MOBIT
MOBIT is a cloud-based mobile messaging and marketing automation platform that enables B2B businesses in the USA, Canada, UK, Australia, and New Zealand to run compliant SMS/MMS campaigns with interactive mobile pages, built-in CRM, and Zapier integration.
- Company typePrivate
- Founded2017
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MOBIT does
MOBIT, operated by StoryPath LLC, is a cloud-based mobile messaging and marketing automation platform that enables B2B businesses to run SMS and MMS campaigns delivered via global Tier 1 telecom networks. The platform bundles five core modules into a single web-based product accessed at app.mobit.com: SMS/MMS messaging campaigns, interactive mobile pages with a drag-and-drop builder and lead-capture forms, a built-in CRM with up to 100 variable custom fields, behaviorally-triggered drip automation, and a visual reporting dashboard with Excel and PDF export. Integration reach spans Zapier (1,000+ business applications) plus a direct Infusionsoft CRM connector, with done-for-you setup bundled into subscription onboarding.
The company monetizes through a hybrid model combining recurring subscription fees (monthly or annual plans), usage-based SMS/MMS message credits sold in volume-tiered bundles (with US pricing from 3.9¢ down to 3.0¢ per message), optional add-on consulting packages (Quick Start Training, Quick Start Build, and Complete Mobile Strategy), and à la carte purchases of additional keywords, contacts, and features. Geographic coverage spans the USA, Canada, UK, Australia, and New Zealand. The platform targets B2B businesses and marketing professionals seeking compliant mobile engagement, and emphasizes built-in tooling for TCPA (USA), CASL (Canada), and GDPR (EU) compliance — including opt-in capture, consent records retained for five years, and unsubscribe management.
The company is privately held with no disclosed external investors or parent entity. Theresa Gattung is listed as Chairman. Approximately $1.35 million was raised across five funding rounds between November 2013 and March 2015; no subsequent funding rounds, acquisitions, product launches, or leadership changes are recorded in the available data. Headcount is reported at 11-50 employees. No customer logos, revenue figures, or patents are disclosed.
MOBIT firmographics
Firmographics- Name
- MOBIT
- Legal name
- StoryPath LLC
- Website
- https://mobit.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOBIT is a cloud-based mobile messaging and marketing automation platform that enables B2B businesses in the USA, Canada, UK, Australia, and New Zealand to run compliant SMS/MMS campaigns with interactive mobile pages, built-in CRM, and Zapier integration.
- Ownership category
- akta.pro rank
MOBIT industry classification
Industry- Product category
- Mobile Marketing Automation Software
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)
Keywords
Where MOBIT is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MOBIT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Fees: Monthly or annual subscription fees for platform access, with three subscription plan options. Fees remain fixed during subscription term unless customer exceeds limits, upgrades, or adds features. Auto-renews on anniversary date.
- SMS/MMS Message Credits: Usage-based credits for outbound SMS and MMS messages. Credits purchased in bundles (500 to 75,000 messages) with tiered pricing based on volume. Rates vary by country (USA 3.0¢, Canada 3.5¢, UK 7.7¢, Australia 6.13¢, NZ 8.14¢). Auto-recharge facility available. Inbound messages are free for active campaigns.
- Consulting Services: Additional paid consulting services including Quick Start Training (2 one-hour sessions), Quick Start Build (strategy session, campaign design/build, campaign review), and Complete Mobile Strategy (combined package with bonus hours). Delivered online in English.
- Additional Keywords and Features: Customers can purchase additional keywords, contacts, campaigns, and features beyond their subscription plan limits at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Message Bundles - Volume-based pricing |
| Subscription | Monthly | Quick Start Training Consulting |
| Subscription | Multi-year contract | Quick Start Build Consulting |
| Subscription | Multi-year contract | Complete Mobile Strategy Consulting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MOBIT product offering
Product offeringCore offering
MOBIT is a web-based mobile messaging and marketing automation platform that enables businesses to design, send, and track SMS and MMS marketing campaigns. It combines interactive mobile page building, contact management through an integrated CRM, multi-step marketing automation, and built-in compliance (TCPA, CASL, GDPR) into a single product accessed via app.mobit.com.
Product overview
MOBIT is a single unified platform — the MOBIT Mobile Messaging and Marketing Automation Platform — that provides end-to-end SMS and MMS marketing capabilities. The core platform includes SMS & MMS Messaging Campaigns for sending rich media messages, Interactive Mobile Pages (a drag-and-drop page builder with templates and lead capture forms), CRM Contact Management for storing customer data with up to 100 custom fields, Marketing Automation for drip campaigns triggered by behavior, and a Visual Reporting Dashboard for real-time campaign analytics. The platform is accessed via a web interface at app.mobit.com and integrates with over 1,000 applications through Zapier and directly with Infusionsoft. MOBIT also offers three consulting service add-ons: Quick Start Training (basic training), Quick Start Build (campaign design and build), and Complete Mobile Strategy (comprehensive program combining both with additional client work time).
Differentiator
Problem solved
Functional benefit
Products and services
- MOBIT Mobile Messaging and Marketing Automation Platform Web-based SaaS platform that lets businesses send SMS and MMS marketing campaigns, build interactive mobile pages, manage contacts through an integrated CRM, and run multi-step marketing automations, with built-in TCPA, CASL, and GDPR compliance tooling. Targeted at SMB and mid-market businesses that want a unified mobile marketing channel rather than a point messaging tool.
- Quick Start Training Add-on professional service providing hands-on training for new MOBIT customers to ramp up their use of the platform quickly. Sold alongside platform subscriptions to SMB and mid-market customers needing guided enablement.
- Quick Start Build Add-on professional service in which the MOBIT team builds out initial campaigns, mobile pages, or integrations on behalf of the customer. Sold to businesses that want faster time-to-value without dedicating internal resources to setup.
- Complete Mobile Strategy Premium add-on professional service delivering an end-to-end mobile marketing strategy engagement for MOBIT customers. Aimed at businesses seeking a more comprehensive, consultative rollout of mobile messaging as a marketing channel.
Quantifiable outcome
- 95% of marketing content read within 3 minutes of delivery
- +1 more outcomes
Companies that use MOBIT
Customer profileSegments2 records
Ideal customer profiles1 record
MOBIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
MOBIT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZapiercoreMOBIT connects to over 1,000 business applications through Zapier's integration platform. This partnership enables users to send SMS and MMS messages, notifications, alerts, and marketing content directly from any connected application. MOBIT provides done-for-you setup of these integrations as part of the subscription and onboarding process.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MOBIT competitors and assessment
Company assessmentDirect peers
- SlickText: SMS marketing platform offering campaigns, automation, list management, and integrations aimed at SMB and mid-market. Overlaps directly with MOBIT's core product surface and target buyer.
- SimpleTexting: Direct SMS marketing competitor with mass texting, two-way conversations, automation, and integrations to common CRMs. Targets the same B2B SMB segment as MOBIT.
- TextMagic: Bulk SMS marketing and notification platform with subscription pricing, contact management, and Zapier integration — a near mirror of MOBIT's positioning and feature set.
- EZ Texting: Direct SMB-focused SMS marketing platform with comparable subscription + usage pricing, drip campaigns, and contact management. Closest head-to-head competitor to MOBIT in the small-business text marketing segment.
- Attentive: Higher-end SMS marketing platform focused on ecommerce and enterprise with rich segmentation and personalization. Comparable core offering but with significantly larger scale and venture backing than MOBIT.
Emerging players
- ActiveCampaign: SMB-focused marketing automation suite now offering SMS alongside email, CRM, and automation. Comparable in customer segment and automation depth, with broader channel coverage than MOBIT.
- Klaviyo: Marketing automation platform with built-in SMS channel, CRM, and deep ecommerce integrations. Adjacent rather than head-to-head, but increasingly competes for the same marketing-automation wallet share.
Broad incumbents
- Twilio: Programmable communications platform underpinning many SMS tools. Competes with MOBIT at the messaging-infrastructure layer; large enterprises may bypass MOBIT in favor of Twilio's Segment-based stack.
- HubSpot: Broad incumbent marketing, sales, and CRM platform with SMS add-ons and a large ecosystem. Competes indirectly by offering an all-in-one stack that overlaps with MOBIT's modules.
- MessageBird: Global omnichannel messaging platform (SMS, WhatsApp, email) serving enterprise and SMB. Comparable international multi-channel coverage to MOBIT but at materially greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MOBIT social profiles
Digital presenceMOBIT compliance and trust
Trust signalCompliance3 records
MOBIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOBIT leadership team
Management profileNumber of profiles
Profiles1 record
MOBIT funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOBIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOBIT
What does MOBIT do?
MOBIT is a web-based mobile messaging and marketing automation platform that enables businesses to design, send, and track SMS and MMS marketing campaigns. It combines interactive mobile page building, contact management through an integrated CRM, multi-step marketing automation, and built-in compliance (TCPA, CASL, GDPR) into a single product accessed via app.mobit.com.
Is MOBIT a public or private company?
MOBIT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOBIT founded?
MOBIT was founded in 2017. It employs 11 to 50 people.
Where is MOBIT based?
MOBIT is headquartered in Boise, United States, in the North America region.
How does MOBIT make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are SMS/MMS Message Credits, consulting Services and additional Keywords and Features.
Who are MOBIT's main competitors?
Direct peers on record are SlickText, SimpleTexting, TextMagic, EZ Texting and Attentive. Emerging players are ActiveCampaign and Klaviyo. Broad incumbents are Twilio, HubSpot and MessageBird.
Does MOBIT have an API?
No public API is recorded for MOBIT.
What industry is MOBIT in?
MOBIT's product category is Mobile Marketing Automation Software. Its primary akta.pro industry code is HDAEAHAA, Workflow & Case Management (Human-Centric BPM). Its NAICS code is 54186 and its SIC code is 7310.