Charity Footprints, Inc.

What Charity Footprints, Inc. does

Charity Footprints, Inc. is a Princeton Junction, NJ-based private software company that operates a cloud-based virtual race and wellness events platform serving non-profit organizations and corporate employers. The platform enables non-profits to create fundraising campaigns in which participants track fitness activity (walking, running, biking, and a flexible catalog of other activities) via native iOS and Android apps or web portal, with automatic syncing from wearables including Fitbit, Garmin, Apple Watch, Health Connect, Misfit, and Strava. For corporate customers, the platform is offered under the FitVentures sub-brand for employee wellness challenges and corporate months of giving.

The technology stack combines a web-based campaign management portal, native mobile applications, device integration APIs for fitness data, and payment processing through Stripe and disbursement via Network for Good. Differentiating capabilities include customizable virtual maps (allowing campaigns to depict themed routes such as a diaspora-to-Israel walk), peer-to-peer fundraising pages with social sharing, leaderboards and gamification (badges, e-medals, e-bibs), multi-language and multi-currency support for international donors, and corporate team/sponsor tools. The platform is delivered via a hybrid self-serve/assisted model with a demo-request sales motion for larger organizations.

Charity Footprints monetizes through a 4% application fee on payments (registration fees and donations), optional contributor tips, and platform commissions on transactions processed when tips are disabled. The platform is free for individual participants. The company is bootstrapped and founder-led by Rahul Razdan (Founder & CEO) with Surender Jindal as CTO, and reports cumulative platform impact of $17M+ funds raised, 40B+ steps tracked, 1,200+ non-profit and employer partners, and 86,000+ fundraisers across global campaigns.

Name

Charity Footprints, Inc.

Legal name

Charity Footprints, Inc.

Website

https://charityfootprints.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Charity Footprints operates a cloud-based virtual race and wellness events platform that enables non-profits to run peer-to-peer fundraising campaigns and employers to run employee wellness challenges, with iOS/Android apps, wearable integrations, and a 4% transaction-based revenue model.

Ownership category

akta.pro rank

Product category

Virtual Race & Wellness Fundraising Platform

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

akta.pro secondary industry

Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Virtual race platform
• Peer-to-peer fundraising
• Employee wellness challenges
• Charity fitness campaigns
• Nonprofit fundraising software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Platform Commission on Donations: Charity Footprints charges a platform fee on each donation transaction processed through the platform. When optional tipping is disabled, a platform commission is deducted from the gross transaction amount prior to remittance to the Host. The fee structure may be established through negotiated contracts with non-profit partners or as otherwise posted on the platform.
2. Optional Tip Model: When optional tipping is enabled, Contributors may elect to add a voluntary tip payable to Charity Footprints. The Host receives the full amount of the intended donation less applicable payment processing fees, while Charity Footprints receives the voluntary tip.
3. Event Registration Fees: Campaign registration fees paid by participants to enroll in paid campaigns. This fee (less transaction charges) goes to the non-profit running the campaign as a donation. Charity Footprints retains a commission from these registration fees.
4. Application Fee: A 4% application fee is charged on all payments including registration fees and fundraising transactions to cover platform overhead expenses and operations.
5. Fee Coverage Options: Contributors may be given the option to cover the Charity Footprints platform fee and/or payment processing fees, which are added to the transaction amount and paid by the Contributor, allowing Hosts to receive the full intended Contribution amount.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Charity Footprints operates a cloud-based virtual race and wellness events platform that enables non-profit organizations to run virtual fitness fundraising campaigns (walks, runs, rides) and employers to launch employee wellness challenges. The platform combines GPS-enabled mobile apps (iOS and Android), wearable device integration (Fitbit, Garmin, Apple Watch, Strava, etc.), peer-to-peer fundraising pages, gamification features, and donation processing via Stripe and Network for Good.

Product overview

Charity Footprints operates as a virtual race and wellness events platform serving both nonprofits and employers. The core Charity Footprints Platform enables virtual races, peer-to-peer fundraisers, and hybrid events for nonprofits, while the FitVentures sub-brand provides employer wellness solutions including step competitions, mental health campaigns, and corporate giving programs. The platform integrates with multiple fitness tracking devices (Fitbit, Garmin, Apple Watch, Health Connect, Misfit, Strava) and payment processors (Stripe, Network for Good). A CLOZTALK partnership extends branded apparel capabilities to campaign participants.

Differentiator

Problem solved

Functional benefit

Brands

• FitVentures: Employee wellness challenges and workplace fitness program for employers, part of the FitVentures Employee Wellness solution.

Products and services

• Charity Footprints Platform
• Virtual Walk, Run, Rides
• Peer-to-Peer Fundraisers
• Hybrid Events
• Wellness & Mental Health Campaigns
• FitVentures Employee Wellness Program
• Employee Step & Fitness Competitions
• Corporate Month (or Week) of Giving
• Charity Footprints Mobile Apps (iOS & Android)

Quantifiable outcome

• Virtual races cost 80-85% less than physical races
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationThird-party payment processor handling all donation and registration fee transactions on the platform. Stripe deducts applicable processing fees and provides secure payment infrastructure. Users agree to comply with Stripe's terms of service.
• Network for GoodcoreTechnology or IntegrationDonations are transferred to selected charities through The Network for Good giving system. This system handles the flow of funds from donors through to charitable organizations.
• CLOZTALKminorStrategic or Co-development PartnerPartnership providing nonprofits with on-demand branded apparel, event promotion tools, and sustainable fulfillment services. Helps organizations expand reach and engage supporters through branded merchandise.
• AmazonminorOthersCorporate partner for employee wellness campaigns. Featured in partner logos section.
• Leukemia & Lymphoma Society (LLS)minorOthersFeatured as partner logo, indicating use of Charity Footprints platform for virtual race fundraisers.
• AvayaminorOthersCorporate customer using Charity Footprints for Month of Giving wellness challenges and employee engagement events.
• Lockheed MartinminorOthersCorporate partner featured in logos section, using platform for employee wellness campaigns.
• YMCAminorOthersFeatured as partner logo, indicating use of Charity Footprints for virtual race fundraisers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellable: Wellable is an employee wellness platform offering corporate step challenges and wellness programs with charity integration. Directly comparable to Charity Footprints' FitVentures sub-brand in employer wellness competitions.
• Funraise: Funraise is a non-profit fundraising platform with peer-to-peer campaigns, donation forms, and event ticketing. Directly comparable to Charity Footprints on P2P mechanics and donor acquisition workflows for non-profits running fitness-style fundraisers.
• Classy: Classy is a leading online fundraising platform for non-profits, with peer-to-peer campaigns, event fundraising, and donor CRM. Directly competes for non-profit fundraising dollars and overlapping use cases (peer-to-peer, virtual events) Charity Footprints serves.
• CrowdChange: CrowdChange is a virtual race and event-based fundraising platform for non-profits and schools. Closely comparable to Charity Footprints on virtual race mechanics, team fundraising, and the non-profit customer segment.
• RunSignup: RunSignup operates one of the largest online race registration and timing platforms for endurance events, with deep virtual race and fundraising tools for non-profits. Closely comparable to Charity Footprints on virtual race mechanics, donor/participant tracking, and core customer base of running-focused non-profits.
• Givebutter: Givebutter is a free/transactional fundraising platform for non-profits with P2P campaigns, events, and auction tools. Competes head-to-head for charity-driven fitness and community fundraisers at similar low take-rate economics.
• Charity Miles: Charity Miles is a mobile app that turns walking, running, and biking into corporate-sponsored donations for charity. Directly comparable on the charity-tied fitness tracker experience Charity Footprints builds, although distribution model is app-first rather than campaign-host.

Broad incumbents

• Limeade: Limeade is a large-scale employee wellbeing platform used by enterprises for wellness, engagement, and corporate giving programs. Competes with FitVentures for HR/wellness budgets within larger corporations, with a broader but less charity-centric feature set.
• Bonterra (Network for Good): Bonterra is a large non-profit technology suite that includes the Network for Good donation disbursement system already integrated with Charity Footprints. Overlaps in donation processing and non-profit donor management across a wider product portfolio.

Emerging players

• PledgeIt (Pledgemarker): PledgeIt (now Pledgemarker) is a peer-to-peer fundraising platform supporting athletic events and challenges for schools and non-profits. Partial overlap with Charity Footprints on P2P and athletic-event fundraising for non-profit and education customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/charityftprints
• LinkedInlinkedin.com/company/charity-footprints
• Facebookfacebook.com/charityfootprints

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charity Footprints, Inc.