ONE10Labs
ONE10Labs is a Dubai-based mobile app creator, direct carrier billing provider, and digital advertiser that distributes proprietary games and apps globally through a proprietary billing platform ("The Brain") integrated with 42 telecom operators across 21 markets.
- Company typePrivate
- Founded2018
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ONE10Labs does
ONE10Labs Ltd. is a Dubai-headquartered, privately-held mobile technology company founded in 2018 that operates an integrated creator-incubator-publisher platform spanning three service pillars: mobile app and game creation, direct carrier billing (DCB) infrastructure, and digital marketing services. The company's core technology is "The Brain," a proprietary billing platform that orchestrates payment processing across 42 telecom operator integrations in 21 markets, enabling frictionless mobile-bill-based purchases for consumers in regions with low credit card penetration. Product offerings include bespoke mobile app and game development, white-label DCB infrastructure for app publishers and telecom operators, performance-oriented user acquisition and growth marketing services, and proprietary consumer apps such as Answer2Win (interactive trivia/contests) and Sprot Locker (sports content).
ONE10Labs monetizes through a hybrid revenue model combining transaction-based fees on DCB-processed payments, subscription and in-app purchase revenue from its proprietary apps distributed via Google Play and Apple App Store, and professional services revenue from digital marketing engagements with third-party clients. Subscription packages are offered with monthly billing cadence through standard app store channels, though specific pricing tiers are not publicly disclosed. The company serves three primary customer segments: app and game developers seeking monetization and global distribution, digital content companies needing alternative payment rails, and telecom operators looking to monetize their billing infrastructure beyond traditional voice and data services.
Geographically, ONE10Labs maintains its corporate headquarters in Dubai, UAE, with operational reach spanning the Middle East, Southeast Asia, broader Asia, Europe, and Africa through its telecom operator partnership network that includes Vodafone, Orange, Ooredoo, Etisalat, STC, Singtel, Telenor, Viettel, Telia, TELUS, and others. The company claims 150M+ cumulative transactions processed and 1M+ active users across its products and platform. Leadership is concentrated under founder and CEO Rony C. Dagher. The firm operates with a headcount in the 11-50 range and has not disclosed external funding rounds, indicating organic or internally-financed growth. Compliance posture includes GDPR-aligned data processing for EEA residents.
ONE10Labs firmographics
Firmographics- Name
- ONE10Labs
- Legal name
- ONE10Labs Ltd.
- Website
- https://one10labs.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ONE10Labs is a Dubai-based mobile app creator, direct carrier billing provider, and digital advertiser that distributes proprietary games and apps globally through a proprietary billing platform ("The Brain") integrated with 42 telecom operators across 21 markets.
- Ownership category
- akta.pro rank
ONE10Labs industry classification
Industry- Product category
- Mobile Payment Platform
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132), Telecommunications Resellers (517121)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Billing, Payments & Subscription Management (MPAHAJAC)
- akta.pro secondary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where ONE10Labs is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
ONE10Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Carrier Billing Services: ONE10Labs provides direct carrier billing infrastructure to merchants and app publishers, enabling them to accept payments charged to users' mobile phone bills. Revenue is generated through transaction fees and take rates on processed payments.
- App and Game Creation: ONE10Labs independently conceives and creates mobile games and applications, distributing them globally and monetizing through in-app purchases, subscriptions, and advertising.
- Digital Marketing Services: ONE10Labs provides growth marketing and user acquisition services to proprietary apps and third-party clients, helping them achieve go-to-market objectives through performance-oriented, analytical marketing campaigns.
- Subscription Services: ONE10Labs offers various subscription packages for access and use of its services. Users can purchase subscriptions through Google Play, Apple App Store, and other platforms. Digital elements such as points, coins, and credits can be purchased or earned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription packages with varying periods and costs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
ONE10Labs product offering
Product offeringCore offering
ONE10Labs is a mobile content company that combines proprietary app/game creation, direct carrier billing infrastructure, and digital marketing services. It independently conceives and publishes mobile games and apps (such as Answer2Win and Sprot Locker), operates a proprietary billing platform ("The Brain") integrated with 42 telecom operators across 21 markets to enable frictionless mobile payments, and provides performance-oriented user acquisition and marketing services for proprietary and third-party apps.
Product overview
ONE10Labs operates as a unified platform combining three core service pillars: Creation (web and mobile app/game development), Direct Carrier Billing (powered by 'The Brain' proprietary platform), and Digital Marketing (growth and monetization services). The portfolio includes proprietary products like Answer2Win (quiz/contest app) and Sprot Locker (sports app), distributed globally through partnerships with 42 telecom operators across 21 markets. The company functions as creator, incubator, and publisher.
Differentiator
Problem solved
Functional benefit
Brands
- The Brain: Proprietary billing platform used for Direct Carrier Billing services, enabling seamless global expansion opportunities for partners.
Products and services
- Creation (Mobile App and Game Development)
Quantifiable outcome
- 150M+ transactions processed
- +3 more outcomes
Companies that use ONE10Labs
Customer profileSegments3 records
Ideal customer profiles3 records
ONE10Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ONE10Labs partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- IcecoreTelecom operator partner enabling direct carrier billing services in markets where Ice operates. ONE10Labs integrates with Ice's billing infrastructure to process mobile payments for content providers.
- TelenorcoreMajor telecom operator partnership providing direct carrier billing connectivity across Telenor's markets in Asia and Europe. Enables ONE10Labs to process mobile payments through Telenor's subscriber base.
- Asia CellcoreIraqi telecom operator partner enabling direct carrier billing services in the Middle East region through Asia Cell's mobile subscriber network.
- MobilycoreSaudi Arabian telecom operator providing direct carrier billing integration for ONE10Labs' payment platform serving the Saudi market.
- OoredoocoreMultinational telecom group partnership enabling direct carrier billing across Ooredoo's operating markets in Middle East, North Africa, and Southeast Asia.
- OrangecoreGlobal telecom operator partnership providing direct carrier billing connectivity through Orange's extensive network coverage across Europe, Africa, and Middle East.
- SingtelcoreSingapore-based telecom operator partnership enabling direct carrier billing services in Singapore and through Singtel's regional partnerships in Asia-Pacific.
- STC (Saudi Telecom Company)coreLeading Saudi Arabian telecom company partnership providing direct carrier billing infrastructure for the Saudi market through STC's mobile subscriber base.
- TELUScoreCanadian telecom operator partnership enabling direct carrier billing services for ONE10Labs in the Canadian market.
- ViettelcoreVietnamese telecom operator partnership providing direct carrier billing connectivity across Viettel's markets in Vietnam, Cambodia, and other emerging markets.
- VodafonecoreGlobal telecom operator partnership offering direct carrier billing integration through Vodafone's extensive network coverage across Europe, Africa, and Asia.
- ZaincoreMiddle Eastern telecom operator partnership enabling direct carrier billing services in Zain's operating markets across the Gulf region and Africa.
- ZongcorePakistani telecom operator partnership providing direct carrier billing connectivity for ONE10Labs in the Pakistani market.
- TeliacoreNordic-Baltic telecom operator partnership enabling direct carrier billing services in Scandinavia and the Baltic states region.
- JazzcorePakistani telecom operator partnership providing direct carrier billing integration for mobile payment processing in Pakistan.
- VodacomcoreAfrican telecom operator partnership (subsidiary of Vodafone) enabling direct carrier billing services across Vodacom's African market footprint.
- DucoreUAE-based telecom operator partnership enabling direct carrier billing services for ONE10Labs in the United Arab Emirates market.
- EtisalatcoreUAE telecom operator partnership providing direct carrier billing integration, serving as a key regional partner in the Middle East.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
ONE10Labs competitors and assessment
Company assessmentBroad incumbents
- Unity Technologies: Unity provides mobile game development tooling, publishing, and monetization infrastructure (including Unity Ads and ironSource) used by game studios globally. Relevant peer for ONE10Labs' app/game creation and monetization services.
- AppLovin: AppLovin is a large mobile game publishing, monetization, and marketing platform operating across the mobile app ecosystem. While broader than ONE10Labs, it overlaps significantly in mobile game publishing and performance-based user acquisition services.
- ironSource (Unity): ironSource (now part of Unity) provides app monetization, user acquisition, and analytics tools for mobile app developers and publishers. Comparable to ONE10Labs' digital marketing and publishing arms at a much larger scale.
Emerging players
- Centili: Centili is a direct carrier billing and mobile payment platform focused on emerging markets, serving app developers and digital merchants through telco integrations. It is a comparable mid-sized DCB aggregator competing for similar customers and partners.
Direct peers
- Fortumo (Vonage): Fortumo, now part of Vonage/ Ericsson, is a direct carrier billing platform serving app developers and digital merchants across telecom operators globally. It is one of the most established DCB aggregators competing with ONE10Labs for telco partnerships and merchant clients.
- Bango: Bango is a publicly-traded direct carrier billing platform enabling app stores, streaming services, and merchants to charge purchases to mobile phone bills globally. It is the closest pure-play DCB peer to ONE10Labs, serving overlapping telco partners and digital content customers.
- DOCOMO Digital: DOCOMO Digital (NTT Group) provides direct carrier billing, identity, and messaging solutions to digital merchants across global telecom operators. It competes directly with ONE10Labs in aggregating telco billing for app publishers and digital content services.
- Digital Turbine: Digital Turbine provides mobile carrier billing, app distribution, and user acquisition infrastructure integrated with telecom operators worldwide. It is a direct competitor in the carrier-billing-plus-mobile-app-monetization space overlapping ONE10Labs' core offering.
Others
- Adjust (AppLovin): Adjust (now part of AppLovin) provides mobile attribution, analytics, and audience building for app marketers. Comparable to ONE10Labs' performance marketing and user acquisition services from an analytics/measurement perspective rather than direct competition.
Regional players
- Zain Cash / M-Pesa-style telco fintechs: Telecom-operator-owned mobile money and billing services (e.g., Zain Cash, M-Pesa, Orange Money) compete with third-party DCB aggregators by offering native carrier billing and payment services directly. Relevant emerging-markets comparables for ONE10Labs' DCB business in MEA.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ONE10Labs social profiles
Digital presenceONE10Labs compliance and trust
Trust signalCompliance1 record
ONE10Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONE10Labs leadership team
Management profileNumber of profiles
Profiles1 record
ONE10Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONE10Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONE10Labs
What does ONE10Labs do?
ONE10Labs is a mobile content company that combines proprietary app/game creation, direct carrier billing infrastructure, and digital marketing services. It independently conceives and publishes mobile games and apps (such as Answer2Win and Sprot Locker), operates a proprietary billing platform ("The Brain") integrated with 42 telecom operators across 21 markets to enable frictionless mobile payments, and provides performance-oriented user acquisition and marketing services for proprietary and third-party apps.
Is ONE10Labs a public or private company?
ONE10Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ONE10Labs founded?
ONE10Labs was founded in 2018. It employs 11 to 50 people.
Where is ONE10Labs based?
ONE10Labs is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does ONE10Labs make money?
Four revenue lines are on record. Direct Carrier Billing Services are the primary driver. The others are app and Game Creation, digital Marketing Services and subscription Services.
Who are ONE10Labs's main competitors?
Broad incumbents on record are Unity Technologies, AppLovin and ironSource (Unity). Centili is listed as an emerging player. Direct peers are Fortumo (Vonage), Bango, DOCOMO Digital and Digital Turbine. Adjust (AppLovin) is listed as an others. Zain Cash / M-Pesa-style telco fintechs is listed as a regional player.
Does ONE10Labs have an API?
No public API is recorded for ONE10Labs.
What industry is ONE10Labs in?
ONE10Labs's product category is Mobile Payment Platform. Its primary akta.pro industry code is MPAHAJAC, Billing, Payments & Subscription Management, with a secondary code of MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 541511 and its SIC code is 7370.