Hub2b

What Hub2b does

Hub2b is a Brazilian SaaS company founded in 2014 and headquartered in Chapecó, Santa Catarina, that operates a marketplace integration hub connecting brands to over 50 marketplaces including Mercado Livre, Amazon, Shopee, Shein, Magazine Luiza, and TikTok Shop. The platform automates product catalog registration and centralizes the management of inventory, pricing, orders, and shipping across marketplaces, e-commerce platforms, ERPs, and logistics providers, targeting sellers ranging from small businesses initiating in marketplaces to large enterprises managing high-volume operations.

The platform is built on Amazon Web Services with proprietary APIs (covering Orders, Price/Stock, Shipping, Products, Freight Quotation, Account Creation, Integration Addition, and Categories & Attributes) that enable bidirectional real-time synchronization. The product suite includes the core Hub2b Platform, a public developer API with hosted documentation, and Hub2b Intelligence—an add-on launched in March 2019 providing monthly operational analysis and strategic recommendations. The company reports processing over 3 billion transactions for 5,000+ client companies, including enterprise customers such as Xiaomi, Nike, Nespresso, L'Occitane, Pernod Ricard, and Salon Line.

Hub2b monetizes through a hybrid subscription plus transaction-fee model across five tiers (INICIAL, BÁSICO, ESSENCIAL, AVANÇADO, CORPORATIVO), with monthly fees tied to synchronized listings and per-order transaction fees. Distribution combines a product-led self-serve model (7-day free trial), direct enterprise sales with dedicated account management, and a 10% commission partner channel spanning ERPs, agencies, and consultants. The company also maintains offices in São Paulo (opened 2017) and Shanghai (opened 2019).

Name

Hub2b

Legal name

Hub2b

Website

https://hub2b.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Hub2b is a Brazilian SaaS platform connecting brands to over 50 marketplaces, automating product catalog registration and centralizing inventory, pricing, order, and shipping management for SMBs and enterprises across Latin America.

Ownership category

akta.pro rank

Product category

Marketplace Integration Platform

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Marketplace integration
• E-commerce automation
• Inventory synchronization
• Multichannel commerce
• Order management software

Headquarters

HQ city

Chapecó

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription + Transaction Fees: Monthly subscription fee (pre-paid) combined with per-transaction fees (post-paid) based on approved orders. Monthly fee is calculated based on number of synchronized listings (SKUs published per sales channel) and number of approved orders processed in the previous month.
2. Transaction Fees: Post-paid fees calculated on approved orders completed in the previous month, added to the following month's subscription invoice.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hub2b provides a cloud-based integration hub platform that connects brands and retailers to 50+ marketplaces (including Mercado Livre, Amazon, Shopee, Shein, and Magazine Luiza) and integrates with ERPs, e-commerce platforms, and logistics providers. The platform automates product catalog registration and centralizes the management of inventory, pricing, orders, and shipping across sales channels. The core offering is complemented by a public developer API for custom integrations and an optional Intelligence monthly operational analysis service.

Product overview

Hub2b is a unified marketplace integration hub platform that connects brands to over 50 marketplaces (including Mercado Livre, Amazon, Shopee, Shein, Magazine Luiza) and integrates with multiple ERPs and e-commerce platforms. The core Hub2b Platform automates product catalog registration and centralizes inventory, pricing, orders, and shipping management. The ecosystem includes the Hub2b API for developer integrations, and the Hub2b Intelligence add-on service for monthly operational analysis. The platform integrates with ERPs (Bling, Tiny, BSeller) and e-commerce platforms (VTEX, WooCommerce) to provide a complete sell-side integration solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Hub2b Platform Cloud-based SaaS integration hub that connects brands to 50+ marketplaces, automating product catalog registration and centralizing inventory, pricing, order, and shipping management. Built on Amazon AWS with proprietary APIs and 70+ built-in functionalities, it is used by e-commerce sellers and brands ranging from SMBs to large enterprises.
• Hub2b API Public API platform with documented endpoints for Orders, Price/Stock, Shipping, Products, Freight Quotation, Create Account, Add Integration, and Categories & Attributes, enabling developers and technical partners to connect existing systems or build personalized solutions on top of Hub2b.
• Hub2b Intelligence Monthly operational analysis service that delivers general and monthly analysis of a customer's integrated marketplace operations, returning business insights and practical suggestions to help sellers focus on strategy rather than operational tasks.

Quantifiable outcome

• 3 billion+ transactions processed successfully
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration58 records

Feature3 records

Partnerships

20 partnerships are on record, tiered minor and core.

• ComSchoolminorChannel Partner/ Reseller/ DistributorE-commerce education and training partner listed on Hub2b's partner page.
• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce e-commerce platform allowing sellers to sync products, inventory, prices, and orders.
• VTEXcoreTechnology or IntegrationNative integration with VTEX e-commerce platform listed in integrations.
• TraycoreTechnology or IntegrationNative integration with Tray e-commerce platform for synchronization.
• Loja IntegradacoreTechnology or IntegrationNative integration with Loja Integrada e-commerce platform, API key available in paid plans.
• NuvemShopcoreTechnology or IntegrationNative integration with NuvemShop e-commerce platform.
• Bling ERPcoreTechnology or IntegrationNative ERP integration partner for business management synchronization.
• Tiny ERPcoreTechnology or IntegrationNative ERP integration partner coming soon for business management.
• MagentocoreTechnology or IntegrationNative integration with Magento e-commerce platform (including Magento 2).
• Mercado LivrecoreChannel Partner/ Reseller/ DistributorCertified partner by Mercado Livre, one of the largest marketplaces integrated. Certified Mercado Livre badge displayed on website.
• AmazoncoreChannel Partner/ Reseller/ DistributorNative integration with Amazon marketplace including FBA Onsite fulfillment support.
• ShopeecoreChannel Partner/ Reseller/ DistributorNative integration with Shopee marketplace for product listing and order management.
• SheincoreChannel Partner/ Reseller/ DistributorNative integration with Shein marketplace for fashion sellers.
• CorreioscoreTechnology or IntegrationLogistics integration with Brazilian postal service for shipping calculations.
• Melhor EnviocoreTechnology or IntegrationLogistics integration partner offering multiple carrier quotes and shipping automation.
• FrenetcoreTechnology or IntegrationLogistics integration partner for shipping rate comparisons and management.
• Mercado EnvioscoreTechnology or IntegrationLogistics integration with Mercado Livre's shipping and collection services.
• Magalu EntregascoreTechnology or IntegrationLogistics integration with Magazine Luiza's delivery services.
• Startup-SCminorStrategic or Co-development PartnerParticipated in Startup-SC acceleration program in 2014. Badge displayed on website.
• Sinapse da InovaçãominorStrategic or Co-development PartnerWon Prêmio Sinapse da Inovação award in 2015.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Plugg.to: Brazilian marketplace and e-commerce integration platform offering multi-channel product, inventory, order, and shipping synchronization. Most direct head-to-head competitor to Hub2b in the LATAM market.
• Lengow: European-based feed management and marketplace integration platform that helps brands distribute catalogs across hundreds of marketplaces and channels — directly comparable to Hub2b's core multi-marketplace synchronization offering.
• ChannelEngine: Marketplace integration platform that connects brands and retailers to 700+ marketplaces globally, with order, inventory, and pricing automation — overlapping strongly with Hub2b's integration hub proposition.
• CedCommerce: Multi-channel e-commerce integration provider connecting merchants to marketplaces like Amazon, eBay, Walmart, and others. Targets similar SMB-to-enterprise seller needs as Hub2b, including fashion and consumer brands.
• Octopia: Marketplace management solution from the Veepee group offering listing, repricing, fulfillment, and integration services to brands selling on marketplaces — closely comparable multi-marketplace seller tooling.
• Linnworks: Multichannel commerce platform that centralizes inventory, listings, orders, and shipping across marketplaces and storefronts — directly comparable to Hub2b's order/inventory synchronization core.

Broad incumbents

• ChannelAdvisor (CommerceHub): Long-established US-based marketplace and e-commerce platform offering marketplace integration, advertising, and analytics as part of a broader commerce suite — broader portfolio but overlapping integration functionality.
• Rithum: Large-scale commerce network (formed from CommerceHub and ChannelAdvisor) providing marketplace, drop-ship, and integration connectivity for enterprise retailers and brands — broader scope but overlapping marketplace integration capability.
• VTEX: LATAM-headquartered enterprise commerce platform offering storefront, OMS, and marketplace capabilities; competes with Hub2b in some flows and is also a Hub2b integration partner, making it both adjacent incumbent and ecosystem participant.

Emerging players

• HotWax Commerce: Enterprise omnichannel OMS and marketplace integration platform built on Apache OFBiz, focused on complex brands selling across multiple channels. Comparable in target customer and integration-heavy architecture.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hub2b
• LinkedInlinkedin.com/company/hub2b-software
• Instagraminstagram.com/hub2b_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub2b