Guardian Angel Senior Services

What Guardian Angel Senior Services does

Guardian Angel Senior Services is a privately-held, founder-owned home care agency headquartered in North Billerica, Massachusetts, that delivers non-medical and skilled in-home care services to seniors across Massachusetts and New Hampshire. Founded in September 2003 by Melanie and Daniel Lewis in response to a personal caregiving experience, the company operates 15 company-owned offices (13 in MA, 2 in NH) and employs 251-500 staff, organized into Greater Boston/NH and Central/Western Massachusetts regional operating units. Services span personal care (bathing, grooming, mobility, medication reminders), homemaking, companionship, live-in and respite care, skilled nursing (wound care, case management, catheter changes), and specialized programs for Alzheimer's, dementia, Parkinson's, cancer, post-operative, and end-of-life patients, plus a federal Medicare-covered GUIDE dementia program launched in 2026 in partnership with AgeSpan.

The business runs on a sales-led, direct-delivery model with a free in-home assessment, usage-based hourly billing (1-hour minimum), subscription-style live-in arrangements, and reimbursement through private pay, long-term care insurance, VA benefits, Massachusetts Aging Services Access Points, Medicaid waiver programs, and now the federal GUIDE program. Its technology stack is a home care service delivery platform for scheduling, caregiver matching (a proprietary 'Personality Matching System'), and case management; it is not described as AI-driven. Distribution is purely direct, with no franchisees or resellers. Differentiation rests on caregiver quality and retention (in-house HHA and Dementia certification, grant-funded training pipelines), trust-based caregiver-client matching, 24/7 service availability, and a long-tenured locally owned identity that contrasts with franchise and national-platform competitors.

Revenue and headcount figures are not publicly disclosed; there are no funding rounds, M&A activity, or institutional investors, and growth has been entirely organic since founding. Government grants (NH DHHS, Massachusetts EOHHS) are pursued to subsidize caregiver training capacity rather than as core revenue. The company has earned regional industry recognition including Home Care Aide Council awards and election of its COO as 2026 Board President of the Home Care Aide Council.

Name

Guardian Angel Senior Services

Legal name

Guardian Angel Senior Services, Inc.

Website

https://guardianangelseniorservices.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Guardian Angel Senior Services is a privately-held, founder-owned home care agency operating 15 offices across Massachusetts and New Hampshire, delivering personal care, homemaking, skilled nursing, and specialized dementia and Alzheimer's services to seniors who wish to remain independent at home.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Dementia Personal Care (ADLs) Support (HSABAEAB)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Home care services
• Senior care
• Personal care assistance
• In-home nursing
• Dementia care

Headquarters

HQ city

North Billerica

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hourly Home Care Services: Recurring hourly fees for personal care, homemaking, companionship, skilled nursing, and other in-home care services. Revenue based on hours of service provided.
2. Live-in Care Services: 24-hour residential care services where caregivers live with clients to provide continuous support
3. Respite Care: Short-term care services providing family caregivers breaks from daily caregiving routines

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Guardian Angel Senior Services delivers in-home senior care across Massachusetts and New Hampshire, providing personal care, homemaking, companionship, skilled nursing, live-in care, respite care, and specialized disease care (Alzheimer's, Dementia, Parkinson's, Cancer, post-operative, end-of-life) through employed, insured, and bonded caregivers assigned via a proprietary Personality Matching System. The company added the federally funded GUIDE dementia program in March 2026 in partnership with AgeSpan and operates an internal Home Health Aide and Dementia Certification program for workforce development.

Product overview

Guardian Angel Senior Services operates as a unified home care service platform offering comprehensive in-home senior care across Massachusetts and New Hampshire. The core offering consists of Personal Care Services (bathing, grooming, mobility, medication management), Homemaker Services (housecleaning, laundry, meal preparation, transportation), Skilled Nursing Services (wound care, catheter changes, case management), and Companionship Services (cognitive stimulation, community integration). The company differentiates through specialized care programs for Alzheimer's, Dementia, Parkinson's, Cancer, and post-operative patients. Additional modules include the GUIDE Program (Medicare-covered dementia support partnership with AgeSpan) and Workforce Training Scholarship Program (grant-funded HHA/LNA training). The 15-location network (13 MA, 2 NH) enables service delivery throughout the New England region.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Services Comprehensive in-home senior care umbrella offering personal care, homemaking, companionship, nursing support and oversight, live-in care, respite care, and end of life care delivered by experienced, insured, and bonded caregivers across Massachusetts and New Hampshire.
• Personal Care Services Assistance with activities of daily living for seniors at home, including bathing (standing/sitting showers, tub and sponge baths), grooming (nail, oral, hair, shaving, skin, foot care), respiratory care, toileting and continence care, mobility and transfers (including Hoyer lift), dressing, range of motion and outdoor walking exercise, vital sign tracking, and medication reminders.
• Homemaker Services Household support for seniors including vacuuming, dusting, mopping, dishwashing, kitchen and bathroom cleaning, bed linens, trash and recycling, laundry and ironing, meal preparation and menu planning, transportation to appointments and leisure activities, and shopping assistance.
• Skilled Nursing Services Professional in-home nursing support including medication management, safety assessments, wound care, case management, and catheter changes delivered by the agency's nursing staff.
• Companionship Services In-home companionship for seniors featuring cognitive stimulation activities (games, cards, puzzles, reading, reminiscence, crafts, movies, letter writing), organization support (mail, appointments, food expiration, grocery lists), community integration (outings, senior center visits, religious services), and basic pet care.
• Live-in Care Services 24-hour residential home care in which caregivers live with the client to provide continuous support, billed as a monthly subscription arrangement.
• Respite Care Short-term, usage-based home care that gives family caregivers scheduled breaks from daily caregiving routines while maintaining continuity of care for the senior.
• Specialized Care Programs Condition-specific home care programs covering Alzheimer's Care, Dementia Care, Diabetic Care, Parkinson's Disease Care, Cancer Care, Post-Operative Care, and End of Life Care.
• GUIDE Program (Guiding an Improved Dementia Experience) Federal dementia support program delivered in partnership with AgeSpan Regional Care Collaborative providing Medicare-covered comprehensive assessments, personalized care plans, care coordination, 24/7 Care Navigator access, family caregiver training, and respite allowances up to $2,563 yearly for eligible dementia patients.

Quantifiable outcome

• Services can typically begin within 48 hours and often same day
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• New Hampshire Department of Health and Human ServicescoreStrategic or Co-development Partner · 30 October 2025Received Home and Community Based Services Workforce Recruitment and Retention Grant to fund scholarships for Home Health Aide (HHA) and Licensed Nursing Assistant (LNA) training and mentorship programs in southern New Hampshire.
• LNA Health CareerscoreStrategic or Co-development Partner · 26 March 2025Partnership to provide paid training of HHA and LNA candidates in Hillsborough and Merrimack Counties, NH. Training programs funded by NH DHHS workforce grant.
• Community College System of New HampshirecoreStrategic or Co-development Partner · 26 March 2025Partnership to provide LNA education and training in Cheshire, Merrimack, Rockingham and Sullivan Counties. Part of workforce development initiative.
• CareScoutcoreChannel Partner/ Reseller/ DistributorProvider in CareScout Quality Network. Accept CareScout and Long Term Care Insurance for reimbursement. Partner in CareScout's ecosystem of quality aging care solutions.
• AgeSpan Regional Care CollaborativecoreStrategic or Co-development PartnerPartnership through AgeSpan (Regional Care Collaborative of Aging Service Access Points) to deliver the federal GUIDE (Guiding an Improved Dementia Experience) program for dementia patients with Medicare coverage.
• Hampton Area Chamber of CommerceminorGTM or Marketing PartnerChamber supported the ribbon cutting ceremony for new Hampton Falls location. Chamber leadership attended the event along with nearly 30 community members.
• Mystic Valley Elder ServicescoreStrategic or Co-development PartnerContract relationship with Mystic Valley Elder Services for provision of home care services. Malden office specifically opened to support this contract.
• Massachusetts Aging Services Access Points (ASAPs)coreStrategic or Co-development PartnerContracts with Massachusetts Aging Services Access Points for home and community-based care services across MA locations.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Home Instead Senior Care: Global franchised leader in personal care, companionship, and homemaking services for seniors aging at home. Closest large-scale comparable to Guardian Angel's core offering, including Alzheimer's/dementia care specialization, with thousands of franchise locations.
• Comfort Keepers: National franchised provider of in-home personal care, companionship, and specialized dementia/Alzheimer's care for seniors. Operates a similar service portfolio to Guardian Angel across personal care, homemaking, respite, and 24-hour support.
• Visiting Angels: Large U.S. franchised home care agency offering companion care, personal care, dementia care, and respite through locally owned offices. Competes head-to-head with Guardian Angel in MA and NH markets on similar service lines.
• BrightStar Care: Franchised home health and medical staffing agency offering both non-medical personal care and skilled nursing, mirroring Guardian Angel's full-stack service portfolio including dementia and post-operative specialty programs.
• Senior Helpers: National franchised senior home care provider with strong Alzheimer's/dementia specialization (proprietary LIFE Profile and Senior Gems programs). Direct competitor on personal care, companionship, and dementia services.
• Griswold Home Care: Non-medical home care franchise specializing in personal care, homemaking, and companionship for seniors and disabled adults. Closely comparable service mix to Guardian Angel, including dementia care and respite.
• Homewatch CareGivers: National franchised provider of in-home personal care, dementia care, and skilled nursing. Comparable service portfolio, including specialty dementia programs and 24-hour/live-in care options.
• Right at Home: International franchised in-home senior care provider offering personal care, companionship, skilled nursing, and dementia care. Operates in many of the same suburban markets as Guardian Angel across the Northeast.

Broad incumbents

• Bayada Home Health Care: Large multi-state home health and personal care provider offering skilled nursing, home health aide, and hospice across the Northeast. Overlaps with Guardian Angel's skilled nursing and personal care lines but operates as a much broader incumbent.

Regional players

• Associated Home Care: Massachusetts/New Hampshire-based home care agency providing personal care, homemaking, and skilled nursing to seniors in the same New England geography as Guardian Angel. Direct regional overlap on payer mix (MassHealth/Medicaid) and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GuardianAngelSeniorServices
• Instagraminstagram.com/guardianangelseniorservices
• LinkedInlinkedin.com/company/guardian-angel-senior-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian Angel Senior Services