NotBot: Custom Chatbots & Automations

What NotBot: Custom Chatbots & Automations does

NotBot is a Delhi-based SaaS company founded in 2022 that operates a WhatsApp marketing, CRM, and customer support platform built on the Official WhatsApp Business API. Its core product is an all-in-one dashboard combining a drag-and-drop Chatbot Builder, an Advance CRM with audience segmentation and campaign management, a Unified Team Inbox for multi-agent collaboration, and a drag-and-drop Automation Builder that connects 20+ third-party applications (Shopify, Zoho, Google Sheets, Telegram, Gmail) to automate roughly 60% of recurring tasks. Vertically packaged offerings extend the platform into event management, ticket booking, and green tick verification services, and the company functions as a WhatsApp Business Solution Provider (BSP), enabling template messaging, broadcast campaigns of 10,000+ messages per day, and rapid template approvals.

The platform is monetized via a freemium-to-enterprise SaaS model. Entry is free with limited social profiles; the Standard tier is priced at $49/user/month (annual) or $60/month (monthly) and adds unlimited channels at $9/month per additional WhatsApp number; the Advanced tier is $99/user/month with unlimited integrations, unlimited custom fields, and priority support; and a Custom Enterprise tier adds dedicated account management, custom integrations, and consultation hours. Paid add-ons include Shopify and Zoho integrations ($5/month each), additional users ($5/month), and a Dedicated Account Manager ($95/month). A 14-day free trial supports self-serve conversion, while inside-sales and demo-led motions (anchor: Richa Sharma) target mid-market and enterprise accounts.

NotBot's go-to-market blends product-led growth for SMBs with a sales-assisted motion for larger accounts. The company claims 1,000+ clients and 200+ completed projects, with logos spanning an enterprise reference (Cognizant for 2-way chat support), travel (Mad Over Maldives, claiming 6x revenue growth), F&B (The Doggy Bakery), startups (Surepass.io), and micro-businesses (salon owner Deepak, agency owner Nishi, event manager Nikhil). Marketing is content-driven: free QR-code generation tool, comparison pages versus Interakt/Wati/Aisensy/Limechat, an extensive blog, case studies, and click-to-WhatsApp ads on Facebook and Instagram. Customer reach is described as global despite the India domicile, and the .in domain, +91 contact number, and [email protected] email indicate primary operations out of Delhi.

Name

NotBot: Custom Chatbots & Automations

Legal name

Notbot

Website

https://notbot.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

NotBot is an India-based SaaS platform that enables businesses to build WhatsApp chatbots, manage CRM contacts, automate multi-app workflows, and run broadcast campaigns via the Official WhatsApp Business API, serving SMBs through enterprise clients across e-commerce, travel, events, and adjacent verticals.

Ownership category

akta.pro rank

Product category

WhatsApp Marketing and Chatbot Platform

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

akta.pro secondary industries

Low-Code/No-Code Application Platforms (HDAEAKAA), Team Messaging & Chat (BPAMAMAA)

Keywords

• WhatsApp business API
• Chatbot automation platform
• Customer engagement software
• Marketing automation tools
• Conversational AI platform

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS - Standard Tier: Monthly/annual subscription at $49/user/month with unlimited channels and $9/mo per additional WhatsApp number. Includes chatbot builder, CRM, live chat, and basic integrations.
2. Subscription SaaS - Advanced Tier: Monthly subscription at $99/user/month with all Standard features plus unlimited integrations, unlimited custom fields, and priority support.
3. Custom Enterprise Plans: Tailored pricing for enterprise clients with dedicated account management, custom integrations, and consultation hours.
4. Add-on Services: Additional revenue from add-ons: Shopify integration ($5/mo), Zoho integration ($5/mo), Additional Users ($5/mo), Additional Channels ($9/mo), Dedicated Account Manager ($95/mo).
5. Professional Services: Consultation and implementation services including chatbot customization, workflow setup, and onboarding assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

NotBot provides a SaaS platform built on the Official WhatsApp Business API that enables businesses to send broadcast messages, build chatbots, automate tasks and notifications, and manage contacts and campaigns within a unified dashboard. The offering combines a Chatbot Builder, Advance CRM, Multi-Agent Team Inbox, and a Drag-and-Drop Automation Builder integrating with 20+ apps, supporting use cases such as e-commerce order updates, ticket booking, appointment scheduling, and lead generation.

Product overview

NotBot is a WhatsApp marketing, CRM, and customer support platform built on the Official WhatsApp Business API. The platform offers a unified dashboard combining Chatbot Builder, Advance CRM, WhatsApp Official API, Unified Team Inbox, and Automation Builder modules. Key products include Event Management on WhatsApp, WhatsApp Chatbots for 100+ Use Cases, WhatsApp Ticket Booking Chatbot, and Green Tick Verification services. The platform enables businesses to send broadcast messages, build chatbots, automate tasks and notifications, and manage contacts and campaigns, with claims of helping increase revenue by 4x.

Differentiator

Problem solved

Functional benefit

Products and services

• NotBot Platform SaaS subscription platform combining chatbot builder, CRM, WhatsApp Official API, multi-agent team inbox, and automation builder for businesses to automate customer engagement on WhatsApp.
• Event Management on WhatsApp

Quantifiable outcome

• Revenue increase by 4x
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• WhatsApp (Meta)coreTechnology or IntegrationNotBot is built over the Official WhatsApp Business API, enabling businesses to send and receive messages through the official WhatsApp channel. This partnership provides reliable message delivery, green tick verification support, and access to WhatsApp's 2 billion+ user base.
• Facebook/Meta BusinesscoreTechnology or IntegrationIntegration with Facebook Business Manager for WhatsApp account verification and management. Required for green tick verification and Facebook Business verification process.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wati: Wati is a leading WhatsApp Business Solution Provider offering chatbots, broadcasts, shared inbox, and CRM for SMBs and enterprises — directly comparable to NotBot in product, BSP model, and target customer.
• Interakt: Interakt is an India-focused WhatsApp BSP with chatbot builder, CRM, and click-to-WhatsApp ads — same BSP-driven go-to-market and SMB/mid-market customer base as NotBot.
• Limechat: Limechat is a conversational commerce platform on WhatsApp and Instagram with chatbot, live agent, and marketing automation for D2C and ecommerce — comparable use cases and customer verticals to NotBot.
• Verloop.io: Verloop.io offers conversational AI for customer support across WhatsApp, web, and mobile, with shared inbox and automation — competing for the same SMB and mid-market chatbot/automation buyers as NotBot.
• Aisensy: Aisensy provides official WhatsApp Business API access, bulk messaging, chatbots, and automation tools aimed at SMBs — closely overlapping NotBot's offering and pricing tiers.

Emerging players

• Botpress: Botpress is an open-source conversational AI platform with visual flow builder and WhatsApp integration — comparable no-code chatbot builder but with broader channel and developer focus than NotBot.

Broad incumbents

• Yellow.ai: Yellow.ai is an enterprise conversational AI platform spanning WhatsApp, web, and voice with automation and agent assist — broader in scope than NotBot but overlapping in WhatsApp chatbot deployments.
• Gupshup: Gupshup is a global conversational messaging platform and WhatsApp BSP serving enterprises across channels — broader portfolio but directly competes for WhatsApp API and chatbot customers.
• Haptik: Haptik is a Jio-owned conversational AI platform with WhatsApp commerce, support, and marketing solutions — broader enterprise offering but overlapping WhatsApp chatbot functionality.
• Twilio: Twilio operates the WhatsApp Business API via its Messaging API and Flex contact center, serving developers and enterprises — comparable WhatsApp messaging infrastructure and customer engagement capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/notbot.in
• LinkedInlinkedin.com/company/not-bot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NotBot: Custom Chatbots & Automations