What Massfluencer does

Massfluencer is a do-it-yourself influencer marketing SaaS platform founded in 2017 and headquartered in Singapore, with a European office in Stockholm. The company targets brands and agencies seeking to run influencer campaigns without dedicated account management, with positioning built around enabling "a single person to run 100+ campaigns simultaneously." Underlying the product is a cloud-based platform built on Go and PostgreSQL, hosted on AWS, with AI/ML components used for fake follower detection and sentiment analysis. The platform maintains an indexed database of more than 300 million influencers across 190+ markets and has supported over 10,000 campaigns across five continents.

The platform is structured around two integrated surfaces: an Influencer Portal through which creators register and self-apply to campaigns, and a Brand Backoffice that provides campaign management, analytics, payments, and reporting tooling. Capability is modularized into licensable "Apps" — Influencer Discovery, Campaign Management, Influencer CRM, Content Approvals, Payments, and Analytics — that can be sold individually or bundled. Adjacent services include Influencer Whitelabel programs, branded influencer marketplaces, and bespoke campaign execution for brands that prefer managed delivery.

The commercial model is freemium SaaS: brand signup is free, with paid monthly or annual subscriptions unlocking additional campaigns, integrations, and features. Customer logos span large enterprises — Arla, Disney, Spotify, Huawei, Universal, Pampers (P&G), and KRY — alongside consumer and mid-market brands such as CloseUp, Glossybox, Odd Molly, and Kronans Apotek. Massfluencer is privately held with no disclosed funding rounds, indicating the business has been bootstrapped to date.

Name

Massfluencer

Legal name

Massfluencer

Website

https://massfluencer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Massfluencer is a Singapore-based SaaS platform, founded in 2017, that enables brands and agencies to self-serve influencer marketing campaigns across 190+ markets using a database of 300M+ creators and AI-powered analytics tooling.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Influencer marketing software
• Creator discovery platform
• Campaign automation tools
• Social media analytics
• Brand safety solutions

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Access & Campaign Management: Massfluencer generates revenue through platform access fees for brands to use their DIY influencer marketing platform. Brands can create campaigns, find influencers, manage content approvals, process payments, and track results through the platform. The model emphasizes cost efficiency by cutting out middlemen, allowing brands to redirect savings to influencers for greater impact.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Massfluencer sells a cloud-based DIY influencer marketing SaaS platform that lets brands independently find creators from a 300M+ influencer database across 190+ markets, create and automate campaigns, run pre-approval content workflows, process global influencer payments, and monitor performance through UTM tracking and sentiment analysis. The platform is delivered through two self-serve portals (Brand Backoffice and Influencer Portal) and is offered to enterprise brands, agencies, and SMBs on a freemium subscription basis.

Product overview

Massfluencer is a marketing technology company offering a unified DIY influencer marketing platform. The core Massfluencer Platform serves as the central hub, complemented by two self-service portals: the Influencer Portal for creators to manage invitations and content, and the Brand Backoffice for brands to create campaigns, find influencers, approve content, process payments, and track performance. Key feature modules include AI-powered influencer discovery (300M+ database), campaign automation, content pre-approval, payment compliance, and real-time analytics with UTM tracking. The platform integrates AI for fake detection, sentiment analysis, and word-matching algorithms to match brands with suitable influencers across 190+ markets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3X ROI for brands using the platform
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• HypeAuditor: Influencer analytics and fraud detection platform specializing in fake follower and audience quality analysis. Directly comparable to Massfluencer's AI-powered fake detection capability, though narrower in scope.
• Modash: Creator discovery and analytics SaaS with a large influencer database and API-led positioning. Comparable to Massfluencer's discovery layer, with a more developer/API-focused go-to-market.

Direct peers

• Upfluence: Influencer marketing platform offering creator search, campaign management, affiliate programs, and analytics. Directly comparable SaaS positioning, including self-serve functionality and a large creator database.
• Traackr: Influencer marketing SaaS focused on creator discovery, relationship management, and performance measurement. Direct competitor in the discovery/CRM workflow that anchors Massfluencer's value proposition.
• Grin: Influencer marketing platform targeting DTC and enterprise brands with creator discovery, campaign management, content approvals, and affiliate/payment workflows. Comparable on workflow automation and enterprise positioning.
• Influencer.com: Enterprise influencer marketing platform combining a creator marketplace, campaign management, and analytics. Overlaps directly with Massfluencer in serving global enterprise brands (including Unilever) across multiple markets.
• CreatorIQ: Enterprise influencer marketing SaaS platform offering creator discovery, campaign management, CRM, and analytics. Directly comparable to Massfluencer on core functionality (discovery, workflow, approvals, payments, measurement) and serves the same enterprise brand and agency buyers.
• Klear: Influencer marketing platform (now part of Meltwater) offering creator discovery, campaign management, and analytics. Overlaps with Massfluencer's discovery, vetting, and campaign execution features.
• Aspire (formerly AspireIQ): Influencer marketing platform providing creator marketplace, campaign management, and UGC commerce tools. Closely mirrors Massfluencer's end-to-end workflow, target customer segments (enterprise + SMB), and self-serve positioning.

Broad incumbents

• Tagger (by Sprout Social): Influencer marketing platform acquired by Sprout Social, offering discovery, campaign management, and analytics integrated with broader social media management. Comparable feature set to Massfluencer, bundled into a larger social media suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massfluencer