What Solstice AV does

Solstice AV, trading as Solstice Distribution Limited, is a UK-based trade-only AV distributor founded in 2020 and headquartered in Tewkesbury. The company sells exclusively to AV resellers, integrators, and installation partners — never directly to end customers — under a value-added technical distribution model that combines hardware supply, pre-sales design support, white-label installation engineering, and tiered warranty/aftercare services. Its reseller proposition rests on guaranteed non-competition, NET30 credit terms, dedicated account managers, and outsourced co-branded marketing support.

The product portfolio spans LED (All-in-One and Custom COB/COG), LCD displays and video walls, digital signage, interactive touch displays, projection, Pro TVs, e-paper displays, audio, AV-over-IP networking, KVM/control room systems, meeting room solutions, mounts, cables, and content management software, with 25+ vendor brands including exclusive UK distribution rights for Philips LED and BOE COB LED. In 2026 the company added a Solstice Robotics sub-brand distributing service, cleaning, and wayfinding robots from Pudu, BIB, LionsBot, and Kärcher, and launched an interactive LED Configurator tool that lets resellers design projects in real time. Underlying infrastructure includes a 90,000 ft² central warehouse, 12 UK regional hubs, a 5,000 ft² multi-zoned showroom, and a 65-engineer installation workforce supporting nationwide single-site to multi-site rollouts.

Revenue is generated through four streams: hardware sales (one-time perpetual per-unit pricing), installation/white-label professional services, managed warranty and break-fix support (Nova, Stellar, Pulsar, Blaze tiers), and specialist engineering (custom fabrication and groundworks). The go-to-market is account-based B2B across nine verticals — Retail, Education, Hospitality, Healthcare, Corporate, Government, Transportation, Broadcast, and Public Venues — with named flagship deployments including UK-wide railway station screens and the largest screen deployment in hospitality-sector history. Revenue, ownership, and financial metrics are not publicly disclosed.

Name

Solstice AV

Legal name

Solstice Distribution Limited

Website

https://solsticeav.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Solstice AV is a UK trade-only AV distributor serving resellers and integrators with exclusive distribution of Philips LED and BOE COB LED products, a 25+ vendor portfolio, 65 white-label installation engineers, and nationwide warehouse and showroom infrastructure.

Ownership category

akta.pro rank

Product category

Audio-Visual Equipment Distribution

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

Keywords

• AV distribution services
• LED display distribution
• Professional AV installation
• Digital signage distribution
• Trade-only AV supplier

Headquarters

HQ city

Tewkesbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution: Distribution of AV hardware including LED displays, LCD displays, digital signage, interactive displays, audio solutions, networking equipment, mounts, cables and accessories. Revenue generated through product sales to registered resellers with standard NET30 credit terms.
2. Installation Services: White-label AV installation services provided to resellers, enabling them to take on larger projects. Services include design and planning, on-site engineering, testing and commissioning, and ongoing maintenance. Engineers work under the reseller's brand.
3. Warranty and Aftercare: Scalable warranty and service support including Nova (next business day), Stellar (8 hour response/fix), Pulsar (4 hour response/fix), and Blaze (customised 24/7 solutions). Revenue from annual support contracts and break-fix services.
4. Specialist Engineering: Custom metal fabrication, bespoke housing design, groundworks, and custom-sized screen creation for unique installation requirements. Value-added service supporting complex AV projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Solstice AV is a UK trade-only audio-visual (AV) distributor that exclusively supplies AV resellers, systems integrators and installation companies with LED, LCD, digital signage, interactive, projection, audio, KVM, networking, robotics and meeting room hardware from over 25 vendor brands. The company supplements product distribution with white-label installation services, warranty and aftercare support contracts, and specialist custom engineering for AV projects across retail, corporate, education, hospitality, healthcare, broadcast, transport, government and public venue verticals.

Product overview

Solstice AV is a trade-only UK-based AV distributor offering a comprehensive portfolio of display, audio, robotics, and infrastructure products exclusively for resellers. The company operates as a unified distribution platform with specialized product categories that span LED solutions (All-in-One and Custom from Philips, BOE, LianTronics), LCD/Video Walls, Digital Signage, Interactive Displays, Pro TVs, E-Paper Displays, Projection, Audio Solutions, KVM/Control Room Systems, Meeting Room Solutions, Networking/AV-over-IP, Robots & Automation, and Specialist Engineering services. The offering is complemented by white-label installation services, a LED Configurator tool, and content management solutions from Signagelive, NowSignage, and AdGen. Key vendor partnerships include Philips, BOE, Newline Interactive, Lenovo, Mersive, Adder Technology, Netgear, Wyrestorm, AtlasIED, Vanco, Pudu Robotics, and 25+ other brands.

Differentiator

Problem solved

Functional benefit

Brands

• Solstice Robotics: Dedicated division for robots and automation, partnering with brands such as Pudu Robotics, BIB Robotics, LionsBot, and Kärcher to provide service delivery robots, cleaning robots, and wayfinding/interactive robots.

Products and services

• LCD Displays & Video Walls High-resolution LCD displays and video walls (including ultra-narrow bezel, 24/7 operation, Pantone-verified colour accuracy, Android SoC integration and cloud management) from Philips, Dynascan, BenQ, Solus Vision, Optoma, PPDS and Vivitek, distributed exclusively to UK AV resellers and integrators.
• Digital Signage High-brightness outdoor displays, dual-sided window displays, shelf-edge signage, stretch displays, A-boards, totems and kiosks from Philips, Solus Vision, Dynascan, Acquire Digital, Espresso, Newline Interactive, Optoma, PPDS and Vivitek, supplied exclusively to AV resellers.
• LED: All-in-One Integrated turnkey LED displays combining sleek design with simplified installation in fixed HD and Ultra HD resolutions from Philips, Liantronics, Optoma, Newline Interactive and PPDS, available as wall-mount, with stand or on mobile trolleys.
• LED: Custom Bespoke LED solutions using COB (Chip on Board), COG (Chip on Glass) and ultra-fine pixel pitch technologies, offered in custom sizes, shapes, resolutions and curvatures for stadiums, corporate atriums, retail and outdoor advertising from Philips, BOE, Gener8, LianTronics and PPDS.
• Pro TV Professional-grade televisions designed for hospitality and accommodation settings with 24/7 operation, Android-powered platforms, centralised content management and customisable interfaces, supplied exclusively to AV resellers via the Philips Pro TV brand.
• E-Paper Displays Ultra-low power Philips Tableaux e-paper displays for retail, transportation, hospitality, corporate and educational signage, requiring power only during content updates, distributed exclusively to UK AV resellers.
• Interactive Display Touch-enabled collaboration displays for classrooms, training facilities and meeting rooms featuring EDLA certification, multi-touch support, wireless screen sharing, annotation tools and Android System on Chip, from Philips, BenQ, Optoma, Vivitek, Newline Interactive and PPDS.
• Projection Projection solutions including portable, short-throw and high-brightness large-venue projectors with laser light sources and 4K resolution from Vivitek, Optoma, BenQ and Sapphire AV, supplied to UK AV resellers.
• Audio Solutions Commercial-grade audio portfolio including ceiling, surface and pendant loudspeakers, column speakers, subwoofers, amplification, DSP, paging, microphones, multi-zone and networked audio systems from AtlasIED, Beale Street Audio, Pulse Audio and Vanco, supplied exclusively to AV resellers.
• KVM & Control Room Solutions High-performance KVM and control room systems for command centres, broadcast studios and surveillance rooms from Adder Technology, WyreStorm, Matrox Video and Netgear, distributed exclusively to AV resellers and integrators in the UK.
• Meeting Room Solutions Complete meeting room systems including Microsoft Teams Rooms, Zoom Rooms, interactive displays, wireless collaboration tools and video conferencing hardware from Lenovo ThinkSmart, BenQ Instashow, Mersive Solstice, WyreStorm, Optoma, Vivitek and PPDS, supplied to AV resellers.
• Networking and Networked AV AV-over-IP systems and Ethernet switches distributing video, audio and control signals over standard networks with SDVoE-compliant uncompressed 4K capability from Netgear AV switching and WyreStorm AVoIP, supplied to UK AV resellers and integrators.
• Robots & Automation Service delivery robots, cleaning robots, wayfinding robots and interactive robots for hospitality, healthcare, retail and education environments from Pudu Robotics, BIB Robotics, LionsBot and Kärcher, distributed via the Solstice Robotics division exclusively to AV resellers.
• Content Management Solutions Cloud-based digital signage content management platforms for creating, scheduling and managing content across display networks, with real-time updates and integrations for social media, IPTV and Power BI, from Signagelive, NowSignage and AdGen, supplied to AV resellers.
• Mounts and Stands Display mounting solutions including fixed wall mounts, ceiling mounts, adjustable stands and mobile trolleys from Amer Mounts, B-Tech, Unicol, Loxit and Peerless, distributed exclusively to AV resellers.
• Cables and Accessories AV connectivity solutions including HDMI, DisplayPort and power cables, adapters, extenders, splitters, switchers, education matrices and modular switchers from Solus and WyreStorm, supplied to AV resellers.
• White Label AV Installation Services Trade-only nationwide AV installation services delivered under the reseller's brand identity, covering single-screen installs to complex LED walls and multi-site rollouts with engineers arriving as part of the reseller's team. Includes design and planning, on-site engineering, testing and commissioning, and ongoing maintenance.
• Specialist Engineering Custom steel fabrication, housing design, groundworks and bespoke product creation including precision mounting structures for LED video walls, custom-sized screens, totems, kiosks and architectural integration solutions delivered as a value-added engineering service for complex AV projects.
• LED Configurator Interactive online tool for resellers to design LED video wall projects in real time by adjusting pixel pitch, brightness, dimensions and panel layouts, and comparing configurations across BOE, Philips and LianTronics LED ranges with email specification summaries.
• Warranty and Aftercare Support Scalable warranty and service support sold to resellers on annual support contracts and break-fix terms, with tiered response options Nova (next business day), Stellar (8 hour response/fix), Pulsar (4 hour response/fix) and Blaze (customised 24/7 solutions).

Quantifiable outcome

• Largest screen deployment in hospitality sector history completed
• +3 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and flagship.

• NovaStarcoreTechnology or Integration · 1 June 2026Strategic partnership making Solstice AV a recognised NovaStar Technical Solutions partner. Expands access to NovaStar's LED display control and processing technology portfolio for UK resellers and systems integrators. Strengthens position within the UK AV channel.
• Newline InteractivecoreTechnology or IntegrationDistribution partnership to strengthen education offering ahead of summer refresh cycle. Newline Interactive is trusted by over 10 million users across 50+ countries with Google EDLA-certified touchscreens for education and corporate environments.
• AminocoreTechnology or IntegrationUK distribution partnership for Amino enterprise IPTV and digital signage solutions. Amino delivers secure, reliable solutions for commercial and enterprise environments with broadcast-grade performance and scalable IP-based platforms.
• PhilipsflagshipTechnology or IntegrationExclusive UK distribution of Philips LED products. Philips is a key vendor for LED All-in-One, LED Custom, LCD displays, Pro TV, interactive displays, and e-paper displays (Philips Tableaux range).
• BOEflagshipTechnology or IntegrationExclusive UK distribution of BOE COB LED products. BOE is a leading manufacturer of custom LED solutions featuring latest COB and COG technologies and ultra-fine pixel pitch displays.
• LianTronicscoreTechnology or IntegrationPartnership for LianTronics LED products including All-in-One and custom LED solutions. LianTronics provides LED displays with motion tracking, sensors, and real-time rendering capabilities.
• Pudu RoboticscoreTechnology or IntegrationPartnership for Pudu Robotics service delivery robots, cleaning robots and wayfinding robots used across hospitality, healthcare, retail and education environments.
• SignagelivecoreTechnology or IntegrationPartnership for Signagelive content management solutions providing cloud-based digital signage management with real-time updates and advanced security features.
• Adder TechnologycoreTechnology or IntegrationPartnership for Adder Technology KVM and control room solutions providing secure, high-performance switching for mission-critical environments.
• WyreStormcoreTechnology or IntegrationPartnership for WyreStorm AV-over-IP solutions supporting KVM functionality with minimal latency, and professional-grade extenders and distribution accessories.
• NetgearcoreTechnology or IntegrationPartnership for Netgear AV-focused Ethernet switches providing reliable high-bandwidth connectivity designed specifically for AV applications.
• AtlasIEDcoreTechnology or IntegrationPartnership for AtlasIED commercial audio and communication technology including loudspeakers, amplification, DSP and IP-based audio endpoints for professional environments.
• VancocoreTechnology or IntegrationPartnership for Vanco professional AV and electronic accessory solutions including signal distribution, connectivity and power management for installed AV environments.
• Mersive TechnologiescoreTechnology or IntegrationPartnership for Mersive Solstice collaboration platforms enabling seamless wireless connectivity and content sharing across multiple displays for hybrid meetings.
• AmercoreTechnology or IntegrationPartnership for Amer commercial mounts and stands including fixed wall mounts, ceiling mounts, adjustable stands, and mobile trolleys.
• B-TechcoreTechnology or IntegrationPartnership for B-Tech AV mounting solutions for education, corporate, retail and hospitality environments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visual Displays Ltd: Visual Displays is a UK trade-only AV distributor focused on professional displays, digital signage, interactive, and mounting solutions for resellers and integrators. Its product overlap and trade-only channel make it a comparable niche peer to Solstice AV.
• CUK Group: CUK is a UK-based value-added AV distributor serving resellers and integrators across audio, video, and collaboration technologies. Its trade-only model and breadth of vendor relationships make it a close comparable for Solstice in mid-market AV distribution.
• Midwich Group: Midwich is the largest UK and Ireland trade-only AV distributor with a comparable reseller-first model, broad vendor portfolio, value-added services, and acquisition-driven growth. It is the closest direct competitor to Solstice AV across LED, LCD, audio, and collaboration categories.
• Northamber: Northamber is a UK trade-only distributor of AV, IT, and networking products serving resellers, dealers, and integrators. It competes with Solstice in displays, signage, networking/AV-over-IP, and collaboration, with a public-market capital base.
• Audio Visual Distributors (AVDB): AVDB is a UK specialist trade-only AV distributor serving resellers and integrators with displays, projectors, audio, and accessories. Its focus on the trade channel and similar mid-market reseller base aligns it closely with Solstice AV's model.
• Sahara Presentation Systems: Sahara is a UK AV distributor with a similar trade-only focus on presentation, display, and collaboration products for resellers and integrators. Its product breadth across displays, mounts, and audio overlaps directly with Solstice's catalogue.
• PSCo (Midwich Group): PSCo is the trade-only specialist LED distribution division of Midwich Group focused on LED and large-format display for rental, broadcast, and installation partners. It directly mirrors Solstice's premium-LED-focused reseller proposition and is the most specialised LED comparison in the UK.
• Exertis (DCC Technology): Exertis is one of the largest UK distributors of AV, IT, and consumer electronics, serving resellers, retailers, and integrators. It directly competes with Solstice across display, signage, and Pro AV lines and has significantly broader scale.

Broad incumbents

• TD SYNNEX: TD SYNNEX is one of the world's largest IT and AV distributors with significant UK operations, distributing displays, networking, collaboration, and Pro AV solutions to resellers globally. It competes broadly with Solstice but is far larger and not specialist-led.
• ScanSource UK: ScanSource is a global broadline distributor of AV, communication, and networking solutions with a UK presence serving resellers and integrators. It overlaps with Solstice across displays, collaboration, and networking but covers a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/solstice-av

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solstice AV