What Super Muffato does

Super Muffato is a regional Brazilian supermarket chain operated by Irmãos Muffato & Cia Ltda (CNPJ: 76.430.438/0001-71), a subsidiary of the family-owned Grupo Muffato conglomerate. The company serves individual consumers (B2C) across the states of Paraná and São Paulo through approximately 40+ physical supermarket locations, offering groceries, household essentials, beverages, personal care items, and a private-label line (Muffato Foods). Core customers are Brazilian households purchasing for daily consumption, with promotional terms restricted to one purchase per CPF, indicating a fragmented consumer base rather than institutional accounts.

The digital channel is built on the VTEX e-commerce platform powering supermuffato.com.br, complemented by Super Muffato and Muffato Express mobile applications on iOS and Android. Click & Collect service is operational at designated store parking lots in Cascavel, Curitiba, Foz do Iguaçu, Maringá, and Londrina, while home delivery operates within a 20km radius of select stores with tiered fees (R$ 9.90 standard, R$ 10.90 for larger Curitiba/Pinhais zones, R$ 20.90 beyond 20km). Customer support runs through WhatsApp (0800 200 8110), online chat, and the email [email protected]. The platform hosts dedicated promotional hotsites for major CPG partners including Heineken, Coca-Cola, Nestlé, PepsiCo/Elma Chips, JDE Peet's/L'or, Nivea, Ypê, and SC Johnson, plus the in-house Selinhos de Descontos digital coupon program and a financial services integration with Crediffato. The company is LGPD-compliant under Brazil's data protection law (Lei 13.709/2018).

Revenue is generated through three primary streams: physical retail sales across the store network, online delivery orders (with delivery fees ranging R$ 9.90-R$ 20.90 and a R$ 20.00 minimum order), and Click & Collect transactions. The company is privately held with no disclosed institutional funding, public listing, or external equity. Multi-format operations under the Grupo Muffato umbrella include full-service supermarkets (Super Muffato), quick-commerce (Muffato Express), express-format stores (Muffato GO), and wholesale/cash-and-carry (Atacado Muffato). No revenue, headcount, or founding-year figures were disclosed in the available source material.

Name

Super Muffato

Legal name

Irmãos Muffato & Cia Ltda

Website

https://supermuffato.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Super Muffato is a privately held Brazilian supermarket chain operated by Irmãos Muffato & Cia Ltda (Grupo Muffato), serving B2C consumers across Paraná and São Paulo via 40+ physical stores, a VTEX-powered e-commerce platform, mobile apps, and Click & Collect service.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Supermarket retail
• Grocery delivery
• Private label products
• Click and collect
• Retail chain

Headquarters

HQ city

Cambé

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from sales of grocery and supermarket products through physical retail store locations across Paraná and São Paulo states in Brazil.
2. Online Delivery: Revenue from online orders delivered to customers' homes within designated delivery zones around store locations. Additional delivery fees apply based on location.
3. Click & Collect: Revenue from online orders where customers pick up purchases at physical store locations. Available at select store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Super Muffato operates a Brazilian supermarket chain across Paraná and São Paulo states, selling groceries and household essentials through approximately 40+ physical store locations and an online delivery platform. Customers can shop via the web or mobile app for home delivery within a 20km radius of select stores, or use Click & Collect for store pickup. The company also operates a private label (Muffato Foods) and an express delivery sub-brand (Muffato Express).

Product overview

Super Muffato is a Brazilian supermarket chain operating both physical retail stores and an online delivery platform (Super Muffato Delivery). The company runs approximately 64 physical store locations across Paraná and São Paulo states, while the digital channel offers home delivery services within a 20km radius of select stores. The product portfolio includes a private label (Muffato Foods), a quick delivery service (Muffato Express), and a Click & Collect service. The company also offers a mobile app and participates in promotional campaigns including Copa do Mundo offers and branded hotsites featuring partner brands like Heineken, Coca-Cola, Nestlé, PepsiCo, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Muffato Express: Quick commerce / express delivery service operated by the company.
• Muffato Foods
• Muffato GO
• Atacado Muffato

Products and services

• Super Muffato Delivery

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered minor.

• CrediffatominorOthersFinancial services partnership offering credit solutions to customers. Available through the services section of the website. Operated by crediffato.com.br.
• HeinekenminorGTM or Marketing PartnerPromotional brand partnership featuring dedicated Heineken product pages and exclusive offers on the Super Muffato platform. Includes beer products like Heineken, Eisenbahn, Amstel, and Lagunitas.
• Coca-ColaminorGTM or Marketing PartnerBrand promotional partnership with dedicated Coca-Cola product sections including Coca-Cola, Schweppes, Ades, Powerade, and related beverage products.
• NestléminorGTM or Marketing PartnerBrand partnership featuring Nestlé products including Nescafé, Nescau, Ninho, and confectionery items with promotional pricing and dedicated brand pages.
• PepsiCo (Elma Chips)minorGTM or Marketing PartnerPromotional partnership featuring PepsiCo brands including Lay's, Ruffles, Doritos, Cheetos, Fandangos, Baconzitos, and Toddynho with dedicated brand campaign pages.
• JDE Peet's (L'or)minorGTM or Marketing PartnerCoffee brand partnership featuring L'or coffee products including capsules, ground coffee, instant coffee, and cappuccinos with promotional offers.
• NiveaminorGTM or Marketing PartnerPersonal care brand partnership featuring Nivea skincare, body care, and deodorant products with dedicated promotional pages.
• YpêminorGTM or Marketing PartnerCleaning products brand partnership featuring Ypê cleaning supplies including Tixan Ypê, perfumed cleaners, and fabric softeners.
• SC Johnson (Raid, OFF!, Baygon, Glade, Pato)minorGTM or Marketing PartnerHousehold pest control and air care brand partnership featuring Raid insecticides, OFF! repellents, Baygon, Glade air fresheners, and Pato cleaning products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Grupo Pão de Açúcar (GPA): One of Brazil's largest supermarket chains (Extra, Pão de Açúcar, Assaí banners) with multi-state presence and growing omnichannel grocery operations. Directly comparable multi-format grocery retailer competing for the same regional Brazilian shopper.
• Mateus Supermercados: Large privately held regional supermarket chain based in Maranhão with expanding footprint and own e-commerce. Comparable as a family-controlled multi-state Brazilian supermarket operator competing on assortment and price.

Emerging players

• Tenda Atacado: Brazilian cash-and-carry wholesale chain expanding across multiple states. Comparable to Super Muffato's Atacado Muffato wholesale format and increasingly competitive in B2B/HSR grocery.
• Mercado Livre: Latin American e-commerce leader with Mercado Livre Shops and Mercado Pago expanding into grocery/quick-commerce in Brazil. Comparable as a digital-first grocery competitor leveraging marketplace scale.
• iFood Mercado: Quick-commerce grocery delivery service operated by iFood in major Brazilian cities. Comparable as an online grocery/quick-delivery competitor operating within Super Muffato's same catchment areas.

Regional players

• Sonda Supermercados: Brazilian regional supermarket chain focused on the state of São Paulo with physical stores and online grocery. Comparable regional multi-store supermarket operator with omnichannel investments.
• Condor Super Center: Regional Brazilian supermarket chain headquartered in Paraná with multi-format stores and online shopping. Closely comparable as a Paraná-based regional supermarket competitor in Super Muffato's home state.
• Savegnago: Privately held Brazilian supermarket chain with multi-state presence in the Southeast/South, including physical stores and online grocery. Comparable as a similarly sized multi-store regional supermarket chain.

Broad incumbents

• Assaí Atacadista: Major Brazilian cash-and-carry/wholesale banner (part of GPA) with extensive presence in Paraná and São Paulo. Directly comparable to Super Muffato's Atacado Muffato wholesale format and overall grocery assortment.
• Carrefour Brasil: Brazilian arm of global Carrefour operating hypermarkets, supermarkets (Mercado), and Atacadão cash-and-carry with strong omnichannel presence. Comparable as a full-line grocery and wholesale competitor in Paraná and São Paulo.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/SuperMuffato
• Facebookfacebook.com/supermuffato
• LinkedInlinkedin.com/company/grupomuffato

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Muffato