Vista Software
Vista Software is a Brazilian vertical SaaS company serving over 2,000 real estate agencies and 25,000+ users across 23 states with a cloud-based CRM, rental administration, website builder, and mobile platform, now operating as part of the Loft proptech ecosystem.
- Company typePrivate
- Founded2005
- HeadquartersSão José, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vista Software does
Vista Software is a Brazilian vertical SaaS company founded in 2005 in Florianópolis, Santa Catarina, providing a cloud-based real estate management platform to agencies and brokers across Brazil. Its product suite — now operating as Loft/CRM, Loft/Adm Aluguel (Vista Office), Loft/Sites, and Vista App — covers CRM and sales pipeline management, rental contract administration, website building, and mobile workflows. The platform is integrated with more than 100 third-party tools and 90-110+ Brazilian real estate portals (OLX, Mercado Livre, ZAP Imóveis, Viva Real) and supports automated bank disbursements via Itaú, Santander and SICOOB. As of the most recent data, Vista serves over 2,000 real estate agencies and 25,000+ users across 23 Brazilian states, with 20+ years of continuous operation and domain-specific features such as DIMOB and Creci/Cofeci compliance.
Vista operates a subscription SaaS revenue model with quote-based monthly and annual pricing, supported by a 7-day free trial, a R$300 referral program, and multi-channel marketing (content, social media, TikTok, WhatsApp). Following its 2024 integration as a strategic operating entity under Loft (Brazilian proptech), Vista's products are sold within the broader Loft ecosystem, which adds cross-sell financial services including real estate financing, home equity, Fiança Aluguel rental guarantees, rental cash advances, and property insurance. In April 2024 the company launched Plim, a generative AI assistant for property description writing, and in June 2025 it launched Site Smart, a CRM-integrated website builder also offered in a standalone version for non-CRM agencies. The company employs 11-50 staff and is privately held under legal entities Vista Software e Internet Ltda. and Vista Desenvolvimento de Sistemas Ltda.
Vista Software firmographics
Firmographics- Name
- Vista Software
- Legal name
- Vista Software e Internet Ltda.
- Website
- https://vistasoft.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vista Software is a Brazilian vertical SaaS company serving over 2,000 real estate agencies and 25,000+ users across 23 states with a cloud-based CRM, rental administration, website builder, and mobile platform, now operating as part of the Loft proptech ecosystem.
- Ownership category
- akta.pro rank
Vista Software industry classification
Industry- Product category
- Real Estate Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Vista Software is headquartered
LocationHeadquarters
- HQ city
- São José
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Vista Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Vista CRM): Monthly or annual subscription fees for CRM platform access, with tiered plans based on team size, active properties, and contract volumes.
- SaaS Subscription (Vista Office): Subscription fees for property rental administration module, priced based on number of active contracts managed.
- Website Builder Subscription: Monthly fees for website hosting and maintenance through Loft/Sites platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Vista Office - Monthly Plan |
| Subscription | Annual | Vista Office - Annual Plan |
| Freemium | Pay-as-you-go | Vista CRM - Teste Grátis |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Vista Software product offering
Product offeringCore offering
Vista Software develops and sells a cloud-based SaaS platform for real estate agencies, covering CRM for lead and sales pipeline management, rental administration (Adm Aluguel) with automated owner disbursements and financial reconciliation, a website builder (Sites/Site Smart), and a mobile application. The platform integrates with over 100 third-party tools and 90+ Brazilian real estate portals for listing distribution. Now operating under the Loft ecosystem, the products are branded as Loft/CRM, Loft/Adm Aluguel, and Loft/Sites.
Product overview
Vista Software (now operating as part of the Loft ecosystem) offers a modular real estate management platform consisting of the core Loft/CRM for sales and lead management, the Loft/Adm Aluguel (Vista Office) module for rental property administration, Loft/Sites for professional website building (including the new Site Smart product), and the Vista App mobile application. The platform is complemented by integrated financial management via Vista Pay, the Plim AI assistant for generating property descriptions, and a suite of Loft financial services including real estate financing, home equity loans, rental guarantees (Fiança and Garantia Investe), rental cash advances, property insurance, and the Loft Assistant for automating document and transfer workflows. The platform integrates with 110+ real estate portals and 100+ third-party tools, serving over 2,000 Brazilian real estate agencies with operations since 2005.
Differentiator
Problem solved
Functional benefit
Brands
- Loft/CRM: CRM platform for real estate agencies to manage leads, sales pipeline, and customer relationships.
- Loft/Adm Aluguel
- Vista Office
- Vista App
Products and services
- Loft/CRM (Vista CRM) Core customer relationship management platform for real estate agencies, providing lead management, sales funnel tracking, pipeline visualization, broker performance ranking, automated task management, and integration with 110+ real estate portals. Serves as the central hub for managing clients, properties, and the sales process.
- Loft/Adm Aluguel (Vista Office) Rental property administration module covering contract management, automated disbursements to property owners, financial management with Vista Pay integration, bank reconciliation, commission tracking, DIMOB generation, and automated document dispatch. Manages the entire rental portfolio lifecycle.
- Loft/Sites (Vista Sites) Professional digital storefront builder for real estate agencies, integrated with the CRM system. Creates a digital presence to establish authority and capture more leads, including the newly launched Site Smart website builder.
- Vista App (Mobile) Mobile application for real estate agents and agencies, available on iOS and Android, enabling on-the-go access to lead management, property listings, and CRM functionality from any mobile device.
- Vista Pay Integrated financial management module within Vista Office that automates bank slip (boleto) generation, TED transfers for owner disbursements, and bank reconciliation. Connects rental contract management with financial operations in a single unified platform.
- Site Smart Newly launched website building product for real estate agencies, available in two versions: an integrated version connected to the Vista CRM and a simplified standalone version. Designed to strengthen an agency's online presence and attract clients.
- Loft/Financiamento Imobiliário Real estate financing service providing complete credit advisory within the platform, with fast approval from major Brazilian banks, enabling agents to offer financing guidance directly to clients.
- Loft/Fiança Aluguel Digital rental guarantee replacing traditional guarantors, offering agile guarantees via credit card or capitalization title to streamline the rental process.
Quantifiable outcome
- Lead contact time reduced from 48 hours to 5 minutes for CM Souza
- +2 more outcomes
Companies that use Vista Software
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Vista Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature6 records
Vista Software partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- LoftcoreVista operates as part of the Loft ecosystem. Vista is now Loft/CRM, Loft/Adm Aluguel, and Loft/Sites. The companies merged their real estate technology offerings, with Vista providing the software platform for real estate management while Loft focuses on property transactions and financial services.
- OLXcorePortal integration partner enabling real estate listings to be automatically published and updated on OLX platform.
- Mercado LivrecoreIntegration partner for real estate portal syndication through Mercado Livre's real estate section.
- ZAP ImóveiscoreMajor real estate portal integration for automated property listing distribution.
- Viva RealcoreReal estate portal integration for automated listing synchronization.
- RD StationsupportingMarketing automation platform integrated with Vista CRM for lead nurturing and campaign management.
- MigraSegurossupportingInsurance integration partner for property insurance offerings within the platform.
- Loft/ Fiança AluguelcoreDigital rental guarantee service integrated with Vista administration module, replacing traditional guarantors.
- Itaú BanksupportingAutomatic transfer integration (PIX) for owner disbursements through Vista Office.
- Santander BanksupportingAutomatic transfer file integration for owner disbursements.
- SICOOB CMIsupportingCredit union integration for automatic transfer file processing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Vista Software competitors and assessment
Company assessmentDirect peers
- CV CRM (BrasilCT): CV CRM is a Brazilian real estate-specific CRM serving brokers and agencies with lead management, pipeline tracking, and portal integration capabilities. It is a direct vertical competitor to Vista CRM in the same customer segment with overlapping product positioning.
- Jetimob: Jetimob is a Brazilian vertical SaaS platform offering CRM, website building, and marketing automation specifically for real estate agencies. It competes directly with Vista/Loft for the same SMB-to-mid-market Brazilian real estate agency customer base with comparable feature sets.
- Agendor: Agendor is a Brazilian sales CRM platform used by SMBs across multiple verticals including real estate. While not real-estate-specific, it competes with Vista CRM for sales pipeline management workflows within Brazilian agencies.
Others
- Loft: Loft is Vista Software's parent company and the broader Brazilian proptech ecosystem in which Vista's products operate. Vista's CRM, rental admin, and sites products are now branded under Loft, making Loft both the parent and the closest ecosystem-level comparison for valuation purposes.
Broad incumbents
- SoftPlan: SoftPlan is a Brazilian software company serving construction and real estate verticals with ERP, project management, and financial solutions. It competes with Vista at the upper end of the market for larger developers and integrated real estate companies.
- Salesforce: Salesforce is the global enterprise CRM incumbent with significant presence in Brazilian real estate among larger brokerages and developers. It competes with Vista for upper-tier customers requiring more sophisticated customization and analytics.
- Pipedrive: Pipedrive is an international sales-focused CRM used by SMBs globally including Brazilian real estate agencies. It competes with Vista for sales pipeline management with a strong product-led growth motion and similar SMB pricing.
- HubSpot: HubSpot is a global horizontal CRM and marketing automation platform with broad adoption among SMBs including real estate agencies. It competes with Vista as a feature-rich alternative though without Vista's Brazilian regulatory specialization.
- QuintoAndar: QuintoAndar is a leading Brazilian proptech offering rental management, brokerage, and financial services. While primarily a consumer-facing platform, its landlord tools overlap with Vista's rental administration module for the same end customers.
Emerging players
- RD Station: RD Station is a leading Brazilian marketing automation platform that is already integrated with Vista CRM. It serves an overlapping SMB customer base and could expand into CRM workflows to compete more directly with Vista.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vista Software social profiles
Digital presenceVista Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vista Software leadership team
Management profileNumber of profiles
Vista Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vista Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vista Software
What does Vista Software do?
Vista Software develops and sells a cloud-based SaaS platform for real estate agencies, covering CRM for lead and sales pipeline management, rental administration (Adm Aluguel) with automated owner disbursements and financial reconciliation, a website builder (Sites/Site Smart), and a mobile application. The platform integrates with over 100 third-party tools and 90+ Brazilian real estate portals for listing distribution. Now operating under the Loft ecosystem, the products are branded as Loft/CRM, Loft/Adm Aluguel, and Loft/Sites.
Is Vista Software a public or private company?
Vista Software is a private company. It is classified as corporate owned and is currently operating.
When was Vista Software founded?
Vista Software was founded in 2005. It employs 11 to 50 people.
Where is Vista Software based?
Vista Software is headquartered in São José, Brazil, in the Latin America region.
How does Vista Software make money?
Three revenue lines are on record. SaaS Subscription (Vista CRM) is the primary driver. The others are saaS Subscription (Vista Office) and website Builder Subscription.
Who are Vista Software's main competitors?
Direct peers on record are CV CRM (BrasilCT), Jetimob and Agendor. Loft is listed as an others. Broad incumbents are SoftPlan, Salesforce, Pipedrive, HubSpot and QuintoAndar. RD Station is listed as an emerging player.
Does Vista Software have an API?
Yes. Vista Software offers a RESTful API for integrating with its real estate management platform. The API uses JSON for both request and response communication and requires the 'Accept: application/json' header. API endpoints are available for managing clients (clientes) and properties (imoveis), including search, create, update, and detail retrieval operations. Each client receives their own API URL for integration, and a sandbox environment (sandbox-rest.vistahost.com.br) is available for testing. The API supports features like pagination (maximum 50 results per page), filtering (text, numeric, date ranges), field selection, sorting, and advanced filtering. Native SDKs are not explicitly listed, but code examples in PHP and JavaScript are provided in the documentation. Developer documentation is at www.vistasoft.com.br/api.
What industry is Vista Software in?
Vista Software's product category is Real Estate Management Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 513210 and its SIC code is 7372.