Sencillito
Sencillito is a Chilean bill payment aggregator founded in 2000, operating a digital platform and 1,700+ physical agent stores to pay 150+ utility, telecom, financial, and insurance providers for over 1 million registered users across Chile.
- Company typePrivate
- Founded2000
- HeadquartersProvidencia, Chile
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Sencillito does
Sencillito is a Chilean bill payment and recharge aggregation platform founded in 2000 and operated as a brand of IGT Global Solutions Corporation Chile. The company operates an omnichannel ecosystem comprising a self-serve consumer web platform (sencillito.com) supporting 150+ service providers across utilities, telecommunications, financial services, insurance, and government payments; a physical agent network of 1,700+ independent store owners across Chile serving cash-preferring customers; and Pagos Masivos, an enterprise bulk-payment platform targeting municipalities, real estate companies, and schools. The platform integrates multiple payment rails (Fintoc, Khipu, BancoEstado, MACH, Tenpo, Klap, Mercado Pago, Neat, ETpay) via its proprietary SencillitoPay layer and embeds adjacent financial products including Chubb insurance, BCI Seguros SOAP vehicle insurance, Fonasa health voucher payments, SKY Plus airline loyalty points, and international remittance services (Ria, AFEX, EChange).
Sencillito serves over 1M registered digital users and a long tail of walk-in agent customers nationwide. The revenue model is commission-based: partner companies pay Sencillito a per-transaction fee to access its combined digital and physical distribution; agents receive a commission share with Sencillito retaining the residual. End consumers face no fees. The platform is differentiated by its hybrid online/offline reach in a market where cash remains material, by its 24-year brand track record (7x Procalidad #1 customer satisfaction awards, Praxis Xperience Index 2024, Superbrands Chile 2007–2008), and by the breadth of its partner and integration ecosystem. As a wholly-owned subsidiary of IGT Global Solutions Corporation Chile, Sencillito operates with corporate backing but does not publicly disclose revenue or funding data.
Sencillito firmographics
Firmographics- Name
- Sencillito
- Legal name
- IGT Global Solutions Corporation Chile
- Website
- https://sencillito.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sencillito is a Chilean bill payment aggregator founded in 2000, operating a digital platform and 1,700+ physical agent stores to pay 150+ utility, telecom, financial, and insurance providers for over 1 million registered users across Chile.
- Ownership category
- akta.pro rank
Sencillito industry classification
Industry- Product category
- Bill Payment Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where Sencillito is headquartered
LocationHeadquarters
- HQ city
- Providencia
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Sencillito business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Transaction Commission from Partner Companies: Sencillito charges partner companies (utilities, telecoms, financial institutions) a commission fee per successful payment transaction processed through the platform. Companies partner with Sencillito to access its nationwide agent network and digital user base.
- Agent Commission Revenue Share: Independent store owners (agents) earn commission per transaction they process. Sencillito retains a share of the transaction value. Agents receive free terminal installation with no upfront cost, incentivizing network expansion.
- Pagos Masivos Enterprise Subscription: Large organizations (municipalities, real estate firms, schools) use the Pagos Masivos bulk payment platform for consolidated bill processing. Revenue generated through per-transaction fees and/or volume-based pricing tiers.
- Insurance Product Sales (Chubb): Commission earned on Chubb insurance products (House Fire, Auto Content, Hospital Cash) sold through the platform cart during bill payment checkout.
- SKY Plus Loyalty Program Data: Sencillito shares transaction data with SKY Airline to credit loyalty points to users. While not directly monetized, this drives user engagement and transaction frequency, reinforcing the platform's value proposition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for end consumers - no fees charged for bill payment or recharges |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Sencillito product offering
Product offeringCore offering
Sencillito operates an omnichannel bill payment and recharge platform in Chile, aggregating 150+ service providers (utilities, telecommunications, financial services, insurance, government payments) accessible to end consumers through a self-service web portal, a network of 1,700+ physical agent stores accepting cash, and an enterprise bulk-payment module (Pagos Masivos) for municipalities, real estate firms, and schools. The platform also offers mobile recharges, embedded insurance products (Chubb, BCI SOAP), Fonasa health coupon payments, and international money transfers via partner providers.
Product overview
Sencillito operates a multi-channel bill payment ecosystem consisting of three core products: Sencillito.com (consumer digital platform for online bill payments and mobile recharges), Agentes Sencillito (agent/merchant network portal enabling physical cash-based payments at partner stores), and Pagos Masivos (enterprise bulk payment module for businesses to process batch transactions). The platform supports over 150 service providers across telecommunications, utilities (water, gas, electricity), financial services, insurance, and government payments. Additional offerings include a SKY Plus loyalty program, Chubb insurance products, SOAP BCI vehicle insurance, Fonasa health payments, and international money transfer services. The ecosystem is connected through SencillitoPay payment infrastructure supporting multiple payment methods including bank transfers via Fintoc and Khipu, BancoEstado payment button, and digital wallets.
Differentiator
Problem solved
Functional benefit
Brands
- Pagos Masivos: A bulk payment processing solution for municipal utilities, real estate companies, schools, and large enterprises to manage high volumes of payments efficiently.
- Agentes Sencillito
Products and services
- Sencillito.com Consumer Platform Consumer-facing digital platform enabling Chilean individuals to pay utility bills (water, gas, electricity), telecommunications accounts (mobile, internet, TV), credit cards, highway tolls (TAG), insurance, and other obligations from over 150 service providers in one place. Supports guest and registered users with saved accounts, payment history, and expense tracking.
- Agentes Sencillito (Agent Portal) Portal for independent merchants (agents) to offer Sencillito bill payment and recharge services at their physical locations. Agents receive commission per transaction and access a dashboard to track earnings, incentives, and movement history. Available on desktop and mobile.
- Pagos Masivos (Enterprise Bulk Payment) Bulk payment solution for businesses — municipalities, real estate companies, schools — to process large volumes of payments from multiple employees, tenants, or customers in a single consolidated transaction via file upload. Enterprises submit payroll-style bill files (nóminas) for batch verification and single payment.
- Recargas (Mobile and TV Top-ups) Service for recharging prepaid mobile phones and television services from providers such as Movistar, Claro, WOM, Directv, and others via the Sencillito platform.
- Seguros Chubb (Embedded Insurance) Insurance products underwritten by Chubb including Auto Content insurance, Home Fire insurance, and Hospital Income insurance, available for purchase during checkout at 3, 6, or 12-month terms.
- SOAP BCI (Vehicle Insurance) Compulsory vehicle accident insurance (Seguro Obligatorio de Accidentes Personales) purchasable through the platform in partnership with BCI Seguros, with promotional $20,000 TAG discount coupon drawings for users who pay an additional bill alongside the SOAP.
- Fonasa Bono (Health Coupon Payment) Health system payment service allowing users to pay Fonasa health coupons (bonos) at physical Sencillito agent locations, serving users who prefer in-person cash payments for healthcare-related fees.
- Money Transfers (Ria, AFEX, EChange) International money transfer payment service enabling users to pay for remittances from providers like Ria Money Transfer, AFEX, and EChange through Sencillito.
Quantifiable outcome
- Pay 3+ bills in one cart and earn SKY Plus loyalty points (2 pts for 3 bills, 5 pts for 4-5 bills, 10 pts for 6+ bills)
- +4 more outcomes
Companies that use Sencillito
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Sencillito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature9 records
Sencillito partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- GetnetcoreGetnet provides point-of-sale (POS) terminals to Sencillito agent stores, enabling card-based bill payments at physical agent locations. This partnership expands payment method acceptance at the agent network.
- Mercado PagocoreMercado Pago integrates Sencillito's bill payment services within its platform, allowing Mercado Pago users to access Sencillito's 150+ biller network. Sencillito acts as the underlying bill payment infrastructure.
- TenpocoreTenpo digital wallet integrates Sencillito bill payment services, enabling Tenpo users to pay utility and service bills through Sencillito's network. Strategic partnership for digital payment expansion.
- KlapminorKlap digital wallet offers Sencillito bill payment services to its user base, extending Sencillito's reach through another digital finance app ecosystem.
- MACHcoreMACH digital bank integrates Sencillito bill payment services, allowing MACH users to pay bills directly through the Sencillito platform using their MACH account.
- MufinminorMufin (digital credit/fiinance platform) partners with Sencillito to offer bill payment services to its customers, expanding the reach of Sencillito's payment ecosystem.
- NeatminorNeat payment services company integrates Sencillito bill payment functionality, enabling its business customers to access Sencillito's payment network.
- SKY AirlinecoreSKY Airline loyalty program partnership where Sencillito users earn SKY Plus points by paying 3+ bills in a single transaction. Points are credited within 15 business days. The campaign runs from March 31 to September 30. Both companies share customer data for point crediting purposes.
- BCI SeguroscoreBCI Seguros SOAP (mandatory vehicle liability insurance) is sold through the Sencillito platform. Users can purchase 2026 SOAP from $7,180 CLP. Additional promotional drawings for $20,000 TAG discount coupons are offered when users pay any additional bill alongside their SOAP.
- Chubb SeguroscoreChubb insurance products (House Fire Content, Auto Content, Hospital Cash Income) are embedded in the Sencillito cart checkout. Insurance is sold as add-ons during bill payment, available for 3, 6, or 12-month terms. Chubb handles claims and customer service.
- FonasaminorFonasa health bonus payments can be made at physical Sencillito agent points, serving users who prefer in-person cash payments for healthcare-related fees.
- FintoccoreFintoc provides bank transfer connectivity enabling Sencillito users to pay bills via instant bank transfers from any Chilean bank through the Sencillito platform.
- KhipucoreKhipu bank transfer service is integrated into Sencillito's payment options, enabling users to pay bills via transfers from multiple Chilean banks.
- BancoEstadocoreBancoEstado's button payment solution is available on Sencillito, allowing users with BancoEstado accounts to pay bills directly through the state bank's payment interface.
- IFX NetworkscoreIFX Networks provides cloud hosting infrastructure for Sencillito's platform, supporting the company's digital operations in Chile.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sencillito competitors and assessment
Company assessmentDirect peers
- Multicaja: Chilean bill payment and top-up network operating across physical agents and digital channels. Most directly comparable to Sencillito: same Chilean market, same aggregator-to-biller model, same reliance on a corner-store agent network.
- PagueloFacil: Panama-based bill payment aggregator serving utilities, telecoms, and government collections through digital and agent channels. Closely comparable operating model to Sencillito's Pagos Masivos and agent-led bill pay across Latin America.
Broad incumbents
- Mercado Pago: Latin America's largest digital wallet and payments platform. Comparable to Sencillito as an integration partner and overlap in bill payment and top-ups, but operates as a broad financial super-app rather than a focused bill-pay aggregator.
- Kushki: LatAm-focused payment processor and orchestration platform offering gateways, processing, and biller integrations across multiple countries. Comparable to Sencillito's fintech infrastructure layer and biller connectivity, with broader geographic scope.
- EBANX: Cross-border LatAm payment platform offering processing, payouts, and local payment method coverage. Comparable to Sencillito's payment infrastructure and emerging cross-border money transfer products, but at much larger scale.
Regional players
- PSE (Pagos Seguros en Línea): Colombia's dominant bank-anchored online bill payment rail. Comparable to Sencillito in aggregating consumer payments to billers but operates within Colombia's regulatory and banking structure, not in Chile.
- PlaceToPay: Colombian payment gateway and bill payment platform. Comparable payment-processing model to Sencillito, with similar enterprise integrations and a regional rather than Chilean focus.
- Niubiz: Peruvian payment processor offering POS, e-commerce, and bill payment services. Comparable to Sencillito in payment processing and biller connectivity but focused on Peru rather than Chile.
- Conekta: Mexican payment processor with online checkout, links, and OXXO-style cash voucher flows. Comparable to Sencillito in payment aggregation and offline-to-online settlement models, focused on Mexico.
- Recargapay: Brazilian bill payment, top-up, and digital account app with a strong consumer brand. Comparable in offering mobile top-ups, utility payments, and embedded financial products, but operating in Brazil rather than Chile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sencillito social profiles
Digital presenceSencillito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sencillito leadership team
Management profileNumber of profiles
Profiles1 record
Sencillito subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sencillito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sencillito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sencillito
What does Sencillito do?
Sencillito operates an omnichannel bill payment and recharge platform in Chile, aggregating 150+ service providers (utilities, telecommunications, financial services, insurance, government payments) accessible to end consumers through a self-service web portal, a network of 1,700+ physical agent stores accepting cash, and an enterprise bulk-payment module (Pagos Masivos) for municipalities, real estate firms, and schools. The platform also offers mobile recharges, embedded insurance products (Chubb, BCI SOAP), Fonasa health coupon payments, and international money transfers via partner providers.
Is Sencillito a public or private company?
Sencillito is a private company. It is classified as corporate owned and is currently operating.
When was Sencillito founded?
Sencillito was founded in 2000. It employs 5,001 to 10,000 people.
Where is Sencillito based?
Sencillito is headquartered in Providencia, Chile, in the Latin America region.
How does Sencillito make money?
Five revenue lines are on record. Transaction Commission from Partner Companies are the primary driver. The others are agent Commission Revenue Share, pagos Masivos Enterprise Subscription, insurance Product Sales (Chubb) and SKY Plus Loyalty Program Data.
Who are Sencillito's main competitors?
Direct peers on record are Multicaja and PagueloFacil. Broad incumbents are Mercado Pago, Kushki and EBANX. Regional players are PSE (Pagos Seguros en Línea), PlaceToPay, Niubiz, Conekta and Recargapay.
Does Sencillito have an API?
No public API is recorded for Sencillito.
What industry is Sencillito in?
Sencillito's product category is Bill Payment Services. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 52232 and its SIC code is 6199.