idyn
idyn is a Dutch Microsoft ISV that develops a suite of native extension apps for Microsoft Dynamics 365 Business Central covering shipping, banking, e-signature approvals, data integration, and development tooling, serving 10,000+ BC users across 400+ partners in 40 countries.
- Company typePrivate
- Founded2010
- HeadquartersDussen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What idyn does
idyn is a Dutch Microsoft Independent Software Vendor (ISV) that develops a suite of native extension applications for Microsoft Dynamics 365 Business Central. Headquartered in Dussen, Netherlands, the company has been building apps for the Business Central and legacy Dynamics NAV ecosystem since 2010, serving organizations that run Business Central either as SaaS or on-premises deployments. Its user base spans more than 10,000 Business Central users, and its channel footprint includes over 400 Microsoft Dynamics partners across 40 countries, supplemented by exclusive distribution partnerships in North America (Knowware Solutions) and direct sales coverage in the Nordics.
The product portfolio — marketed collectively as the "365 Suite" — covers five extension categories: shipping (ShipIT 365 connects Business Central to over 3,000 carriers through carrier platforms such as nShift, Cargoson, DeliveryMatch, EasyPost, and Sendcloud), banking (Direct Banking provides PSD2-based connectivity to ~2,000 EU banks via Ponto and 20,000+ banks worldwide via Cobase for automated reconciliation and payment initiation), approvals (ApproveIT 365 integrates DocuSign and Signhost by Entrust for eIDAS-compliant e-signatures), integration (ConnectIT 365 supports XML, CSV, JSON, Excel, API, REST, SOAP, FTP, SFTP, Azure Service Bus, Azure Event Grid, Dropbox, and email without middleware), and development tooling (OMA 365 for AL/C-AL object management on BC on-premises, DINO 365 for no-code field extensions). VerifyIT 365, launched in April 2026, adds fraud-prevention via real-time IBAN-name-VAT verification through the SurePay API, supporting EU Instant Payments Regulation and PSD2/PSD3 compliance.
idyn monetizes primarily through per-tenant recurring subscriptions — pricing ranges from €23.50/month for Direct Banking to €230/month for OMA 365 — distributed via Microsoft AppSource, the global partner channel, and direct enterprise sales. VerifyIT 365 layers a €1 per-check usage fee on a €20/month base, and DINO 365 operates on a €1-per-extension unit-pricing model. The go-to-market is channel-led and event-driven, with active participation in Directions EMEA, DYNAfair, and Dynamics Days, layered with a content-marketing and webinar cadence. Enterprise customers span retail (IKEA, Yoox Net-a-Porter, Mister Spex, Karstadt, Makro, Rewe Group), logistics (DB Schenker, Continental Logistics, RST Rotterdam Shortsea Terminals, Stork), fashion/luxury (Eichholtz, Interparfums, Gentiluomo, Club L London), manufacturing and chemicals (B. Braun, Schur Flexibles, Integrated Chemicals), financial services (Zwitserleven, Wiener Börse), and public-sector or nonprofit buyers (Veiligheidsregio Amsterdam-Amstelland, VSBFonds, Princeton University Press). The company is privately held with no disclosed external funding.
idyn firmographics
Firmographics- Name
- idyn
- Legal name
- idyn
- Website
- https://idyn.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- idyn is a Dutch Microsoft ISV that develops a suite of native extension apps for Microsoft Dynamics 365 Business Central covering shipping, banking, e-signature approvals, data integration, and development tooling, serving 10,000+ BC users across 400+ partners in 40 countries.
- Ownership category
- akta.pro rank
idyn industry classification
Industry- Product category
- ERP Extension Software (Microsoft Dynamics 365 Business Central Add-on Apps)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where idyn is headquartered
LocationHeadquarters
- HQ city
- Dussen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
idyn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Licensing (per-app): idyn derives the majority of revenue from recurring monthly subscription fees for each of its 365-suite applications. Pricing is per-tenant/per-instance with no per-user charges for most apps. Subscriptions are sold directly, through partners, and via Microsoft AppSource.
- Usage-based Revenue (VerifyIT 365): VerifyIT 365 charges a per-transaction fee of €1 per bank account verification check in addition to a base monthly subscription of €20. This creates a usage-based revenue stream alongside the fixed subscription.
- Unit Pricing (DINO 365): DINO 365 charges a nominal one-time fee of €1 per user per created extension, payable via PayPal in-app. This is a unit-based revenue model for each field extension created.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VerifyIT 365 base subscription |
| Subscription | Monthly | OMA 365 subscription |
| Subscription | Monthly | OMA NAV subscription |
| Subscription | Monthly | ConnectIT 365 subscription |
| Subscription | Monthly | ApproveIT 365 subscription |
| Subscription | Monthly | Direct Banking subscription |
| Subscription | Monthly | ShipIT 365 subscription |
| Unit Pricing | Pay-as-you-go | DINO 365 unit pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
idyn product offering
Product offeringCore offering
idyn develops and sells a suite of native Microsoft Dynamics 365 Business Central extension applications (the "idyn 365 Suite") covering shipping carrier management (ShipIT 365), PSD2 banking integration (Direct Banking), document approval workflows (ApproveIT 365), data integration with external systems (ConnectIT 365), payment fraud prevention via IBAN verification (VerifyIT 365), no-code field customization (DINO 365), and AL/C-AL developer tooling (OMA 365 and OMA NAV). All apps are sold as recurring subscriptions per tenant, plus usage-based fees on VerifyIT 365 and unit-based fees on DINO 365, distributed via Microsoft AppSource and a 400+ partner channel.
Product overview
idyn is an integration and development specialist for Microsoft Dynamics 365 Business Central, offering a suite of smart apps under the '365 Suite' brand that simplify workflows and boost efficiency. The portfolio consists of core products addressing five key areas: shipping (ShipIT 365 for carrier connectivity and label management), banking (Direct Banking for bank account synchronization and payments), approval workflows (ApproveIT 365 for document e-signing via DocuSign/Signhost), connectivity/integration (ConnectIT 365 for data exchange with external systems), and development tools (OMA 365 and DINO 365 for AL/customization work). The newest addition is VerifyIT 365 for fraud prevention via IBAN verification. Legacy support is provided through OMA NAV for Dynamics NAV users. The company serves over 10,000 Business Central users through a network of 400+ partners across 40 countries, with apps available on Microsoft AppSource and distributed via partnerships including Knowware Solutions for North America.
Differentiator
Problem solved
Functional benefit
Brands
- ShipIT 365: Shipping management solution for Microsoft Dynamics 365 Business Central, connecting to over 3,000 carriers worldwide.
- Direct Banking
- ApproveIT 365
- ConnectIT 365
- DINO 365
- OMA 365
- VerifyIT 365
- OMA NAV
Products and services
- ShipIT 365 Shipping management app that connects Microsoft Dynamics 365 Business Central to over 3,000 carriers worldwide through carrier platforms (nShift Transsmart, nShift Ship, Cargoson, DeliveryMatch, EasyPost, Sendcloud). Enables booking shipments, comparing carrier rates, printing labels, and tracking deliveries directly from Business Central, with parcel locker delivery, dangerous goods processing, and third-party billing support.
- Direct Banking Banking integration app providing direct and secure access within Microsoft Dynamics 365 Business Central to bank accounts via PSD2-based Ponto (approximately 2,000 EU banks) and Cobase (20,000+ banks worldwide). Retrieves transactions, sends payments, and performs automatic reconciliation; supports Payment Reconciliation Journal, Bank/Giro Journal, Telebanking (NL), and EB Payment Journal (BE).
- ApproveIT 365 Approval workflow app for Microsoft Dynamics 365 Business Central that enables digital signing and approval of documents (sales, purchase, service, project, and custom documents) via DocuSign or Signhost by Entrust. Provides eIDAS-compliant legally binding signatures with audit trails, real-time status tracking, and automated storage of signed documents in Business Central or Azure.
- ConnectIT 365 No-code/low-code integration platform for Microsoft Dynamics 365 Business Central enabling custom system interfaces for seamless data exchange with third-party applications. Supports CSV, TXT, XLS, JSON, XML, FTP, API, REST, SOAP, Azure Service Bus, Azure Event Grid, Azure Storage, Dropbox, email, Twilio, and Intercompany connectivity without middleware, on a .NET 8 API foundation. Includes real-time monitoring, scheduled automation, and Azure Application Insights integration.
- VerifyIT 365 Payment security app that connects Microsoft Dynamics 365 Business Central with SurePay for real-time IBAN-name-VAT-registration number verification to prevent payment fraud and misdirected payments. Automatically displays verification status on Vendor/Customer cards, purchase orders, and invoices, and supports EU Instant Payments Regulation (VOP) and PSD2/PSD3 compliance.
- OMA 365 AL/C-AL development environment for Microsoft Dynamics 365 Business Central on-premises with version control, Visual Studio Code synchronization, object explorer, where-used analysis, code comparison, AL history, database comparison, guideline checking, license verification, project/transport management, and table creation wizards.
- DINO 365 No-code field customization app for Microsoft Dynamics 365 Business Central that enables users to add custom fields to any page without coding, using a wizard to automatically generate Business Central extensions. Priced at €1 per user per created extension, payable via PayPal in-app.
- OMA NAV Original development tool for Microsoft Dynamics NAV that simplifies development processes, supports NAV upgrades, and adapts to modern development. Features object management, where-used analysis, C-AL to AL conversion, renumbering tools, guideline checking, and transport management. Currently used by 1,000+ companies globally.
Quantifiable outcome
- Direct Banking reduces bank statement processing time by up to 80%
- +4 more outcomes
Companies that use idyn
Customer profileNamed customers52 records
Segments5 records
Ideal customer profiles4 records
idyn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration54 records
AI capability3 records
Feature8 records
idyn partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, secondary and minor.
- nShiftcoreidyn is the first-ever Gold Certified Partner of nShift, the leading delivery management platform. The partnership centers on ShipIT 365 integration with nShift Transsmart and nShift Ship carrier platforms. Gold status recognizes excellence across sales, marketing, and consulting collaboration. idyn has been the first Gold Partner in nShift's partner program since its relaunch in January 2025, and has access to 1,400+ carriers through the nShift platform. The companies jointly present at industry events and collaborate on go-to-market activities for shipping automation in Business Central.
- DeliveryMatchcoreDeliveryMatch and idyn joined forces to bring shipping operations and management within Microsoft Business Central to a higher level. DeliveryMatch is a specialist in shipping software and Transport Management solutions with more than 180 carriers connected worldwide. The collaboration combines DeliveryMatch's shipping platform with idyn's in-depth Business Central expertise via ShipIT 365. idyn joined DeliveryMatch's partner channel to offer shipping software solutions more easily to all Business Central users.
- Cargosoncoreidyn and Cargoson partnered to optimize shipping in Business Central. The integration enables ShipIT 365 users to access over 1,500+ carriers worldwide (including DHL, DPD, FedEx, UPS) directly from Business Central. Users can compare carrier rates, delivery times, and service levels, and automate the entire shipping process including booking, label printing, and tracking. The partnership particularly strengthens coverage in Eastern Europe where Cargoson has strong carrier presence.
- Knowware Solutionscoreidyn signed a strategic distribution agreement with Knowware Solutions, a prominent Microsoft partner based in the USA. Knowware Solutions serves as the exclusive North American distributor for ShipIT 365, ConnectIT 365, and ApproveIT 365, offering local product expertise, sales support, and technical assistance across all time zones in the US and Canada. The partnership represents idyn's first major North American market entry, building on its established European presence.
- SurePaycoreidyn's VerifyIT 365 integrates SurePay, Europe's leading real-time IBAN and name verification service. SurePay, a Rabobank spin-off since 2016, performs over 12 billion checks and connects more than 250 financial institutions and 20,000 organizations. The VerifyIT 365 app uses SurePay's API to automatically validate vendor/customer IBAN, name, VAT number (NL only), and registration numbers directly within Business Central to prevent payment fraud.
- DocuSignsecondaryDocuSign is integrated with ApproveIT 365 to enable legally binding digital signatures on Business Central documents. Business Central users can send documents for e-signature via DocuSign directly from within the ERP system.
- Signhost by EntrustsecondarySignhost by Entrust is integrated with ApproveIT 365 alongside DocuSign, providing an additional e-signature option. Signhost complies with eIDAS regulations and offers advanced authentication and audit trail features, giving ApproveIT 365 users flexibility to choose the digital signing platform that best fits their needs.
- MultisoftminorMultisoft partnered with idyn to co-host webinars showcasing the combined ShipIT 365 + WMS MobileNAV solution for streamlined pick-pack-ship workflows with mobile device booking and label printing in Business Central.
- Ponto (Isabel Group)corePonto is a PSD2-based open banking service developed by Isabel Group (originally founded by major Belgian banks) that powers Direct Banking's connectivity to approximately 2,000 European banks. Ponto enables automated bank statement import and payment initiation directly from Business Central.
- CobasecoreCobase provides Direct Banking with connectivity to over 20,000 international banks globally (including all major business banks worldwide). The Cobase Bank Connector integrates with Business Central for automated bank statement retrieval and payment initiation, particularly suited for organizations with non-EU banking needs or high volumes of international payments.
- Microsoftcoreidyn is a Microsoft ISV Partner with apps listed on Microsoft AppSource and integrated natively with Microsoft Dynamics 365 Business Central. The company participates as a partner at Microsoft Dynamics community events (Directions EMEA, DYNAfair) and holds Microsoft Innovation Award recognition. All idyn apps are built as Business Central extensions.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
idyn competitors and assessment
Company assessmentDirect peers
- Tasklet Factory: Danish Microsoft Dynamics 365 Business Central ISV offering Mobile WMS and related warehouse/logistics extensions. Both an integration partner of idyn (ShipIT 365) and a competing BC extension developer in adjacent logistics categories.
- LS Retail: Iceland-based ISV providing retail and hospitality ERP extensions built on Microsoft Dynamics 365 Business Central. Comparable to idyn in being a multi-product BC ISV serving enterprise retail customers such as IKEA and Yoox Net-a-Porter.
- Continia Software: Danish Microsoft ISV specializing in document capture, e-invoicing, and approval workflows for Dynamics 365 Business Central. Directly comparable to idyn's ApproveIT 365 and ConnectIT 365 offerings and competes in the same Microsoft AppSource channel.
- Sana Commerce: Dutch-headquartered ISV delivering e-commerce and web storefront extensions tightly integrated with Microsoft Dynamics 365 Business Central and NAV. Direct peer in the BC extension marketplace with comparable partner-channel GTM.
- Dynaway: Danish ISV building Enterprise Asset Management (EAM) and mobile workforce extensions for Microsoft Dynamics 365 Business Central. Direct peer within the Microsoft BC ISV ecosystem and AppSource marketplace.
- Insight Works: Canadian Microsoft Dynamics 365 Business Central ISV offering manufacturing, warehouse, and shop-floor extensions. Comparable as a multi-product BC extension vendor with North American market presence and Microsoft AppSource distribution.
- LANHAM Associates: US-based Microsoft Dynamics ISV offering shipping, warehouse, and EDI extensions for Dynamics 365 Business Central. Comparable product overlap with idyn's ShipIT 365 and ConnectIT 365, competing head-to-head in AppSource.
- To-Increase: Dutch Microsoft ISV building a broad suite of industry and productivity extensions for Microsoft Dynamics 365 Business Central and Finance & Supply Chain. Closest direct competitor given shared Dutch origin, BC focus, and multi-product extension portfolio.
Broad incumbents
- Microsoft (Dynamics 365 Business Central): Owner of the Dynamics 365 Business Central platform on which idyn's entire portfolio depends. Represents both the foundational partner and the principal incumbent risk: Microsoft can extend native functionality (shipping, approvals, banking) to displace ISV extensions.
Emerging players
- Bizz Apps: Dutch Microsoft ISV offering Dynamics 365 Business Central extensions for production, quality, and project management. Comparable as a smaller BC extension developer serving the Dutch and broader European mid-market with overlapping target customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
idyn social profiles
Digital presenceidyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
idyn leadership team
Management profileNumber of profiles
Profiles4 records
idyn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
idyn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about idyn
What does idyn do?
idyn develops and sells a suite of native Microsoft Dynamics 365 Business Central extension applications (the "idyn 365 Suite") covering shipping carrier management (ShipIT 365), PSD2 banking integration (Direct Banking), document approval workflows (ApproveIT 365), data integration with external systems (ConnectIT 365), payment fraud prevention via IBAN verification (VerifyIT 365), no-code field customization (DINO 365), and AL/C-AL developer tooling (OMA 365 and OMA NAV). All apps are sold as recurring subscriptions per tenant, plus usage-based fees on VerifyIT 365 and unit-based fees on DINO 365, distributed via Microsoft AppSource and a 400+ partner channel.
Is idyn a public or private company?
idyn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was idyn founded?
idyn was founded in 2010. It employs 11 to 50 people.
Where is idyn based?
idyn is headquartered in Dussen, Netherlands, in the Europe region.
How does idyn make money?
Three revenue lines are on record. Subscription Licensing (per-app) is the primary driver. The others are usage-based Revenue (VerifyIT 365) and unit Pricing (DINO 365).
Who are idyn's main competitors?
Direct peers on record are Tasklet Factory, LS Retail, Continia Software, Sana Commerce, Dynaway, Insight Works, LANHAM Associates and To-Increase. Microsoft (Dynamics 365 Business Central) is listed as a broad incumbent. Bizz Apps is listed as an emerging player.
Does idyn have an API?
No public API is recorded for idyn.
What industry is idyn in?
idyn's product category is ERP Extension Software (Microsoft Dynamics 365 Business Central Add-on Apps). Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 5132 and its SIC code is 7372.