Fleming's Prime Steakhouse & Wine Bar

What Fleming's Prime Steakhouse & Wine Bar does

Fleming's Prime Steakhouse & Wine Bar is an American fine-dining steakhouse chain founded in 1998 and headquartered at the Bloomin' Brands Restaurant Support Center in Tampa, Florida. The brand operates 67 company-owned locations across 26 US states as a wholly-owned subsidiary of publicly traded Bloomin' Brands, Inc. (NASDAQ: BLMN), with 1,001–5,000 employees. Fleming's positions itself as one of a select few national steakhouses offering USDA Prime beef (top 10% of graded beef, sourced from small Midwest farms), complemented by a globally curated wine program, signature dishes (Filet Mignon, Fleming's Potatoes), and premium add-ons including Australian Carrara Wagyu and a Children's 3-Course Menu.

The core product is the in-restaurant dining experience — dinner, lunch (11AM–3PM), and bar/Social Hour (3PM–6:30PM) — supplemented by private dining rooms equipped with Cisco Telepresence video conferencing for corporate events, an in-house events/catering platform (Tripleseat), carry-out online ordering, gift cards redeemable across all Bloomin' Brands restaurants, the cross-brand Dine Rewards loyalty program, and a mobile app with geolocation. Underlying technology is a conventional restaurant operations stack integrated with Bloomin' Brands corporate systems; no proprietary AI/ML capabilities are disclosed. Reservations are powered by OpenTable and delivery is fulfilled via five third-party aggregators (GrubHub, DoorDash, Uber Eats, Postmates, Caviar).

The business model is primarily transaction-based dine-in revenue per cover, supplemented by event/catering fees (e.g., $69 per-guest 4-course menus, $50-off catering on $250+ orders), gift card breakage and redemption across the parent portfolio, and delivery commissions. Primary customer segments are special-occasion diners, business dining (client entertainment and corporate meetings with conferencing capabilities), event hosters, and culinary enthusiasts. The brand competes in upscale casual and fine-dining segments; the parent company's stock trades at a steep discount to casual-dining peers and is executing a portfolio-wide turnaround involving 43 underperforming closures, $50MM in near-term turnaround investments, and an $80MM three-year productivity target, with Fleming's closed its Houston Upper Kirby location in April 2026 after 25 years.

Name

Fleming's Prime Steakhouse & Wine Bar

Legal name

Fleming's Prime Steakhouse & Wine Bar

Website

https://flemingssteakhouse.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fleming's Prime Steakhouse & Wine Bar is a US fine-dining steakhouse chain operating 67 company-owned locations across 26 states as a subsidiary of Bloomin' Brands (NASDAQ: BLMN), serving special-occasion diners, business clients, and event hosters with USDA Prime beef, a curated wine program, private dining, catering, and third-party delivery.

Ownership category

akta.pro rank

Product category

Upscale Steakhouse / Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Fine Dining Restaurants (THAFACAA)

Keywords

• Fine dining steakhouse
• Wine bar program
• Private event dining
• Upscale restaurant chain
• Premium beef restaurant

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Core revenue stream from dine-in guests at 67 US locations. Offers lunch, dinner, and bar service. Generates revenue from food sales (premium steaks, seafood, signature dishes), alcoholic beverages (wine, cocktails), and non-alcoholic beverages.
2. Third-Party Delivery: Revenue from orders placed through delivery aggregators including GrubHub, DoorDash, Postmates, Uber Eats, and Caviar. Orders fulfilled by individual restaurant locations.
3. Private Dining & Events: Catering and private event services including customizable multi-course menus, themed events, and private dining room bookings. Pricing at $69 per guest for 4-course dinner menu, with $50 off catering orders of $250+.
4. Gift Card Sales: Sale of gift cards redeemable at all Bloomin' Brands locations including Fleming's, Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, and Aussie Grill.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Fleming's Prime Steakhouse & Wine Bar operates a chain of upscale full-service steakhouses serving USDA Prime corn-fed beef, hand-cut in-house, complemented by a curated wine program with 100+ selections by the glass. The concept also encompasses private dining rooms equipped for business and social events, a Dine Rewards loyalty program accessed via a mobile app, and a national footprint of 67 restaurants across 26 U.S. states.

Product overview

Fleming's Prime Steakhouse & Wine Bar is a fine dining steakhouse chain operating as a subsidiary of Bloomin' Brands. The company offers a unified dining experience centered on USDA Prime beef, curated wines, and upscale hospitality. The product portfolio includes in-restaurant dining services (Dinner, Lunch, Bar menus), a loyalty program (Dine Rewards), carry-out and delivery services through third-party platforms, and private event/catering capabilities. The core offering is the restaurant dining experience with steaks, seafood, and wine as the centerpiece, supplemented by digital services for reservations, online ordering, and loyalty rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleming's Prime Steakhouse Dining Experience Full-service upscale steakhouse experience featuring USDA Prime corn-fed beef hand-cut in-house, alongside seafood, sides, and a curated bar program, served to individual guests, couples, and small parties in a white-tablecloth setting.
• Fleming's Wine Bar Program Bar and wine program offering 100+ wines by the glass, wine flights, and curated pairings designed to give guests premium-by-the-glass access typically associated with fine-dining wine lists.
• Private Dining & Group Events Private dining rooms and event packages for corporate functions, client entertainment, wedding rehearsal dinners, and social celebrations, with a dedicated event coordinator and customizable menus.
• Cisco Telepresence Meeting Dining Hybrid business-meeting offering that combines a Fleming's private dining experience with Cisco Telepresence video-conferencing, enabling remote participants to join the table virtually.
• Fleming's Dine Rewards Loyalty Program Mobile-app-based loyalty program for repeat diners, providing reward accrual on restaurant visits, member-only offers, and integrated table reservation functionality.
• Fleming's Off-Premise Delivery Delivery service offering Fleming's menu items for off-premise consumption, fulfilled through third-party delivery platforms (DoorDash, GrubHub, and similar aggregators).

Quantifiable outcome

• 25 years of operation at Houston Upper Kirby location before closure
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• OpenTablecoreTechnology or IntegrationOnline reservation platform partnership allowing customers to make reservations at all Fleming's locations through OpenTable website and app. Integrates with restaurant's booking systems for real-time availability and confirmation.
• GrubHubcoreChannel Partner/ Reseller/ DistributorFood delivery partnership enabling customers to order Fleming's menu items through GrubHub platform for home delivery from all 67 US locations.
• DoorDashcoreChannel Partner/ Reseller/ DistributorFood delivery partnership enabling customers to order Fleming's menu items through DoorDash platform for home delivery from all 67 US locations.
• Uber EatscoreChannel Partner/ Reseller/ DistributorFood delivery partnership enabling customers to order Fleming's menu items through Uber Eats platform for home delivery from all 67 US locations.
• PostmatescoreChannel Partner/ Reseller/ DistributorFood delivery partnership enabling customers to order Fleming's menu items through Postmates platform for home delivery.
• CaviarminorChannel Partner/ Reseller/ DistributorFood delivery partnership (now part of DoorDash) enabling customers to order premium restaurant delivery.
• TripleseatcoreTechnology or IntegrationPrivate event management software partnership for booking private dining rooms, submitting event requests, and coordinating catering. Fleming's uses Tripleseat platform across all locations.
• CiscocoreTechnology or IntegrationAll Fleming's private dining rooms equipped with Cisco Telepresence conferencing systems for video connection with other Fleming's locations and satellite sites, enabling corporate events and meetings.
• Facebook/MetaminorGTM or Marketing PartnerSocial media advertising partnership using Meta platforms for targeted advertising and marketing to consumers.
• LiveRampminorGTM or Marketing PartnerData and advertising technology partner for targeted advertising and consumer data platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Del Frisco's Double Eagle Steakhouse: Del Frisco's Double Eagle is a high-end steakhouse chain serving USDA Prime beef, premium seafood, and an award-winning wine list in an upscale setting — directly comparable to Fleming's on price point, product mix, and private event capabilities.
• Ruth's Chris Steak House: Ruth's Chris Steak House is the most direct peer to Fleming's, operating a national chain of premium USDA Prime steakhouses with private dining, extensive wine programs, and similar special-occasion and business-dining customer segments. Owned by Darden Restaurants.
• Morton's The Steakhouse: Morton's is a classic American steakhouse chain operated by Landry's, with private dining rooms, an extensive wine program, and a comparable special-occasion and business clientele. Competes directly with Fleming's in multiple markets.
• The Palm Restaurant: The Palm is an iconic American steakhouse with a long history, USDA Prime steaks, an extensive Italian-leaning wine list, and a celebrity caricature wall tradition — overlapping with Fleming's on premium steak positioning and special-occasion clientele.
• The Capital Grille: The Capital Grille is a premium dry-aged steakhouse chain with a national footprint, in-house dry-aging program, and a deep wine list — directly comparable to Fleming's positioning on USDA Prime beef, private dining, and curated wine. Also owned by Darden Restaurants.
• Eddie V's Prime Seafood: Eddie V's combines premium seafood and Prime steaks with an extensive wine and cocktail program and live jazz — a closely comparable fine-dining concept also owned by Darden Restaurants. Overlaps with Fleming's premium positioning and event/dining experience.
• Mastro's Steakhouse: Mastro's is a premium steakhouse and seafood chain with live entertainment, hand-cut Prime steaks, and a high-energy bar program — comparable to Fleming's as a special-occasion destination with a strong bar and cocktail offering.
• Smith & Wollensky Restaurant Group: Smith & Wollensky operates iconic upscale steakhouse locations known for dry-aged USDA Prime beef, an award-winning wine list, and private event spaces — a direct comparable to Fleming's premium positioning and experiential dining model.
• Sullivan's Steakhouse: Sullivan's Steakhouse is a national upscale steakhouse chain featuring hand-cut steaks, an extensive wine list, and live jazz — directly comparable to Fleming's on category, price point, and dining experience.

Broad incumbents

• Outback Steakhouse: Outback Steakhouse is a sister brand under Bloomin' Brands operating in the casual-dining steakhouse segment. While positioned at a lower price point and broader customer base than Fleming's, it shares corporate infrastructure, supply chain, loyalty program, and operational know-how — making it a same-portfolio reference for Fleming's unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flemings
• Facebookfacebook.com/flemings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleming's Prime Steakhouse & Wine Bar