What Blayzer does

Blayzer is a full-service digital agency founded in 1998 by Brad Goldenberg (CEO) and Michael Landau (President), headquartered at 1901 Locust Street in St. Louis, Missouri. The firm designs, develops, and markets ecommerce and web platforms across BigCommerce, Shopify, Shopware, Magento, WooCommerce, WordPress, Drupal, Joomla, and OpenCart, with additional capabilities in custom web applications, API integrations, headless commerce, ERP connectivity (Acumatica, EBMS, Salesforce, Oracle, Channel Advisor), and marketing stack integrations (Klaviyo, Omnisend, dotdigital). Its service portfolio is organized into Strategy, Design, Development, Ecommerce, and Marketing practices, with a recently introduced AI-Enabled Human-Led delivery model that integrates AI tooling across all service lines and a free AI-powered website audit tool branded NIA.

The company serves a diversified client base spanning small businesses, scaling mid-market firms, B2B manufacturers and wholesalers, enterprise ecommerce brands, regulated industries (cannabis, CBD, firearms, alcohol, tobacco, vaping, pharmaceuticals), and government agencies, delivering projects primarily remotely nationwide from its St. Louis base. Revenue is generated through custom-scope, quote-based professional services projects typically running 8-16 weeks for site builds or migrations and 2-4 weeks for marketing program launches, combined with ongoing retainer engagements for sustained marketing and optimization work. Distribution is direct-sales-led via strategy consultations and a website-driven lead capture flow, supplemented by certified partner referrals from BigCommerce, Shopify, and other platform relationships, and federal contracting registrations (CAGE, SAM.gov, multiple NAICS codes) supporting government pipeline development.

The firm is privately held, founder-controlled, has not disclosed external funding, and operates without a parent company or known institutional investors. There are no disclosed acquisitions, divestitures, leadership changes outside the founder-led team, or material restructurings in the source material, and the operating status is active and going concern with no indications of sale, closure, or public-market activity.

Name

Blayzer

Legal name

Blayzer

Website

https://blayzer.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Blayzer is a 28-year-old, founder-led St. Louis digital agency delivering strategy, design, development, ecommerce, and marketing services across major platforms (BigCommerce, Shopify, Shopware, Magento, WordPress) for SMBs, B2B firms, enterprise ecommerce brands, government, and regulated industries.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Project-Based: Blayzer generates revenue through custom web development, ecommerce development, design, and marketing project engagements. Projects are scoped individually with defined timelines and investment, typically ranging from 8-16 weeks for site builds or platform migrations, and 2-4 weeks for marketing program launches.
2. Ongoing Retainer Engagements: The agency offers long-term retainer-based relationships for ongoing marketing, optimization, and support services. Many clients operate on continuous retainer basis for sustained digital marketing programs.
3. Strategy and Consulting Services: Strategy-first approach generating revenue through digital marketing strategy, content strategy, ecommerce architecture, and solution architecture engagements before execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Blayzer is a full-service digital agency that designs, develops, and markets ecommerce websites and digital experiences for businesses, with deep specializations in BigCommerce, Shopify, Shopware, Magento, WooCommerce, and WordPress platforms. Service lines include strategy, design, development, ecommerce implementations (including platform migrations and headless commerce), and digital marketing (SEO, paid media, email/SMS, social, content). The agency delivers projects under a strategy-first model with AI-enhanced tools embedded across the workflow and serves clients in regulated industries such as cannabis, CBD, firearms, and pharmaceuticals.

Product overview

Blayzer is a full-service digital agency offering an integrated suite of services centered on ecommerce, web development, and digital marketing. Their core service portfolio includes Strategy Services, Design Services, Development Services, Ecommerce Services, and Marketing Services—all delivered under one roof with AI-enhanced capabilities. They specialize in building and marketing ecommerce businesses across regulated industries and complex verticals. The agency offers platform-specific solutions on BigCommerce, Shopify, Shopware, Magento, WooCommerce, and WordPress. A key differentiator is their AI-enabled approach featuring Nia, an AI intelligence agent for website analysis, and AI integration across all service lines including design, development, marketing, and ecommerce. They serve diverse client segments including small businesses, scaling businesses, B2B companies, enterprise ecommerce brands, government agencies, and regulated industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategy-first consulting services covering digital marketing strategy, content strategy, ecommerce site architecture, and solution architecture for businesses seeking integrated direction before execution.
• Design Services Professional design services including branding, graphic design, and web design that creates visually stunning, user-friendly experiences to drive conversions.
• Development Services Custom web development services including custom web applications, content management, mobile development, API integrations, and hosting solutions that build scalable, secure, performance-optimized websites.
• Ecommerce Services Full-service ecommerce solutions including site architecture, ecommerce development, headless ecommerce, API and tech stack integrations, store migration and replatforming, product catalog management, omnichannel product feeds, reviews and reputation management, and subscription and loyalty programs.
• Marketing Services Digital marketing services including SEO, paid advertising, social media marketing, email and SMS marketing, content marketing, analytics and optimization, and AI marketing with full-funnel execution across search, social, email, content, and paid media.
• BigCommerce Solutions Certified BigCommerce partner services including strategy, design, development, customization, integration, migration, multi-store and headless implementations, and marketing for manufacturers, retailers, distributors, SMBs, and enterprise companies.
• Shopify Solutions Shopify Partner services including strategy and consulting, store migration, design and development, custom functionality and integrations, and ongoing marketing and support to maximize Shopify store potential.
• Shopware Solutions Shopware development and strategy services for fast-growing brands, enterprise operations, and B2B/hybrid commerce including store builds, B2B optimization, headless commerce, API-driven architecture, migration, and ongoing growth and optimization.
• Magento Solutions Magento development services including custom development and integrations, ongoing maintenance and support, platform migrations, strategy and consulting, design and development, and data-driven marketing services for Magento Commerce and Magento Open Source.
• WooCommerce Solutions WooCommerce development services for WordPress-based ecommerce including store setup, design, development, hosting, content, marketing, and full strategy for small to large online businesses selling products, digital downloads, and subscriptions.
• WordPress Solutions WordPress CMS development including custom websites, design, development, hosting, content management, SEO, and marketing services for content websites and ecommerce stores.
• Government Digital Solutions Digital solutions for local, state, and federal government agencies including scalable websites, digital marketing, system integration, accessibility and compliance, analytics and reporting, and government procurement process support.
• Regulated Industries Solutions Specialized ecommerce and marketing solutions for regulated industries including cannabis, CBD, firearms, ammunition, alcohol, tobacco, pharmaceuticals, and vaping covering ad platform compliance, payment processing, ecommerce compliance builds, and organic content strategy.
• NIA AI Intelligence Agent AI-powered free website analysis tool that audits website performance, surfaces performance gaps, and identifies growth opportunities in minutes with actionable insights.

Quantifiable outcome

• 2x search traffic growth for Proje Car Care (automotive SEO)
• +5 more outcomes

Named customers15 records

Segments13 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BigCommercecoreTechnology or IntegrationBlayzer is a Certified BigCommerce Partner with over 20 years of ecommerce experience. They specialize in designing, developing, optimizing, managing and marketing BigCommerce solutions for manufacturers, retailers, distributors, SMBs, and enterprise companies. Services include strategy, design, development, customization, integration, migration, and multi-store/headless implementations.
• ShopifycoreTechnology or IntegrationAs a Shopify Partner, Blayzer offers comprehensive services including strategy and consulting, seamless store migration, design and development, custom functionality and integrations, and ongoing marketing and support. They specialize in helping businesses maximize Shopify store potential.
• ShopwarecoreTechnology or IntegrationBlayzer provides strategy, implementation, and ongoing optimization for Shopware platforms. They work with fast-growing brands, enterprise operations, and B2B/hybrid commerce implementations. Services include data migration, SEO retention, performance optimization, AI-powered search, and omnichannel expansion.
• Magento/Adobe CommercecoreTechnology or IntegrationBlayzer offers comprehensive Magento development services including custom development and integrations, ongoing maintenance and support, platform migrations, strategy and consulting, design and development, and data-driven marketing services for Magento stores.
• WooCommercecoreTechnology or IntegrationBlayzer provides WooCommerce development services in St. Louis, including design, development, hosting, content, marketing, and full strategy services. They help businesses sell products, digital downloads, subscriptions, and more through WordPress-integrated ecommerce.
• WordPresscoreTechnology or IntegrationBlayzer specializes in WordPress CMS development, offering solution architecture, digital strategy, design, development, hosting, content, SEO, and marketing services. WordPress powers over 30% of all websites globally.
• Shopify PluscoreTechnology or IntegrationEnterprise-level Shopify platform specialization for large-scale ecommerce brands requiring advanced features and scalability.
• SelectGCRminorOthersSelectGCR SAM Certified partner for government contractor registration and procurement support services.
• FedRAMP/FedResminorOthersFedRAMP-related contractor resources and federal market access support for government agency engagements.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Disruptive Advertising: Performance marketing agency with strong ecommerce and paid media specializations; comparable in digital marketing services but with narrower focus on paid acquisition and CRO rather than full-stack agency work.
• Wpromote: Larger full-service digital marketing agency with broader service portfolio and national footprint; comparable in ecommerce and digital marketing but operates at greater scale across more verticals.
• Thrive Internet Marketing Agency: Full-service digital agency offering web design, ecommerce development, SEO, and paid media; comparable in integrated service delivery but with broader geographic reach and larger team.
• SmartSites: Full-service digital agency providing web design, development, SEO, and PPC; comparable in service breadth and SMB-to-enterprise targeting but with larger headcount and broader marketing channels.

Direct peers

• WebFX: Full-service digital marketing agency with deep ecommerce and SEO specializations; comparable mid-market agency serving SMBs to enterprise with similar service stack (strategy, design, development, marketing).
• OuterBox: Ecommerce-focused digital agency specializing in BigCommerce, Shopify, Magento, and WooCommerce; directly comparable in platform certifications and enterprise ecommerce migration services.
• Coalition Technologies: Ecommerce SEO and design agency with multi-platform expertise (Shopify, BigCommerce, Magento); comparable in offering ecommerce development, design, and digital marketing under one roof.
• Absolute Web: Ecommerce agency specializing in Magento, Shopify, and BigCommerce with end-to-end services; comparable in B2B and B2C ecommerce development, ERP integrations, and digital marketing.
• Trellis: Ecommerce development agency with Adobe Commerce/Magento, Shopify, and BigCommerce expertise; comparable in custom ecommerce builds, platform migrations, and digital marketing services.
• BlueSwitch: BigCommerce Elite partner and Shopify Plus agency focused on ecommerce strategy, design, and development; directly comparable in platform specialization and enterprise ecommerce delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blayzerstl

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blayzer