Outward Media

What Outward Media does

Outward Media, Inc. (OMI) is a privately held B2B data provider and performance marketing agency founded in 1998 by CEO Paula Chiocchi and headquartered in West Hollywood, California. The company delivers verified B2B and B2B2C audience data to Fortune 2000 brands, marketing agencies, and growth-stage companies, with documented use cases spanning telecommunications, fintech, healthcare, e-commerce, and SMB-focused verticals. Its core asset is the OMI Living File® — a continuously refreshed database of 25 million+ U.S. companies and 150 million+ professional contacts, maintained for 27 years under a guaranteed 95% business email validity rate. The portfolio is augmented by a healthcare database built on NPI-level physician data and a B2B2C linkage layer (Universal Person Marketing) connecting 145 million business records to 90 million residential addresses.

The platform combines proprietary data assets with AI-driven intent signal processing, fraud-resistant filtering, and multi-channel activation capabilities spanning email, programmatic, CTV, social, and postal channels. Outward Media operates a proprietary ESP for compliant third-party email deployment and delivers four primary service modules: Digital Media Activation, Intent Monitoring, Data Cleansing & Validation, and managed Email Marketing Campaigns. Reported customer outcomes include 118:1 and 289:1 email marketing ROI for a leading national telecom provider in 2017 and 2018 respectively, a 57% lift in qualified leads for a regional telecom, and a $30M deal closed from a first campaign for fintech startup VyaPay. The firm's competitive positioning emphasizes human-verified, continuously maintained audiences over modeled or inferred profiles.

Revenue is generated through a combination of recurring B2B data licensing, managed campaign services, digital media activation, and data cleansing projects, with custom enterprise pricing under multi-year contracts. Distribution is consultative and U.S.-focused, supported by Forbes Agency Council membership since 2018, the B2B Influence Podcast launched in 2025, and strategic partnerships with Snowflake, Change3 Enterprises, DesignRush, and — most significantly — Fusion92 and Viant Technology, which together enable programmatic activation of OMI's identity spine through Viant's DSP. The company operates as a bootstrapped, founder-led firm with no disclosed institutional funding, parent company, or M&A activity.

Name

Outward Media

Legal name

Outward Media, Inc.

Website

https://outwardmedia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Outward Media is a bootstrapped B2B data and performance marketing firm that delivers verified B2B and B2B2C audiences through its OMI Living File® database to Fortune 2000 brands, agencies, and growth companies across email, programmatic, CTV, and social channels.

Ownership category

akta.pro rank

Product category

B2B Marketing Data Services

NAICS

Media Buying Agencies (54183), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• B2B data licensing
• Email marketing services
• Audience data solutions
• Data cleansing validation
• Intent data analytics

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. B2B Data Licensing: Licensing of verified audience data from the OMI Living File database to Fortune 2000 brands, agencies, and growth companies for use in their own marketing campaigns and CRM systems.
2. Email Marketing Campaign Services: Full-service managed acquisition email marketing campaigns including audience building, campaign design, execution, and reporting, backed by data science and digital marketing experts.
3. Digital Media Activation: Omni-channel audience activation across programmatic, CTV, social, and postal channels using verified audience data, including campaign analysis and display ad targeting.
4. Data Cleansing & Validation: Database cleansing, enhancement, and ongoing maintenance services including audit, invalid contact identification, smart replacement, and data enhancement for multi-vendor contact data files.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Outward Media (OMI) is a B2B data provider and performance marketing agency that licenses verified B2B and B2B2C audience data from its proprietary OMI Living File® database and delivers managed email, programmatic, CTV, social, and postal campaign activation. The company combines continuously validated contact data, AI-processed intent signals, and full-service campaign execution to help marketers reach verified U.S. businesses and professionals.

Product overview

Outward Media (OMI) offers a unified B2B data and audience activation platform built around its OMI Living File® Database — a continuously refreshed database of verified U.S. businesses and professionals with 150+ million contacts. The platform is augmented by a Healthcare Database covering verified healthcare professionals via NPI-level data. Together, these core databases power four primary service modules: Digital Media Activation (programmatic/CTV), Intent Monitoring (intent signal analysis), Data Cleansing & Validation, and Email Marketing Campaigns (via proprietary ESP). An add-on B2B2C Data Linkage service (Universal Person Marketing) bridges professional and consumer identities for cross-channel activation. The portfolio is supported by educational content including case studies, white papers, and the B2B Influence Podcast.

Differentiator

Problem solved

Functional benefit

Brands

• OMI Living File®: Continuously maintained B2B audience foundation built from verified U.S. businesses and verified professionals, maintained to ensure accuracy, deliverability, and confidence at scale.
• Universal Person Marketing (UPM)
• B2B Influence Podcast

Products and services

• OMI Living File® Database Continuously refreshed B2B audience foundation built from verified U.S. businesses and the real professionals who work at them. Includes 18M+ companies and 150M+ professional contacts with guaranteed 95% business email validity, designed for licensing, enrichment, and activation across channels.
• Healthcare Database Verified healthcare professionals and decision-makers database covering physicians, dentists, nurses, and office managers across hospitals, clinics, group practices, and private offices. Built on NPI-level data with corporate email coverage and facility-level clarity for healthcare marketing campaigns.
• Digital Media Activation Omni-channel audience activation service that enables marketers to activate verified OMI audiences across programmatic, CTV, social, email, and postal channels. Includes campaign analysis, programmatic ad campaigns, and display ad targeting to reduce wasted spend.
• Intent Monitoring Service that captures and analyzes billions of digital signals from search, content, and engagement activity using AI to identify companies and professionals actively researching solutions. Connects intent signals to verified business audiences for precise targeting across omni-channel campaigns.
• Data Cleansing & Validation Database cleansing and validation service that removes invalid and outdated records while preserving valuable contacts. Uses Exact Match methodology and includes database audit, invalid contact identification, smart replacement, data enhancement, and test & deliver processes.
• Email Marketing Campaigns Managed acquisition email marketing campaigns using verified OMI audiences and a proprietary ESP for secure, compliant third-party email activation. Includes consultative onboarding, campaign design, execution, and reporting with 90%+ deliverability after onboarding.
• B2B2C Data Linkage (Universal Person Marketing) Service enabling marketers to identify and connect with prospects and customers at work and at home across direct mail, email, social, and programmatic channels. Links 145 million business contact records with 90 million residential address linkages and alternate emails to unify B2B and B2C identities.

Quantifiable outcome

• 118:1 email marketing ROI delivered for leading telecom provider in 2017
• +8 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fusion92coreStrategic or Co-development Partner · 7 January 2026Fusion92 is launching curated audience solutions powered by OMI's B2B and B2B2C identity spine within Viant Technology's platform. This collaboration enables programmatic activation of OMI's verified audiences directly through Viant's DSP.
• Change3 EnterprisescoreStrategic or Co-development PartnerChange3 Enterprises is a digital agency offering an extended portfolio of marketing, creative and strategic services. Partnership enables OMI to reach clients seeking comprehensive digital marketing solutions.
• Forbes Agency CouncilcoreGTM or Marketing PartnerForbes Agency Council is an invitation-only organization for executives in successful PR, media strategy, creative and advertising agencies. OMI has been an official member since 2018, contributing thought leadership to Forbes.
• SnowflakecoreTechnology or IntegrationSnowflake enables the Data Cloud—a global network where organizations mobilize data with near-unlimited scale, concurrency, and performance. Integration enables OMI to leverage Snowflake's cloud data platform.
• DesignRushminorGTM or Marketing PartnerDesignRush is a B2B marketplace connecting brands with agencies. OMI is listed as a top B2B data and marketing agency on the DesignRush platform for lead generation and visibility.
• Email Experience CouncilminorStrategic or Co-development PartnerThe Email Experience Council helps marketers become better at email marketing through resources, best practices, and industry guidance.

Scale indicators27 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ZoomInfo: Dominant B2B contact and company intelligence platform, selling verified contact data, intent signals, and sales/marketing activation tools to enterprise customers — overlapping directly with OMI's core data licensing and activation offerings.
• Apollo.io: B2B sales intelligence and engagement platform combining a large contact database with email sequencing and prospecting tooling — directly competing for the same mid-market and growth-company buyer that OMI targets with its data licensing and email services.
• 6sense: Account-based marketing and intent data platform that combines third-party intent signals with activation across programmatic, email, and sales — competing most directly with OMI's intent monitoring and digital media activation modules.
• Demandbase: B2B advertising and ABM platform offering data, intent, and programmatic/CTV activation to enterprise marketers — overlapping with OMI's data + programmatic + CTV activation stack.
• Bombora: Pure-play B2B intent data provider whose Company Surge® intent signal feed powers many ABM platforms — directly comparable to OMI's intent monitoring product built on billions of weekly digital signals.
• Leadspace: B2B customer data platform that unifies first-, second-, and third-party data and powers ABM and sales activation — comparable to OMI's identity-linking and omni-channel activation thesis at a more enterprise/SaaS scale.
• Madison Logic: B2B demand-generation and account-based marketing activation provider that buys media on behalf of clients across digital channels — closely comparable to OMI's programmatic/CTV/social activation service layer for enterprise marketers.

Broad incumbents

• Dun & Bradstreet: Long-established B2B data and analytics incumbent with a global company hierarchy and contact database — overlapping with OMI's verified business database but serving a much broader enterprise compliance and supply-chain customer base.
• Data Axle (formerly Infogroup): Large incumbent B2B and B2C data compiler with extensive SMB coverage — directly comparable to OMI's SMB- and email-centric data licensing offering, but with much broader legacy data products and scale.

Emerging players

• Seamless.AI: AI-driven B2B contact and lead generation platform targeting sales reps and growth companies — overlapping with OMI's contact discovery use case but with a different automation- and self-serve-led go-to-market motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OutwardMediaInc
• Facebookfacebook.com/OutwardMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outward Media