DoohYouLike

What DoohYouLike does

DoohYouLike (legal entity: DOOHYOULIKE SAS) is a France-based indoor digital out-of-home (DOOH) advertising network founded in 2018 by Fabrice Guez and Jérôme Lalou, headquartered in Levallois-Perret. The company operates 5,000+ professional-grade Samsung LED screens across seven venue verticals: Proxi (convenience food retail), Sport (fitness centers and football halls), Campus (universities and business schools), Hôtel (premium 4- and 5-star hotels in Île-de-France), Théâtre (Parisian theatres), Coliving (coliving residences), and Bar (bars and brasseries). The core technology stack consists of venue-deployed screens, real-time content scheduling and programming, and integrations with programmatic DOOH platforms Broadsign, Hivestack, and Hawk DSP, supplemented by an in-house creative studio (Studio Créa) that produces DOOH-format advertising content.

The business model is primarily advertising: the company sells airtime on its screen network to brand advertisers and media agencies via a direct sales team, with quote-based pricing determined by campaign scope, screen count, duration, vertical, and targeting parameters. A secondary revenue stream is creative production services through Studio Créa, and a third is programmatic inventory access. Venue partners (retailers, gym operators, universities, hotels) receive digital screens and communication infrastructure at no cost in exchange for advertising space and revenue share. The company has no disclosed external funding rounds and is privately held as a SAS. The company expanded its vertical portfolio significantly between 2025 and 2026 with the launch of Hôtel, Coliving, and Bar networks, and previously grew through the 2022 acquisitions of Waitcom Digital (sport vertical) and Campus Screens France (campus vertical). Performance measurement is supported by third-party partnerships with Circana (sales-lift post-tests), Iligo and LSA (audience and consumer research), and Mobimétrie (audience measurement standardization).

Name

DoohYouLike

Legal name

DOOHYOULIKE SAS

Website

https://doohyoulike.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DoohYouLike operates France's first proximity-based indoor digital out-of-home advertising network, with 5,000+ screens across 7 venue verticals (convenience stores, gyms, campuses, hotels, theatres, coliving, bars) serving 250+ brand advertisers via direct sales and programmatic DOOH buying.

Ownership category

akta.pro rank

Product category

Indoor Digital Out-of-Home (DOOH) Advertising Network

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

Keywords

• Indoor proximity DOOH
• Digital out-of-home advertising
• Retail media network
• Programmatic DOOH inventory
• Venue-based screen network

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. DOOH Advertising Inventory Sales: DOOHYOULIKE generates revenue by selling advertising airtime on its network of indoor digital screens to brands and their media agencies. Pricing is quote-based, determined by campaign scope, screen count, duration, targeting parameters, and chosen verticals. The company also earns revenue from venue partners who benefit from the digital communication infrastructure.
2. Creative Studio Services: Integrated creative studio produces and adapts advertising content for DOOH format, providing an additional revenue stream alongside media inventory sales.
3. Programmatic DOOH (pDOOH): Programmatic access to DOOHYOULIKE inventory via Broadsign, Hivestack, and Hawk DSP, enabling automated, data-driven campaign buying.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

DOOHYOULIKE sells advertising airtime on its national network of 5,000+ indoor Samsung LED screens deployed across seven proximity venue verticals (food retail, sports, campuses, hotels, theatres, coliving, bars), reaching 60M+ contacts per week. The offering is bundled with end-to-end campaign services including strategic recommendations, in-house creative production via Studio Créa, real-time programming, and certified post-campaign measurement. Programmatic buying is available via Broadsign, Hivestack, and Hawk DSP.

Product overview

DOOHYOULIKE is France's first proximity-based indoor DOOH network, operating 3,700+ indoor digital screens across seven vertical networks: DOOHYOULIKE Proxi (convenience stores, 2,500 screens), DOOHYOULIKE Sport (fitness centers, 1,110 screens), DOOHYOULIKE Campus (universities, 60 campuses), DOOHYOULIKE Hôtel (premium hotels), DOOHYOULIKE Théâtre (Parisian theaters), DOOHYOULIKE Coliving (coliving residences), and DOOHYOULIKE Bar (bars/brasseries). The platform is complemented by a creative studio for ad production and programmatic buying capabilities. Reaching over 60 million contacts per week, the network positions itself as the first proximity-based indoor DOOH network in France, emphasizing targeted advertising in affinity locations where audiences are more attentive.

Differentiator

Problem solved

Functional benefit

Brands

• DOOHYOULIKE Proxi: Indoor DOOH network in proximity food stores serving urban shoppers
• DOOHYOULIKE Sport
• DOOHYOULIKE Campus
• DOOHYOULIKE Hôtel
• DOOHYOULIKE Théâtre
• DOOHYOULIKE Coliving
• DOOHYOULIKE Bar

Products and services

• DOOHYOULIKE Proxi The flagship proximity-based indoor DOOH network targeting convenience stores and small food retailers across 300+ French cities, delivering advertising at point of purchase with 2,500 screens, 8.4M weekly shoppers and 45.5M weekly contacts. Targets urban consumers at the moment of purchase for FMCG brands.
• DOOHYOULIKE Sport Indoor DOOH network deployed in fitness centers and football halls, reaching over 2.2M weekly athletes across 500+ locations and 1,110 screens with 12.1M weekly contacts. Audience skews 18-34 with CSP+ representation; targets sports, nutrition, and wellness brands.
• DOOHYOULIKE Campus University campus DOOH network reaching students at 300+ campuses with 1M weekly students and 12M weekly contacts. Targets Gen Z (95% of campus visitors aged 18-24) for brand discovery, student recruitment, and lifestyle product launches.
• DOOHYOULIKE Hôtel Premium hotel DOOH network across 100+ 4- and 5-star hotels in Île-de-France, reaching 84.9K weekly travelers and 495K weekly contacts with screens in lobbies, lounges, and reception areas. Targets luxury lifestyle, travel, and hospitality brand messaging to affluent domestic and international travelers.
• DOOHYOULIKE Théâtre

Quantifiable outcome

• +37% uplift in sales and +41% market share gain for HiPRO (Danone) campaign in Sport and Proxi networks
• +20 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

14 partnerships are on record, tiered minor and core.

• France TVminorGTM or Marketing Partner · 1 June 2026DOOHYOULIKE partnered with France TV to co-produce a streaming recommendations campaign ('Le meilleur du streaming en proxi'), highlighting France TV's streaming content through DOOHYOULIKE's proximity network. A cross-media collaboration between broadcast and digital out-of-home.
• MobimétriecoreTechnology or Integration · 29 April 2026Mobimétrie is the French outdoor audience measurement body. DOOHYOULIKE participates in Mobimétriie's evolving measurement system, which aims to integrate indoor DOOH environments and provide standardized, TV-like audience metrics for outdoor advertising, targeting 60-65% coverage rates.
• IligocoreStrategic or Co-development Partner · 1 June 2024Iligo is a research and consumer insights firm. DOOHYOULIKE partnered with Iligo on multiple studies and white papers (Tome #2 on Proxi consumers, Tome #4 on Gen Z on Campus, and various post-test studies measuring DOOH campaign effectiveness including attention rates, purchase intent, and campaign uplift). Iligo provides the methodological rigor and third-party validation of DOOHYOULIKE's performance claims.
• BroadsigncoreTechnology or Integration · 22 April 2024Broadsign is a leading programmatic DOOH platform. DOOHYOULIKE integrates its inventory with Broadsign, enabling programmatic advertisers to buy DOOHYOULIKE screens through the platform's automated campaign execution tools.
• HivestackcoreTechnology or Integration · 22 April 2024Hivestack is a programmatic DOOH ad tech platform. DOOHYOULIKE connects its inventory to Hivestack's supply-side platform, enabling real-time programmatic campaign buying across the DOOHYOULIKE network.
• HawkcoreTechnology or Integration · 22 April 2024Hawk is a DSP (demand-side platform) enabling programmatic DOOH buying. DOOHYOULIKE's inventory is accessible via Hawk DSP, providing automated access for media agencies and programmatic traders.
• LSA (Rayon Boissons & Marchés)coreStrategic or Co-development Partner · 1 September 2023LSA (Linéal SA) is a leading trade publication for retail and FMCG in France. DOOHYOULIKE partnered with LSA to publish a white paper on 'The Boom of Proximity Food Retail,' providing data-driven insights on the proximity retail circuit and DOOH's role within it.
• Waitcom DigitalcoreTechnology or Integration · 1 January 2022DOOHYOULIKE acquired Waitcom Digital in 2022 as part of its expansion into sports venues. Waitcom Digital brought expertise and existing venue relationships in the fitness and sports sector, forming the foundation of the DOOHYOULIKE Sport vertical.
• Campus Screens FrancecoreTechnology or Integration · 1 January 2022DOOHYOULIKE acquired Campus Screens France in 2022 as part of its campus network expansion. This acquisition provided the existing campus screen inventory and university venue relationships that became the DOOHYOULIKE Campus vertical.
• Samsung Professional DisplayscoreTechnology or IntegrationDOOHYOULIKE installs Samsung professional-grade LED screens across all its venue networks. Samsung Professional Displays are selected for their manufacturing quality, energy efficiency (LED technology), and longevity. Screens are installed and maintained by DOOHYOULIKE's technical team.
• CircanacoreTechnology or IntegrationCircana (formerly IRI) provides post-campaign sales impact measurement for DOOHYOULIKE's Proxi network. Multiple case studies (HiPRO, Grey Goose) cite Circana post-test results showing +19% average incremental sales and specific campaign uplift figures, providing third-party ROI validation for brand clients.
• VivaTechminorGTM or Marketing PartnerDOOHYOULIKE partnered with VivaTech's 10th edition Next Startupper Award (June 2026). DOOHYOULIKE will provide the winning startup with a DOOH media campaign, a creative master class from its integrated studio, and a Premium Business subscription from Angel Start. Positions DOOHYOULIKE as a supporter of youth entrepreneurship.
• Fitness ParkcoreChannel Partner/ Reseller/ DistributorFitness Park is a major gym chain partner of DOOHYOULIKE Sport. The chain has equipped 3+ screens per location (entrance, locker room, training floor) with DOOHYOULIKE digital displays. Fitness Park is cited as a case study venue partner in multiple sources.
• NEONESScoreChannel Partner/ Reseller/ DistributorNEONESS is a fitness chain venue partner of DOOHYOULIKE Sport. Screens are positioned in locker rooms and club interiors, enabling targeted communication to gym members. NEONESS can selectively activate communications across all or specific club locations.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• JCDecaux: World's largest outdoor advertising company and French-headquartered incumbent with extensive DOOH street-furniture and transport inventory. Overlaps with DOOHYOULIKE's advertiser relationships and competes for the same urban-reach brand budgets, though JCDecaux is outdoor-centric rather than indoor-venue.
• Clear Channel Outdoor: Global OOH/DOOH operator with significant French presence across billboards, transit, and digital panels. Comparable to DOOHYOULIKE at the advertiser-buyer layer, but operates outdoor/transport inventory rather than indoor proximity venues.
• Ströer: Major European DOOH media operator headquartered in Germany with broad multi-vertical outdoor and programmatic digital out-of-home inventory. Comparable as a European DOOH competitor pursuing advertiser budgets with scaled digital networks.

Direct peers

• Vistar Media: Programmatic DOOH supply-side and demand-side platform that powers DOOHYOULIKE's pDOOH distribution. Directly comparable as it aggregates indoor proximity networks for programmatic buyers and increasingly competes for the same French/European digital-out-of-home campaigns.
• Broadsign: Programmatic DOOH platform that DOOHYOULIKE integrates with for automated buying. Competes by aggregating indoor/outdoor DOOH supply onto a single programmatic exchange and is comparable on technology and advertiser access dimensions.
• Hivestack: Programmatic DOOH ad-tech platform integrated with DOOHYOULIKE's inventory. Comparable as a programmatic DOOH exchange competing for the same global/European ad spend and operating as both a partner and adjacent competitor.
• Volta Media: Operates a U.S. network of in-venue digital screens in proximity venues (EV charging stations at retail, grocery, urban locations). Closely comparable business model to DOOHYOULIKE Proxi: indoor digital screens in everyday proximity venues monetized through brand advertising.
• Grocery TV: North American in-grocery digital screen network reaching shoppers in proximity stores. Near-identical business model to DOOHYOULIKE Proxi: indoor digital screens in convenience/food retail sold to consumer brands at the point of purchase.
• Zoom Media: Operates indoor digital signage networks in fitness centers, bars, restaurants, and entertainment venues in North America. Directly comparable to DOOHYOULIKE Sport and Bar verticals on venue-type coverage and advertiser positioning.

Emerging players

• Place Exchange: Independent programmatic DOOH supply-side platform connecting indoor/outdoor networks to omnichannel DSPs. Comparable as a programmatic DOOH aggregator operating alongside DOOHYOULIKE in the pDOOH ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoohYouLike