What Orbit World Travel does

Orbit World Travel is a privately owned corporate travel management company headquartered in Brisbane, Australia, with owned offices across Australia (Brisbane, Sydney, Gold Coast) and New Zealand (Auckland, Tauranga, Wellington, Nelson, Christchurch, Dunedin). Founded in 1994 by Lisa Story from a small Westpac Travel office in Sydney, the company operates today as part of the House of Travel Group following a 2013 investment and was formed in its current shape by the 2016 merger of Orbit Travel New Zealand and World Travel Professionals. It self-positions as Australasia's largest privately owned corporate travel company, serving enterprise and mid-market clients across corporate travel, leisure, group and events, and luxury travel segments. Named customers span software (MYOB), union/public sector (CPSU), mining and industrial equipment (Russell Mineral Equipment), medical associations (AMA Queensland), marine and civil construction (Brady Marine & Civil), industrial manufacturing (GEA), and beverages (Suntory Oceania), with the longest relationships exceeding 25 years.

The company's product architecture centres on Orbit Enterprise, a unified travel management platform with integrated modules including Orbit Online (a booking tool that combines both Cytric and Amadeus GDS systems), Orbit Intelligence (analytics and reporting), an Orbit mobile app for traveller notifications and approvals, and Orbit Offset (a carbon measurement and offset programme built with Thrust Carbon and Sustainable Travel International). Service lines extend beyond core corporate travel into Group Travel (corporate, sporting, and educational), Conference & Events, By Invitation luxury travel (with Virtuoso, National Geographic Signature, and G Adventures partnerships), and The Travel Club employee benefits programme. A 24/7 duty-of-care programme supports risk management, security updates, and emergency assistance. Global fulfilment is enabled through the 2019 ALTOUR partnership, providing access to travel agencies in 90+ countries.

Orbit's revenue model is transaction-based, generating income from per-booking service fees (per person, per ticket, in AUD, ex-GST), supplier commissions and incentives from airlines, hotels, car hire operators, cruise lines, and other travel suppliers, and credit card merchant fees on card payments. Go-to-market is sales-led through dedicated client partnership managers targeting organisations of all sizes, complemented by self-service channels (Orbit Online booking tool, mobile app), direct-to-consumer channels (Travel Club, By Invitation), and partnerships with global network ALTOUR. The company holds Toitū carbonreduce certification for verified emissions management and operates with offices open Monday to Friday across the Australasian footprint.

Name

Orbit World Travel

Legal name

World Travel Professionals Pty Limited

Website

https://orbitworldtravel.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Orbit World Travel is Australasia's largest privately owned corporate travel management company, providing enterprise and mid-market clients with corporate, leisure, group, and luxury travel services through its Orbit Enterprise platform, nine offices across Australia and New Zealand, and a global ALTOUR partnership network.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

akta.pro secondary industry

Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

Keywords

• Corporate travel management
• Business travel services
• Travel management company
• Group travel booking
• Leisure travel services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Travel Management Service Fees: Orbit charges professional service fees for bookings across leisure and corporate travel, including domestic and international flights, hotels, car hire, and cruises. Service fees are per person, per ticket unless otherwise stated, in Australian dollars and exclude GST.
2. Credit Card Merchant Fees: Credit card payments incur merchant fees: Amex 2% Australian cards, 3.7% International cards, Mastercard/Visa 1.5%. Some fares or packages may be payable directly to a Supplier by credit card.
3. Supplier Commissions and Incentives: As a travel management company acting as an agent, Orbit receives commissions and incentives from airlines, hotels, car hire companies, cruise lines, and other travel suppliers for bookings made on behalf of clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Orbit World Travel is an Australasian travel management company providing corporate travel management, group travel, conference and events, leisure/holiday travel, and luxury travel services. The offering is delivered through Orbit Enterprise, an integrated technology platform combining Cytric and Amadeus GDS for online booking, Orbit Intelligence for analytics, Orbit Mobile App, and Orbit Offset for carbon measurement and offset, backed by 24/7 duty of care and global fulfilment via the ALTOUR partner network.

Product overview

Orbit World Travel operates as a platform-plus-modules architecture centred on Orbit Enterprise as the core unified travel management platform. Orbit Online (powered by Cytric and Amadeus) serves as the primary booking module, supplemented by the Orbit Mobile App for traveller access, Orbit Intelligence for analytics, and Orbit Offset for sustainability. Core services include Corporate Travel Management, Group Travel, Duty of Care, Conference & Events, By Invitation luxury travel, and the Travel Club loyalty programme. The platform integrates with Thrust Carbon for emissions tracking and is backed by the global ALTOUR network.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Travel Management Strategic corporate travel management service for organisations of all sizes, combining human expertise with data and technology to deliver advisory, booking, and policy compliance support for business travel.
• Orbit Enterprise Single-point-of-entry travel management platform providing traveller, arranger, and manager dashboards with integrated booking tools, policy compliance, reporting, emissions tracking, and duty of care.
• Orbit Online Booking Tool Online corporate booking tool that combines Cytric and Amadeus GDS, supporting corporate booking, approvals, and travel policy compliance. Marketed as the fastest in-market online booking tool.
• Orbit Intelligence Online business intelligence and analytics solution providing data analysis on travel patterns, booking behaviour insights, and travel policy modification guidance.
• Orbit Mobile App Mobile application for travellers that provides booking notifications, mobile check-in, and the ability to immediately approve or decline booking requests on the go.
• Duty of Care Programme 24/7 duty of care programme offering continuous travel support, security updates, risk advice, client location reports, alert notification, and emergency assistance for travelling employees.
• Group Travel Coordinated travel services for corporate, sporting, and education groups, including educational group travel for schools and tailored journeys for conferences, sporting teams, and incentives.
• Conference & Events Conference and event management services including online registration sites, custom apps, group travel coordination, incentive programmes, and end-to-end event logistics for international delegates.
• By Invitation Luxury travel service offering exclusive hosted journeys through Virtuoso membership and partnerships with National Geographic Signature and G Adventures for high-value leisure travellers.
• Travel Club Employee benefits programme offered through corporate partnerships, providing member-only leisure travel deals, dedicated travel advisors, and exclusive perks including travel vouchers on premium tours and cruises.
• Orbit Offset Carbon measurement and offset programme covering flights, accommodation, and car rental, offered in partnership with Sustainable Travel International and powered by Thrust Carbon. Integrated into the Orbit Enterprise platform.
• Holiday Travel Leisure holiday travel booking service for individual travellers, supported by dedicated travel advisors for personalised advice and exclusive deals.
• Cruises Cruise booking service for individual travellers, supported by dedicated cruise advisors and access to cruise line partnerships.

Quantifiable outcome

• 49 travellers booked and ticketed within 1 hour for next-day Sydney-Brisbane travel following charter cancellation
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ALTOUR (formerly Travel Leaders Network)coreStrategic or Co-development Partner · 1 January 2019Orbit joined ALTOUR in 2019, extending global footprint and unlocking access to world-class partnerships and technology. ALTOUR provides global travel fulfilment, travel policy support and compliance, risk management and duty of care, access to discounts and payment management, data analysis of spend and behaviour, and booking and mobile technology across an extensive network of travel agencies in over 90 countries.
• Thrust CarboncoreTechnology or IntegrationThrust Carbon provides market-leading emissions measurement methodologies powering Orbit Enterprise's emissions usage visuals. Their methodologies extend beyond air travel to include hotel stays, car and rail travel, enabling individual, departmental, and business-wide carbon footprint tracking and comparison against industry benchmarks.
• Sustainable Travel InternationalcoreTechnology or IntegrationThrough partnership with Sustainable Travel International, Orbit Offset gives businesses the ability to offset travel emissions for air, accommodation, and rental cars seamlessly through the Orbit Enterprise Platform.
• Cytric (Amadeus)coreTechnology or IntegrationCytric (part of Amadeus) is integrated into Orbit's online booking tool. Orbit is the only travel management company combining both Cytric and Amadeus within their online booking tool, making Orbit Online the fastest in the market.
• AmadeuscoreTechnology or IntegrationAmadeus is integrated into Orbit Online booking tool alongside Cytric, providing comprehensive GDS capabilities and airline content for corporate travel bookings.
• ATIA / ATASminorOthersOrbit World Travel is a member of ATIA (Australian Travel Industry Association) and ATAS (Accredited Travel Agents Scheme). Referenced in terms and conditions for dispute resolution escalation.
• VirtuosominorStrategic or Co-development PartnerBy Invitation, Orbit's luxury travel programme, holds Virtuoso membership, providing clients access to premium travel benefits including guaranteed room upgrades, preferential access, and exclusive experiences at Four Seasons and other luxury properties.
• National Geographic Signature / G AdventuresminorStrategic or Co-development PartnerBy Invitation partnered with National Geographic Signature and G Adventures for exclusive immersive, small-group journeys designed for travellers seeking deeper cultural connection and meaningful experiences.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Corporate Travel Management: ASX-listed Australian corporate travel management company (CTM) operating a similar TMC model across Australasia, with a comparable mix of corporate clients, supplier commissions, and event/group travel services. Closest public-market comparable.
• FCM Travel Solutions: Global corporate TMC owned by Flight Centre Travel Group, headquartered in Australia. Directly competes in the same corporate travel management category, particularly for ANZ-based multinational accounts.
• Travel Counsellors: UK-headquartered travel agency operating a hybrid corporate and leisure model with relationship-led advisors. Comparable in combining personal service with technology tooling for SMEs and mid-market clients.

Broad incumbents

• American Express Global Business Travel: One of the world's largest corporate TMCs, serving multinational enterprises with a scaled platform. Competes with Orbit for large enterprise RFPs, particularly clients requiring global coverage.
• BCD Travel: Large global corporate TMC with broad enterprise coverage and proprietary technology. Competes for multinational corporate accounts seeking global consolidation.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company with enterprise focus and significant APAC presence. Competes for multinational corporate accounts requiring global fulfilment.

Emerging players

• Spotnana: Tech-enabled modern TMC platform built on NDC-direct architecture, targeting enterprises seeking to bypass legacy GDS-based platforms. Represents the emerging technology-led competitive threat to Orbit's hybrid model.
• Navan (formerly TripActions): AI-driven corporate travel and expense platform combining self-serve booking with human support. Disrupting incumbent TMCs on cost-to-serve and user experience for mid-market and enterprise accounts.

Regional players

• House of Travel Group: New Zealand-based parent/investor in Orbit World Travel and adjacent leisure travel brands. Closely affiliated peer sharing ownership and the Trans-Tasman market footprint.
• Webjet: ASX-listed Australian online travel agency with both B2C and B2B (WebBeds) operations. Comparable as a fellow Australian-headquartered travel distribution business, though primarily OTA rather than TMC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNeZbzBpSRVvzSh4tNQvDAA
• Facebookfacebook.com/orbitworldtravelau
• LinkedInlinkedin.com/company/orbit-world-travel
• Instagraminstagram.com/orbitworldtravelau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbit World Travel