What axregio3 does

axregio3 GmbH (operating as axregio) is a Reutlingen, Germany-based software and digital marketing company founded in 2014 that operates the proprietary axregio connect cloud platform for regional multichannel online marketing. The platform enables independent retailers, brands and manufacturers to book, manage and analyze advertising campaigns across Google, Facebook, Instagram and Display networks, with proprietary geotargeting precision down to the 5-digit postal code level, HTML5 banner and social creative production in the customer's corporate design, and daily online performance reporting. axregio reports over 50,000 regional campaigns delivered and approximately 40 employees across business, marketing, IT and design functions.

The company serves a long tail of independent small and medium-sized retailers in Germany, with deep specialization in two verticals delivered via co-branded sub-brands: macoma for independent opticians, and apon for independent pharmacies (the latter delivered through a partnership with MGDA, a subsidiary of the German Pharmacist Association). Additional vertical coverage is indicated in hearing aids, kitchens, furniture and bicycles via dedicated content and case-study marketing. The technology is web-based and cloud-hosted, with no public API or SDK; integrations are limited to major ad platforms (Google, Facebook, Instagram, Display) and standard marketing operations tools (Brevo for email, Pipedrive for CRM, Webflow for web).

Revenue is generated primarily through monthly online-marketing subscriptions (Abo) tailored to catchment area and budget, per-campaign booking fees via the axregio connect platform, and ancillary professional-services revenue such as custom-designed graphics starting at EUR 250. Distribution combines direct SMB self-serve access (app.axregio.de), an inside-sales and account-management motion (e.g., Senior Account Manager Christoph Scholl), and channel partnerships with industry associations. The company is led by Managing Director (Geschäftsführer) Armin Hipp, is privately held with no disclosed external investors, and operates exclusively in Germany.

Name

axregio3

Legal name

axregio3 GmbH

Website

https://axregio.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

axregio3 GmbH operates the axregio connect cloud platform, delivering regional multichannel online marketing (Google, Facebook, Instagram, Display) with 5-digit postal-code geotargeting to independent SMB retailers in Germany, primarily opticians and pharmacies via the macoma and apon sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription / Campaign Bookings: Recurring subscription fees for platform access combined with campaign booking fees. Retailers pay to book campaigns across various online channels through the platform.
2. Custom Graphics Services: One-time fees for custom-designed advertising materials beyond standard templates. Starting from €250 for custom graphics work.
3. Online-Marketing Subscription (Abo): Monthly subscription packages for continuous online marketing with holistic, long-term campaign models tailored to budget and geographic area.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

axregio3 builds and operates the axregio connect cloud marketing platform, which lets regional retailers and brands plan, book, and run local and in-store marketing campaigns. It complements this software with vertical-specific shop systems (macoma for opticians, apon for pharmacies) and a Full Managed Service in which the axregio3 team produces custom graphics and executes campaigns on behalf of customers.

Product overview

axregio3 is a regional online marketing platform provider for local retail. Its core offering is the axregio connect platform, which enables local retailers and brand partners to create, manage, and analyze multichannel online marketing campaigns (Google Ads, Facebook, Instagram, Display) with geotargeting down to the fifth postal code level. The platform is offered as a self-service SaaS tool with optional Full Managed Service. axregio operates specialized sub-brands for key verticals: macoma (for independent opticians) and apon (for independent pharmacies, via partnership with MGDA/Deutscher Apothekerverband). Additional industry verticals include hearing aids, kitchens, furniture, and bicycles. The platform provides campaign booking, creative/advertising material production, daily online reporting, and campaign analytics. Services are delivered as cloud-based, web-based solutions.

Differentiator

Problem solved

Functional benefit

Brands

• apon: Online-Marketing Plattform für inhabergeführte Apotheken (Online marketing platform for independent pharmacies).
• macoma
• axregio connect

Products and services

• axregio connect

Quantifiable outcome

• Over 40% increase in sales volume achieved for Brillen Krille optician in October 2022
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• macomacoreGTM or Marketing PartnerStrategic partnership providing exclusive access to Germany's largest online marketing platform for owner-operated optical retail stores. macoma members receive preferential access to axregio's regional marketing tools and campaign management services. The partnership enables independent opticians to strengthen their market position against chain stores through coordinated digital marketing.
• MGDA (Medien- und Datenbank-Gesellschaft für Apotheken)coreGTM or Marketing PartnerPartnership with MGDA, a subsidiary of the German Pharmacist Association (Deutscher Apothekerverband), to provide online marketing platform specifically for owner-operated pharmacies. The platform is branded as 'apon' and enables pharmacies to combat customer migration to online pharmacies and improve local Google visibility. MGDA leverages its industry expertise and nationwide network to promote the platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ReachLocal: ReachLocal provides digital marketing services and SaaS tools specifically for local SMBs, including geo-targeted search, display, and social campaigns. Directly comparable to axregio's regional multichannel marketing offering, though primarily focused on the US/Canada rather than Germany.
• Vendasta: Vendasta is a white-label SaaS platform that enables agencies, media companies, and associations to deliver digital marketing services to local SMBs. Highly comparable to axregio's platform-first model with vertical partnership-led distribution.
• Thryv (formerly DexYP): Thryv offers an SMB software platform including marketing automation, online presence, and customer communication tools. Comparable to axregio in serving independent local businesses with bundled marketing and operations tooling.
• Hibu: Hibu provides digital marketing solutions (websites, search, social, display) to local SMBs with a strong managed-service orientation. Comparable to axregio's Full Managed Service plus self-serve platform hybrid.
• LocaliQ (USA TODAY Network): LocaliQ is an SMB marketing platform offering geotargeted campaigns across search, social, display, and programmatic. Directly comparable to axregio's multichannel, geo-targeted regional campaign model.
• Birdeye: Birdeye is a customer experience and local marketing platform for SMBs and multi-location brands, integrating reviews, listings, messaging, and campaigns. Comparable to axregio in targeting local retailers with an integrated SaaS + services model.

Broad incumbents

• Yext: Yext provides digital presence management (listings, pages, reviews) and localized marketing at enterprise scale. Broader and more established than axregio, but overlaps in helping multi-location businesses manage local search and advertising visibility.
• Constant Contact: Constant Contact is an SMB-focused digital marketing platform spanning email, social, and advertising. Comparable in targeting the same SMB retailer persona, though broader and heavier on email marketing than axregio's geo-targeted campaign focus.
• Emarsys (SAP): Emarsys is a marketing automation and campaign management platform (now part of SAP), serving mid-market and enterprise retailers with multi-channel orchestration. Comparable technology stack and channel breadth, though at a much larger scale and customer profile than axregio's SMB focus.

Emerging players

• LocationSmart: LocationSmart provides location-based services and geotargeting data for marketers. Comparable as an enabling/adjacent player to axregio's 5-digit postal-code targeting approach, though operating at the infrastructure layer rather than as a retailer-facing campaign platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/axregio
• Instagraminstagram.com/axregio
• Facebookfacebook.com/axregio3gmbh
• TikToktiktok.com/@axregio
• Pinterestpinterest.com/axregio
• YouTubeyoutube.com/@axregio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about axregio3