Big Pete's Treats

Name

Big Pete's Treats

Legal name

Big Pete's Treats

Website

https://bigpetestreats.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Pete's Treats is a family-owned cannabis edibles company based in Santa Cruz, California, that produces cannabis-infused cookies, gummies, crispies, and cannabutter for adult recreational and medical cannabis consumers, distributed through 400+ dispensaries across five US states and Canada.

Ownership category

akta.pro rank

Product category

Cannabis Edibles

NAICS

Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

akta.pro secondary industry

Cookie & Brownie Shops (THAFAGAF)

Keywords

• Cannabis edibles
• Cannabis cookies
• Cannabis gummies
• Infused baked goods
• Cannabutter products

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Wholesale: Wholesale distribution of cannabis-infused cookies, gummies, crispies, andannabutter to licensed dispensaries and retailers across California and expanding states. Products sold in 10-packs and individual units to over 400 retail locations.
2. Direct-to-Consumer E-commerce: Online sales through company website with kitchen-to-door delivery powered by Ginger Commerce, offering next-day delivery in the Bay Area with plans to expand to SoCal.
3. Cookie Club Subscription: Membership program providing exclusive access to new product drops, seasonal cookies, special deals, and first notification of limited offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Big Pete's Treats manufactures and sells cannabis-infused edible baked goods including cookies, gummies, crispy marshmallow treats, and cannabis-infused butter (cannabutter). Products are crafted using a proprietary old-school cannabis butter method infused with real cannabis flower for authentic taste, buttery texture, and consistent 10mg THC dosing across the line.

Product overview

Big Pete's Treats is a family-owned cannabis edibles brand from Santa Cruz, California, established in 2010. The company offers a diverse portfolio of cannabis-infused products including Gummies (fast-acting rosin gummies with sour flavors), Crispies (crispy marshmallow treats), Cookies (buttery solventless cookies in various flavors including Chocolate Chip, Peanut Butter, Cinnamon & Sugar, and special collaborations like Insane Churro with B Real and S'morey Janes with Urbn Leaf), and Cannabutter (premium cannabis-infused butter for cooking and baking). The company also produces specialty products like Sleepytime CBN cookies for sleep aid and the 100mg Big Hitter cookies for experienced users. Recently launched products include Sour Belt live rosin gummies and the limited-edition Pink Jesus Cannabutter collaboration with Sonoma Hills Farm.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookies Buttery, solventless cannabis cookies with potent doses sold in 10-packs at 10mg THC per cookie; available in multiple varieties including Chocolate Chip, Peanut Butter, Cinnamon & Sugar, Double Chocolate Chip, and seasonal flavors.
• Gummies Fast-acting rosin-based cannabis gummies made with real fruit juice; vegan and gluten-free formula with only 1g sugar per piece. Available in multiple flavors including cherry, sour watermelon, sour blue raspberry, and guava.
• Sour Belt Gummies Fast-acting live rosin sour gummy belts available in Sour Blue Raspberry (Sativa) and Sour Watermelon (Indica) flavors; designed for consumers who prefer sour candy edible formats.
• Crispies Gooey and chewy crispy marshmallow treats made with full spectrum cannabis; personal-size cannabis-infused rice crispy treats reimagined from the family's classic recipe.
• Strawberry Coconut Cookie Vegan, gluten-free, dairy-free, and plant-based cannabis cookie made with coconut and strawberry for consumers with dietary restrictions.
• Vanilla Almond Cookie Vegan, gluten-free, dairy-free, and plant-based cannabis cookie made with vanilla and almond for consumers with dietary restrictions.
• Insane Churro Cookies Cannabis-infused churro-flavored cookie created as a collaboration with B Real (Cookies brand); limited edition co-branded product tied to album release marketing.
• Sleepytime CBN Cookie Signature chocolate chip cannabis cookie with added CBN formulated for sleep aid and winding down; targeted at medical cannabis patients and consumers using cannabis therapeutically.
• Big Hitter 100mg Cookie Extra strength 100mg THC cannabis cookie formulated for experienced cannabis consumers seeking higher potency per serving.
• S'morey Janes Cookie Cannabis-infused chocolate chip and marshmallow cookie created as a collaboration with Urbn Leaf; co-branded retail collaboration carried across seven California locations.
• Cannabutter Premium cannabis-infused butter for baking and cooking; positioned as a pantry essential made with high-quality ingredients, with cannabinoid and terpene profiles intact, naturally extracted, and time-tested.
• Pink Jesus Cannabutter Limited-edition collaborative cannabutter made with Sonoma Hills Farm's sun-grown Pink Jesus cannabis cultivar; holiday-season special-edition product combining premium sun-grown cannabis flower with Big Pete's consistently dosed signature butter.

Quantifiable outcome

• 400+ retail locations across California
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Sonoma Hills FarmminorStrategic or Co-development Partner · 24 November 2025Collaborative partnership for limited-edition Pink Jesus Cannabutter for 2025 holiday season. Sonoma Hills Farm provides sun-grown craft cannabis cultivar for the special-edition product blending their Pink Jesus cultivar with Big Pete's consistently dosed cannabis butter.
• Exhale Systems and Yield DistributioncoreChannel Partner/ Reseller/ Distributor · 17 July 2024Partnership to bring Big Pete's top-selling cannabis cookies to Michigan. Exhale Systems and Yield Distribution serve as distribution partners for market entry.
• HyperwolfcoreChannel Partner/ Reseller/ Distributor · 1 March 2024Partnership for direct delivery of premium cannabis edibles to consumers' doors. Hyperwolf provides delivery infrastructure for reaching customers directly.
• Berkshire RootscoreChannel Partner/ Reseller/ Distributor · 5 October 2023Partnership to launch Big Pete's award-winning cannabis cookies in Massachusetts. Launched October 5, 2023 exclusively at Berkshire Roots dispensaries initially. Three varieties available: Peanut Butter and Chocolate Chip 10-packs, Sleepytime CBN Chocolate Chip Cookie, and additional flavors including vegan options. Berkshire Roots is one of Massachusetts' top cannabis cultivation and dispensary operators with locations in Pittsfield and East Boston.
• Ginger CommercecoreTechnology or Integration · 26 August 2021Direct-to-consumer e-commerce platform partnership. Ginger Commerce provides kitchen-to-door delivery infrastructure enabling next-day delivery from Big Pete's kitchen. Founded by EAZE co-founders Roie Edery and Aleksey Klempner along with former NBA player Omri Casspi. Bay Area delivery available with SoCal expansion planned.
• Liberty Health Sciences (Ayr Wellness)coreChannel Partner/ Reseller/ Distributor · 12 July 2021Florida distribution partnership with Liberty Health Sciences, part of Ayr Wellness Inc. Available at 37 dispensary locations including new Key West location at 826 Duval Street. Cannabis cookies and Origyn Extracts sold at these medical cannabis dispensaries.
• Loosh BrandscoreChannel Partner/ Reseller/ DistributorPartnership to launch California's #1 selling baked edibles brand in Canada. International expansion partnership.
• Urbn LeafminorGTM or Marketing PartnerCollaboration on S'morey Janes Cookies - cannabis-infused chocolate chip and marshmallow cookies. Urbn Leaf has seven locations from Seaside to San Diego. Also co-hosted beach cleanup events together.
• B Real / Cookies BrandminorStrategic or Co-development PartnerCollaboration on Insane Churro Cookies - special cannabis-infused churro-flavored cookie created with B Real. Partnership celebrating B Real's new album 'Tell You Somethin' with limited edition cookie product.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kiva Confections: California-based premium cannabis edibles manufacturer (chocolate, gummies, mints). Closest direct competitor with similar craft-positioning, multi-state distribution, and reputation for consistent dosing. Comparable to Big Pete's in brand-led go-to-market and California roots.
• Wyld Gummies: Major cannabis gummies and edibles brand with broad multi-state US distribution and real-fruit positioning. Comparable to Big Pete's gummy line on real-fruit, vegan/gluten-free, fast-acting proposition. Direct competitor in cannabis gummy category.
• PLUS Products: California-originated cannabis edibles brand focused on gummies and a few other SKUs, with California #1 gummy share claims historically. Direct competitor in cannabis gummy category with similar California heritage and premium positioning.
• Bhang: Premium cannabis chocolate and edibles brand with multi-state presence. Comparable to Big Pete's on craft-positioning, brand-led distribution through dispensaries, and product portfolio breadth across confectionery formats.
• Korova (Henry's Original): California craft cannabis brand with edible and flower products. Comparable to Big Pete's in California #1 positioning and craft brand building, though Korova leans more heavily on flower alongside edibles.
• Cheeba Chews: One of the longest-running cannabis edible brands (founded 2009), known for dosed taffy-style chews. Comparable to Big Pete's on multi-state wholesale distribution and decade-plus brand legacy in cannabis edibles.
• Wana Brands: Largest cannabis edibles brand in North America by market share, with gummies dominant. Direct competitor on multi-state expansion and gummy category leadership; useful comp for what scaled-category-leader looks like in cannabis edibles.

Broad incumbents

• Tyson Ranch (Tyson 2.0): Celebrity-driven cannabis brand with broad product portfolio including cookies (note Big Pete's website already carries a Tyson 2.0 cookie SKU). Comparable on celebrity/cultural co-branding and multi-category cannabis presence rather than direct product overlap.
• Cookies (Berner): Iconic California cannabis brand with retail stores, flower, and edibles. B Real/Cookies partnership overlaps with Big Pete's collaborations and cultural positioning; broader portfolio and own retail footprint make it a large incumbent rather than direct edible peer.
• Lowell Herb Co. California-licensed cannabis operator with pre-rolls, flower, and edible formats. Comparable on California craft positioning and multi-state licensed distribution; broader portfolio makes it an incumbent rather than direct cookie/gummy peer.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bigpetestreats
• LinkedInlinkedin.com/company/big-petes-treats
• Instagraminstagram.com/bigpetescannabutter/?hl=en
• Facebookfacebook.com/BigPetesTreatsCookieCommunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Pete's Treats