Westbase.io
Westbase.io is a UK-based B2B channel distributor of 4G/5G, IoT, private cellular, and XR hardware from 15+ vendors, serving service providers, integrators, and IT professionals across UK and Europe with full lifecycle partner services.
- Company typePrivate
- Founded1989
- HeadquartersCaldicot, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Westbase.io does
Westbase.io is a UK-headquartered, privately held B2B channel distributor of networking and Extended Reality (XR) technologies, operating for over 35 years under the Westbase Group. The company distributes 4G/5G/LTE routers, WiFi, private cellular, industrial networking, antennas, security cameras, and industrial XR smart glasses on behalf of 15+ vendors including Ericsson Cradlepoint, Ubiquiti, Sierra Wireless/Semtech, Digi, Cambium Networks, Teltonika, MikroTik, RealWear, and Vuzix. It serves channel partners - service providers, carriers, ICT suppliers, system integrators, OEMs, ISVs, and IT professionals - across UK and Europe (with a regional HQ in Hilversum, Netherlands), and reaches end markets spanning emergency services, public sector, transportation, retail, marine, defence, healthcare, oil and gas, construction, and education.
The company operates a multi-vendor distribution model complemented by a full lifecycle partner services portfolio: design and planning, implementation and deployment, operations and support, 24/7 NOC, circular economy (decommissioning, refurbishment, disposal), and Private 5G services. Distribution is executed through an Online Procurement Portal and Partner API for programmatic ordering, alongside account-managed relationships. Vendor-accredited engineering resources, global forward stocking locations, and field engineering teams enable deployment and in-life support across geographies. End-customer case studies include marquee deployments such as Svitzer's 430-vessel fleet management, Norfolk Fire & Rescue's 66-vehicle ESN-ready MDT solution, BMW's 347 Centre RealWear AR rollout, and FedEx's Vuzix smart glasses deployment, typically delivered through partner intermediaries.
Revenue is generated through hardware resale across multiple vendor lines and professional/managed services on top of that hardware base. The company is independently owned, has no disclosed venture or private equity backing, and is part of a group structure that includes Westbase Technology Limited (UK) and Westbase BV (Netherlands). Certifications include ISO 9001, ISO 45001, and Cyber Essentials.
Westbase.io firmographics
Firmographics- Name
- Westbase.io
- Legal name
- Westbase Technology Limited / Westbase BV
- Website
- https://westbase.io
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Westbase.io is a UK-based B2B channel distributor of 4G/5G, IoT, private cellular, and XR hardware from 15+ vendors, serving service providers, integrators, and IT professionals across UK and Europe with full lifecycle partner services.
- Ownership category
- akta.pro rank
Westbase.io industry classification
Industry- Product category
- Network Equipment Distribution
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD)
- akta.pro secondary industries
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG), Wi‑Fi Network Analytics, Monitoring & Assurance (RRM/AIOps) (HDAFACAG)
Keywords
Where Westbase.io is headquartered
LocationHeadquarters
- HQ city
- Caldicot
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Westbase.io business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Distribution of networking hardware including routers, firewalls, cellular adapters, antennas, switches, and related accessories from multiple vendor partners including Ericsson Cradlepoint, Ubiquiti, Sierra Wireless, Digi, Cambium, Teltonika, MikroTik, and others
- Partner Services: Comprehensive lifecycle services including design and planning, implementation and deployment, operations and support, technical support and NOC, circular economy/disposal, and Private 5G services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Partner account pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Westbase.io product offering
Product offeringCore offering
Westbase.io is a channel-focused distributor of networking and Extended Reality (XR) technologies, serving partners across the UK and Europe for over 35 years. The company distributes hardware from more than 15 leading vendors — including Ericsson Cradlepoint, Ubiquiti, Sierra Wireless/Semtech, Digi, Teltonika, Cambium Networks, RealWear, Vuzix, MikroTik, Moxa, Perle, and antenna specialists — across 5G/LTE, private cellular, WiFi, industrial networking, ISP, security, and XR categories. Complementing distribution, Westbase.io delivers full lifecycle partner services covering design and planning, implementation and deployment, operations and support, 24/7 NOC, circular economy/asset disposal, and Private 5G services, all accessible through an Online Procurement Portal and Partner API.
Product overview
Westbase.io is a leading channel-focused distributor of networking and Extended Reality (XR) technologies, serving the channel for over 35 years. The company offers a comprehensive portfolio of hardware products organized across multiple categories: Enterprise Network solutions (5G/LTE routers, WiFi, switching, private cellular), Industrial Network equipment (device servers, media converters, serial connectivity), ISP Network solutions (PtP/PtMP wireless, fibre), Cameras & Security (Ubiquiti cameras, video recorders, door access), and XR Solutions (RealWear and Vuzix smart glasses). The company represents major vendor brands including Ericsson Cradlepoint, Sierra Wireless/Semtech, Digi, Teltonika, Cambium Networks, Ubiquiti, RealWear, and Vuzix. Westbase.io complements its product distribution with a full lifecycle partner services portfolio including design and planning, implementation and deployment, operations and support, and circular economy services, all accessible through an online procurement portal and Partner API.
Differentiator
Problem solved
Functional benefit
Brands
- Westbase.io: Primary brand for the company's networking and XR distribution operations.
- Westbase Networks
- Westbase.io Partner Services
Products and services
- Extended Reality (XR) Solutions Distribution of XR industrial smart glasses and accessories (RealWear and Vuzix portfolios) for hands-free computing, remote assistance, and industrial applications, sold through channel partners serving enterprise customers.
- 5G & LTE Enterprise Network Distribution of enterprise cellular networking solutions including 5G routers, Gigabit LTE routers, 4G LTE routers, LPWA routers, programmable IoT gateways/modems, cloud services, and antennas for fixed and mobile broadband connectivity, sold to channel partners.
- Private Cellular Distribution of Private 5G and Private LTE network solutions enabling dedicated cellular networks for enterprise environments, industrial sites, and specialized applications, sold through channel partners.
- WiFi Solutions Distribution of WiFi access points, controllers, and accessories for indoor and outdoor enterprise wireless networking from vendors including Ubiquiti and Cambium, sold to channel partners.
- Industrial Network Solutions Distribution of industrial networking equipment including device servers, media converters, serial connectivity, switches, terminal servers, and USB connectivity solutions from Moxa, Perle, Digi, and Teltonika for harsh environments, sold to channel partners.
- ISP Network Solutions Distribution of internet service provider networking equipment including PtP and PtMP wireless, 60GHz and 70/80GHz wireless, fibre, wired, antennas, and accessories from Cambium, MikroTik, and Siklu/Ceragon, sold to channel partners.
- Cameras & Security Distribution of Ubiquiti security cameras (dome, turret, bullet, compact, PTZ, doorbells), video recorders, and door access control systems with AI-centric features, sold to channel partners for physical security deployments.
- Antenna Solutions Distribution of cellular and wireless antennas including 5G/LTE combination antennas, branch antennas, case antennas, IoT antennas, vehicle antennas, and PtP/PtMP antennas from Panorama, Poynting, Taoglas, and Parsec, sold to channel partners.
- Connected Vehicle Solutions Distribution of 5G and LTE in-vehicle networking solutions for corporate fleets, logistics, field engineers, and public/private transportation, including mobile WiFi hotspots, IoT connectivity, and fleet management hardware, sold to channel partners.
- Rapid Connectivity Case Pro (RCC Pro) Portable connectivity solution featured as a new product on the Westbase.io homepage, designed to provide rapid deployable connectivity.
- RealWear Arc 3 Latest wearable XR device in the RealWear industrial smart glasses portfolio distributed by Westbase.io, available through its channel partners.
- Spiideo Portable SmartCam with Ericsson Cradlepoint Integration Partner-enabled solution combining Spiideo's Portable SmartCam with Ericsson Cradlepoint S700 Series router for live sports video streaming from locations without fixed connectivity, distributed through Westbase.io's channel.
- Ubiquiti Enterprise Network Video Recorder (ENVR) Ubiquiti UniFi Enterprise network video recorder with 16 drive bays (up to 70 4K or 210 Full HD cameras), dual 10G SFP+ uplinks, advanced RAID storage, and dual hot-swappable power supplies, distributed by Westbase.io through its channel.
- Partner Services Full lifecycle partner services covering design and planning, implementation and deployment, operations and support, NOC, circular economy, and Private 5G services, with flexible, modular options and global coverage for channel partners.
- Online Procurement Portal Self-service online platform enabling partner accounts to log in, view partner pricing, purchase solutions, access order history, download invoices, and manage quotes at designated partner pricing.
- Design and Planning Services Discovery, specification, and resource planning services guiding partner projects from start to finish with technical expertise and industry experience.
- Implementation and Deployment Services Staging, configuration, warehousing, logistics, site survey, installation, cabling, and risk management services for network deployments.
- Operations and Support Services Dedicated technical support centre and 24/7 NOC providing in-life support, spare parts management, field engineering, and a flexible workforce for manage/add/change operations.
- Circular Economy Services Responsible IT asset management including decommissioning, refurbishing, secure disposal, and recycling services to reduce waste and optimize asset value for channel partners.
Quantifiable outcome
- 24/7 4-hour and next business day maintenance SLAs supported in UK and Ireland
- +2 more outcomes
Companies that use Westbase.io
Customer profileNamed customers19 records
Segments11 records
Ideal customer profiles3 records
Westbase.io technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Westbase.io partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and flagship.
- SpiideocoreSpiideo integrated Ericsson's Cradlepoint S700 Series router into its Portable SmartCam, enabling live sports video streaming from locations without fixed connectivity. The partnership supports Spiideo's plans to expand mobile solutions across global sports through Westbase.io's distribution of Ericsson Cradlepoint products.
- Ericsson CradlepointflagshipWestbase.io is a leading distributor of Ericsson Cradlepoint products including router firewalls, cellular adapters, Private 5G solutions, NetCloud services, and accessories across UK and Europe.
- UbiquitiflagshipLeading UK and European distributor of Ubiquiti products including UniFi, UniFi Enterprise, UISP, cameras, door access, and switching solutions.
- Sierra Wireless (Semtech)coreDistributor of Sierra Wireless (now Semtech) products including essential routers, pro routers, software, and accessories.
- DigicoreDistributor of Digi products including enterprise cellular extenders, industrial routers, transportation routers, USB connectivity, serial connectivity, and console servers.
- RealWearcoreUK and European distributor of RealWear industrial smart glasses including wearables, modules, software, and accessories for hands-free computing.
- VuzixcoreUK and European distributor of Vuzix smart glasses including Blade Series, M-Series, and accessories for assisted and augmented reality applications.
- Cambium NetworkscoreDistributor of Cambium products including 60GHz fixed wireless, ePMP backhaul, switches, WiFi access points, security, fibre, and software.
- TeltonikacoreDistributor of Teltonika products including RUT routers, TRB gateways, TSW switches, and accessories for industrial IoT connectivity.
- MikroTikcoreDistributor of MikroTik products including wireless home and office, routers, switches, 60GHz wireless, PtP and PtMP solutions, fibre, and antennas.
- Panorama AntennascoreDistributor of Panorama Antennas products including branch antennas, IoT antennas, and vehicle antennas.
- PoyntingcoreDistributor of Poynting antenna products including branch antennas, IoT antennas, and marine antennas.
- TaoglascoreDistributor of Taoglas antenna products including IoT antennas, vehicle antennas, and branch antennas.
- MoxacoreDistributor of Moxa industrial networking products including industrial switching, serial, device servers, and terminal servers.
- PerlecoreDistributor of Perle products including device servers, media converters, industrial routers, industrial switching, and terminal servers.
- ParseccoreDistributor of Parsec antenna products for 600MHz to 6GHz CAT18 applications.
- Ceragon (Siklu)coreDistributor of Siklu by Ceragon multi-Gigabit connectivity solutions including mmWave Point-to-Point, Point-to-Multipoint, and Terragraph products.
- Panasonic TOUGHBOOKcoreLong-term partnership for delivering emergency services connectivity solutions, combining TOUGHBOOK devices with Westbase.io's networking expertise.
- GlobalgigcoreSolution provisioning partnership where Westbase.io preconfigures devices and kits them with Globalgig SIMs across UK and Europe.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Westbase.io competitors and assessment
Company assessmentDirect peers
- Westcon-Comstor: Global value-added distributor specialising in networking, communications, and security solutions across EMEA, APAC, and the Americas. Closest direct competitor to Westbase.io's networking/connectivity distribution model with overlapping vendor partners and channel focus.
- Exclusive Networks: Specialist cybersecurity and cloud VAD serving channel partners globally. Comparable to Westbase.io as a value-added distributor with a channel-only model, deep vendor portfolio, and added-value partner services.
- CMS Distribution: UK and Ireland-based IT and networking distributor serving resellers, MSPs, and integrators. Direct competitor to Westbase.io in the UK channel with overlapping networking, IoT, and security vendor lines.
- Also Group: European technology provider and VAD operating across 30+ countries with a broad portfolio of networking, IoT, and IT products. Comparable channel-only distribution model and overlapping enterprise networking vendor relationships.
- ScanSource: US-headquartered VAD focused on communications, networking, and security solutions via the channel. Direct comparable on business model (specialist VAD for comms/networking), vendor mix, and partner services orientation.
- Jenne: US-based value-added distributor of communications, networking, and security products with a channel-only model. Directly comparable in vendor portfolio (including Cradlepoint-era lines) and partner services orientation.
Broad incumbents
- Ingram Micro: World's largest broad-line IT distributor with extensive networking and IoT product lines. Competes with Westbase.io in enterprise networking distribution but at much broader scale and across many more product categories.
- TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, with a large networking and communications portfolio. Overlaps with Westbase.io on networking distribution but serves a much broader customer and product base.
- Arrow Electronics: Global technology distributor and solutions provider serving enterprise and industrial markets including networking, IoT, and connectivity. Comparable at the broad distribution level though Arrow operates at significantly larger scale and breadth.
Emerging players
- Pax8: Cloud-focused distributor serving MSPs with a partner-first model and growing cybersecurity/networking portfolio. Less direct overlap than specialist VADs but increasingly relevant as channel partners consolidate vendors around platform-style distributors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Westbase.io social profiles
Digital presenceWestbase.io compliance and trust
Trust signalCompliance3 records
Westbase.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westbase.io leadership team
Management profileNumber of profiles
Profiles1 record
Westbase.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westbase.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westbase.io
What does Westbase.io do?
Westbase.io is a channel-focused distributor of networking and Extended Reality (XR) technologies, serving partners across the UK and Europe for over 35 years. The company distributes hardware from more than 15 leading vendors — including Ericsson Cradlepoint, Ubiquiti, Sierra Wireless/Semtech, Digi, Teltonika, Cambium Networks, RealWear, Vuzix, MikroTik, Moxa, Perle, and antenna specialists — across 5G/LTE, private cellular, WiFi, industrial networking, ISP, security, and XR categories. Complementing distribution, Westbase.io delivers full lifecycle partner services covering design and planning, implementation and deployment, operations and support, 24/7 NOC, circular economy/asset disposal, and Private 5G services, all accessible through an Online Procurement Portal and Partner API.
Is Westbase.io a public or private company?
Westbase.io is a private company. It is classified as unknown and is currently operating.
When was Westbase.io founded?
Westbase.io was founded in 1989. It employs 11 to 50 people.
Where is Westbase.io based?
Westbase.io is headquartered in Caldicot, United Kingdom, in the Europe region.
How does Westbase.io make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are partner Services.
Who are Westbase.io's main competitors?
Direct peers on record are Westcon-Comstor, Exclusive Networks, CMS Distribution, Also Group, ScanSource and Jenne. Broad incumbents are Ingram Micro, TD SYNNEX and Arrow Electronics. Pax8 is listed as an emerging player.
Does Westbase.io have an API?
Yes. Westbase.io offers a Partner API that enables partners to access pricing, place and track orders, and retrieve invoice history. The API supports partner procurement operations through the online partner portal.
What industry is Westbase.io in?
Westbase.io's product category is Network Equipment Distribution. Its primary akta.pro industry code is HDAIAGAD, Industrial/OT Private Connectivity (Factory, Mining, Ports), with a secondary code of HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity). Its NAICS code is 54151 and its SIC code is 3576.