belong.ly

What belong.ly does

Belongly is a HIPAA-compliant, US-restricted professional network and SaaS platform for mental health providers, operated by Vertroos Health, Inc. and headquartered in Cary, NC. The platform targets licensed US-based therapists, counselors, psychologists, and social workers with a free community core (Belongly Core), peer-to-peer referrals, consultation groups, and content publishing, and layers on paid products: Belongly Premium, Alliance and Bee (AI-powered conversational matching of clients to therapists), Pulse (real-time micro-survey feedback to reduce premature termination), Connect (HIPAA-secure professional community), and customizable Business Pages for multi-therapist practices. Underlying technology is a HIPAA-compliant cloud stack with native iOS and Android apps and an AI intake/matching layer, and the platform reportedly reaches 100,000+ therapists via its referral network, 40,000+ through its ambassador program, and 25,000+ email subscribers.

The company monetizes via a tiered, subscription-based SaaS model. Practice Page subscriptions run $400/month (up to 10 therapists), $750/month (10–25 therapists), $1,000/month (25–50 therapists), with custom enterprise pricing for 50+ therapist organizations; AI features (Bee page integration and Bee licensing for external websites) are $350–$1,250/month add-ons; and Proactive Lead Generation runs $2,500–$4,000/month per channel per region. Distribution is hybrid: product-led self-serve signup with a freemium front door for individual therapists, supplemented by direct sales for the Business/Enterprise tier, an ambassador program, an email newsletter, HARO-driven earned media, webinars, and a peer-to-peer referral network. Customer segments include solo private-practice therapists (primary, persona-based), multi-therapist and multi-location practices (primary, business-unit), and secondary B2B/B2B2C segments in educational institutions and organizational mental health departments.

Name

belong.ly

Legal name

Vertroos Health, Inc.

Website

https://belongly.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Belongly is a HIPAA-compliant SaaS platform and professional network serving US-based mental health providers with community tools, peer referrals, AI-powered therapist-client matching (Alliance/Bee), real-time feedback surveys (Pulse), and tiered practice-page subscriptions for solo and multi-therapist practices.

Ownership category

akta.pro rank

Product category

Mental Health Practice Software

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Membership Organizations (8600)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Mental health platform
• Therapist community network
• HIPAA-compliant software
• AI therapy matching
• Practice management software

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Belongly Practice Page Subscription: Monthly flat-rate subscription tiers for therapy practices based on therapist count. Includes directory listings, lead generation, and practice page features.
2. Bee AI Integration Add-ons: Additional monthly fees for AI chatbot integration - either page-embedded or licensed for external websites. Tiered by practice size.
3. Proactive Lead Generation: Paid marketing program to drive active clients to practice pages. Priced per channel per geographic region, requires Business Page subscription.
4. Free Tier / Freemium: Basic profiles and community access for therapists; free consultation groups and peer support. Premium features unlock for paying subscribers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Belongly is a HIPAA-compliant professional community and software platform for US-based mental health providers, offering therapist networking, peer-to-peer referrals, consultation groups, and AI-powered therapeutic alliance matching. The platform is delivered via web and native iOS/Android apps with a freemium tier for individual therapists and tiered Business Page subscriptions for multi-therapist practices, complemented by an AI chatbot (Bee), real-time client feedback micro-surveys (Pulse), and proactive lead generation.

Product overview

Belongly is a HIPAA-compliant professional community and platform for mental health providers, structured as a platform-plus-modules architecture. The core offering includes Belongly Core (free tier) and Belongly Premium (paid tier), with key product modules: Alliance (AI-powered therapeutic matching), Pulse (real-time micro-survey feedback), Connect (professional networking community), Bee (AI chatbot for intake and matching), Peer-to-Peer Referrals (therapist referral exchange), and Belongly Business Pages (practice management and lead generation). The platform serves individual therapists and multi-location mental health practices, enabling client matching, practice growth, and professional collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Belongly Core Free-tier platform providing licensed US-based mental health professionals with a professional community to connect, share resources, access peer-to-peer referrals, and participate in consultation groups, including directory listings and basic practice tools.
• Belongly Premium Premium subscription tier offering AI-powered alliance-based client referrals, Pulse real-time feedback tools, enhanced lead generation features, and retention tools for therapists seeking to grow their practice.
• Alliance Proprietary AI-powered therapeutic matching system that connects clients with therapists based on compatibility for forming strong therapeutic alliances, using conversational AI rather than simple filtering to produce alliance-based referrals.
• Pulse Micro-survey tool providing real-time client feedback between therapy sessions that enables therapists and practices to monitor satisfaction, adapt treatment plans, track progress, and reduce client turnover.
• Connect HIPAA-compliant networking platform for mental health professionals enabling collaboration, peer support, professional development, and practice growth through community features.
• Bee AI Chatbot AI-powered chatbot available as a Belongly Business Page add-on that conducts conversational client intake and recommends best-fit therapists within a practice group or organization to improve retention through therapeutic alliance.
• Belongly Business Pages Customizable tiered subscription practice pages for multi-therapist practices and mental health businesses, including directory listings, lead generation, therapist profiles, and integration with Bee chatbot and Pulse feedback tools, priced from $400 to $1,000 per month with custom enterprise pricing.
• Peer-to-Peer Referrals Secure therapist-to-therapist referral network enabling mental health professionals to exchange client referrals, find specialists for complex cases, and receive referrals for their specialized services within a HIPAA-compliant environment.
• Proactive Lead Generation Program Paid marketing program for Belongly Business Page subscribers that drives active clients to practice pages through specialized channels, priced per channel per geographic region.

Quantifiable outcome

• 20% of psychotherapy patients end treatment prematurely - Pulse micro-surveys help reduce client turnover
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Help A Reporter Out (HARO)minorGTM or Marketing PartnerDaily media opportunity aggregation sourced from HARO, filtered specifically for mental health professionals to connect with reporters. Members receive daily access to media opportunities matching their expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Headway: Headway is a therapist marketplace and credentialing platform that connects mental health providers with patients and handles insurance billing. Like Belongly, it serves therapists seeking practice growth tools and patient referrals, but with greater scale and insurance network integration.
• Alma: Alma operates a therapist network and membership platform that enables mental health professionals to accept insurance and access client referrals. It is directly comparable to Belongly as a therapist-facing platform with community, referral matching, and practice growth features.
• Grow Therapy: Grow Therapy is a therapist network platform that handles insurance credentialing, billing, and client matching for mental health providers. It competes directly with Belongly in the therapist marketplace category, with stronger insurance integration and greater funding.
• SimplePractice: SimplePractice is a practice management software platform built specifically for therapists and mental health practitioners, offering scheduling, billing, and client management. It competes with Belongly's Business Pages tier for the same private practice customer base.
• TherapyNotes: TherapyNotes provides practice management, EHR, and billing software for mental health professionals and therapy practices. It is a comparable platform serving the same therapist customer segment with overlapping business-tier functionality.
• Sondermind: Sondermind is a therapist network that provides credentialing, client matching, and telehealth tools for mental health providers. It serves the same therapist-facing marketplace category as Belongly, with a focus on insurance-covered care.

Broad incumbents

• Lyra Health: Lyra Health is a mental health benefits platform serving employers and employees with a network of therapists and coaches. It competes in adjacent territory to Belongly's employer/organization segment with significantly greater scale and employer contracts.
• Spring Health: Spring Health provides mental health benefits and care navigation for employers, with a provider network and matching platform. It overlaps with Belongly's therapist matching and employer/educational institution segments at a larger scale.
• Psychology Today Directory: Psychology Today operates the largest therapist directory in the US, offering therapist profiles and client search functionality. It competes with Belongly's directory and matching features with significantly larger audience reach and brand recognition.
• Zocdoc: Zocdoc is a healthcare appointment booking and provider search platform that includes mental health providers. It is comparable to Belongly's therapist matching and practice page functionality but operates at a much larger scale across all healthcare specialties.

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/belongly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about belong.ly