Editus Luxembourg

What Editus Luxembourg does

Editus Luxembourg S.A. is a digital marketing agency and wholly-owned subsidiary of state-owned POST Luxembourg, operating as the dominant business-to-consumer connection platform in Luxembourg. Founded in 1974 as a telephone directory publisher (D'Telefonsbuch), the company underwent digital transformation beginning in 2000 with the launch of Editus.lu, Luxembourg's first local search engine, and has since evolved into a multi-product digital marketing provider serving approximately 8,000 business clients—roughly one in five businesses in the country—across all major sectors including retail, restaurants, healthcare, and professional services. The Editus.lu platform lists 12,851 business profiles, attracts 20,000 daily users, and generates 2,062 daily phone calls between consumers and local businesses.

The company's product ecosystem is an integrated suite of SME digital marketing tools: Editus.lu (local search and directory), Editus myBusiness (centralized marketing dashboard integrating Google, Facebook, Waze, and Editus.lu), Editus mySite (website creation in Essential, Premium, and Unlimited tiers), Editus myShop (commission-free e-commerce with multi-channel distribution), and Editus Insight (a Microsoft Gold Partner-certified geomarketing platform combining mobility, geolocation, sociodemographic, and behavioral data for dynamic reporting). A mobile application launched in 2024 added AI-powered features for content generation, automated translation, review response suggestions, and competitive analysis. Platform capabilities are anchored by certifications from Google Partner (advertising), Microsoft Gold Partner (data analytics), and Meta Business Partner (social media).

Editus monetizes primarily through tiered monthly subscriptions bundled across its product portfolio—ONE for TPE/PME and NEO for advanced, data-driven strategies—supplemented by professional services revenue from advertising campaign management, content creation, and data/geomarket studies. Distribution combines a field sales force of approximately 20 marketing advisors traveling across Luxembourg daily with self-service digital channels (website, mobile apps) and the DEEP ONE partnership program (a POST Luxembourg initiative channeling TPE/PME customers into Editus's services). The company employs 120 digital experts and operates exclusively within Luxembourg, where its 50-year incumbency is reinforced by physical phone book distribution through POST's nationwide post office network and exclusive first-party behavioral data from its dominant local search platform.

Name

Editus Luxembourg

Legal name

EDITUS Luxembourg S.A.

Website

https://editus-business.lu

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Editus Luxembourg is a POST Luxembourg subsidiary that provides an integrated ecosystem of local search, website, e-commerce, advertising, and geomarketing services to roughly 8,000 SME and enterprise clients across Luxembourg.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Services (8741)

akta.pro primary industry

Influencer Contracting, Compliance & Rights Management (MPAAAHAL)

akta.pro secondary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Digital marketing services
• Online directory platform
• Local search engine
• Business listing software
• Website creation tools

Headquarters

HQ city

Kayl

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Packages (ONE & NEO): Tiered subscription packages for digital marketing services including visibility, website, social media, and advertising management. Packages designed for different business sizes and maturity levels.
2. E-commerce Platform (myShop): No-commission e-commerce platform fees for online store creation and management
3. Visibility & E-reputation Services: Services for managing online presence across multiple platforms, review management, and local SEO optimization
4. Digital Advertising Management: Campaign management for Google Ads, Display, LinkedIn, Facebook, and Instagram advertising with expert optimization
5. Market Research & Geomarketing (Insight): Data analysis and market study services providing behavioral and sociodemographic insights for strategic decision-making
6. Content Creation Services: Professional photography, video production, logo design, and translation services for brand development

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Editus Luxembourg operates a digital marketing agency and online directory platform that helps businesses in Luxembourg establish and grow their online presence. The company offers an integrated suite of products including a local search engine (Editus.lu), business listing management (myBusiness), website builder (mySite), e-commerce platform (myShop), analytics tool (Editus Insight), an integrated platform (ONE), and a full-service digital marketing agency (NEO Agency).

Product overview

Editus Luxembourg is a digital marketing agency offering a multi-brand ecosystem of products and services for businesses of all sizes. The core platform Editus.lu serves as Luxembourg's primary local search engine and business directory, while myBusiness provides an all-in-one marketing management platform integrating visibility distribution across Google, Facebook, Waze, and Editus.lu. Website creation is handled through mySite (available in Essential, Premium, and Unlimited tiers), and e-commerce through myShop. The company operates two service brands: ONE for small businesses (TPE/PME) offering turnkey marketing packages, and NEO Agency for customized data-driven strategies. Additional services include digital advertising (Google Ads, social campaigns), social media management, content creation, geomarketing through Editus Insight, and digital audits. The company employs approximately 120 digital experts and serves as a subsidiary of POST Luxembourg Group.

Differentiator

Problem solved

Functional benefit

Brands

• One: All-in-one marketing package for TPE/PME businesses with step-by-step support
• Neo Agency
• Editus.lu
• Editus myBusiness
• Editus Insight
• Editus mySite
• Editus myShop

Products and services

• Editus.lu Online local search engine and business directory for Luxembourg that aggregates business listings and serves as a primary reference for local business discovery.
• Editus myBusiness

Quantifiable outcome

• Nearly 8000 clients trust Editus services
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• POST Luxembourg (Group)coreStrategic or Co-development PartnerParent company and strategic anchor. Editus is a subsidiary of POST Luxembourg, providing financial stability and integration with broader telecommunications and business services ecosystem. Editus serves as the marketing division of the POST Group for business customers.
• GooglecoreTechnology or IntegrationGoogle Partner certification for advertising services. Certified experts manage Google Ads campaigns with continuous optimization for clients. Editus certified by Google for search and advertising platform expertise.
• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner certification for data analytics. Editus Insight platform certified by Microsoft for big data and market research capabilities, leveraging Microsoft technology stack for dynamic reporting.
• DEEP (Group POST)flagshipGTM or Marketing PartnerFlagship co-marketing initiative with POST Luxembourg's DEEP program. DEEP ONE provides digital transformation support to TPE/PME businesses, with Editus serving as the primary digital marketing service provider for program participants.
• Post Luxembourg (as distribution channel)coreChannel Partner/ Reseller/ DistributorPhysical distribution through POST Luxembourg post offices for phone directory (D'Telefonsbuch) with 100% annual circulation. Additionally provides IT and telecom solutions through DEEP partnership.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yext: Yext provides a digital presence platform for multi-location businesses, including listings management, reviews, and pages — directly comparable to Editus myBusiness and Editus.lu's core listings/reputation functionality. Both serve the same fundamental use case of distributing and managing business information across the web.
• Vendasta: Vendasta is an end-to-end platform for SMBs and the agencies that serve them, offering websites, listings, reputation, e-commerce, and digital advertising — closely matching Editus's integrated stack (mySite, myShop, myBusiness, ads). Both target SMBs and increasingly partner with telecom/postal groups.
• SOCi: SOCi is a multi-location marketing platform with listings, reputation, social, and local advertising capabilities — overlapping directly with Editus myBusiness's multi-platform presence management. Both monetize by being the system of record for localized business marketing.

Emerging players

• Birdeye: Birdeye is a customer experience and reputation management platform for SMBs and multi-location brands, focused heavily on review generation and response — a narrower overlap with Editus's e-reputation offerings (1,061 businesses manage reviews with Editus) but adjacent in product category.
• Foursquare: Foursquare operates a location-data and geomarketing platform (FSQ Places, Unfolded) used by brands for audience targeting and market research — directly comparable to Editus Insight's geomarketing and sociodemographic analytics offering.

Broad incumbents

• Thryv (formerly Yellow Pages): Thryv is the SMB software platform built from the legacy Yellow Pages business, offering websites, listings, social, and CRM for small businesses — directly comparable to Editus's evolution from print directory to digital SMB platform. Both companies share the print-to-digital heritage.
• Yelp: Yelp operates a global business directory and reviews platform generating local search traffic to SMBs — directly comparable to Editus.lu's local search engine and phone-call-generation model. Yelp is a broader incumbent in the same local-discovery category.
• Wix: Wix is a leading global website builder with e-commerce and AI site-generation capabilities — directly overlapping Editus mySite and myShop offerings. While Editus is local to Luxembourg, Wix targets the same SMB customer with a self-serve model.
• HubSpot: HubSpot is a broad CRM and marketing automation platform with content, social, ads, and analytics tooling — comparable to Editus's NEO Agency offering for medium-to-large businesses. HubSpot targets the upper end of Editus's customer base with a much wider product suite.
• GoDaddy: GoDaddy provides domains, websites, e-commerce, and digital marketing tools for SMBs globally — overlapping with Editus mySite, myShop, and visibility products. GoDaddy is a broad incumbent that competes in the same SMB digital services category with a self-serve model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EditusLuxembourg
• Facebookfacebook.com/editus.business
• LinkedInlinkedin.com/company/editus-luxembourg
• Instagraminstagram.com/editus_luxembourg
• Xx.com/EditusLux

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editus Luxembourg