What Waypost Marketing does

Waypost Marketing is a full-service digital marketing agency founded in 2003 and headquartered in Greenville, South Carolina. The company serves primarily B2B clients across multiple verticals, with manufacturing as its named specialization and additional focus areas in legal services, real estate development, healthcare, and professional services. Its named client base spans SMBs to enterprise accounts and includes Radians, Polydeck, AIRSYS, TPM Inc., Vista Developers, Bluestein Attorneys, and Global View Investment Advisors, with multiple client relationships exceeding 10 years of tenure.

The agency's technology stack is centered on the HubSpot platform, where Waypost has been a certified Solutions Partner since 2014 and achieved Platinum tier status in March 2026. The company delivers end-to-end HubSpot implementation, onboarding, consulting, and management across Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Commerce Hub. Complementary technology integrations include Wistia for video, Google Ads (partner since 2008), SEMrush, SpyFu, CallRail, Otter AI, WordPress, and Apollo.io. The company has invested in emerging AI-driven services, notably AEO (Answer Engine Optimization) using HubSpot's AI visibility platform to track brand presence across ChatGPT, Perplexity, and Gemini, and operates an in-house turnkey video and podcast studio (Waypost Studio) with 4K recording and 1080p streaming capabilities.

Waypost operates on a services-based revenue model combining recurring retainers with project-based engagements. Pricing is custom and quote-based, with services delivered through 90-day quarterly sprints or ongoing monthly management contracts. The GTM motion is sales-led and consultative, supplemented by inbound leads from the HubSpot Solutions Partner marketplace and Google Partners program. Geographic focus is the Southeast US (Greenville, Spartanburg, Anderson, Columbia, and Charleston SC; Asheville NC; Little Rock AR), with the HubSpot ecosystem providing global client reach. The company is privately held, founder-owned, with no external investors, parent company, or venture capital backing referenced in available sources. Leadership is anchored by President and founder Doug Fowler and Vice President and Creative Director Michelle Griggs.

Name

Waypost Marketing

Legal name

Waypost Marketing

Website

https://waypostmarketing.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Waypost Marketing is a Greenville, SC-based HubSpot Platinum Solutions Partner digital marketing agency founded in 2003, serving B2B clients across manufacturing, legal, real estate, and professional services with strategy, lead generation, content marketing, SEO, AEO, and HubSpot implementation.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Digital marketing agency
• HubSpot partner services
• Lead generation
• SEO and AEO services
• Content marketing services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Digital Marketing Services Retainer/Project Engagements: Waypost generates revenue through ongoing retainer engagements and project-based engagements delivering digital marketing services. Services are tailored to client goals with pricing tailored to specific objectives. Clients engage via consultation, quarterly sprint plans, or ongoing monthly management.
2. HubSpot Onboarding & Implementation Services: Revenue from HubSpot onboarding, CRM implementation, custom migrations, consulting, and training services. Waypost acts as a certified solutions partner providing implementation and support.
3. HubSpot Platform Recommendations (TCO/ROI Tools): While Waypost does not charge for HubSpot pricing consultations, the agency benefits from its HubSpot partner status. The company provides free HubSpot ROI and TCO calculators to attract and convert prospects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Waypost Marketing is a full-service digital marketing agency that plans, executes, and manages digital marketing programs for businesses, anchored on the HubSpot platform. Its core work spans lead generation, content marketing, SEO and AEO, paid advertising, social media, email marketing, sales enablement, branding, and web design, delivered through quarterly 90-day sprints or ongoing retainers. Revenue is generated primarily through service fees from these engagements.

Product overview

Waypost Marketing is a full-service digital marketing agency based in Greenville, SC, operating as a certified HubSpot Platinum Solutions Partner since 2014. The company's core offering centers on HubSpot's platform ecosystem (Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Commerce Hub), supplemented by strategic services including digital marketing strategy, lead generation, content strategy and marketing, SEO/AEO, paid advertising, social media management, video production, sales enablement, and AI consulting. Their HubSpot-centric approach provides clients with a unified CRM and marketing automation platform, complemented by specialized services for strategy development, content creation, technology optimization, and event marketing. The company also operates Waypost Studio for in-house video production and podcasting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Full-service digital marketing offering that encompasses lead generation, content marketing, email marketing, SEO, AEO, paid advertising, social media management, and event marketing, delivered as a coordinated program for clients.
• HubSpot Solutions Partner Services Certified Platinum-tier HubSpot Solutions Partner services, including onboarding, CRM implementation, custom migrations (e.g., from Salesforce), consulting, and personalized training across the full HubSpot product family.
• Digital Marketing Strategy Discovery-driven strategy development and consulting delivered via quarterly 90-day sprints, including strategy development, content mapping, and ongoing advisory and training.
• Lead Generation Targeted lead-generation campaigns with marketing-sales alignment, lead nurturing, and lead scoring, designed for businesses seeking a measurable top-of-funnel pipeline.
• Content Marketing Services Creation and distribution of content including blog posts, premium content, case studies, brochures, local SEO pages, and website content, optimized for readers and search engines.
• Content Strategy Services Data-driven content planning service including site audits, content gap analysis, editorial calendars, SEO alignment, and ongoing performance monitoring.
• Email & Conversational Marketing Email marketing and conversational marketing automation through HubSpot, including lead nurturing, automated sales emails, email templates, and GDPR-compliant list building.
• SEO Services Data-driven SEO service adapted for the AI era, including on-page, off-page, local, and technical SEO with generative / answer-engine optimization overlays.
• AEO Services Answer Engine Optimization service using HubSpot's AI visibility platform to optimize brand presence in AI-generated answers on ChatGPT, Perplexity, and Gemini, delivered as Audit & Roadmap, Execution Sprint, and Ongoing Monthly Management.
• Paid Advertising Multi-platform paid advertising management including Google Ads, display, retargeting, and social platform advertising on LinkedIn, Facebook, and Instagram.
• Social Media Management Tailored social media management including B2B targeting, video adoption strategy, influencer marketing, and conversational marketing, focused on engagement over content distribution.
• Sales Enablement Services Sales enablement through HubSpot covering sales strategy, deal pipeline management, sales collateral, email templates, sequences, lead scoring, sales workflows, and CRM training.
• AI Consulting Services AI consulting covering business technology, internal process evaluation, and team training, helping organizations integrate AI for efficiency, insights, and customer-service enhancement.
• Video Strategy & Production End-to-end video marketing strategy and production, including video for lead generation, lead nurturing, and engagement-based lead scoring, integrated with HubSpot via Wistia.
• Waypost Studio Turnkey video and podcast production studio equipped with 3 cameras (4K recording, 1080p streaming), broadcast-quality sound, and fiber internet, offering strategy, scripting, recording, editing, and post-production.
• Events & Trade Shows Event marketing and trade show support including exhibiting, hosting (roundtables, VIP dinners, regional conferences), and speaking strategies across pre-show, day-of, and post-show phases.
• Branding & Graphic Design Services Brand development and graphic design services including logo design, website design, and branded corporate interiors, offered individually or as integrated brand programs.

Quantifiable outcome

• 446% increase in form submissions; 15% decrease in bounce rate; 14% increase in pages per session (TPM, Inc. case study)
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Waypost has been a certified HubSpot Solutions Partner since 2014, recently achieving Platinum tier status. The company is a certified manufacturing industry specialist and offers expertise across the full HubSpot product family including Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Commerce Hub. Waypost provides onboarding, CRM implementation, consulting, training, and full-service HubSpot management for clients. As a Platinum partner, the company is listed in HubSpot's ecosystem marketplace.
• Google AdscoreChannel Partner/ Reseller/ Distributor · 1 January 2008Waypost has been a Google Ads Partner since 2008. The partnership enables Waypost to manage Google Ads campaigns for clients and provides credibility as a certified Google partner in the Google Partners program directory.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• HigherVisibility: SEO-focused digital marketing agency with adjacent paid media and content services — partial overlap with Waypost's SEO/AEO service line, particularly relevant as both adapt to AI-era search.

Direct peers

• SmartBug Media: HubSpot Elite Solutions Partner offering full-service inbound marketing, sales enablement, and HubSpot implementation — directly comparable to Waypost's Platinum-tier agency model and mid-market B2B focus.
• Weidert Group: HubSpot Platinum-tier partner and B2B inbound marketing agency serving industrial and manufacturing clients — a near-direct peer given Waypost's manufacturing vertical specialization and Platinum status.
• Raka: HubSpot Elite Solutions Partner and full-service digital marketing agency — a similar sized HubSpot-aligned competitor targeting mid-market B2B clients with comparable service offerings.
• Lean Labs: HubSpot Platinum Solutions Partner focused on B2B SaaS and growth-stage companies — comparable agency size and service stack with similar Platinum-tier marketplace positioning.
• Bluetent: Digital marketing agency offering SEO, paid media, web design, and content marketing services — comparable full-service agency competing for similar mid-market clients outside Waypost's Southeast regional base.
• Digital Authority Partners: Full-service digital marketing agency offering SEO, content, paid media, and web design — directly comparable service mix targeting mid-market B2B and B2C clients.
• New Breed Marketing: HubSpot Elite Solutions Partner providing full-service digital marketing, HubSpot implementation, and revenue operations for B2B companies — closely mirrors Waypost's service mix and ecosystem positioning.
• Salted Stone: HubSpot Elite Solutions Partner delivering inbound marketing, web design, and HubSpot implementation — a comparable full-service agency competing for similar mid-market HubSpot-sourced clients.

Broad incumbents

• Wpromote: Larger, established digital marketing agency offering the full suite of services Waypost provides but at significantly greater scale and broader geographic reach — sets the upper bound on competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/waypost_mktg
• Facebookfacebook.com/waypostmarketing
• LinkedInlinkedin.com/company/1621814

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waypost Marketing