ADMR

What ADMR does

ADMR (Aide à Domicile en Milieu Rural) is France's first national associative network of personal services, founded in 1945 and structured as a loi 1901 non-profit association headquartered in Paris. The network delivers an integrated portfolio of home-based services through 2,700 local associations and 88 departmental federations, employing 94,000 paid staff and supported by 78,000 volunteers. Its services span senior home care and accompaniment (aide et accompagnement à domicile), home nursing care (soins infirmiers à domicile, hospitalisation à domicile, Centre de santé infirmier, Équipe Spécialisée Alzheimer), teleassistance (Filien ADMR and the connected Filien Habitat Active built on the Pharmagest Noviacare box), childcare (micro-crèches, garde d'enfants à domicile, accueils de loisirs), multigenerational housing (Habiter Autrement ADMR, in partnership with Nexity under the COMPLICITY® brand), and ancillary daily-living services including meal delivery, accompanied transport, housekeeping, gardening, administrative assistance, and caregiver respite. The network serves 720,000 clients annually and delivers over 100 million hours of intervention per year.

The core technology platform is Filien ADMR's teleassistance service, certified NF Service by AFNOR since 2016 across 191 structures, with a 99% subscriber satisfaction rate (2018). Digital transformation under DSI Jérôme Zoïs centers on equipping 56,000 mobile field workers with Crosscall smartphones as mobile workstations and integrating third-party cognitive-stimulation platforms (DYNSEO). The Filien Habitat Active offering layers connected-hardware prevention (Pharmagest Noviacare) onto human support. Quality is anchored by AFNOR NF Service certifications for home services and teleassistance, and ISO-aligned certifications.

Revenue is generated through a multi-stream model: direct client service fees (eligible for the 50% French tax credit under article 199 sexdecies CGI), 100% social security reimbursement for nursing care, departmental council APA funding for senior autonomy services, CAF subsidies and PAJE aid for childcare, CNSA modernization grants (including a 21M euro professionalization program), and state co-financing of salary increases under Avenant 43. Distribution runs through 2,700 local associations with two service modes (prestataire and mandataire), a website with online quote requests, the national Mon Espace Client portal, and institutional referral channels including departmental councils, CAF, CNSA, mutual insurance, and an exclusive partnership with Domiserve (La Banque Postale) for AGIRC-ARRCO's 100,000 retirees over 75.

Name

ADMR

Legal name

Union nationale ADMR

Website

https://admr.org

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ADMR is France's largest non-profit home services network, employing 94,000 staff across 2,700 local associations to deliver senior care, disability support, childcare, teleassistance, and nursing services to 720,000 clients nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Service Fees (Direct Client Payment): Clients pay for personal services at home. Prices vary by service type. A 50% tax credit/reduction is available under French law (article 199 sexdecies CGI) for most services.
2. Social Security / Health Insurance Reimbursement: Care services (soins infirmiers à domicile) are covered 100% by health insurance funds (caisses d'assurance maladie). Home help and accompaniment services may be partially financed by social organisms under resource conditions.
3. Departmental Council Funding (APA): Personalized Autonomy Allowance (APA) from departmental councils funds home care services for elderly persons in loss of autonomy.
4. CAF / Family Allowance Funding: Childcare services receive financial aid from Caisses d'Allocations Familiales (CAF) under the Prestation d'Accueil du Jeune Enfant (PAJE) scheme. Also MSA funding for rural areas.
5. Government Subsidies & CNSA Funding: CNSA (Caisse Nationale de Solidarité pour l'Autonomie) provides funding for modernization and professionalization programs. State co-financing of salary increases (avenant 43) at 50-70%.
6. Tax Credits and Reductions: French tax system provides 50% tax credit or reduction on qualifying home service expenditures (article 199 sexdecies CGI), effectively reducing client net cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ADMR is France's first national associative network of personal services, delivering in-home care, nursing, teleassistance, childcare, and daily living assistance to elderly, disabled, and family clients. The network operates through 2,700 local associations and 88 federations, employing 94,000 staff and engaging 78,000 volunteers to serve 720,000 clients annually across 100 million+ hours of intervention.

Product overview

ADMR is the first national associative network of personal services in France, operating as a platform of integrated home care services. The organization offers a comprehensive portfolio organized around several core pillars: (1) Teleassistance via Filien ADMR and Filien Habitat Active (connected solution), (2) Home care and nursing services including Aide et accompagnement à domicile, Soins infirmiers, Centre de santé infirmier, and Équipe Spécialisée Alzheimer, (3) Childcare and family services through Micro-crèches, Garde d'enfants à domicile, Accueils de loisirs, and educational support, (4) Daily living support including Transport accompagné, Meal delivery, Housekeeping, Gardening/Bricolage, and Assistance administrative, (5) Specialized care for seniors, disability, and caregivers through Habiter Autrement ADMR (multigenerational housing), Garde jour et nuit, Hospitalisation à domicile, and Aide aux aidants. The network comprises 2,700 local associations across France supported by 94,000 employees and 78,000 volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• Filien ADMR: Teleassistance service providing secure mobile alerts and monitoring for seniors and vulnerable individuals at home, NF Service certified.
• Autono'Vie
• Partez Zen

Products and services

• Filien ADMR Téléassistance 24/7 teleassistance service providing emergency response and safety monitoring for seniors and vulnerable individuals at home, available as Filien Mobile and Filien Secure options, NF Service certified by AFNOR.
• Aide et accompagnement à domicile Personalized home help services helping individuals maintain independence through household cleaning, meal preparation, personal care, shopping, and transportation, eligible for 50% French tax credit.
• Soins infirmiers à domicile Home nursing care delivered by qualified nurses and nursing assistants including medical treatments, injections, wound care, blood tests, and health monitoring on medical prescription, 100% covered by health insurance.
• Centre de santé infirmier ADMR Nursing health centers providing technical nursing care and hygiene care at the center or at home, offering injections, blood tests, wound dressings, vaccinations, and chemotherapy.
• Micro-crèches ADMR Early childhood care facilities providing supervised childcare for young children with income-based pricing and CAF subsidies, operating under Label Vie Ecolo Crèche® certifications.
• Garde d'enfants à domicile In-home childcare services allowing children to remain in their family environment after school, during illness, or to avoid daily commutes, with shared custody options and CAF PAJE aid eligibility.
• Équipe Spécialisée Alzheimer Specialized Alzheimer's care team providing personalized home support combining medical care with therapeutic and social activities, including cognitive stimulation and caregiver respite.
• Hospitalisation à domicile (HAD) Hospital-at-home services providing quality medical care in home settings with multidisciplinary teams available 24/7 for patients requiring complex care.
• Garde à domicile jour et nuit Day and night home surveillance services providing presence support for individuals needing supervision, including nighttime itinerant visits.
• Transport accompagné Accompanied transportation services helping individuals with mobility needs attend appointments, go shopping, and manage daily errands.
• Livraisons de repas et courses à domicile Home delivery of prepared meals and grocery shopping services providing healthy and balanced meals adapted to dietary needs.
• Petits travaux de jardinage et bricolage Small gardening and DIY assistance services including lawn mowing, plant care, hedge trimming, furniture assembly, and minor home repairs.
• Partez Zen - Gardiennage House and pet sitting service for absences, providing daily visits to check on homes, collect mail, water plants, and care for pets.
• Aide aux aidants Support services for family caregivers including information, respite care, listening support, and advice on caregiving techniques and home adaptations.
• Assistance administrative Administrative assistance helping clients complete forms and paperwork, provided by trained and pedagogical staff.
• Accueils de loisirs Leisure centers providing after-school, Wednesday, and holiday childcare with diversified activities including cultural, artistic, physical, scientific, and sports programs.
• Aide aux devoirs et soutien scolaire à domicile Homework help and academic tutoring services providing personalized educational support to help children progress and build confidence.
• Habiter Autrement ADMR Grouped/multigenerational housing concept enabling seniors, families, and young people to live autonomously while benefiting from shared services and community support, under the COMPLICITY® brand with Nexity.
• Autono'Vie (Domicile Renforcé) Enhanced home support program providing personalized coordinated services for elderly or disabled persons, including a coordination mission and a wide range of services to facilitate daily life at home, co-financed by the European Union.
• Filien Habitat Active Connected home solution integrating the Noviacare box by Pharmagest with human teleassistance support for senior safety, autonomy, and fragility prevention at home.
• Aide à la toilette Bathing assistance services for elderly or dependent persons aged 60+, including assistance with hygiene routines adapted to autonomy levels.

Quantifiable outcome

• 99% subscriber satisfaction rate for Filien teleassistance
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

32 partnerships are on record, tiered core, flagship and minor.

• AUTONO'VIE / European Union (FSE+)coreStrategic or Co-development Partner · 1 January 2024Co-financed by the European Union through the FSE+ (Fonds Social Européen) from January 2024 to December 2026, Autono'Vie is a personalized home accompaniment solution for elderly or disabled persons. The project aims to deploy enhanced accompaniment services and support territories in deploying the program.
• AFNOR CertificationcoreStrategic or Co-development PartnerAFNOR Certification has accompanied ADMR for nearly 25 years in certifying the quality of its services, notably through the 'NF Service – Services aux personnes à domicile' certification. The teleassistance service Filien ADMR holds NF Service certification.
• AG2R LA MONDIALEflagshipStrategic or Co-development PartnerAG2R LA MONDIALE is the 8th largest personal insurer and second social protection group in France, covering 15 million people. Partnership renewed and strengthened in November 2016 for home support and volunteering promotion.
• APF France handicapcoreStrategic or Co-development PartnerAPF France handicap defends the rights of people with disabilities and their families. The association accompanies 50,000 people daily, has 18,000 members, 12,500 volunteers, and 15,000 employees.
• Association Française des AidantscoreStrategic or Co-development PartnerFounded in 2003, the Association Française des Aidants advocates for recognition of caregivers' role. It supports caregivers locally through the national Cafés des Aidants network and health workshops.
• CNSA (Caisse Nationale de Solidarité pour l'Autonomie)flagshipOthersCNSA funds aids for elderly in loss of autonomy and people with disabilities, guarantees equality of treatment, informs those concerned, and ensures expertise on accessibility issues. CNSA and ADMR share a common vision for modernization of home care services. CNSA funded ADMR's 21 million euro professionalization program through 2020.
• Collectif Je t'AidecoreStrategic or Co-development PartnerCollectif Je t'Aide groups 29 member structures and advocates for improved rights of caregivers and their recognition in society through advocacy, communication, and awareness actions.
• EDUMIAMminorStrategic or Co-development PartnerTraining organization for early childhood professionals. Social enterprise that has trained over 2,800 professionals on 15+ themes with 98% satisfaction rate. Developed a dedicated mobile training app for early childhood workers.
• Fondation Crédit Agricole Solidarité et DéveloppementminorOthersPublic utility foundation contributing to socio-economic autonomy. Intervenes in social insertion, professional integration, housing, health and well-aging. Supports ADMR initiatives through its foundation programs.
• Fondation J.-M. BruneauminorOthersFoundation acting in solidarity and social action fields. Since 2005, a framework agreement with ADMR fosters initiatives by local associations for elderly persons. Part of the Fondation de France.
• France AlzheimerflagshipStrategic or Co-development PartnerOnly national association of families recognized of public utility for Alzheimer's disease. Partnership established in 2015 to improve quality of life for Alzheimer's patients and their caregivers. ADMR participates in the aides.francealzheimer.org platform.
• France BénévolatcoreStrategic or Co-development PartnerPublic utility association developing associative volunteering for active citizenship. Promotes volunteering, connects volunteers with associations, and helps associations strengthen recognition of volunteers.
• France ParkinsonminorStrategic or Co-development PartnerRecognized of public utility since 1984. Supports patients and relatives, informs on disease and treatments, and funds research (over 14.5 million euros in the last 10 years). Partnership signed April 2018.
• Générations MouvementminorStrategic or Co-development PartnerWith 9,000 local associations, 85 federations, and 18 regional unions, Générations Mouvement invests in making associative life pleasurable and gives retired persons a full place in society.
• Groupe La PosteflagshipStrategic or Co-development PartnerLa Poste has France's largest physical proximity network. Partnership signed November 2016 to mutualize actions and foster synergies on territories. ADMR also received Ardoiz tablets from La Poste to fight digital exclusion among seniors.
• HANDEOcoreStrategic or Co-development PartnerFounded in 2007, HANDEO aims to improve life at home and in the city for people with disabilities. ADMR joined HANDEO's general assembly in January 2021. Partnership aims to improve home accompaniment services for people with disabilities.
• HELLOCSEminorOthersFounded 2016, HELLOCSE is an employee benefits platform with over 100,000 advantages across France (cinema, theme parks, sports). Partnership aims to add value for ADMR collaborators through employee benefits.
• Label VieminorStrategic or Co-development PartnerAssociation carrying Ecolo Crèche, Eco Accueil Loisirs, and Eco Accueil Petite Enfance labels. Signed July 2021 to accelerate ecological transition of ADMR's 148 early childhood structures and 50 leisure centers.
• Malakoff HumanisminorOthersParitarian social protection group dedicated to a more inclusive society. Commits nearly 180 million euros annually to accompany people in fragile situations, supporting causes like well-aging, caregivers, disability, and cancer.
• MONALISAminorStrategic or Co-development PartnerMONALISA brings together 354 organizations fighting isolation of elderly people by supporting and encouraging local volunteering.
• Petits ForestierminorStrategic or Co-development PartnerEuropean leader in refrigerated rental solutions. Framework convention signed October 2017 to support development of meal delivery activity in the ADMR network.
• Protection CivilecoreStrategic or Co-development PartnerNon-profit national association recognized of public utility and approved for civil security. Partnership expanded March 2022 to bring aid to the Ukrainian population. Long-standing partnership for first-aid training.
• Renault SolidaireminorOthersRenault's social economy program launched in 2012 for inclusion and sustainable mobility. Offers access to maintenance and repair services at social prices and vehicle access via micro-credit for eligible individuals.
• SIEL BleuminorStrategic or Co-development PartnerSiel Bleu proposes Adapted Physical Activity (APA) programs as a health prevention and well-being tool, helping maintain independent and active living.
• UNAFminorStrategic or Co-development PartnerNational institution promoting, defending, and representing the interests of all families. ADMR works with UNAF on family support and childcare issues.
• UNAFAMminorStrategic or Co-development PartnerRecognized of public utility, UNAFAM welcomes, trains, and accompanies the entourage of people with psychological disorders. Partnership signed February 2021 to multiply common actions for people with mental health conditions.
• NexityflagshipStrategic or Co-development PartnerFirst French real estate group. Partnership signed September 2019 and renewed July 2021 for 4 years to promote and develop multigenerational housing under the 'COMPLICITY' brand, mixing young people, families, and seniors with shared services.
• Lions Alzheimer FrancecoreStrategic or Co-development PartnerPartnership signed June 2021 for 'Une rose jaune avec Lions Alzheimer' operation to support and develop proximity reception projects for Alzheimer's patients and provide respite for caregivers.
• TotalEnergiesminorOthersIn December 2023, TotalEnergies offered fuel cards worth 30€ each to all 80,000 ADMR employees as part of its commitment to the 'Collectif d'entreprises pour une économie plus inclusive'.
• Domiserve (La Banque Postale)flagshipChannel Partner/ Reseller/ DistributorExclusive partnership from January 2023 where Domiserve (La Banque Postale subsidiary specializing in personal services engineering) and ADMR together serve AGIRC-ARRCO's 100,000 retirees over 75 for 'Bien vieillir chez soi' social action programs.
• CrosscallminorOthersFrench scale-up specializing in durable smartphones and tablets. ADMR planned to equip 56,000 mobile field workers with Crosscall smartphones by end of 2023, serving as mobile offices.
• MANA ARA (Norauto)minorOthersNorauto solidarity program making daily travel safer, more accessible, and less polluting. Under eligibility criteria (CAF family quotient under 750€), offers free vehicle diagnosis and up to 40% discounts on repairs for ADMR employees.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Petits-Fils: Petits-Fils is a major French franchise network specializing in non-medical home care for seniors, with national coverage. It competes directly with ADMR on elderly in-home services, particularly aide à l'autonomie and accompaniment.
• Filassistance (Prévoir Group): Filassistance is a French teleassistance provider affiliated with the Prévoir insurance group, offering 24/7 emergency response and senior support services. It competes directly with ADMR's Filien teleassistance and increasingly bundles connected home solutions.
• Senior Compagnie: Senior Compagnie specializes in non-medical home care for elderly and disabled individuals across France through a franchise network. It directly competes with ADMR's senior care services and teleassistance offerings in the same client segments.
• O2 Care Services: O2 is one of France's largest commercial home services networks (cleaning, childcare, senior care), acquired by Groupe Artémis. It competes head-to-head with ADMR across personal services, household help, and senior care with similar geographic coverage but a for-profit operating model.
• Présence Verte: Présence Verte is a long-standing French teleassistance service for seniors living at home, operating across rural France via departmental associations. It directly competes with ADMR's Filien ADMR teleassistance offering in the same target segment and rural footprint.
• ASSAD (Association de Soutien, d'Accompagnement et de Développement): ASSAD is a federated network of non-profit home care associations in France offering services to elderly, disabled, and families. It shares ADMR's associative non-profit model and competes for departmental contracts and CNSA/APA funding.
• UNA (Union Nationale de l'Aide aux familles): UNA is a national federation of associative home care providers in France, structurally similar to ADMR. It groups associations offering personal services to families, elderly, and disabled persons across all French departments, making it ADMR's closest associative peer.
• Domaliance (Korian): Domaliance is the home care division of Korian, a major European senior care operator. It delivers home help and personal care services to elderly across France, directly competing with ADMR's aide et accompagnement à domicile line.

Emerging players

• Bluelinea: Bluelinea is a French tech company specializing in connected home solutions for elderly and vulnerable individuals (fall sensors, teleassistance platforms, predictive analytics). It represents an emerging technology-enabled peer intersecting with ADMR's Filien Habitat Active connected home offering and potentially disrupting traditional teleassistance models.

Broad incumbents

• Croix-Rouge française (French Red Cross): The French Red Cross operates a national home care and personal services division (Croix-Rouge Chez Vous) with similar services to ADMR (senior care, disability, family support). It is a broader humanitarian incumbent with home care as one of many activities, overlapping significantly with ADMR's mission and beneficiary populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/admrun
• Facebookfacebook.com/ADMRun
• LinkedInlinkedin.com/company/union-nationale-admr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADMR