What Tellyo does

Amagi is a cloud-native broadcast and streaming infrastructure provider founded in 2014 and headquartered in Bangalore, India, with regional offices in New York, London, and Singapore. The company operates the Amagi NOW platform, which unifies production (Amagi STUDIO remote production, Amagi CLIP live clipping), preparation (CLOUDPORT cloud playout, PLANNER/Smart Scheduler, Newspulse, media management, multiview), distribution (linear, VOD, FAST via Amagi CONNECT and FASTKit, social publishing), and monetization (THUNDERSTORM server-side dynamic ad insertion, ADS PLUS ad marketplace, ANALYTICS). Underlying capabilities include proprietary SSAI technology, AI-driven scheduling, and an agentic AI layer (Amagi Intelligence) that automates metadata enrichment, localization, captioning, and channel operations.

Amagi's customer base spans five primary segments: traditional broadcasters and cable networks migrating to cloud infrastructure, content owners monetizing FAST channels, streaming platforms requiring broadcast-grade workflows, advertisers seeking CTV measurement and targeting, and sports broadcasters needing live production at scale. Named enterprise customers include NBCUniversal, Paramount, Discovery, NBA, Samsung TV Plus, LG, Scripps, Sinclair, Globo, Hearst Networks, ABS-CBN, beIN Sports, Vevo, and Banijay; mid-market customers include Comercio TV, OTT Studio, and LATV. The company reports 7,000+ channel deliveries, 500K+ hours of content managed, 300+ integrated distributors, and 26B+ ad impressions annually. Its strategic CTV OEM partnerships (Samsung, LG, TCL, Roku, Vizio) and FAST platform relationships (Pluto TV, Tubi, Roku Channel, Xumo) provide rail-level access to consumer endpoints.

Amagi's business model is multi-stream: enterprise SaaS subscriptions for the platform, advertising revenue from FAST channel distribution and 26B+ SSAI impressions, marketplace commissions from ADS PLUS connecting content owners with programmatic and direct buyers, and professional/managed services for cloud migration. Pricing is quote-based and not publicly disclosed, consistent with enterprise field sales targeting tier-1 broadcasters and content owners through account-based motions and channel partnerships. Distribution is layered — direct enterprise sales for platform licensing, OEM and FAST platform partnerships for content distribution, and the ADS PLUS marketplace for ad inventory monetization. Award validation includes NAB Product of the Year 2026 and three industry awards at NAB 2026 for AI solutions.

Name

Tellyo

Legal name

Amagi Media Labs Limited (formerly Amagi Media Labs Private Limited)

Website

https://tellyo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Amagi is a cloud-native broadcast and streaming infrastructure provider offering a unified platform for cloud playout, FAST distribution, server-side ad insertion, and AI-driven media operations, serving broadcasters, content owners, streaming platforms, advertisers, and sports broadcasters globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Platform/SaaS Subscriptions: Amagi provides its cloud-native platform as a subscription service to broadcasters, content owners, and streaming platforms for channel management, playout, and distribution operations
2. FAST Distribution & Monetization: Distribution of FAST channels across platforms with ad monetization through server-side ad insertion, earning revenue from ad impressions served across their 26B+ ad impression network
3. Ad Marketplace (ADS PLUS): Connecting content owners with programmatic and direct advertisers, generating revenue through ad inventory monetization and marketplace commissions
4. Professional Services: Managed services, implementation support, and consulting for cloud broadcast modernization

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tellyo provides a cloud-native unified platform for broadcast, streaming, and CTV monetization, offering cloud playout, FAST channel distribution, server-side dynamic ad insertion, remote production, and AI-powered media operations for broadcasters, content owners, streaming platforms, advertisers, and sports broadcasters. The platform also operates a FAST marketplace and an ad marketplace connecting content owners with distributors and programmatic buyers.

Differentiator

Problem solved

Functional benefit

Brands

• Amagi NOW: Unified cloud-native platform enabling media organizations to modernize, expand, and monetize content
• Amagi CLOUDPORT
• Amagi STUDIO
• Amagi THUNDERSTORM
• Amagi CLIP
• Amagi PLANNER
• Amagi CONNECT
• Amagi ANALYTICS
• Amagi Smart Scheduler
• Amagi AIRTIME
• Amagi Intelligence
• Newspulse
• FASTKit
• FAST Marketplace
• Amagi ADS PLUS

Products and services

• Amagi NOW Platform Unified cloud-native platform for media organizations to modernize, expand, and monetize content with AI-enabled solutions, consolidating production, preparation, distribution, and monetization workflows.
• Amagi CLOUDPORT Cloud playout and channel origination platform for managing linear channel workflows.
• Amagi THUNDERSTORM Server-side dynamic ad insertion (SSAI) solution with pod building, content localization, and per-user playlist capabilities for ad-supported streaming monetization.
• Amagi CONNECT FAST distribution platform and marketplace connecting content owners with 300+ FAST channels and distributors worldwide.
• Amagi PLANNER Scheduling solution for channel programming and content management, enabling streamlined programming across multiple channels.
• Amagi STUDIO Cloud-native live remote production enabling live video switching, remote guest integrations, overlays, and real-time graphics.
• Amagi CLIP Live clipping solution for creating highlights and distributing across digital and social destinations.
• Amagi ADS PLUS Advertising marketplace connecting premium CTV content owners with global programmatic and direct buyers for ad inventory monetization.
• Amagi ANALYTICS Consolidated analytics dashboard for FAST channel performance tracking.
• Amagi Smart Scheduler AI-driven channel programming solution that automates schedule creation using metadata, viewership patterns, and social signals with built-in rights management and brand rules.
• Newspulse AI-powered news clipping and publishing platform automating live clipping, story segmentation, metadata creation, policy-based publishing, and multi-platform distribution.
• FASTKit FAST distribution toolkit for content providers.
• Managed Services Managed services, implementation support, and consulting for cloud broadcast modernization, enabling customers to operate and scale Amagi-powered channels.

Quantifiable outcome

• 75% reduction in channel scheduling time for global media company
• +7 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• Hearst NetworkscoreStrategic or Co-development Partner · 1 January 2026Hearst Networks partnered with Amagi for cloud broadcast modernization, transitioning from legacy on-premises infrastructure to cloud-based operations. Hearst Networks CTO Matt Westrup cited the partnership as a milestone in creating scalable, future-facing cloud operations.
• TCLcoreTechnology or IntegrationTCL partnered with Amagi to launch new streaming options on TCL smart TVs through Amagi CONNECT, enabling faster content slate expansion and simplified channel distribution.
• LATVcoreTechnology or IntegrationLATV partnered with Amagi to launch an innovative FAST channel catering to diverse audiences, leveraging Amagi's technological capabilities and support.
• Banijay RightscoreTechnology or IntegrationBanijay Rights uses Amagi PLANNER for streamlining, programming and managing multiple channels effectively across their content portfolio.
• Samsung TV PluscoreChannel Partner/ Reseller/ DistributorSamsung TV Plus operates as a FAST platform powered by Amagi's cloud infrastructure and distribution capabilities.
• LG ChannelscoreChannel Partner/ Reseller/ DistributorLG Channels integrates Amagi-powered FAST content for distribution on LG smart TVs.
• NielsenstrategicTechnology or IntegrationAmagi and Nielsen developed a software-based measurement integration that embeds Nielsen's measurement capabilities directly into Amagi's content workflow, eliminating hardware encoders and enabling channel-level FAST measurement for advertisers.
• AWSstrategicTechnology or IntegrationAWS provides cloud infrastructure supporting Amagi's platform operations, with joint webinars and industry collaboration on sports streaming and broadcasting.
• Tennis AustraliastrategicStrategic or Co-development PartnerTennis Australia collaborated with Amagi and AWS on sports streaming initiatives and AI applications in media operations.
• Likewise Media ConsultantsminorImplementation/ SI/ Consulting PartnerBrian Briskman, Co-founder of Likewise Media Consultants, served as FAST strategist and consultant for implementing automated scheduling workflows with Amagi Smart Scheduler.
• Ordo DigitalstrategicStrategic or Co-development PartnerOrdo Digital, led by Founder & CEO Jon Accarrino, collaborates with Amagi on policy-driven agentic AI for newsroom automation and multi-format digital distribution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wowza Streaming Engine: Wowza provides live streaming and video infrastructure software for broadcasters and streaming platforms — comparable to Amagi's live contribution, ingest, and processing layer.
• Kaltura: Kaltura provides a video platform with live, VOD, and monetization features for enterprises and media — a direct competitor to Amagi's unified NOW platform across streaming and monetization.
• Grass Valley: Grass Valley delivers broadcast playout, live production, and media infrastructure solutions to broadcasters — overlapping significantly with Amagi's cloud-native playout, STUDIO live production, and master control offerings.
• Harmonic: Harmonic provides video infrastructure, cloud playout, and streaming solutions to broadcasters and OTT operators — directly comparable to Amagi's CLOUDPORT and SaaS streaming business for the same media customers.
• Bitmovin: Bitmovin provides cloud-based video encoding, ABR packaging, and player technology for streaming platforms — comparable to Amagi's live stream processing, SSAI, and encoding capabilities within the streaming workflow.
• Evertz Microsystems: Evertz provides broadcast infrastructure including playout, routing, and IP-based media workflows; comparable to Amagi's CLOUDPORT and live production capabilities serving similar broadcast customers.
• Imagine Communications: Imagine Communications offers broadcast playout, master control, and advertising management systems used by traditional broadcasters modernizing operations, overlapping with Amagi's cloud playout and SSAI offerings.

Broad incumbents

• AWS Elemental Media Services: AWS Media Services (MediaLive, MediaPackage, MediaTailor) provide cloud-native video processing, packaging, and SSAI as part of AWS's broader portfolio — a broad incumbent competing with parts of Amagi's stack while Amagi itself runs on AWS infrastructure.

Emerging players

• Mux: Mux offers developer-focused video infrastructure (encoding, streaming, analytics) for OTT and streaming platforms; an emerging competitor in the same streaming-infrastructure category where Amagi operates.
• Zixi: Zixi offers software-defined video platform for live broadcast contribution and distribution over IP — overlapping with Amagi's live contribution, ingest, and master control functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Customer concentration

• Xx.com/TellyoTV
• Facebookfacebook.com/TellyoTV
• LinkedInlinkedin.com/company/2452488

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tellyo