What Webalite does

Webalite is a privately held, founder-led digital agency headquartered in Wellington, New Zealand, that has operated continuously since 2008. Under founder and CEO Mike Eastwood, the firm has repositioned from general web design to a Certified Gold HubSpot Partner Agency focused on HubSpot CRM, Marketing Hub, Sales Hub, Service Hub, and CMS implementation, onboarding, training, CRM migration, and custom integration work, alongside WordPress website design, development, and hosting delivered through a WP Engine Agency Partner relationship.

The company's product set spans professional services and a small portfolio of productized offerings. Core deliverables include the HubSpot Onboarding Programme and Training Programme (starting at $2,340 USD, 6-12 week weekly cadence), the Webalite Signature Programme (a 7-session strategy and campaign planning engagement at $3,510 NZD), fixed-price CRM migrations into HubSpot ($3,369 NZD up to 10,000 objects), recurring HubSpot Wingman support retainers ($630-$1,680 USD/month across Starter/Professional/Enterprise tiers), and custom API-backed integrations. The proprietary asset is Portal-iQ, a HubSpot audit tool developed through the 2022 HubSpot App Accelerator that runs 72-86 benchmarks and produces 100+ page diagnostic reports, distributed via the HubSpot App Marketplace.

Revenue is generated through a mix of fixed-price project fees and monthly subscription retainers, sold primarily via direct consultation with the founder and ecosystem referrals through HubSpot partner channels. Customer evidence spans a few named enterprise and mid-market logos (Massey University, JLM Talent Partners, Elevation Northcote, International Rugby Academy of Australia, One Saint Stephens, Stelray Plastic Products) alongside a long tail of SMB and nonprofit clients (Thankyou Payroll, Cooper & Associates, Love Taupō, The Negroni Project, Creative HQ), with delivery executed online via Zoom globally and in-person in Wellington or at client sites.

Name

Webalite

Legal name

Webalite

Website

https://webalite.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Webalite is a Wellington-based, founder-led Certified Gold HubSpot Partner Agency providing HubSpot implementation, onboarding, training, CRM migration, custom integrations, and ongoing support to SMBs and mid-market clients globally, with proprietary Portal-iQ audit software sold via the HubSpot App Marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - HubSpot Consulting & Implementation: Revenue is generated through consulting and implementation services including HubSpot onboarding, training, audits, CRM migrations, custom integrations, and the Signature Programme. Services are sold as fixed-price programmes or monthly retainer packages (Wingman plans).
2. HubSpot Wingman Support Packages: Recurring monthly retainer engagements providing ongoing HubSpot support, training, coaching, and strategic guidance across three tiers (Starter, Professional, Enterprise). Sold as monthly subscriptions with minimum one-month commitment.
3. CRM Data Migration Services: Fixed-price data migration service to move CRM data from legacy systems into HubSpot. Priced at $3,369 NZD for up to 10,000 objects.
4. Signature Programme: Seven-session consulting programme covering digital strategy, website audit, personas, buyer's journey, and campaign planning. Sold at $3,510 NZD (plus GST in New Zealand) with 50% deposit upfront.
5. HubSpot Onboarding & Training: Custom HubSpot onboarding and training programme starting at $2,340 USD. Delivered over 6-12 weeks with weekly sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Webalite is a Certified Gold HubSpot Partner Agency providing HubSpot consulting, implementation, onboarding, training, CRM migrations, custom integrations, audits, and ongoing support services. The company also offers website design, development, and managed hosting built on HubSpot CMS or WordPress, and sells its own proprietary HubSpot audit software called Portal-iQ. Services are delivered to B2B clients globally via direct consultation with the founder.

Product overview

Webalite is a Certified Gold HubSpot Partner Agency offering a comprehensive suite of HubSpot-related services and products. The core offering centers on HubSpot implementation, customization, and consulting services. Their flagship product is Portal-iQ, the world's first fully automated HubSpot audit tool that runs up to 86 benchmarks. The service portfolio includes HubSpot Onboarding, CRM Migration, Custom Integrations, Training Programmes, and the Webalite Signature Programme for strategic planning. Ongoing support is provided through HubSpot Wingman packages at three tier levels. The company also offers website design, development, and hosting services using HubSpot CMS or WordPress, with specialized WP Engine-powered hosting. All services are designed to help businesses maximize their HubSpot investment for marketing, sales, and customer support.

Differentiator

Problem solved

Functional benefit

Brands

• Portal-iQ: A HubSpot portal auditing tool that provides key recommendations combined with up to 72 benchmarks to help maximize HubSpot for marketing, sales and customer support. Developed in 2022 through HubSpot's App Accelerator programme.
• HubSpot Wingman

Products and services

• Portal-iQ Proprietary automated HubSpot portal auditing tool that runs up to 72-86 benchmarks across a HubSpot portal and generates comprehensive reports with prioritized recommendations to maximize HubSpot usage for marketing, sales, and customer support. Sold as a certified HubSpot App to HubSpot customers worldwide.
• HubSpot Onboarding Programme Custom HubSpot onboarding programme helping teams get set up and running with HubSpot. Covers strategy, CRM setup, personas, buyer's journey, automation, reporting, and more. Runs 6-12 weeks with weekly sessions, starting at $2,340 USD.
• HubSpot Training Programme Custom training programme to help teams get the most out of HubSpot. Covers personas, buyer's journey, and hands-on HubSpot 101 sessions. Runs 6-12 weeks with weekly 60-90 minute sessions, starting at $2,340 USD.
• CRM Migration to HubSpot Managed migration service transferring data from legacy CRM systems into HubSpot. Includes audit, property mapping, staging portal testing, and quality assurance. Migrates contacts, companies, deals, tickets, notes, emails, meetings, and custom objects. Fixed price of $3,369 NZD for up to 10,000 objects.
• Webalite Signature Programme Seven-session strategic programme combining presentations and workshops covering digital strategy, website audit, personas, buyer's journey mapping, and 90-day campaign planning. Investment starts at $3,510 NZD with 50% deposit upfront.
• HubSpot Wingman Ongoing HubSpot support and consulting service with three monthly subscription tiers: Starter ($630 USD/month), Professional ($1,050 USD/month), and Enterprise ($1,680 USD/month). Includes recurring meetings, real-time training, strategy coaching, and technical support.
• Custom HubSpot Integrations Custom cloud-based code integrations that connect HubSpot with apps lacking native integrations. Uses APIs to move data at scheduled intervals or in real-time. Includes proprietary integrations like Primary Contact panel and Birthday/Age auto-updates.
• HubSpot Audits / Health Check Free HubSpot portal health check benchmarking setup, CRM, Marketing Hub, Sales Hub, and Service Hub. Full diagnostic HubSpot Audit available with detailed breakdown, tips, and prioritized recommendations.
• Website Design and Development Website design and development services using HubSpot CMS or WordPress. Includes market analysis, branding, responsive design, development, and ongoing support. Webalite is a WP Engine Agency Partner.
• Website Hosting and Support Managed WordPress hosting with security, monitoring, updates, and support. Marketed as 'Webalite Supported Site' covering Support, Simple, Secure, SPAM-proof, Service, Stable, and Speed. Uses WP Engine infrastructure.
• Website Audits Website analysis and benchmarking service comparing sites against industry standards. Provides reports on discoverability, accessibility, performance, and user experience with actionable recommendations.

Quantifiable outcome

• Replaced approximately 357 hours of manual admin time per year for one client with 500 customers through automation replacing manual monthly tasks.
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HubSpotcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Webalite is a Certified Gold HubSpot Partner Agency (since 2016, Gold tier achieved in 2020) providing HubSpot implementation, onboarding, training, CRM migrations, custom integrations, and website development services. Also a Certified HubSpot App Partner since 2022, developing and publishing apps through HubSpot's App Accelerator programme.
• HubSpot App Marketplace PublisherscoreTechnology or IntegrationPortal-iQ and other Webalite-developed integrations are listed on the HubSpot App Marketplace as certified apps. This enables Webalite to distribute its proprietary tools to HubSpot customers globally through the marketplace.
• BuiltWithminorOthersBuiltWith is cited as a data source estimating that 145,370 websites use HubSpot CMS as of February 2024. Webalite references BuiltWith data in its HubSpot CMS marketing materials.
• WP EnginecoreChannel Partner/ Reseller/ DistributorWebalite is a WP Engine Agency Partner. The company uses WP Engine as its specialized WordPress hosting environment, which is designed exclusively for WordPress websites. Webalite has been using WP Engine for several years and recommends it for WordPress hosting clients.
• G2minorOthersG2 is cited as an independent review platform showing HubSpot as the market leader on the G2 Grid for Marketing Automation and Web Content Management. Webalite references G2 research in its marketing materials.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SmartBug Media: SmartBug Media is a large HubSpot Elite Solutions Partner agency offering HubSpot implementation, inbound marketing, sales enablement, and CRM services to mid-market and enterprise B2B clients. Closely comparable to Webalite's HubSpot onboarding, integration, and consulting offering, but at much greater scale.
• New Breed Marketing: New Breed is a HubSpot Elite Solutions Partner providing CRM implementation, marketing automation, sales enablement, and revenue operations services. Directly comparable to Webalite's HubSpot-centric services motion and B2B mid-market focus.
• Salted Stone: Salted Stone is a HubSpot Solutions Partner agency focused on HubSpot CRM implementation, onboarding, and integrations for growth-stage and mid-market B2B companies. Directly analogous to Webalite's consulting-led HubSpot enablement model.
• Square 2 Marketing: Square 2 Marketing is a HubSpot Solutions Partner agency delivering inbound marketing, CRM implementation, and sales enablement services for B2B companies. Directly comparable as a HubSpot-aligned agency serving similar SMB and mid-market customers.
• Impact: Impact is a HubSpot Solutions Partner and B2B marketing agency focused on HubSpot implementation, web design, and inbound marketing. Highly comparable to Webalite in combining website development with HubSpot services for B2B clients.
• Media Junction: Media Junction is a HubSpot Solutions Partner agency (UK) providing HubSpot onboarding, training, integration, and inbound marketing services. Directly comparable to Webalite in service mix and customer profile.
• Struto: Struto is a UK-based HubSpot Solutions Partner providing CRM implementation, migrations, custom integrations, and training for B2B organizations. Directly comparable to Webalite's HubSpot enablement services and migration offerings.
• Bold Orange: Bold Orange is a HubSpot Elite Solutions Partner and B2B marketing agency offering HubSpot implementation, brand, and demand generation services. Relevant peer given shared HubSpot partner status and similar mid-market enterprise customer orientation.
• Lynton Web Pulse: Lynton is a HubSpot Solutions Partner agency offering HubSpot onboarding, marketing services, and custom integrations. Comparable to Webalite in providing HubSpot enablement services alongside web development.

Emerging players

• Roketto: Roketto is a HubSpot-focused inbound marketing and web development agency serving B2B clients with HubSpot CMS and CRM implementations. Smaller-scope peer to Webalite with strong overlap in services and HubSpot partner positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/webalite

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webalite