Leadworks
Leadworks is a Dutch B2B lead generation agency founded in 2001, delivering qualified appointments to software companies and Dutch municipalities through an omnichannel mix of LinkedIn outreach, email, and telemarketing supported by AI-powered database enrichment.
- Company typePrivate
- Founded2001
- HeadquartersDen Haag, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Leadworks firmographics
Firmographics- Name
- Leadworks
- Legal name
- Leadworks B.V.
- Website
- https://leadworks.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leadworks is a Dutch B2B lead generation agency founded in 2001, delivering qualified appointments to software companies and Dutch municipalities through an omnichannel mix of LinkedIn outreach, email, and telemarketing supported by AI-powered database enrichment.
- Ownership category
- akta.pro rank
Leadworks industry classification
Industry- Product category
- B2B Lead Generation Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where Leadworks is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Leadworks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Lead Generation Services: Professional services revenue generated through ongoing lead generation campaigns for B2B clients. The company offers omnichannel lead generation services combining LinkedIn outreach, email campaigns and telemarketing to deliver qualified B2B appointments. Services are tailored to specific client target groups with measurable results.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Leadworks product offering
Product offeringCore offering
Leadworks is a B2B lead generation agency that delivers qualified sales appointments for business clients. Its service combines LinkedIn outreach, personalized email campaigns, and professional telemarketing into an omnichannel campaign, supported by AI-powered database enrichment, with the goal of producing a predictable stream of qualified meetings with target decision-makers.
Product overview
Leadworks is a B2B lead generation service company, not a software product company. They offer a unified service that combines LinkedIn outreach, email campaigns, and telemarketing into an omnichannel approach. Their lead generation services are priced at €2,000–€8,000 per month depending on campaign intensity and target market complexity. The company has been operating since 2001 (25+ years) and specializes in generating qualified B2B appointments for Dutch software companies and other B2B organizations. No discrete branded software products, modules, or tools were identified in the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Lead Generation Service (Omnichannel Appointment Setting)
Quantifiable outcome
- More than 50 qualified appointments with municipal stakeholders achieved within a short timeframe
- +2 more outcomes
Companies that use Leadworks
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Leadworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Leadworks partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Leadworks competitors and assessment
Company assessmentDirect peers
- Callbox: Callbox is a B2B lead generation and appointment-setting company offering telemarketing, email, and LinkedIn outreach to technology and enterprise clients — comparable service mix and vertical.
- SalesHive: SalesHive is a US-based B2B lead generation agency offering cold calling, email outreach and appointment setting, mirroring Leadworks' core service mix and SaaS-vertical focus.
- Belkins: Belkins is a B2B lead generation and appointment-setting agency combining email outreach, LinkedIn, and calling — the closest direct functional peer to Leadworks' omnichannel outbound model. Both serve B2B software and technical buyers with done-for-you campaigns.
- Martal Group: Martal Group is a B2B lead generation agency running outbound SDR campaigns for SaaS and technology vendors, highly comparable to Leadworks on customer vertical (software), motion (appointment setting), and use of multi-channel outreach.
- CIENCE: CIENCE is a B2B demand generation agency offering SDR-as-a-service and omnichannel outbound, directly comparable to Leadworks' appointment-setting and lead qualification services. Also targets software and B2B technical buyers.
- SalesPro Leads: SalesPro Leads is a B2B appointment-setting and lead generation agency serving software and technology vendors, overlapping directly with Leadworks on service offering and target customer.
- LeadGenius: LeadGenius provides B2B lead generation with a data-and-research-driven approach to prospecting for enterprise and SaaS clients, partially overlapping with Leadworks' AI-enriched database methodology.
Broad incumbents
- ZoomInfo: ZoomInfo is a large incumbent B2B data and sales intelligence platform; overlaps with Leadworks' data enrichment layer and is increasingly used by clients to bring prospecting in-house.
- Cognism: Cognism is an established B2B sales intelligence and data provider; while not a service agency like Leadworks, it competes for the same prospecting budget and offers technology that overlaps with Leadworks' AI database enrichment capability.
Emerging players
- Apollo.io: Apollo.io is a sales intelligence and engagement platform that enables in-house SDR teams to perform the prospecting functions Leadworks delivers as a service, representing a potential in-housing threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Leadworks social profiles
Digital presenceLeadworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadworks leadership team
Management profileNumber of profiles
Profiles1 record
Leadworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadworks
What does Leadworks do?
Leadworks is a B2B lead generation agency that delivers qualified sales appointments for business clients. Its service combines LinkedIn outreach, personalized email campaigns, and professional telemarketing into an omnichannel campaign, supported by AI-powered database enrichment, with the goal of producing a predictable stream of qualified meetings with target decision-makers.
Is Leadworks a public or private company?
Leadworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leadworks founded?
Leadworks was founded in 2001. It employs 11 to 50 people.
Where is Leadworks based?
Leadworks is headquartered in Den Haag, Netherlands, in the Europe region.
How does Leadworks make money?
One revenue line is on record: B2B Lead Generation Services.
Who are Leadworks's main competitors?
Direct peers on record are Callbox, SalesHive, Belkins, Martal Group, CIENCE, SalesPro Leads and LeadGenius. Broad incumbents are ZoomInfo and Cognism. Apollo.io is listed as an emerging player.
Does Leadworks have an API?
No public API is recorded for Leadworks.
What industry is Leadworks in?
Leadworks's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its SIC code is 7311.