Basin Upfitting
Basin Upfitting is a commercial truck and van upfitter serving commercial fleet operators, municipalities, and trade professionals across the western US and nationwide. The company installs service bodies, dump bodies, cranes, bucket trucks, van interiors, and specialty equipment from 50+ manufacturer brands, with in-house fabrication across two 40,000+ sqft shops in Utah and Idaho.
- Company typePrivate
- Founded2013
- HeadquartersWest Valley City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Basin Upfitting firmographics
Firmographics- Name
- Basin Upfitting
- Legal name
- Basin Upfitting
- Website
- https://basinupfitting.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Basin Upfitting is a commercial truck and van upfitter serving commercial fleet operators, municipalities, and trade professionals across the western US and nationwide. The company installs service bodies, dump bodies, cranes, bucket trucks, van interiors, and specialty equipment from 50+ manufacturer brands, with in-house fabrication across two 40,000+ sqft shops in Utah and Idaho.
- Ownership category
- akta.pro rank
Basin Upfitting industry classification
Industry- Product category
- Commercial Truck and Van Upfitting Services
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (3362)
- SIC
- Truck & Bus Bodies (3713)
- akta.pro primary industry
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)
- akta.pro secondary industry
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)
Keywords
Where Basin Upfitting is headquartered
LocationHeadquarters
- HQ city
- West Valley City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Basin Upfitting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Truck and Van Upfitting Services: Custom installation and integration of equipment bodies, lifting systems, storage solutions, and specialty equipment onto commercial truck and van chassis. Revenue generated through labor and installation services combined with equipment procurement.
- Parts and Accessories Sales: Sale of parts and accessories including snow plows, salt spreaders, truck parts, and specialty equipment sourced from vendor partners.
- Custom Fabrication: Bespoke metal fabrication and welding services for custom vehicle modifications and specialty builds.
- Equipment Distribution: As a distributor of major brands (Knapheide, Royal, Auto Crane, Bedrock, Ranger Design, Fat Truck, and others), Basin generates revenue through the resale and installation of manufacturer equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Project-Based Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Basin Upfitting product offering
Product offeringCore offering
Basin Upfitting is a commercial truck and van upfitting company that installs and integrates service bodies, flatbeds, dump bodies, gooseneck bodies, enclosed service bodies, mechanics trucks, mobile lube trucks, saw bodies, bucket trucks, forestry bodies, brush trucks, and van interior systems onto commercial chassis. The company distributes and integrates equipment from over 50 leading manufacturers (including Knapheide, Royal, Auto Crane, Bedrock, Ranger Design, Fisher, DECKED, VMAC, Vanair), performs in-house custom metal fabrication and welding, distributes Fat Truck amphibious vehicles in the Western US, and sells parts and accessories including snow plows and salt spreaders. Customers include commercial fleet operators, municipalities, utilities, oil & gas, agriculture, and forestry businesses across Utah, Idaho, and nationwide.
Product overview
Basin Upfitting is a commercial truck and van upfitting company offering a comprehensive portfolio of specialized work vehicle solutions. The company operates as a single unified service provider that stocks industry-leading truck body brands (Knapheide, Royal, Auto Crane, Bedrock) and performs custom upfitting installation. Core offerings include flatbed truck beds, service bodies, dump bodies, gooseneck beds, enclosed service bodies, and platform bodies for general use applications. Specialty truck offerings encompass mechanics trucks, mobile lube trucks, saw bodies, bucket trucks, forestry bodies, brush trucks, and the amphibious Fat Truck for remote access. Van upfitting covers interiors, racks, and ramps. The company also provides custom fabrication services, seasonal snow plows and salt spreaders, parts and accessories, trade show builds, and a bailment pool fleet service. With over 40,000 sqft of shop space across Boise, ID and Salt Lake City, UT locations, Basin Upfitting ships upfitted vehicles nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Service Bodies Service truck bodies designed for utility, contractor, and service industry applications, installed onto commercial chassis as part of a custom upfitting project.
- Flatbed Truck Beds Flatbed truck beds for general cargo hauling and transportation needs, installed onto commercial chassis by Basin Upfitting.
- Dump Truck Bodies Dump bodies for dumping and unloading materials in construction and municipal applications, installed onto commercial chassis.
- Gooseneck Truck Beds Gooseneck flatbed bodies designed for heavy towing and fifth-wheel applications, installed onto commercial chassis.
- Enclosed Service Bodies Enclosed service bodies providing secure, weather-protected cargo and equipment storage, installed onto commercial chassis.
- Mechanics Trucks Mobile workshop trucks equipped for on-site mechanical repair and service operations, built on commercial chassis.
- Mobile Lube Trucks Trucks designed for mobile lubrication services and on-site fluid delivery, built on commercial chassis.
- Saw Bodies Truck bodies configured for concrete cutting and masonry saw operations, built on commercial chassis.
- Bucket Trucks Aerial bucket trucks for utility line work, tree trimming, and elevated service tasks, built on commercial chassis.
- Forestry Bodies Truck bodies designed for forestry, tree work, and wood chipping operations, built on commercial chassis.
- Brush Trucks Firefighting brush trucks designed for wildfire response and off-road fire suppression, built on commercial chassis.
- Fat Truck Amphibious Vehicles Amphibious off-road work vehicle designed for remote locations in pipelines, utilities, wind farms, mining, and search and rescue applications. Basin Upfitting is the authorised Fat Truck distributor for the Western United States with monthly rental options and financing.
- Van Upfitting (Interiors, Racks, Ramps) Interior upfitting solutions for cargo vans including shelving, storage systems, workstations, roof and interior rack systems, and loading/access ramps for mobile technicians and trade professionals.
- Custom Fabrication Custom metal fabrication services for specialized truck and vehicle upfitting solutions, performed in-house at Basin Upfitting's fabrication shop.
- Snow Plows and Salt Spreaders Snow removal equipment including Fisher snow plows and salt spreaders for winter road maintenance, sold and installed across six western states.
- Truck Parts and Accessories Replacement parts and accessories for truck and van upfitting including toolboxes, bed slides, and specialty components sourced from vendor partners.
- Trade Show Builds Custom exhibition and showcase vehicle builds for trade shows and industry events.
- Bailment Pool Fleet Service Pre-built chassis inventory program enabling faster truck delivery by bypassing typical OEM chassis ordering delays. Basin Upfitting holds bailment pools allowing them to begin builds immediately rather than waiting for chassis delivery.
Companies that use Basin Upfitting
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Basin Upfitting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Basin Upfitting partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and major.
- VanaircoreVanair, a Lincoln Electric Company headquartered in Michigan City, IN, offers an extensive product line of vehicle-mounted air compressors, generators, welders, hydraulics, Electrified Power Equipment, chargers/boosters, and engine starters. The most comprehensive Mobile Power Solution provider in the world since 1972. Trusted partnership since 2023.
- Ranger DesigncoreRanger Design, based in the US, specialises in commercial vehicle upfit solutions with over 36 years of experience. Products include innovative and customisable shelving, racking, ladder racks, and partitions for vans and trucks. Trusted partnership since 2019.
- Transfer FlowmajorTransfer Flow, located in Chico, California, and Algood, Tennessee, is a leading provider of aftermarket fuel tank systems since 1983. Products include in-bed auxiliary fuel tanks, larger replacement fuel tanks, DOT-legal refuelling tanks, and fuel tank and toolbox combinations made in the USA. Trusted partnership since 2018.
- Royal Truck BodycoreRoyal Truck Body, based in California, manufactures durable and reliable service truck bodies and accessories including contractor bodies, crane/mechanic bodies, platform bodies, and service/utility bodies. Trusted partnership since 2017.
- HolmanmajorHolman, formerly known as Kargo Master and in operation since 1924, is a global leader in integrated automotive services providing fleet management, vehicle upfitting, and insurance solutions. Trusted partnership since 2015.
- KnapheidecoreKnapheide, based in Quincy, Illinois, has been a leader in truck bodies, equipment, and accessories for over 170 years. Basin Upfitting is one of the largest Knapheide distributors in the western US. Products include service bodies, platform beds, gooseneck bodies, and customised truck equipment in steel and aluminium.
- Auto CranecoreAuto Crane, based in Tulsa, Oklahoma, has been producing durable service cranes, truck bodies, and accessories for over 65 years. Specialises in hydraulic, electric-hydraulic, and electric cranes for infrastructure, oil & gas, and municipalities.
- Bedrock Truck BedscoreBedrock, based in the US, manufactures heavy-duty truck beds built to withstand tough work environments. Known for strength, versatility, and customisation, offering a wide range of flatbeds and platform beds designed for hauling and towing.
- FishermajorFISHER, based in the US, has been a trusted manufacturer of commercial vehicle attachments for over 75 years. Provides snow removal and ice control solutions including truck plows with independent trip-edge protection for V, scoop, or straight-blade configurations.
- DECKEDmajorDECKED, based in the US, designs and manufactures rugged truck storage systems including DECKED Drawer Systems, CargoGlide, and D-Box cases. Products are weatherproof and built for tough work environments across construction to outdoor adventuring.
- VMACmajorVMAC is North America's leading air compressor manufacturer, renowned for compact, powerful, and durable compressed air solutions including UNDERHOOD compressors, hydraulic-driven compressors, and multifunction power systems. Almost 40 years of experience.
- Buyers ProductsmajorBuyers Products, based in Cleveland, Ohio, is a leading manufacturer of truck and trailer parts, snow removal equipment, and towing accessories with over 70 years of experience. Product range includes toolboxes, hydraulic systems, lighting, and snow plows.
- Eby Truck BodiesmajorEby Truck Bodies, based in Blue Ball, PA, manufactures durable aluminium truck bodies including platform bodies, dump bodies, and service bodies. Products are lightweight, corrosion-resistant, and built for demanding tasks in construction, landscaping, and agriculture.
- Stellar IndustriesmajorStellar Industries is a leading manufacturer of equipment for construction, mining, telecommunications, and waste management since 1990. Products include service cranes, hooklifts, tire service vehicles, and mechanic trucks.
- Venco VenturomajorVenco Venturo, based in Ohio, has been a leading provider of innovative truck cranes, crane service bodies, and underbody dump hoists since 1952. Specialises in hydraulic and electric cranes for construction, oil & gas, and municipalities.
- Dur-A-LiftmajorDur-A-Lift, based in the US, has been a leading manufacturer of truck-mounted aerial lifts since 1969. Specialises in bucket trucks for electric utility, telecommunications, and construction with telescopic, articulating, and hybrid models.
- Maintainer CorporationmajorMaintainer Corporation, located in Sheldon, Iowa, is a leading manufacturer of premium truck bodies, cranes, and accessory products including service mechanics bodies, cranes, lube skids, DuaLock drawer sets, and bolt bins for construction, agriculture, and utilities.
- Fat TruckcoreFat Truck is an amphibious work vehicle designed for industries with remote or hard-to-reach locations including pipelines, utilities, wind farms, mining, and search and rescue. Basin Upfitting is the authorised Fat Truck distributor for the Western United States with monthly rental options and financing available.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Basin Upfitting competitors and assessment
Company assessmentBroad incumbents
- FleetPride: The largest US independent distributor of truck parts and provider of heavy-duty truck repair services, with hundreds of locations nationwide. A broad incumbent in the heavy-duty truck ecosystem that competes with Basin Upfitting for fleet service relationships and parts/accessories revenue.
- Holman: Global integrated automotive services company providing fleet management, vehicle upfitting, and insurance solutions. Both a channel partner to Basin Upfitting (formerly Kargo Master, since 2015) and a much larger broad incumbent competing for enterprise fleet upfitting contracts.
Direct peers
- Knapheide: A 170+ year old truck body and equipment manufacturer based in Quincy, IL. While Basin Upfitting is one of Knapheide's largest western US distributors, Knapheide also operates its own upfitting and distribution network — making it both a core supplier and a direct competitor for commercial fleet upfitting contracts.
- Monroe Truck Equipment: Multi-location commercial truck equipment distributor and upfitter serving the Midwest and beyond with service bodies, snow plows, cranes, and van upfitting. Direct peer across both product portfolio and business model (distributor + installer).
- Royal Truck Body: California-based manufacturer of service truck bodies, contractor bodies, crane/mechanic bodies, and platform bodies. Like Knapheide, Royal is both a long-standing Basin Upfitting vendor (since 2017) and a direct competitor with its own western US distribution footprint for the same product categories Basin sells.
- Auto Truck Group: National commercial vehicle upfitter with multiple regional facilities offering service bodies, van interiors, liftgates, and specialty equipment installation. Competes with Basin Upfitting for commercial fleet contracts and government upfitting bids.
- Reading Truck: Large multi-region commercial truck upfitter operating Reading Body Works and several regional upfitting facilities across the US. Competes directly with Basin Upfitting in service bodies, dump bodies, and utility upfitting for commercial fleet operators and municipalities.
- Wilcox Bodies: Manufacturer and distributor of custom commercial truck bodies including service, dump, and platform bodies for utilities, construction, and municipalities — a comparable specialty upfitter targeting similar fleet customers.
- Stahl Truck Bodies: A national commercial truck body and upfitting manufacturer serving service, dump, and utility body segments. Comparable to Basin Upfitting in target customer (commercial fleets, municipalities) and product mix, but operating at significantly larger national scale.
Emerging players
- BrandFX: Manufacturer of lightweight composite truck bodies (service bodies, utility bodies) targeting fleet operators seeking payload and fuel-economy advantages. An emerging player with overlapping specialty body applications that could compete for the same commercial fleet customers Basin Upfitting serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Basin Upfitting social profiles
Digital presenceBasin Upfitting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basin Upfitting leadership team
Management profileNumber of profiles
Profiles3 records
Basin Upfitting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basin Upfitting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basin Upfitting
What does Basin Upfitting do?
Basin Upfitting is a commercial truck and van upfitting company that installs and integrates service bodies, flatbeds, dump bodies, gooseneck bodies, enclosed service bodies, mechanics trucks, mobile lube trucks, saw bodies, bucket trucks, forestry bodies, brush trucks, and van interior systems onto commercial chassis. The company distributes and integrates equipment from over 50 leading manufacturers (including Knapheide, Royal, Auto Crane, Bedrock, Ranger Design, Fisher, DECKED, VMAC, Vanair), performs in-house custom metal fabrication and welding, distributes Fat Truck amphibious vehicles in the Western US, and sells parts and accessories including snow plows and salt spreaders. Customers include commercial fleet operators, municipalities, utilities, oil & gas, agriculture, and forestry businesses across Utah, Idaho, and nationwide.
Is Basin Upfitting a public or private company?
Basin Upfitting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Basin Upfitting founded?
Basin Upfitting was founded in 2013. It employs 1 to 10 people.
Where is Basin Upfitting based?
Basin Upfitting is headquartered in West Valley City, United States, in the North America region.
How does Basin Upfitting make money?
Four revenue lines are on record. Truck and Van Upfitting Services are the primary driver. The others are parts and Accessories Sales, custom Fabrication and equipment Distribution.
Who are Basin Upfitting's main competitors?
Broad incumbents on record are FleetPride and Holman. Direct peers are Knapheide, Monroe Truck Equipment, Royal Truck Body, Auto Truck Group, Reading Truck, Wilcox Bodies and Stahl Truck Bodies. BrandFX is listed as an emerging player.
Does Basin Upfitting have an API?
No public API is recorded for Basin Upfitting.
What industry is Basin Upfitting in?
Basin Upfitting's product category is Commercial Truck and Van Upfitting Services. Its primary akta.pro industry code is IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates), with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 3362 and its SIC code is 3713.