What Apresenta does

Apresenta.me operates a vertical SaaS platform for Brazilian real estate agencies, headquartered in Rio do Sul, Santa Catarina. The platform consolidates CRM, property portfolio management, rental lifecycle administration, financial controls (accounts payable/receivable, automated boleto generation, DRE reporting), digital property inspections, automation, and integrated SEO-optimized websites into a single cloud system. Native mobile applications are available on iOS and Android (4.7/5 Google Play rating). Distinctive technical components include ApBank — a digital banking account connected to Asaas for automated rent collection and owner disbursements — Apre.chat (WhatsApp integration with chatbot and CRM-synchronized conversation history), integrations with Clicksign and Docusign for electronic signatures, Tokio Marine fire-insurance integration through Segimob, and automated DIMOB file generation for Brazilian tax compliance under LGPD-aligned data handling.

The product is delivered via a four-tier subscription model (Start IMOB at R$386.99/month annually, Basic IMOB at R$587.99/month, Big IMOB at R$829.99/month, and custom-priced Super IMOB with multi-year contracts), augmented by add-ons for additional users, contracts, API access, Facebook/Instagram leads, seasonal rentals, digital signatures, and data migration. Go-to-market is sales-led via the company website with humanized WhatsApp support (sales line (47) 99187-9424, support line (47) 99997-9927), supplemented by SEO content marketing, case-study-driven mid-funnel conversion, industry event participation (including CUPOLA Conference), and an emerging partner/reseller program. The target customer is Brazilian real estate agencies and independent brokers — predominantly small to medium-sized businesses seeking to replace manual Excel-and-spreadsheet workflows with an integrated system. Apresenta.me claims to have automated operations for over 1,000 real estate agencies across Brazil, including named accounts such as DESC Imóveis (400+ monthly properties), Bócoli Imóveis, Prime House, Hit Imóveis, CN Imóveis, Imobiliária Sperandio, TN Silva, and BNI Imóveis. The company is privately held and, based on available data, bootstrapped without disclosed external institutional funding.

Name

Apresenta

Legal name

APRESENTA.ME TECNOLOGIA E GESTAO PARA IMOBILIARIAS LTDA

Website

https://apresenta.me

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Apresenta.me is a Brazilian vertical SaaS platform that consolidates CRM, rental management, financial controls, electronic signatures, WhatsApp automation, and integrated websites for small and medium-sized real estate agencies, serving over 1,000 customers across Brazil on tiered monthly and annual subscriptions.

Ownership category

akta.pro rank

Product category

Real Estate Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Real estate CRM
• Property management software
• Rental management platform
• Real estate automation
• Financial management tools

Headquarters

HQ city

Rio Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Start IMOB: Entry-level subscription plan offering 2 users, 300 properties, 500 deals, page editor, portal integration, and WhatsApp integration. Charged annually or monthly.
2. SaaS Subscription - Basic IMOB: Mid-tier plan with 5 users, 1,000 properties, 2,000 deals, 50 rental contracts, 2,000 transactional emails, accounts payable/receivable, and reports.
3. SaaS Subscription - Big IMOB: Advanced plan with 12 users, unlimited properties, 5,000 deals, 5,000 emails, automatic contract generation, 150 rental contracts, and app notifications.
4. SaaS Subscription - Super IMOB: Enterprise plan with 25 users, unlimited deals, 300 rental contracts, 10,000 emails, metrics, multiple branches, commission management, and business radar.
5. Additional Services: Add-on services including additional users, contract packages, Facebook/Instagram leads integration, additional businesses, properties, API access, seasonal rentals, digital signatures, and data migration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Apresenta.me is a cloud-based SaaS platform for Brazilian real estate agencies that centralizes CRM, rental management, property portfolio management, financial control, website building, and WhatsApp-based customer communication in a single integrated system. The platform is sold via tiered subscription plans and serves over 1,000 agencies in Brazil, with native integrations to local banking (Asaas), WhatsApp (Apre.chat), digital signatures (Clicksign, Docusign), and 40+ real estate portals.

Product overview

Apresenta.me is a unified real estate management platform combining CRM, property management, rental management, financial control, digital signatures, WhatsApp automation (Apre.chat), insurance integration, and integrated websites in a single system. The platform architecture consists of a core management system with modular add-ons including property inspection tools, automation modules, AI agents, and the ApBank digital banking integration. Plans (Start IMOB, Basic IMOB, Big IMOB, Super IMOB) tier features from basic website and portal integration to unlimited contracts and multi-branch support with additional add-on packages for extra users, contracts, and API access.

Differentiator

Problem solved

Functional benefit

Brands

• ApBank: Digital account integrated with the platform for automated rent transfers to property owners, connected to Asaas bank
• Apre.chat

Products and services

• CRM (Customer Relationship Management) Comprehensive CRM module for Brazilian real estate agencies that manages leads, prospects, property owners, tenants, buyers, and guarantors in unified contact records, with lead scoring, automatic lead distribution/rotation, and complete interaction history tracking. Designed for real estate brokers and agencies seeking to centralize client management.
• Property Management System (Gestão da Carteira de Imóveis) Real estate portfolio management system that controls property listings, photo galleries, key management, and property movement tracking for rental and sales portfolios. Includes automatic portal syndication, Facebook/Instagram integration, and property categorization. For Brazilian real estate agencies managing large property inventories.
• Rental Management (Gestão de Locação) Complete lease lifecycle management for real estate agencies covering digital tenant applications, electronic signatures, automated billing/boleto generation, automatic payment reconciliation, owner payouts via ApBank, and DIMOB regulatory filing generation. For Brazilian property managers and rental-focused real estate agencies.
• Financial Management (Gestão Financeira) Complete financial control system for real estate agencies covering accounts payable/receivable, cash flow, invoices, expense management, commission tracking, and automatic bank reconciliation via OFX import. Includes more than seven financial report types and statistics.
• Property Inspection System (Sistema de Vistoria) Digital property inspection system supporting entry, exit, maintenance, and acquisition inspections with customizable checklists, photo documentation, automatic report generation, and digital signatures. Works online or offline via mobile app. For real estate agencies conducting move-in/move-out inspections.
• Automation Module (Automação Imobiliária) Intelligent automation system with event-based triggers for creation, updates, or inactivity periods to automatically execute defined actions, reducing manual work and operational errors. For real estate agencies seeking to automate client communication, financial alerts, and workflow management.
• Real Estate Website (Site para Imobiliária) Fully integrated SEO-optimized real estate website with structured data, friendly URLs, client portal, property search, and automatic synchronization with the management system. Includes page editor, banner management, and landing page creation. Provided as a turnkey solution with web designer setup support. For real estate agencies seeking a branded online presence.
• Apre.chat WhatsApp chatbot integration providing multi-user access, automated responses, property sharing capabilities, and lead organization with CRM synchronization and complete conversation history tracking. For real estate agencies seeking to centralize WhatsApp client communication within their management platform.
• ApBank (Conta Digital) Digital bank account integrated with Asaas for automatic rent collection, automatic owner payouts with split support, Pix payments, and unified financial reconciliation. Eliminates manual banking operations within real estate agencies.
• AI Agents (Agentes de IA) AI-powered agents for automating real estate business processes and customer interactions, operating as autonomous agents for customer service, lead qualification, and process automation. For real estate agencies seeking AI-driven efficiency in client engagement.
• Mobile Application (iOS and Android) Native mobile application for iOS and Android enabling property management, photo capture, property inspections (online and offline), real-time notifications, lead management, and financial overview from mobile devices. Rated 4.7/5 on Google Play Store.
• Reports and BI Module (Relatórios) Comprehensive reporting suite including financial reports (DRE, cash flow), performance metrics, commission tracking, tenant reports, property statistics, and BI dashboards with configurable line limits per plan tier. For real estate agency managers seeking data-driven decision-making.

Quantifiable outcome

• Doubled client portfolio without increasing team size
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• ApBank / AsaascoreTechnology or IntegrationNative integration with ApBank digital account (connected to Asaas bank) for automated rent collection and owner disbursements. Enables automatic boleto generation, Pix payments, and bank statement reconciliation directly within the Apresenta.me platform.
• Studio 360coreTechnology or IntegrationIntegration connecting construction companies, developers, real estate agencies, and brokers in a single environment. Enables 3D interactive mockups, real-time project information, and mobile access for buyers.
• Clicksign and DocusigncoreTechnology or IntegrationDigital signature integrations enabling electronic contract signing directly within the Apresenta.me platform. Supports both rental and sale contracts with legal validity.
• 40+ Real Estate PortalscoreTechnology or IntegrationAutomatic property syndication to 30+ paid portals including OLX, Zap+, Viva Real, and 12 free portals. Properties listed on the platform are automatically published to all configured portals with single-click management.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jetimob: Brazilian real estate CRM and marketing platform serving small and mid-sized agencies with similar feature set (listings, lead management, portal syndication). Direct competitor in the same vertical and customer segment.
• ImoBI: Brazilian real estate CRM and marketing automation platform. Targets the same agency segment with overlapping CRM, lead distribution, and portal features.
• Imoview: Brazilian real estate management software offering CRM, rental management, and website tools to agencies. Closely overlaps Apresenta.me in product surface area and target customer.

Emerging players

• QuintoAndar: Brazilian proptech marketplace combining rental listings with agency tools. Partially overlapping customer base of real estate agencies and landlords, but positioned as a marketplace-first rather than CRM-first offering.
• Loft: Brazilian proptech operating in real estate transactions and brokerage enablement. Adjacent in serving real estate professionals but with a different primary focus (transaction marketplace vs. agency operations software).

Others

• OLX Brasil: Brazilian classifieds marketplace that operates as a property listings destination. Functions as a syndication partner (one of the 40+ portals integrated with Apresenta.me) rather than a direct software competitor.
• Viva Real: Brazilian real estate portal that consumes syndicated listings from CRMs like Apresenta.me. Adjacent ecosystem participant in the same real estate value chain rather than a software competitor.
• ZAP Imóveis: Major Brazilian real estate portal that is both a syndication partner and adjacent ecosystem player. Companies like Apresenta.me syndicate listings to ZAP, making it a channel partner rather than a direct software competitor.

Broad incumbents

• Softplan: Large Brazilian vertical software company serving real estate and construction with management, ERP, and workflow tools. Operates broadly in the same vertical with deeper enterprise reach than Apresenta.me.
• Vista Software: Long-standing Brazilian real estate website and CRM provider, including Vista CRM. Serves a similar customer base but with a wider portfolio including marketing services and portal features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/apresenta.me.web
• LinkedInlinkedin.com/company/apresentame

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apresenta