ConvertCalculator
ConvertCalculator (Stay Bold B.V.) is a bootstrapped Dutch no-code platform that lets SMBs and enterprises build interactive calculators, quote forms, product configurators, and lead funnels via its proprietary FormulaScript engine, embedded across 14+ website platforms.
- Company typePrivate
- Founded2018
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ConvertCalculator does
ConvertCalculator is a no-code platform, operated by Stay Bold B.V., that enables businesses to build interactive calculators, quote forms, product configurators, and lead generation tools without writing code. The core product is a drag-and-drop builder powered by a proprietary FormulaScript calculation engine, which the company claims delivers roughly 100x the efficiency of standard formula builders while supporting all Excel functions, branching logic, and over 32 question, layout, and element types. The platform supports embed or native plugin deployment across more than 14 website platforms including WordPress, Shopify, Wix, Webflow, Framer, Elementor, Squarespace, Notion, and HubSpot, and connects natively to HubSpot, Stripe, Google Sheets, Mailchimp, Google Maps, and over 1,000 additional apps through Zapier. Use cases span price quoting, configure-price-quote workflows, booking, invoicing, sustainability calculation, and mini-applications, and include an analytics and tracking suite that emits seven event types to external tools such as Google Analytics, Google Tag Manager, Amplitude, Mixpanel, and Facebook Pixel.
ConvertCalculator sells through a product-led growth model anchored by a free forever plan (up to 100 visits per month) and paid subscription tiers (Hobby, Pro, Premium, Platinum) with the top tier priced at $200 per month on annual billing for 300,000 monthly visits. A Concierge Service offers custom calculator builds by the in-house team starting at $250 per project. The customer base of approximately 1,000 paying customers and roughly 3 million monthly end users spans small and medium businesses in verticals such as service businesses, renewable energy, e-commerce, photography, and therapy practices, alongside enterprise accounts including LG, Atlas Copco, XPEL, Rabobank, KNAB Bank, Visma, and Acumatica. The company is incorporated in the Netherlands, headquartered at Hoeveneind 60, 4847NG Teteringen, with a co-working presence in Rotterdam and a distributed team of 1-10 employees across Latin America, Europe, and Australia. ConvertCalculator was founded in 2018, is fully bootstrapped with no external institutional funding, and is GDPR compliant as both Data Controller and Data Processor.
ConvertCalculator firmographics
Firmographics- Name
- ConvertCalculator
- Legal name
- Stay Bold B.V.
- Website
- https://convertcalculator.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ConvertCalculator (Stay Bold B.V.) is a bootstrapped Dutch no-code platform that lets SMBs and enterprises build interactive calculators, quote forms, product configurators, and lead funnels via its proprietary FormulaScript engine, embedded across 14+ website platforms.
- Ownership category
- akta.pro rank
ConvertCalculator industry classification
Industry- Product category
- No-code Interactive Content Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
Keywords
Where ConvertCalculator is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
ConvertCalculator business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Recurring subscription revenue from tiered plans (Free, Hobby, Pro, Platinum) based on monthly visits. Paid plans billed monthly or annually with automatic renewal.
- Concierge Service: Professional services where the team builds custom calculators for customers, starting at $250 per project
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Forever Plan |
| Subscription | Annual | Platinum Plan (Top Tier) |
| Subscription | Monthly | Hobby, Pro, Premium Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ConvertCalculator product offering
Product offeringCore offering
ConvertCalculator is a no-code SaaS platform that lets non-technical users build interactive calculators, quote forms, lead generation forms, product configurators, multi-step forms, quizzes, and mini-applications, then embed them on websites or publish directly. Its proprietary FormulaScript calculation engine powers real-time dynamic pricing and complex conditional flows, while native integrations with HubSpot, Stripe, Mailchimp, Google Maps, Zapier, and analytics tools handle lead capture, payment, and tracking end-to-end.
Product overview
ConvertCalculator is a unified no-code platform for creating interactive marketing and sales content. The core ConvertCalculator Builder enables users to create calculators, quote forms, lead generation forms, product configurators, and mini-applications through a drag-and-drop interface. Key product modules include Price Quote Calculator for automated quoting, Product Configurator with layered images and dynamic pricing, Lead Generation Forms with multi-step flows and branching logic, and a FormulaScript calculation engine that delivers 100x efficiency for complex calculations. The platform supports embedded deployment across 14+ website platforms and integrates natively with HubSpot, Stripe, Zapier (1000+ apps), Google Sheets, Mailchimp, Google Maps, and analytics tools including Google Analytics, Amplitude, and Mixpanel. Additional capabilities include PDF quote generation, payment collection, analytics tracking, and a Template Library. The Concierge Service provides on-demand professional calculator building starting at $250. Pricing includes a free plan (100 visits/month) and paid plans scaling to 300,000 monthly visits.
Differentiator
Problem solved
Functional benefit
Products and services
- ConvertCalculator Builder No-code SaaS platform for building interactive calculators, quote forms, lead generation forms, product configurators, multi-step forms, quizzes, and mini-applications that embed on websites. Targets SMBs and enterprises that want to automate quoting, lead capture, booking, and pricing without developers.
- Concierge Service
Quantifiable outcome
- Users saved over 40 hours per week on quoting alone
- +8 more outcomes
Companies that use ConvertCalculator
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles2 records
ConvertCalculator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature7 records
ConvertCalculator partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- HubSpotcoreNative integration with HubSpot CRM for lead capture and automatic contact saving when users complete calculators
- ZapiercoreIntegration connecting ConvertCalculator with 1000+ apps through Zapier automation platform
- StripecorePayment processing integration allowing customers to calculate prices and make payments directly through calculators
- Google SheetscoreIntegration to connect calculator form fields to spreadsheet columns and append submission data to spreadsheets
- ElementorcoreNative plugin integration with Elementor page builder for WordPress
- WordPresscoreNative WordPress plugin available in plugin directory, optimized for Gutenberg editor
- ShopifycoreNative integration for e-commerce product configurators and embedded calculators on Shopify stores
- WixcoreWix app marketplace listing for embedded calculator functionality
- WebflowcoreIntegration support for Webflow-hosted websites
- FramercoreNative plugin available in Framer marketplace for seamless embedding
- Google Analytics / Tag ManagercoreEvent tracking integration with Google Analytics, Google Tag Manager, Amplitude, Mixpanel, and Facebook Pixel
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
ConvertCalculator competitors and assessment
Company assessmentDirect peers
- Calculoid: Calculoid is an embeddable web calculator builder specifically called out in ConvertCalculator's competitive comparison content. It serves the same core use case (interactive price/quote calculators on websites) with a similar SMB-focused positioning.
- Involve.me: Involve.me is a no-code platform for building interactive calculators, quizzes, forms, and lead funnels — explicitly referenced as a direct competitor in ConvertCalculator's comparison content. It targets similar SMB and marketing use cases with overlapping feature sets.
- Calconic: Calconic is a no-code interactive calculator builder explicitly named as a direct competitor in ConvertCalculator's own comparison content. Both target SMBs needing customizable pricing/quote calculators embedded on websites with similar use cases (pricing, lead generation, ROI).
- Outgrow: Outgrow is a no-code interactive content platform for calculators, quizzes, polls, and chatbots used for lead generation and marketing. It is one of the closest direct competitors, serving the same SMB/mid-market segments with comparable calculator and configurator functionality.
- JotForm: JotForm is an established online form builder with calculator widgets and an extensive template marketplace. It serves overlapping SMB customers needing embeddable forms and simple calculation tools, though it is less specialized in complex pricing/CPQ than ConvertCalculator.
- Typeform: Typeform is a leading interactive form, quiz, and survey platform with broader market reach and venture funding. It overlaps significantly with ConvertCalculator's quiz/lead-form use cases, though Typeform lacks the depth of pricing/CPQ calculators.
Emerging players
- Formidable Forms: Formidable Forms is a WordPress form builder plugin with calculation fields and conditional logic. It competes with ConvertCalculator's WordPress plugin in the same SMB website-builder segment but with narrower calculator/CPQ capability.
- WPForms: WPForms is one of the most popular WordPress form builders, with calculation add-ons and broad SMB adoption. It competes with ConvertCalculator's WordPress plugin on form/lead-capture use cases but is less specialized in interactive pricing calculators.
Broad incumbents
- SurveyMonkey: SurveyMonkey is a broad survey, form, and quiz platform with significant enterprise market share. It overlaps with ConvertCalculator's quiz/survey use cases and targets similar marketing/sales teams, though it lacks specialized pricing-calculator functionality.
- HubSpot: HubSpot's Marketing Hub includes native forms, lead capture, and CRM workflows that overlap with ConvertCalculator's offering — and HubSpot is also a key integration partner. As an incumbent CRM/marketing platform, it represents both a distribution channel and a competitive threat if it expands calculator/CPQ capabilities.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
ConvertCalculator social profiles
Digital presenceConvertCalculator compliance and trust
Trust signalCompliance1 record
ConvertCalculator financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConvertCalculator leadership team
Management profileNumber of profiles
Profiles2 records
ConvertCalculator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConvertCalculator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConvertCalculator
What does ConvertCalculator do?
ConvertCalculator is a no-code SaaS platform that lets non-technical users build interactive calculators, quote forms, lead generation forms, product configurators, multi-step forms, quizzes, and mini-applications, then embed them on websites or publish directly. Its proprietary FormulaScript calculation engine powers real-time dynamic pricing and complex conditional flows, while native integrations with HubSpot, Stripe, Mailchimp, Google Maps, Zapier, and analytics tools handle lead capture, payment, and tracking end-to-end.
Is ConvertCalculator a public or private company?
ConvertCalculator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConvertCalculator founded?
ConvertCalculator was founded in 2018. It employs 1 to 10 people.
Where is ConvertCalculator based?
ConvertCalculator is headquartered in Rotterdam, Netherlands, in the Europe region.
How does ConvertCalculator make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are concierge Service.
Who are ConvertCalculator's main competitors?
Direct peers on record are Calculoid, Involve.me, Calconic, Outgrow, JotForm and Typeform. Emerging players are Formidable Forms and WPForms. Broad incumbents are SurveyMonkey and HubSpot.
Does ConvertCalculator have an API?
Yes. ConvertCalculator offers a Connect API and Webhook integration for developers to connect calculators with external services and automate workflows. The platform also provides a JS API documented at docs.convertcalculator.co for embedding and controlling calculators programmatically. Developer documentation is at docs.convertcalculator.co/#introduction.
What industry is ConvertCalculator in?
ConvertCalculator's product category is No-code Interactive Content Software. Its primary akta.pro industry code is EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools. Its NAICS code is 541511 and its SIC code is 7372.