What StepUp does

StepUp is a privately held, for-profit company headquartered in San Francisco, California, that was founded in 2003 to serve local businesses. According to available firmographic data, the company provides a proprietary Google-based technology platform intended to enable local businesses to enhance their online presence, suggesting a focus on local search visibility, listings management, or related digital marketing infrastructure for SMB customers.

The company's only documented capital event is a $6.6 million funding round closed on 2005-12-14, labeled Series 2 in the source data, co-led by AllegisCyber and Granite Ventures. Headcount is reported at 11–50 employees. No information is available regarding current products, pricing model, go-to-market motion, revenue model, customer segments, named accounts, partnerships, management team, M&A activity, or recent product launches. The structured data fields for value proposition, marketing channels, distribution channels, technology stack, and revenue model are all empty.

A material data-quality concern is that StepUp's primary web property (http://www.stepup.com/) currently resolves to a parked domain page containing third-party advertising tracking pixels rather than an active product or corporate website. Combined with the absence of any post-2005 strategic events in the source data, this raises the possibility that the company is no longer operationally active under this name, has been acquired without surviving public artifacts, or has significantly reduced operations. Investors evaluating StepUp should treat the available information as an aged snapshot and seek primary verification of current operating status before any transactional consideration.

Name

StepUp

Website

https://stepup.com

Company type

Private

Founded year

2003

Headcount range

11–50 employees

Short description

StepUp is a privately held San Francisco-based company founded in 2003 that provides a proprietary Google-based technology platform enabling local businesses to enhance their online presence. The firm is small (11–50 employees) with limited publicly verifiable current operations.

Ownership category

akta.pro rank

Product category

Local Business Marketing Software

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

Keywords

• Local business marketing
• Online presence management
• Digital marketing platform
• Local SEO software
• Google-based platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

StepUp provides a proprietary Google-based technology platform that enables local businesses to enhance their online presence. The platform is offered as a software solution aimed at helping small and local businesses improve their digital visibility and marketing capabilities through Google-based tools and infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• StepUp Local Business Online Presence Platform A proprietary Google-based technology platform that enables local businesses to enhance and manage their online presence, designed for small and local business operators seeking to improve digital visibility.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• BrightLocal: SMB-focused local SEO tools platform (citation builder, reputation, rank tracking). Comparable in customer segment (local businesses) and SEO tooling focus, though smaller scale than Yext or Birdeye.
• Podium: Local-business customer interaction platform with strong presence in reviews, messaging, and listings. Partial overlap on local online presence and reviews management for SMBs.
• Whitespark: Niche local SEO software (Local Citation Finder, Reputation Builder) targeting agencies and SMBs. Comparable in local-SEO focus with smaller, independent scale.

Direct peers

• Uberall: Location marketing platform that helps businesses manage online presence, listings, and local search rankings across Google and other networks. Directly comparable on product and customer segment.
• Yext: Publicly-traded digital presence platform that helps multi-location businesses manage listings, reviews, and pages across Google, Bing, and other networks. Directly competes with StepUp's local online-presence proposition at enterprise scale.
• Vendasta: SMB-focused platform providing white-label local marketing, listings, and reputation tools to agencies serving local businesses. Comparable on customer segment (local SMBs) and Google-centric online-presence tooling.
• Birdeye: Customer experience and local SEO platform serving multi-location and SMB customers with listings, reviews, and messaging. Closest direct competitor focused on the same Google-driven local presence use case.

Broad incumbents

• Moz: Established SEO software suite (Local, Pro, STAT) covering rankings, listings, and on-page optimization. Broad incumbent in SEO tooling with overlapping local-SEO capabilities for SMBs.
• Semrush: Large-scale SEO and digital marketing platform with a Listing Management tool for local SEO. Broad incumbent whose SMB and agency tier competes in StepUp's category.

Others

• Rio SEO: Enterprise local marketing and listings platform (part of Gravy Analytics). Adjacent provider in the same ecosystem, serving larger multi-location brands rather than direct SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StepUp