What Assured Telematics does

Assured Telematics Innovation (commonly "Assured Telematics" or "ATI by Transflo") is a U.S.-based connected-fleet telematics channel partner and custom development firm headquartered in Tampa, Florida. Founded in 2010 and operating as a wholly-owned subsidiary of Transflo since a 2023 merger, the company functions as an Authorized Channel Partner for both Geotab (where it holds Elite Specialized Partner status across Transportation & Logistics, Vocational, Field Service, and Public Administration segments) and Samsara, reselling GO devices, the MyGeotab platform, Samsara Connected Operations Cloud, and complementary partner products including Drivewyze, Lytx, ORBCOMM, Fleetio, Descartes, CarIQ, Route4Me, and Tomorrow.io.

Its core technology stack combines third-party telematics platforms with proprietary development: 200+ custom integrations and 120+ proprietary modules built over 50,000+ development hours by an engineering team that includes former Geotab employees. Its flagship AI-enabled offering is ASK (ATI Simplified Knowledge), which embeds PowerBI dashboards and Azure Predictive Analytics directly into MyGeotab with natural-language question answering; the company also implemented one of the first integrations with Geotab's MCP Connector for agentic AI access to fleet data. Custom services span consulting, engineering, OEM integration (Ford, GM, Volvo, Mack, International, John Deere, Caterpillar, Stellantis, and others), and data analytics.

The business model is a hybrid of subscription-based reselling (Geotab and Samsara device + software subscriptions on monthly billing), professional services from custom development and consulting engagements, and hardware/partner-product sales across asset tracking, dashcams, toll intelligence, weather, and EV charging solutions. The commercial motion is enterprise field sales to large North American fleets, supported by free 30-day evaluations, dedicated account representatives, unlimited technical support, and event-driven engagement through Geotab Connect, Accelerate, and NAFA conferences. Targeted verticals are trucking & transportation, construction & heavy equipment, government & municipal, and utilities & field services, with named customers including Waste Connections, Imperial Dade, DC Fleet Management Administration, Hirschbach, Entergy, Brown Dog Carriers, and America One Logistics.

Name

Assured Telematics

Legal name

Assured Telematics Innovation

Website

https://assuredtelematics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Assured Telematics, a Transflo subsidiary, is an Authorized Channel Partner for Geotab and Samsara that sells connected-fleet telematics, resells 13+ partner products, and builds 200+ custom integrations for enterprise and government fleets across North America.

Ownership category

akta.pro rank

Product category

Fleet Telematics Services

NAICS

Computer Systems Design and Related Services (54151), Telecommunications Resellers (517121)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industries

Telematics Hardware, Sensors & Installation Services (TLABAJAL), Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet telematics solutions
• Connected fleet management
• Telematics integration services
• Commercial vehicle tracking
• Enterprise fleet analytics

Headquarters

HQ city

Milton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Geotab Products and Subscriptions: Resells Geotab telematics solutions including GO devices and MyGeotab platform subscriptions. Revenue generated from device sales and ongoing software subscriptions.
2. Samsara Products and Subscriptions: Resells Samsara Connected Operations Cloud platform including vehicle telematics, AI cameras, and compliance solutions.
3. Custom Development Services: Custom fleet solutions development including custom integrations, web and mobile applications. Services include consulting, engineering, and data analytics.
4. Partner Products and Solutions: Resells and integrates complementary products including Drivewyze, Lytx, CarIQ, Descartes, Fleetio, ORBCOMM, and other fleet management solutions.
5. Asset Tracking Solutions: Asset tracking products including Fleet Hoster's asset tracker, Matrix iQ Tag iQ, and BeWhere IoT trackers for non-powered assets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Assured Telematics is an Authorized Channel Partner for Geotab and Samsara that resells fleet telematics hardware (GO devices), platform subscriptions (MyGeotab, Connected Operations Cloud), and a broad portfolio of partner solutions, while also providing custom telematics development, engineering, consulting, and data analytics services. The company develops its own ASK (ATI Simplified Knowledge) analytics platform and maintains 200+ custom integrations and 120+ proprietary telematics modules to extend partner ecosystems for enterprise fleets.

Product overview

Assured Telematics by Transflo offers a comprehensive connected fleet management ecosystem combining multiple platform partnerships with custom development services. The core offerings include Geotab telematics (MyGeotab with GO devices, GO Plan, GO9+, GO9 RUGGED) and Samsara Connected Operations Cloud as primary platforms, complemented by AI-powered dash cameras (Geotab GO Focus Plus, GO Focus, Samsara AI cameras, Lytx), data analytics (ASK with Power BI, GoAnalytics), and specialized solutions (CarIQ for fuel management, MapUp for toll intelligence, Descartes for routing, ORBCOMM for asset tracking, FleetOps for trucking intelligence, Route4Me for last-mile optimization, BeWhere for IoT asset tracking, Matrix iQ for equipment tracking, moveEV for EV charging, Predictive Coach for driver coaching). Custom development services include telematics consulting, engineering, and data analytics with 50,000+ hours of expertise across 200+ custom integrations and 120+ proprietary modules. The company serves trucking, construction, government, utilities, and field service industries with solutions spanning safety, compliance, efficiency, and electrification.

Differentiator

Problem solved

Functional benefit

Brands

• ASK (ATI Simplified Knowledge): AI-powered analytics and PowerBI dashboard solution embedded in MyGeotab for fleet data analysis and business intelligence.

Products and services

• Geotab Telematics (MyGeotab)

Quantifiable outcome

• Idle time reduction from $200,000 to $60,000 annually (70% reduction) for Imperial Dade Canada
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration60 records

AI capability21 records

Feature6 records

Partnerships

21 partnerships are on record, tiered flagship, core and key.

• TransfloflagshipStrategic or Co-development Partner · 1 January 20232023 merger with Transflo created powerful ecosystem for end-to-end fleet management. Transflo processes $115B annual freight bills, 3.2M app downloads, digitizes 800M shipping documents annually. Combines telematics expertise with mobile and cloud-based logistics automation.
• GeotabcoreChannel Partner/ Reseller/ DistributorAuthorized Channel Partner and Elite Specialized Partner (4 segments) for Geotab, reselling GO devices, MyGeotab platform, and solutions. Geotab has 3 million+ global subscriptions. Key partnership since 2010 with significant custom development expertise.
• SamsaracoreChannel Partner/ Reseller/ DistributorTop-tier Samsara Partner reselling Connected Operations Cloud platform including vehicle telematics, AI dash cameras, mobile workflow, compliance, environmental monitoring, and wireless sensors for asset tracking.
• DrivewyzeflagshipTechnology or IntegrationNorth America's largest weigh station bypass service (840+ sites). Drivewyze PreClear integrated with ELDs, no transponders required. Includes Safety+ for in-cab safety alerts and custom zones.
• CarIQ (Element Fleet Management)flagshipTechnology or IntegrationEnd-to-end fleet management solutions spanning acquisition, leasing, maintenance, safety, telematics, mobility, and remarketing. Car IQ Pay enables contactless fuel payment using vehicle authentication.
• DescarteskeyTechnology or IntegrationRoute planning and dispatching technologies using machine learning for route optimization. Solutions include strategic route planning, operational route planning, and real-time GPS dispatch tracking integrated with Geotab.
• FleetiokeyTechnology or IntegrationFleet management and maintenance software for tracking vehicles, repairs, inspections, fuel, and operational performance. Powers public and private fleets in 100+ countries.
• ORBCOMMkeyTechnology or IntegrationIndustrial IoT and fleet visibility solutions for tracking trucks, trailers, reefers, containers, and transport assets. Products include GT 1200 series solar-powered trackers and PT 6000 reefer management.
• eSquared SolutionskeyTechnology or IntegrationManaged mobile solutions for fleets supporting 750,000+ devices across 420+ fleets. Leading provider of managed Samsung mobile solutions including ELD compliance, MDM, and cellphone compliance.
• Penske Truck LeasingkeyTechnology or IntegrationCommercial truck leasing, maintenance, rental, and fleet services. Penske Fleet Insight provides real-time data, proactive maintenance alerts, and performance optimization.
• LytxflagshipTechnology or IntegrationAI-powered video telematics and fleet safety solutions. Lytx DriveCam event recorder and Surfsight camera with machine vision and AI for proactive risk detection. 25 years of expertise, 200+ billion miles of driving data.
• Route4MekeyTechnology or IntegrationLast-mile route optimization platform trusted by 40,000+ businesses with 2M+ mobile app downloads. Handles constraints like driver skills, mixed fleets, loading capacities with real-time replanning.
• Tomorrow.iokeyTechnology or IntegrationWeather intelligence platform delivering operational forecasts and climate resilience insights. Proprietary radar-equipped satellites provide 30+ weather and air quality parameters for logistics optimization.
• MoveEVkeyTechnology or IntegrationEV charging and reimbursement solution integrated with Geotab. Handles workplace, home, and field charging with automated cost calculations, IRS audit-ready documentation, and reimbursement workflows.
• Matrix iQkeyTechnology or IntegrationReal-time asset tracking using iOS and Android networks. Tag iQ offers credit card-sized (Card) and rugged (Industrial) trackers with up to 3-year battery life. Works where GPS cannot.
• GoAnalyticskeyTechnology or IntegrationSafety and analytics platform for Geotab fleets. Unifies telematics, dash cam video, and engine diagnostics with driver risk scoring and coaching workflows. Trusted by enterprise fleets managing 17,000+ vehicles with 5-star Geotab Marketplace rating.
• Predictive CoachkeyTechnology or IntegrationAutomated driver coaching platform for Geotab fleets. Connects to existing data and assigns targeted micro-lessons based on risky driving behavior. Available as native Geotab Marketplace add-in.
• BeWherekeyTechnology or IntegrationLow-power IoT asset trackers for trailers, tools, equipment, and containers. Multiple tracker options including battery, solar, wired models with Geotab integration for complete fleet visibility.
• FleetOps (Class8)keyTechnology or IntegrationTrucking operations platform focused on driver performance, load optimization, dispatch, and data-driven fleet decision-making. Over 20 years of cloud-based fleet solutions experience.
• MapUpkeyTechnology or IntegrationGPS-based AI-powered toll intelligence operating in 90+ countries. Suite includes TollTally, TollMatch, TollPay, and TollGuru for toll optimization, billing, payments, and route planning. Saves up to 30% on toll expenses.
• OEM Partners (Ford, GM, Mack, Volvo, etc.)keyTechnology or IntegrationCustom OEM integration with automotive and truck partners including Ford, GM, Mack, Volvo, International, John Deere, Caterpillar, Renault, Vermeer, PSA Group, Mercedes-Benz, QEV Technologies, Autocar, Stellantis, and Hino.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ORBCOMM: ORBCOMM is both an ATI partner product and a direct competitor in industrial IoT and asset tracking for trucks, trailers, reefers, and containers. Both serve transportation and logistics customers with connected asset visibility solutions.
• Descartes Systems Group: Descartes is both a partner product (resold by ATI) and a competitor in route planning, dispatching, and last-mile telematics. Both serve enterprise logistics and trucking customers with machine-learning-driven routing and fleet visibility.
• Fleetio: Fleetio is both a partner product (resold by ATI) and a direct competitor in fleet maintenance and management software. Both serve mid-market and enterprise fleets with vehicle tracking, maintenance, and operational performance tools.
• Lytx: Lytx is both a partner product (resold by ATI) and a direct competitor in AI video telematics and fleet safety. Both serve enterprise trucking customers with dash cam and driver behavior monitoring, with Lytx offering direct sales alongside ATI's channel-based distribution.

Broad incumbents

• Trimble Transportation: Trimble Transportation provides fleet management, telematics, and supply chain solutions to enterprise trucking and logistics customers. It competes for the same enterprise telematics spend and serves overlapping customer verticals.
• Webfleet (Bridgestone): Webfleet is a leading European-headquartered fleet management software provider with a North American presence, offering telematics, vehicle tracking, and fleet optimization for commercial fleets - directly competing for the same enterprise customer wallet share.
• Geotab: Geotab is the underlying telematics platform that Assured Telematics resells as an Authorized Channel Partner and Elite Specialized Partner. Both serve enterprise fleet customers with vehicle telematics, GPS tracking, and EV compliance, but Geotab operates the platform and broader partner ecosystem directly.
• Samsara: Samsara is the second core platform Assured Telematics resells as a top-tier partner. Samsara's Connected Operations Cloud competes with Geotab in the same enterprise fleet market, making Samsara both a partner and an indirect competitor whose platform strategy directly shapes ATI's value proposition.
• Verizon Connect: Verizon Connect is a major enterprise fleet telematics and asset tracking provider serving large fleets with GPS, dash cams, and compliance solutions. It competes for the same enterprise customers Assured Telematics serves through Geotab/Samsara partnerships.

Emerging players

• Platform Science: Platform Science provides a connected vehicle platform for commercial fleets, including telematics, ELD compliance, and third-party app integration. It competes with the Geotab/Samsara ecosystem that ATI depends on, particularly in custom development and app marketplace functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assured Telematics