Webtec Insurance Services
Webtec Insurance Services is an independent personal lines insurance agency founded in 1985, licensed in six western US states, that places auto, homeowners, and specialty coverage through ~15 carrier partnerships for individual consumers.
- Company typePrivate
- Founded1985
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Webtec Insurance Services does
Webtec Insurance Services, Inc. is an independent personal lines insurance agency headquartered in the Denver Tech Center (7887 E. Belleview Ave, Suite 1100) that writes auto, homeowners, motorcycle, recreational vehicle, and boat coverage for individual consumers across six western US states (Arizona, California, Colorado, Idaho, Nevada, and Washington). Founded in 1985 in California before relocating to Colorado, the agency operates as a non-captive broker, holding appointments with roughly 15 carriers across standard, regional, and specialty tiers — including Progressive, Travelers, Mercury, Safeco, Nationwide, Foremost, Kemper, Hagerty, Arrowhead, and Infinity — and uses those appointments to compare rates and coverage on behalf of customers.
The agency's technology stack is modest: a web-based quote request portal, paperless transaction processing via online forms and email, state-specific landing pages, an online payment hub, and claims-filing support that routes to the underlying carriers. The agency deliberately markets itself around live, dedicated agents rather than call-center automation, framing this as "old school customer service." Customer testimonials reflect long-tenured relationships, including one client of 30+ years.
The business model is commission-based: professional fees are calculated as a percentage of premium collected by the insurer, with potential contingent compensation (gifts, volume bonuses) from carriers. No broker fees are charged to customers. The agency is licensed as a producer in all six operating states and maintains GLBA-compliant privacy practices. In June 2026, Webtec was acquired by Sacramento-based Inszone Insurance Services in a founder-led succession transaction; existing staff and client-agent relationships were retained post-close.
Webtec Insurance Services firmographics
Firmographics- Name
- Webtec Insurance Services
- Legal name
- Webtec Insurance Services, Inc.
- Website
- https://webtecinsurance.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Webtec Insurance Services is an independent personal lines insurance agency founded in 1985, licensed in six western US states, that places auto, homeowners, and specialty coverage through ~15 carrier partnerships for individual consumers.
- Ownership category
- akta.pro rank
Webtec Insurance Services industry classification
Industry- Product category
- Personal Lines Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Webtec Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Webtec Insurance Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission: Professional fees are customarily based on commission calculated as a percentage of the premium collected by the insurer and paid to Webtec by the insurer and/or authorized agent. Additional contingent compensation may be received from insurers including gifts (gas cards, contest prizes) and volume-based bonuses tied to profitability and other factors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based insurance products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Webtec Insurance Services product offering
Product offeringCore offering
Webtec Insurance Services is an independent personal lines insurance agency that compares rates from multiple top-rated insurance carriers to provide homeowners and auto insurance coverage to individual consumers. The agency operates on a commission-based model in six western U.S. states, offering paperless transactions online and via email, and supporting products that include motorcycle, recreational vehicle, and boat insurance.
Product overview
Webtec Insurance Services is an independent personal lines insurance agency offering a portfolio of insurance products primarily focused on auto and homeowners coverage. The core offerings are Automobile Insurance and Homeowners Insurance, with the company acting as an independent agent comparing rates across multiple top-rated insurance carriers. Additional insurance products include motorcycle, recreational vehicle, and boat insurance. Supporting services include bundled home-and-auto discounts, online payment processing, and claims filing support. The company operates across six western U.S. states (Arizona, California, Colorado, Idaho, Nevada, and Washington) and has been in operation for over 40 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance Homeowners insurance coverage that protects policyholders' houses and way of life. As an independent agent, Webtec compares rates from several top-rated insurance companies to find the price and coverage combination customers need.
- Automobile Insurance Auto insurance coverage that protects policyholders' vehicles and way of life. As an independent agent, Webtec compares rates from multiple insurance companies to find the best auto insurance rate available.
- Bundled Home & Auto Insurance Package combining home and auto insurance coverage under one plan and provider, offering significant discounts for combining policies.
- Motorcycle Insurance Motorcycle insurance coverage available through Webtec's network of insurance carriers.
- Recreational Vehicle Insurance Recreational vehicle insurance coverage available through Webtec's network of insurance carriers.
- Boat Insurance Boat insurance coverage available through Webtec's network of insurance carriers.
- Online Payments Online bill payment service allowing customers to pay insurance premiums online or by phone through various carrier portals.
- Claims Filing Support Claims assistance service helping customers file claims and providing resources to contact carriers directly, including specific links to claim forms.
Companies that use Webtec Insurance Services
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Webtec Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Webtec Insurance Services partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and supporting.
- Progressive InsurancecoreMajor insurance carrier partner offering auto, home, and specialty insurance products. Webtec serves as independent agent offering Progressive policies to customers seeking coverage.
- Mercury InsurancecoreRegional carrier specializing in auto and home insurance. Webtec offers Mercury products particularly for California customers through dedicated agent link.
- Safeco InsurancecoreLiberty Mutual subsidiary offering personal insurance products. Webtec offers Safeco coverage as part of multi-carrier comparison for customers.
- Travelers InsurancecoreMajor national insurance carrier offering comprehensive home and auto coverage. All partners rated 'A' (Excellent) or better by A.M. Best Company.
- Foremost InsurancemajorSpecialty insurer offering coverage for manufactured homes, motorhomes, and specialty properties. Part of Farmers Insurance Group.
- Kemper InsurancemajorProperty and casualty insurer offering auto and home coverage. Webtec offers Kemper products for customers seeking affordable coverage options.
- Pacific SpecialtymajorCalifornia-based insurer offering auto and home insurance. Regional partner serving western state customers.
- Hagerty InsurancemajorSpecialty insurer focusing on classic car and collector vehicle coverage. Webtec offers Hagerty products for enthusiasts seeking specialized coverage.
- Arrowhead General InsurancemajorManaging general agent offering property and casualty insurance products including earthquake and specialty coverage.
- Infinity InsurancesupportingAuto insurer focused on providing coverage for drivers who may have difficulty obtaining insurance from standard carriers.
- Nationwide InsurancemajorLarge national carrier offering comprehensive auto, home, and specialty insurance products through Webtec's agency.
- Geovera InsurancesupportingSpecialty carrier offering earthquake and homeowners insurance in select states.
- Capital Insurance GroupsupportingRegional California-based insurance carrier offering auto, home, and business coverage.
- Coastal Select InsurancesupportingSpecialty insurer offering coverage for coastal and high-risk property areas.
- American CollectorssupportingSpecialty insurer offering collector vehicle and antique car insurance coverage.
- Allied InsurancesupportingNationwide subsidiary offering auto and home insurance products.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Webtec Insurance Services competitors and assessment
Company assessmentBroad incumbents
- Hub International: Hub International is a large North American insurance brokerage distributing personal and commercial lines through a network of offices, including in western states that overlap with Webtec's territory. Comparable in agency model and customer base, though much broader in scale.
- Brown & Brown: Brown & Brown is a large publicly-traded insurance brokerage distributing personal, commercial, and specialty lines nationally. It is a broad incumbent peer for Webtec, with the same core agency/brokerage distribution model but vastly greater scale and product breadth.
- Arthur J. Gallagher & Co. Gallagher is a top-tier global insurance brokerage and risk management firm with a sizable personal lines practice alongside commercial. Comparable to Webtec as a multi-carrier distribution intermediary but operating at vastly greater scale and complexity.
- NFP (an Aon company): NFP is a sizable insurance brokerage and consulting firm with strong personal lines distribution, recently acquired by Aon. It is comparable to Webtec in being an intermediary agency distributing multi-carrier products, but with materially larger geographic and product footprint.
Direct peers
- Inszone Insurance Services: Inszone is now Webtec's parent company and operates an identical independent-agency model for personal and commercial lines across multiple western US states. As the acquirer in June 2026, Inszone is the closest functional peer and the natural benchmark for Webtec's operational economics going forward.
- Brightway Insurance: Brightway is a large independent insurance franchise that sells home, auto, and commercial lines through agent-franchisees with multi-carrier access. It is comparable to Webtec as a multi-carrier personal lines distribution platform, though broader in geography and product mix.
- Leavitt Group: Leavitt Group is a privately-held network of independent insurance agencies primarily serving western US states — overlapping directly with Webtec's AZ/CA/CO/ID/NV/WA footprint and comparable in offering personal and commercial lines through multi-carrier arrangements.
- Goosehead Insurance: Goosehead is a publicly-traded independent personal lines agency franchise that distributes home, auto, and other coverage through a multi-carrier panel — directly analogous to Webtec's model, but at national scale with a corporate-owned store and franchisee mix.
Emerging players
- EverQuote: EverQuote is an online insurance marketplace that connects consumers with agents and carriers — including in auto and home — competing for the same customer-acquisition dollars as Webtec's website and digital channels. It is an emerging Insurtech peer that threatens the traditional agent-mediated model.
- CoverHound (now Zywave): CoverHound is a digital insurance comparison and agency platform for personal and small commercial lines, now part of Zywave. It competes for the same online-quoting customer journey that Webtec supports with its website and toll-free channels, making it an emerging Insurtech peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Webtec Insurance Services social profiles
Digital presenceWebtec Insurance Services compliance and trust
Trust signalCompliance2 records
Webtec Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webtec Insurance Services leadership team
Management profileNumber of profiles
Webtec Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webtec Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webtec Insurance Services
What does Webtec Insurance Services do?
Webtec Insurance Services is an independent personal lines insurance agency that compares rates from multiple top-rated insurance carriers to provide homeowners and auto insurance coverage to individual consumers. The agency operates on a commission-based model in six western U.S. states, offering paperless transactions online and via email, and supporting products that include motorcycle, recreational vehicle, and boat insurance.
Is Webtec Insurance Services a public or private company?
Webtec Insurance Services is a private company. It is classified as corporate owned and is currently acquired.
When was Webtec Insurance Services founded?
Webtec Insurance Services was founded in 1985. It employs 11 to 50 people.
Where is Webtec Insurance Services based?
Webtec Insurance Services is headquartered in Denver, United States, in the North America region.
How does Webtec Insurance Services make money?
One revenue line is on record: insurance Commission.
Who are Webtec Insurance Services's main competitors?
Broad incumbents on record are Hub International, Brown & Brown, Arthur J. Gallagher & Co. and NFP (an Aon company). Direct peers are Inszone Insurance Services, Brightway Insurance, Leavitt Group and Goosehead Insurance. Emerging players are EverQuote and CoverHound (now Zywave).
Does Webtec Insurance Services have an API?
No public API is recorded for Webtec Insurance Services.
What industry is Webtec Insurance Services in?
Webtec Insurance Services's product category is Personal Lines Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 5242 and its SIC code is 6411.