Mimir

Media Asset Management Softwareonemimir.com

Company typePrivate
Founded2019
HeadquartersBergen, Norway
Headcount11–50
GTM typeB2B
OfferingSoftware

Mimir firmographics

Firmographics

Name: Mimir
Legal name: Fonn Group AS
Website: https://onemimir.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Mimir industry classification

Industry

Product category: Media Asset Management Software
NAICS: Web Search Portals, Libraries, Archives, and Other Information Services (5192), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC: Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Media Asset Management (MAM) Platforms (MPAHAGAA)
akta.pro secondary industries: Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Ingest, Indexing & Proxy/Mezzanine Generation (MPAHAGAH), Cloud Media Archive & Cold Storage Services (MPAHAGAF), Archive Restoration & Digitization (Film/Video/Audio Scanning, Remastering) (MPAHAGAI)

Keywords

Cloud media production
Media asset management
AI-powered search
Broadcast workflows
Digital asset management

Where Mimir is headquartered

Location

Headquarters

HQ city: Bergen
HQ country: Norway
HQ region: Europe

Offices4 records

Markets served

Mimir business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

SaaS Subscription: Mimir operates as a cloud-native SaaS platform where customers purchase subscriptions for fully managed access. The company states 'You buy the amount of subscriptions that you need for a fully managed access.' No on-premise installation required.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Subscription-based SaaS model with fully managed cloud access

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Mimir product offering

Product offering

Core offering

Mimir is a cloud-native media collaboration and production platform that unifies Media Asset Management (MAM), Production Asset Management (PAM), and Digital Asset Management (DAM) in a single browser-based system. It automates metadata enrichment through integrations with AWS, Azure, IBM watsonx, and Google Cloud AI services for speech-to-text, translation, face/celebrity detection, and semantic search. The platform serves broadcasters, news organizations, sports teams, and enterprises managing video and image libraries at scale.

Product overview

Mimir is a cloud-native media production and collaboration platform that combines Media Asset Management (MAM), Production Asset Management (PAM), and Digital Asset Management (DAM) in one unified system. The core Mimir Platform serves as the central hub, with Mimir Cutter providing in-browser editing capabilities and the Mimir App enabling mobile ingest. Kelda handles media processing and stream capture. The platform integrates AI services (AWS, Azure, Watsonx, Google Cloud) for automatic metadata enrichment, speech-to-text, translations, face/object detection, and semantic search. Users access all functionality through a browser-based interface with proxy workflow support for remote editing.

Differentiator

Problem solved

Functional benefit

Brands

Mimir Cutter: In-MAM editing tool for fast sequence cutting and quick edits directly within the platform.
Kelda

Products and services

Mimir Platform Cloud-native media collaboration and production platform combining Media Asset Management (MAM), Production Asset Management (PAM), and Digital Asset Management (DAM) in one unified browser-based system. Provides AI-powered search, automatic metadata enrichment, frame-accurate commenting, and workflow automation for journalists and editors.
Mimir Cutter In-browser editing tool for fast sequence cutting and rendering without leaving the Mimir platform. Supports J-cut, L-cut, audio control, keyframes, dissolve, blurring, Ken Burns effects, and advanced auto-framing for social media output formats. Ultra-high-speed lossless rendering for MXF, AVC-Intra, and XAVC-Intra codecs.
Mimir App (Mobile) Mobile application for iOS and Android enabling stable, fast upload of any file and live streaming capabilities from mobile devices. Files arrive as growing files instantly searchable and editable, with transcription and editing available immediately.
Kelda Media processing and render engine bringing broadcast signals and streams directly into Mimir. Supports off-the-shelf Blackmagic DeckLink cards for SDI/2110 capture, audio capture, and stream recording (SRT, RTMP, HLS) as growing items.

Quantifiable outcome

1 billion video views in 5 months for customer blinx
+5 more outcomes

Companies that use Mimir

Customer profile

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Mimir technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration45 records

AI capability12 records

Feature12 records

Mimir partnerships and signals

Strategic signal

Partnerships

31 partnerships are on record, tiered major, core and supporting.

Coactive AImajorTechnology or Integration · 4 June 2026Multimodal AI search integration enabling enhanced video search and editing for journalists with AI-driven insights across entire archives.
TelestreamcoreTechnology or Integration · 7 April 2026Integration with Telestream Vantage and Live Capture for automated normalization, metadata enrichment, quality control, and processing of incoming media. Ensures production-ready content delivery into Mimir.
AirFrame by Media-AnywheremajorTechnology or Integration · 9 March 2025Integration allows Mimir to send S3 media directly to Adobe Premiere Pro. AirFrame transports and decodes files as needed, enabling direct editing from S3 storage.
TwelveLabsmajorTechnology or Integration · 8 October 2024Multimodal AI provider integration offering human-like understanding of video content with semantic search capabilities for context, meaning, and non-specific elements.
ZiximajorTechnology or Integration · 5 September 2024Integration with Zixi Software Defined Video Platform (SDVP) for live IP video streams from remote locations with high security and low latency.
DaVinci Resolve (Blackmagic Design)majorTechnology or Integration · 4 September 2024Single click import of media assets from Mimir to DaVinci Resolve. Export sequences and finished edits back to Mimir. Project files moved with assets for seamless collaboration.
EmbracemajorTechnology or Integration · 29 July 2024Low-code orchestration for media operations. Pairs with Mimir's AI-driven metadata management to connect workflows and improve collaboration.
DeepVAsupportingTechnology or Integration · 23 July 2024Complete AI platform integration for custom model training including regional face/speaker recognition, landmarks, and custom transcription dictionaries.
TrintmajorTechnology or Integration · 21 May 2024AI-powered transcription platform available as a transcription service through Mimir. Features live transcription with automatic language detection in 40+ languages.
LiveUmajorTechnology or Integration · 1 January 2023Live IP-video and remote production solutions. LiveU Ingest integrates with Mimir for automatic recording and story metadata tagging from live feeds.
Qbics media GmbHmajorImplementation/ SI/ Consulting Partner · 21 December 2021Reseller and implementation partner commissioned by dpa for Mimir deployment. Provides custom modules and interfaces for individual customer workflows.
AWS (Amazon Web Services)coreTechnology or IntegrationAWS partner providing AI services including celebrity detection with access to 600,000+ celebrities. Mimir uses AWS Bedrock for semantic search powered by Amazon's multimodal LLMs.
Azure (Microsoft)coreTechnology or IntegrationAI technology partner integrated with Mimir's platform for automated metadata enrichment and analysis capabilities.
watsonx (IBM)coreTechnology or IntegrationIBM watsonx AI platform integrated with Mimir for cognitive services and metadata enrichment.
Google CloudcoreTechnology or IntegrationGoogle Cloud AI services integrated with Mimir for automated metadata logging and analysis.
TextRazorsupportingTechnology or IntegrationNatural language processing technology partner for text analysis and metadata extraction.
SpeechmaticssupportingTechnology or IntegrationSpeech-to-text technology partner integrated with Mimir for automatic transcription capabilities.
Adobe Premiere ProcoreTechnology or IntegrationTightly integrated with Adobe Premiere Pro offering a powerful workflow for editors. Mimir panel hosted within Premiere Pro with full functionality access.
Avid Media ComposersupportingTechnology or IntegrationIntegration with Avid Media Composer for video editing workflows.
Final Cut Pro XsupportingTechnology or IntegrationApple Final Cut Pro X integration available through Mimir Desktop.
LucidLinksupportingTechnology or IntegrationStorage integration partner for cloud-based file systems enabling seamless media access.
BackBlazesupportingTechnology or IntegrationCloud storage partner for archival and backup solutions integrated with Mimir.
PeriferysupportingTechnology or IntegrationStorage solution partner integrated with Mimir for media asset management.
WasabisupportingTechnology or IntegrationCloud storage partner integrated with Mimir for hot storage and archive solutions.
SagacoreTechnology or IntegrationCloud newsroom system by sister company 7Mountains, part of Fonn Group. Tightly integrated with Mimir for story-centric newsroom workflows.
Octopus NewsroomsupportingTechnology or IntegrationNewsroom control system with MOS support integrated with Mimir.
ENPSsupportingTechnology or IntegrationElectronic News Production System integrated with Mimir via MOS protocol.
Stem MediamajorChannel Partner/ Reseller/ DistributorOfficial reseller in Oceania and technology partner of Mimir and Saga. Delivered solutions for ausbiz and other regional customers.
MediabilitymajorChannel Partner/ Reseller/ DistributorOfficial reseller in Nordic region and technology partner. System integrator for TV SYD, TV2 Fyn, TV2 East implementations.
CIS GroupmajorChannel Partner/ Reseller/ DistributorOfficial reseller in United States and Brazil. Key implementation partner for TV Anhanguera and regional deployments.
QvestmajorChannel Partner/ Reseller/ DistributorOfficial global reseller of Mimir with presence at FOMEX 2025 in Riyadh.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Mimir competitors and assessment

Company assessment

Direct peers

Dalet: Dalet is a leading media asset management and workflow orchestration platform serving broadcasters globally with Dalet Media Cloud. Direct competitor to Mimir in cloud-native MAM/PAM, targeting the same broadcaster and news organization customers with overlapping AI-powered search and metadata enrichment capabilities.
Iconik: Iconik is a cloud-native media asset management platform offering AI-powered search, collaboration, and storage-agnostic asset management. Direct competitor to Mimir in the cloud-native MAM space, particularly competing for the same SMB-to-mid-market broadcaster and content producer segments.
Adobe (Frame.io): Adobe Frame.io is a cloud-native media collaboration platform with strong video review/approval workflows, integrated with Adobe Creative Cloud and Premiere Pro. Direct competitor to Mimir for collaboration, review, and MAM-adjacent workflows, especially among post-production and broadcaster customers in Adobe's ecosystem.
Cantemo: Cantemo provides cloud-based media asset management with AI-powered metadata extraction and integrations for broadcasters and archives. Direct competitor to Mimir in cloud-native MAM with overlapping AI enrichment, archive management, and integration capabilities for media organizations.

Broad incumbents

Avid Technology: Avid is the legacy MAM/NLE market leader with MediaCentral and Avid NEXIS, deeply embedded at major broadcasters and post-production facilities. Broad incumbent that competes with Mimir at the workflow level (asset management) while maintaining a much larger installed base and broader product portfolio across editing, storage, and graphics.
Grass Valley: Grass Valley operates AMPP (Agile Media Processing Platform), a cloud-native broadcast production platform competing directly with Mimir for live and newsroom workflows, plus legacy iNEWS for news production. Broad incumbent with strong live production and playout presence at major broadcasters globally.
Vizrt Group: Vizrt offers Viz One, a leading MAM/newsroom system integrated with Vizrt graphics and Viz Mosart automation, serving major broadcasters worldwide. Broad incumbent competing with Mimir in MAM and graphics workflow, and is a current Mimir partner via Viz Pilot Edge and Viz Mosart integrations.
EVS Broadcast Equipment: EVS is a leading live broadcast infrastructure provider with MediaHub (Asset Management) and Xedio for media workflows, dominant in sports and live production. Broad incumbent competing with Mimir in media asset management while serving overlapping sports broadcaster customers (Formula E, sports media).

Emerging players

Telestream: Telestream provides media processing, transcoding, and quality control (Vantage, Lightspeed Live) used by broadcasters and post-production. While primarily a partner/integration for Mimir, Telestream's growing cloud workflow capabilities overlap with Mimir's ingest and processing layer for adjacent customer segments.

Others

Newsflare: Newsflare operates a citizen journalism video marketplace used by broadcasters and publishers for UGC content licensing. Not a direct competitor but adjacent ecosystem participant serving similar broadcaster customers with complementary content acquisition and syndication workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Mimir financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mimir leadership team

Management profile

Number of profiles

Profiles3 records

Mimir funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mimir M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimir

What does Mimir do?

Is Mimir a public or private company?

Mimir is a private company. It is classified as corporate owned and is currently operating.

When was Mimir founded?

Mimir was founded in 2019. It employs 11 to 50 people.

Where is Mimir based?

Mimir is headquartered in Bergen, Norway, in the Europe region.

How does Mimir make money?

One revenue line is on record: saaS Subscription.

Who are Mimir's main competitors?

Direct peers on record are Dalet, Iconik, Adobe (Frame.io) and Cantemo. Broad incumbents are Avid Technology, Grass Valley, Vizrt Group and EVS Broadcast Equipment. Telestream is listed as an emerging player. Newsflare is listed as an others.

Does Mimir have an API?

Yes. Mimir offers a public REST API that enables external access to its metadata model and functionality. The API supports integration capabilities for enterprise customers, as evidenced by NRK's use of Mimir REST API, Client hooks API, and Webhooks API to integrate into their internal systems. The API has been used for partner integrations such as the Telestream integration which is "Built on Mimir's open REST APIs with full support for Mimir's metadata model." Additional API features mentioned include API keys, custom header support, and webhook capabilities. Developer documentation is at onemimir.com.

What industry is Mimir in?

Mimir's product category is Media Asset Management Software. Its primary akta.pro industry code is MPAHAGAA, Media Asset Management (MAM) Platforms, with a secondary code of MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 5192 and its SIC code is 7370.