What Yuyo Botanics does

Yuyo Botanics is a Nashville-based, hemp-derived CBD wellness company founded in 2017. It formulates Ayurvedic-inspired botanical products that combine hemp extract (CBD, CBN, CBG) with adaptogens, nervines, and essential oils, including a solvent-free extraction process preserving naturally occurring terpenes, polyphenols, and flavonoids. The portfolio spans 31 SKUs across tinctures, topicals, edibles, and skincare, priced from $20 to $95 on a pay-as-you-go basis with no subscription lock-in, and every product carries third-party lab COA verification via QR code.

The company operates a portfolio of three sub-brands that share Nashville manufacturing, bottling, and packaging: Yuyo Botanics (core CBD tinctures, topicals, and edibles such as AM/PM formulas and Sleep Gummies with CBN), Organic Face Food (Ayurvedic skincare including Surya, Santalum, and Tenasi serums plus functional wellness extracts CALM/SLEEP/BALANCE/ENERGY/RELIEF and a Lion's Mane cognitive support tincture), and Hemp Factory Outlet (more affordable broad spectrum oils, gummies, and recovery gels). Distribution is direct-to-consumer via a Shopify storefront shipping USPS domestically, supplemented by free local pickup at the 6165 Clarksville Pike, Nashville/Jonelton headquarters and a wholesale channel.

The firm is privately held and founder-led (Christie Tarleton, co-founder), employs 1-10 people, has no disclosed funding, and operates only in the United States. Customer segments are organized by use case (anxiety, sleep, focus, balance, skincare) and the go-to-market relies on Shopify e-commerce, content marketing (educational blog, COA-reading guides, usage tutorials), social channels (Facebook, Instagram, Pinterest), email newsletter, and SEO organized by wellness concern. No AI/ML capabilities, patents, awards, or regulatory actions are disclosed.

Name

Yuyo Botanics

Legal name

Yuyo Botanics

Website

https://yuyobotanics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Yuyo Botanics is a privately held, Nashville-based hemp wellness company that sells Ayurvedic-inspired CBD tinctures, topicals, edibles, and skincare DTC via Shopify under three sister brands (Yuyo Botanics, Organic Face Food, Hemp Factory Outlet), serving US consumers seeking natural anxiety, sleep, focus, and pain relief solutions.

Ownership category

akta.pro rank

Product category

CBD Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• Hemp-derived CBD products
• CBD tinctures and topicals
• Ayurvedic-inspired wellness
• Organic botanical skincare
• Broad spectrum hemp extracts

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of hemp-derived CBD products including tinctures, topicals, edibles, and skincare through the company's Shopify e-commerce platform. Customers purchase individual products at listed prices with no subscription requirement. Revenue is one-time transaction based.
2. Wholesale Orders: B2B wholesale distribution of products to retailers and other businesses through dedicated wholesale channel ([email protected]).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Yuyo Botanics formulates, manufactures, and sells hemp-derived CBD wellness products — including tinctures (AM Formula, PM Formula, 3000mg and 5000mg broad spectrum), topicals (salves, roll-on gels, body lotion, all-purpose cream), edibles (sleep and balance gummies), and skincare (serums, toners, cleansers, body butter) under the Yuyo Botanics, Organic Face Food, and Hemp Factory Outlet sub-brands. Products are blended with Ayurvedic-inspired adaptogens, nervines, and essential oils, manufactured in Nashville using U.S.-grown hemp, and verified through third-party lab testing with QR-coded Certificates of Analysis.

Product overview

Yuyo Botanics is a hemp-derived CBD wellness company offering a diversified product portfolio organized around three sub-brands. The core Yuyo Botanics brand provides tinctures (AM Formula, PM Formula, 5000mg Broad Spectrum, 3000mg Original Broad Spectrum), topicals (Turmeric Salve, Arnica Salve, Roll-On Gel, Plain Jane Cream, Body Lotion), and edibles (Sleep Gummies with CBN, Balance Gummies). The Organic Face Food sub-brand delivers Ayurvedic-inspired skincare including facial serums (Surya, Santalum, Tenasi), toners (Jala, Rosa), body care (Prithvi Butter, Cocos Salve), and functional wellness extracts (CALM, SLEEP, BALANCE, ENERGY, RELIEF, Lion's Mane). The Hemp Factory Outlet sub-brand offers more affordable alternatives including broad spectrum oils, gummies, and recovery gels. The company emphasizes third-party lab testing via COA verification and combines CBD with adaptogens, nervines, and botanical ingredients inspired by Ayurvedic traditions.

Differentiator

Problem solved

Functional benefit

Brands

• Organic Face Food: Organic, clean skincare brand offering Ayurvedic-inspired face oils, serums, toners, cleansers, and body butters made with natural ingredients.
• Hemp Factory Outlet

Products and services

• The AM Formula (2000mg) T-Free Tincture A 2000mg THC-free morning tincture with MCT coconut oil, ashwagandha root, peppermint oil, lemon oil, and black pepper essential oil, marketed at $35.00 for daytime stress reduction, mental clarity, and energy support.
• The PM Formula (2000mg) T-Free Tincture A 2000mg THC-free evening tincture with MCT oil, sweet orange, and hops, marketed at $40.00 for relaxation and sleep support.
• 5000mg Broad Spectrum Tincture A high-strength 5000mg broad spectrum tincture from U.S.-grown hemp with MCT fractionated coconut oil carrier, priced from $50.00 in single unit or 2-pack options.
• 3000mg Original Broad Spectrum Extract A 3000mg broad spectrum extract with zero THC, formulated for both humans and pets, priced from $45.00.
• Turmeric Salve A topical salve containing turmeric for anti-inflammatory benefits, priced from $20.00.
• Arnica Salve (4oz) A 4oz topical salve with arnica for muscle aches and pain relief, priced from $25.00.
• Roll-On Gel (500mg) A 500mg CBD roll-on gel for targeted topical relief.
• Plain Jane All-Purpose Cream (400mg) A 4oz, 400mg CBD all-purpose cream with apricot oil for body and face.
• Body Lotion (T-Free, 1500mg) A 1500mg THC-free body lotion for topical CBD application.
• Sleep Gummies with CBN 25mg Melatonin-free sleep gummies with 25mg CBN and 10mg minor molecules per serving in Mango and Mixed Berry flavors, available in 1-pack, 2-pack, or 100-count, priced from $40.00.
• Balance Gummies (T-Free) 40mg Hemp extract gummies with 20mg CBD and 20mg minor molecules for holistic body and mind equilibrium, non-GMO and gluten-free, priced from $35.00.
• Hemp Factory Outlet Recovery Gel (1000mg Broad Spectrum) A 1000mg broad spectrum recovery gel for post-activity muscle relief, sold under the Hemp Factory Outlet sub-brand.
• Hemp Factory Outlet Warm-Up Turmeric Gel (1000mg) A 1000mg turmeric-based full spectrum warm-up gel for muscle preparation, sold under the Hemp Factory Outlet sub-brand.
• Surya Serum (Tissue Repair Face Oil) A specialized face oil with arnica and avocado oil designed to reduce inflammation and support tissue repair, clinically shown to reduce swelling and bruising by 25%, priced at $45.00.
• Santalum Serum (Radiant Facial Oil) A sandalwood and saffron face serum with vitamins, antioxidants, and omega-3 fatty acids for youthful, radiant skin, priced at $50.00.
• Aakash Salve (Relief for Cramps, Muscles & Joints) A gel salve with menthol and camphor for relief from cramps, muscle aches, and joint pain with a non-greasy formula.
• Prithvi Butter (Coco & Shea Body Butter) A rich body butter with shea and cocoa butter for deep hydration, targeting stretch marks, eczema, psoriasis, and dermatitis.
• Tenasi Serum (Radiance Face Serum) A radiance serum with avocado oil, pomegranate oil, and carrot seed oil designed to improve skin elasticity and fade scars.
• Jala Toner (Collagen-Boosting with Copper Peptide) A collagen-boosting toner with cucumber and copper peptide for hydration, elasticity, and skin revitalization.
• Teja Salve (Pain & Inflammation Relief) A pain and inflammation relief salve with menthol for a cold-hot sensation, used for eczema, psoriasis, and post-workout use.
• Amino Cleanser (pH-Balanced with Aloe & Vitamin E) A pH-balanced amino acid cleanser with aloe gel and vitamin E that removes impurities while maintaining skin's natural moisture balance.
• Rosa Toner (Hydrating Facial Toner) An alcohol-free rose toner with witch hazel and vegetable glycerin for hydration, pore refinement, and brightening.
• Pōmum Attar (Botanical Fragrance Oil) A botanical fragrance oil with honeysuckle and grapefruit, alcohol-free, with no artificial ingredients and moisturizing for all-day wear.
• Marula Cleanser (Vitamin A, E & C Antioxidant) A marula oil cleansing cleanser that removes dirt and impurities while providing hydration and antioxidant protection.
• Cocos Salve (All-Purpose Ayurvedic Soothing Salve) An all-purpose Ayurvedic salve with coconut oil, black pepper, clove, and turmeric for circulation, skin health, and relief from aches.
• Lion's Mane Cognitive Support Tincture A nano-emulsified lion's mane tincture made from 100% pure mushroom fruiting bodies, supporting nerve growth factor and daily focus/mental clarity.
• CALM Functional Extract (Mindful Balance) A blend of botanical terpenes and essential oils (sweet orange, holy basil, beta-caryophyllene) designed for calm and emotional balance without sedation.
• SLEEP Functional Extract (Evening Ritual) An evening functional extract with hops and sweet orange terpenes designed for wind-down and restful sleep preparation.
• BALANCE Functional Extract (Everyday Wellness) An everyday functional tincture with botanical terpenes and essential oils designed to support steady rhythms and a centered baseline.
• ENERGY Functional Extract (Daytime Power) A daytime functional extract with peppermint and citrus terpenes for alertness and focus, containing no caffeine, CBD, or THC.
• RELIEF Functional Extract (Post-Workout Support) A post-workout functional extract with warming essential oils and grounding terpenes (hops, ginger, turmeric, clove) for physical comfort and recovery.
• Wholesale Distribution Channel B2B wholesale distribution of Yuyo Botanics, Organic Face Food, and Hemp Factory Outlet products to retailers and other business buyers, handled via [email protected].

Quantifiable outcome

• 25% reduction in swelling and bruising with Surya Serum (clinical studies cited)
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hemp Factory OutletcoreOthersHemp Factory Outlet (HFO) is a sister brand under the Yuyo Botanics umbrella, offering affordable edibles and topicals. The brands share manufacturing practices and resources, enhancing quality while promoting sustainability by reducing waste and optimizing resources. HFO products are sold through the same e-commerce platform.
• Organic Face FoodcoreOthersOrganic Face Food is a sister brand specializing in organic, clean skincare products. Like Hemp Factory Outlet, it shares the Yuyo Botanics mission of plant-based wellness and collaborates on manufacturing practices. Products include facial oils, serums, toners, cleansers, and body butter with Ayurvedic-inspired formulations.
• USPSminorChannel Partner/ Reseller/ DistributorUnited States Postal Service is used as the shipping carrier for domestic package delivery. Yuyo Botanics ships all orders through USPS with calculated shipping costs and estimated delivery times based on service level and delivery address.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the Yuyo Botanics online store. The platform enables 24/7 online sales, payment processing, order management, and customer account functionality. Shopify also supports marketing and advertising features.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Medterra: CBD wellness brand with isolate-based and broad-spectrum tinctures, topicals, and sleep products, plus a strong emphasis on third-party testing. Directly comparable product set and quality-verification messaging to Yuyo.
• Charlotte's Web: One of the most established US CBD wellness brands offering tinctures, topicals, gummies, and pet products. Direct comparable to Yuyo across product format, distribution (DTC + retail), and target customer (wellness-oriented CBD consumers).
• Joy Organics: US premium CBD brand with broad-spectrum and THC-free tinctures, gummies, topicals, and skincare. Comparable in premium DTC positioning, organic/US-grown hemp sourcing, and skincare extension (Yuyo's Organic Face Food line).
• CBDistillery: Large US CBD brand offering tinctures, gummies, topicals, and softgels with COA transparency. Competes in the same broad-spectrum / THC-free positioning and price tiers as Yuyo.
• Cornbread Hemp: US hemp brand offering full-spectrum CBD oils, gummies, and topicals with USDA organic certification. Comparable in premium US-grown-hemp positioning, broad-spectrum/full-spectrum product range, and DTC model.
• cbdMD: Public US CBD brand with broad product line including tinctures, gummies, topicals, and sleep/calm formulations. Comparable across SKUs, price points, and broad-spectrum/THC-free messaging.
• Lazarus Naturals: US-based CBD brand with broad-spectrum and THC-free tinctures, topicals, and capsules at value-to-mid price points. Comparable in product mix, third-party testing emphasis, and DTC + wholesale distribution model.
• Papa & Barkley: California-based cannabis and hemp wellness brand with tinctures, topicals, and relief-focused products. Comparable in use-case-led product design (sleep, pain relief) and clean-input positioning.
• Elixinol: Global CBD brand offering tinctures, topicals, and capsules emphasizing quality, COA transparency, and botanical inputs. Comparable on transparency and clean-label differentiation.

Emerging players

• Prima: CBD wellness brand focused on topical and skincare applications with clinical-grade formulation language. Comparable to Yuyo's Organic Face Food skincare line and topical CBD + botanical positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yuyobotanics
• Instagraminstagram.com/yuyobotanics
• Pinterestpinterest.com/yuyobotanics
• LinkedInlinkedin.com/company/yuyo-botanics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yuyo Botanics