS). When an Institution connects its SIS via Wonde, student and alumni data is processed by Wonde on Alumnly's behalf for seamless data synchronization.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure, hosting, storage, backup, security, monitoring and related services for Alumnly's platform. Primary hosting regions are AWS Asia Pacific (Sydney) and AWS Europe (London). AWS's infrastructure is used for AI processing through Amazon Bedrock.
• Amazon BedrockcoreTechnology or IntegrationAmazon Bedrock is used to provide AI-driven insights, analytics, reporting and Natural Language Query features to authorized Institution Admins. Data processed through Amazon Bedrock is not used to train, retrain, fine-tune or improve foundation models.
• StripecoreTechnology or IntegrationStripe is the default payment gateway used to process payments and subscriptions including Business Directory subscriptions, event tickets, membership registration fees, and merchandise sales. Alumnly does not store payment card details.
• OpenAIsupportingTechnology or IntegrationOpenAI assists with content moderation in Alumnly Chat Groups. OpenAI processes only content that has been flagged for moderation purposes and does not retain or train on flagged content.
• SendGridsupportingTechnology or IntegrationSendGrid is integrated for sending email newsletters and communications by registered institutions and organisations. Used for newsletter campaigns and automated email updates.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics is used to enhance the customer experience by analyzing user interactions on the platform.
• Microsoft ClaritysupportingTechnology or IntegrationMicrosoft Clarity is leveraged for insights into user behavior and improving customer experience through behavioral metrics, heatmaps, and session replay analytics.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Blackbaud: Blackbaud is a large education and nonprofit software provider whose Raiser's Edge NXT and CRM products serve higher-ed advancement and alumni functions, representing a much larger incumbent competitor with bundled ERP/CRM capabilities.
• Salesforce Education Cloud: Salesforce Education Cloud (incorporating former Graduway assets) provides recruitment, student, and alumni engagement on the Salesforce platform, serving as a broad incumbent with deep institutional relationships and large sales coverage.

Direct peers

• Vaave: Vaave is an alumni management platform for educational institutions and corporate communities, offering directory, jobs, events, and fundraising features directly comparable to Alumnly's modular suite.
• Almabase: Almabase is a dedicated alumni engagement platform for schools, colleges, and universities with modules for events, fundraising, mentorship, and directory — a direct competitor to Alumnly in the same education vertical.
• Hivebrite: Hivebrite is a community and alumni engagement platform purpose-built for educational institutions and member-based organizations, offering events, directories, fundraising, and job boards — closely matching Alumnly's product scope and target buyer.
• Graduway: Graduway (now part of the Salesforce Education Cloud ecosystem) provides alumni networking, mentoring, and event tools for educational institutions, overlapping with Alumnly's networking, mentorship, and event modules.

Emerging players

• Raklet: Raklet is a community and alumni management SaaS offering events, directories, and member engagement for schools and associations, an emerging peer with similar modular architecture to Alumnly.
• Modo Labs: Modo Labs provides a campus experience platform for higher education that includes community and engagement features overlapping with Alumnly's networking and communication modules, but positioned more broadly across the student lifecycle.
• Ready Education: Ready Education builds student engagement and community apps for higher education institutions — adjacent in audience (students/alumni) and use cases (engagement, communication) but primarily pre-graduation rather than alumni-focused.

Regional players

• Toucanet: Toucanet is a community and alumni engagement platform with strongest presence in Europe; it offers networking, events, and fundraising tools comparable to Alumnly's modules but typically competes in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Alumnly
• YouTubeyoutube.com/@Alumnly
• Facebookfacebook.com/Alumnly
• LinkedInlinkedin.com/company/alumnly

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alumnly