What makemepulse does

makemepulse is a Paris-based interactive production studio founded in 2008 by Nicolas Rajabaly (CCO) and Antoine Ughetto (CTO), operating with 11–50 employees across offices in Paris and London. The studio designs and builds bespoke immersive digital experiences for global enterprise brands, spanning WebGL/WebXR sites, branded and loyalty games, AR/VR storytelling, AI-driven e-commerce, and cultural/educational XR installations. Its core technology is NanoGL, a proprietary WebGL2 micro-framework developed over 8+ years under senior creative developer Pierre Lepers, which enables cinematic-quality real-time 3D rendering across desktop, mobile, and XR headsets and was publicly released with documentation in 2024.

The company serves a diversified enterprise client base that includes McDonald's France, Brunello Cucinelli, Ubisoft, Yuga Labs, Xbox, Netflix, HBO, Pernod Ricard, Nasdaq, Ruinart, High West Distillery, and the Claims Conference. Revenue is generated through project-based professional services contracts negotiated directly with clients, supplemented by makemeplay, a dedicated gaming sub-brand launched in 2025 covering branded, loyalty, and original game development. Client acquisition is driven primarily by creative reputation, an exceptional award record (96 FWA wins, FWA Hall of Fame induction April 2026, Cannes Lions Grand Prix, Awwwards Site of the Year 2019), and direct outreach through regional contact channels in France, the UK, and three US regions.

The studio has no disclosed external institutional investment and remains privately held by its founders. Its distribution model is direct-to-client with no reseller or self-serve channel; branded games are embedded in clients' owned platforms (e.g., McDo+ app, BAYC ecosystem), and XR experiences are delivered through museum, university, and festival installations in addition to web and VR access.

Name

makemepulse

Legal name

makemepulse

Website

https://makemepulse.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

makemepulse is a Paris-based interactive production studio that designs award-winning WebGL, WebXR, and branded gaming experiences for global enterprise clients including McDonald's France, Brunello Cucinelli, Ubisoft, and Yuga Labs, powered by its proprietary NanoGL rendering engine.

Ownership category

akta.pro rank

Product category

Interactive Digital Experience & Creative Technology Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), 3D Product/Explainer Animation (MPAHACAD), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Interactive digital experiences
• WebGL 3D rendering
• Branded game development
• XR/VR experiences
• Creative technology studio

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Creative Agency / Project Services: makemepulse generates revenue through bespoke creative and technology project engagements with global brands. Projects span immersive digital experiences, WebGL/WebXR sites, AR/VR applications, e-commerce platforms, and branded gaming experiences. Revenue is earned per project contract, typically as one-time professional services engagements with enterprise clients (McDonald's France, Brunello Cucinelli, HBO, Yuga Labs, Ubisoft, Netflix, Pernod Ricard, Nasdaq). The studio also produces original passion projects (Nomadic Tribe) that serve as portfolio showcases and technical demonstrations.
2. Gaming Studio (makemeplay) — Branded Game Development: makemeplay, the gaming division of makemepulse, creates branded games for client campaigns — loyalty games (McDonald's Rösti Fall, McDonald's Course Givrée), promotional web games (Beautyblender, HBO Trip a Referee, NARS Play Your Power), and experiential games (Yuga Labs Dookey Dash, Xbox Vault). Revenue is generated through project-based game development contracts with brand clients and entertainment IP holders.
3. Gaming Strategy Consulting & Reports: makemeplay publishes annual gaming strategy reports and maintains a newsletter (gaming report) covering gaming as a future of connection. Revenue generation from these reports may include gated content, lead generation for the studio's services, or advisory engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

makemepulse is a boutique creative and technology studio that designs and builds high-end immersive digital experiences for global brands, including WebGL/WebXR sites, AR/VR/XR storytelling, AI-powered e-commerce, and branded games (via its gaming studio makemeplay). Engagements are bespoke, project-based, and powered by its proprietary NanoGL WebGL rendering engine.

Product overview

Makemepulse is a global creative studio specializing in immersive digital experiences and gaming. The company operates through two main offerings: its core creative studio services (under the makemepulse brand) delivering branded experiences, XR, and web-based interactive content; and makemeplay, its dedicated gaming studio brand for loyalty games, branded games, and original studio titles. Both divisions are powered by NanoGL, the company's proprietary WebGL rendering engine. The portfolio includes award-winning projects such as Nomadic Tribe (FWA/AWWWARDS Site of the Year 2019), Benno's Light (Holocaust testimony XR), Inside Kristallnacht (deployed in 2,000+ schools), the Brunello Cucinelli AI e-commerce platform, and major gaming collaborations with Yuga Labs, McDonald's, HBO, and Xbox. Makemepulse has received 96 FWA awards and was inducted into the FWA Hall of Fame in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• NanoGL: Proprietary WebGL2 microframework/ rendering engine developed by makemepulse for advanced 3D rendering applications. Made publicly available in 2024 with comprehensive documentation.

Products and services

• makemeplay Dedicated gaming studio brand by makemepulse creating branded games, loyalty games, IP-driven gaming experiences, and original studio titles for brand and entertainment clients. Services include game design, storyboard, sound design, level design, narrative design, character design, 2D/3D environments and assets, animations, and digital marketing.
• NanoGL Proprietary WebGL2 microframework for high-performance real-time 3D rendering, tailored for developers with low-level WebGL knowledge. Enables real-time 3D on desktop, mobile, and XR devices and powers all major makemepulse immersive experiences. Publicly released with comprehensive technical documentation.
• Benno's Light Mixed reality (XR) Holocaust testimony experience for the Claims Conference transforming survivor Benno Kern's memories into a six-chapter interactive narrative with light-based mechanics, real-time 3D environments, spatial sound design, and WebXR delivery. Available on desktop, mobile, VR, and in museums.
• Inside Kristallnacht XR immersive experience documenting the events of November 9-10, 1938 through survivor Dr. Charlotte Knobloch's testimony. Features WebGL glass shard rendering, cell shading shaders, 25 distinct scenes, and WebXR adaptation. Deployed in 2,000+ New Jersey schools, UNESCO-supported.
• Brunello Cucinelli AI E-commerce Pageless AI-powered e-commerce platform built with Solomei AI's Callimacus multi-agent system that assembles 30+ modular interface blocks in real time based on detected user intent without collecting personal data.
• Rösti Fall Loyalty mobile arcade game for McDonald's France within the McDo+ app featuring an endless vertical fall mechanic, procedural level generation, AI-powered anti-cheat system, weekly leaderboards, and token/loyalty point integration. Part of the McGamer loyalty program with 1.6 million users.
• Nomadic Tribe Original passion project and interactive meditative experience inspired by Moebius and Ghibli, featuring four interactive chapters with hand-crafted 3D environments, animations, and an original soundtrack. Won FWA and Awwwards Site of the Year in 2019. Built with heavily customized NanoGL.

Quantifiable outcome

• 25,525 players, 7,487,850 runs, 706,436 hours (80 years) played in Dookey Dash; BAYC ecosystem grew 40% during campaign
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature9 records

Partnerships

16 partnerships are on record, tiered minor, core and major.

• Three.jsminorGTM or Marketing Partner · 26 May 2026makemepulse is sponsoring Three.js Conf Paris (May 2026). Three.js is the open-source 3D JavaScript library widely used in WebGL development. The sponsorship aligns with makemepulse's technical positioning and NanoGL technology, reinforcing their WebGL expertise in the developer community.
• Callimacus (Solomei AI)coreTechnology or IntegrationExclusive technology partner for the Brunello Cucinelli AI-powered pageless e-commerce platform. Solomei AI's multi-agent platform 'Callimacus' (described by Brunello Cucinelli as 'Human Artificial Intelligence') was integrated into the e-commerce experience, enabling real-time intent recognition and dynamic content assembly without collecting personal data. makemepulse was the sole partner to Solomei AI for this project.
• Claims ConferencecoreStrategic or Co-development PartnerOngoing strategic partnership for Holocaust testimony preservation through immersive technology. Two major projects produced: Inside Kristallnacht (Charlotte Knobloch) and Benno's Light (Benno Kern). Both XR experiences are co-developed with the Claims Conference as the primary client and creative commissioner. The partnership is expanding into an ongoing series of immersive testimony projects.
• Press Play On TapecoreStrategic or Co-development PartnerLongstanding audio/sound design partner for makemepulse projects. Collaboration includes sound design for McDonald's Rösti Fall (original soundtrack referencing Donkey Kong and Crash Bandicoot), For Honor Scars, Ghost Recon Wildlands, Nomadic Tribe (original soundtrack), and Benno's Light (spatial sound design across six chapters).
• Razorfish FrancemajorStrategic or Co-development PartnerAgency partner for McDonald's France Rösti Fall loyalty game project. makemepulse worked alongside Razorfish France as the digital agency of record to build the game within the McDo+ app ecosystem.
• DDB ParismajorStrategic or Co-development PartnerCreative agency partner on multiple Ubisoft projects: For Honor Scars (DDB Paris was the lead agency) and Ghost Recon Wildlands. DDB Paris provides creative direction and campaign strategy while makemepulse delivers the technical build and interactive experience.
• Team EpiphanymajorGTM or Marketing PartnerAgency partner for HBO Winning Time Season 2 'Trip a Referee' game. Team Epiphany coordinated the influencer marketing package including QR codes on retro game cartridges and social promotion.
• Invisible NorthmajorStrategic or Co-development PartnerCreative agency partner on Nasdaq 50th Anniversary experience and Intuit Salescraft game. Invisible North provides creative direction for these US-based projects while makemepulse delivers interactive 3D development.
• MullenLowe U.S.majorStrategic or Co-development PartnerAgency partner for High West Whiskey Prairie Dash game. MullenLowe U.S. handled the creative strategy and campaign for High West Distillery's mobile loyalty game supporting American Prairie conservation.
• AuditoiremajorStrategic or Co-development PartnerEvent and experience agency partner for Pernod Ricard Les Embiez 2021 and 2022 virtual island conventions. Auditoire brings event production expertise while makemepulse delivers the 3D virtual world, gaming mechanics, and interactive features.
• Yuga LabscoreStrategic or Co-development PartnerStrategic gaming collaboration with Yuga Labs on multiple projects: Dookey Dash (web3 multimedia experience), HV-MTL Forge, and HV-MTL The Hunt. makemepulse contributed game design, development, anti-cheat systems, and lore creation for the BAYC ecosystem. Dookey Dash saw 25,525 players and 7.5M+ runs.
• Assembly Media Ltd.majorGTM or Marketing PartnerAgency partner for Xbox 20th Anniversary Xbox Vault experience, in collaboration with Xbox and Netflix for the Red Notice partnership. makemepulse built the 3D WebGL vault experience.
• MUH-TAY-ZIK / HOF-FERminorGTM or Marketing PartnerAgency partner for Pokemon GO Trainer Guide project with Niantic.
• We Are SocialmajorGTM or Marketing PartnerSocial and digital agency partner for Al Safar 'In the Footsteps of Battuta' project in collaboration with Alsafar Foundation, UNESCO, and National Geographic.
• TBWA Chiat DaymajorStrategic or Co-development PartnerCreative agency partner for DIRECTV Frankie & Bobby pixel game campaign. TBWA Chiat Day developed the campaign concept with DIRECTV, and makemepulse delivered the game build.
• USC FoundationscoreStrategic or Co-development PartnerAcademic partner on Inside Kristallnacht XR experience. USC Foundations collaborated with makemepulse and Claims Conference to develop the immersive Holocaust testimony experience, which has been implemented in 2,000+ New Jersey schools.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Active Theory: Los Angeles-based interactive studio building high-end WebGL/WebXR immersive experiences for global brands (Google, Netflix, Nike). Closely comparable on technology stack (browser-based 3D), client tier, and award positioning (multiple FWA/Awwwards wins).
• Tool: Los Angeles-based creative studio with strong digital experience, branded content, and immersive production capabilities for brands like Nike, Google, and Beats. Comparable on boutique-to-mid scale and award-winning digital craft.
• Jam3: Toronto- and Montreal-based digital experience studio with deep interactive, gaming, and immersive capabilities for brands like Adidas, Google, and Netflix. Directly comparable on the intersection of gaming, immersive storytelling, and branded experience.
• North Kingdom: Swedish interactive experience studio (now part of NetEase) with a long FWA/Awwwards pedigree and deep WebGL/branded experience work for brands like Toyota, Nike, and HBO. Closely comparable on immersive storytelling and award reputation.
• Unit9: London-based interactive production company producing immersive digital experiences, branded games, AR/VR, and films for global brands (Google, Samsung, Nike). Comparable on cross-discipline production model and global enterprise client base.
• B-Reel: Stockholm- and US-based creative technology studio producing immersive digital experiences, branded games, and interactive films for Spotify, Google, and Adidas. Comparable on the convergence of creative direction, proprietary tech, and branded entertainment.
• Resn: New Zealand creative technology studio renowned for award-winning interactive web experiences and experimental WebGL work (multiple FWA and Awwwards wins). Comparable on boutique scale, craft-driven culture, and immersive brand storytelling.

Broad incumbents

• MediaMonks: S4 Capital-owned global digital production network with immersive experience, content, and media capabilities at massive scale. Overlaps with makemepulse on immersive brand experiences but serves a much broader portfolio of clients and services.
• R/GA: Global digital agency with strong product, brand, and experience design practices, including IoT, connected products, and immersive work. Comparable at the strategy/design layer but operates at significantly larger scale and scope.
• DENTSU CREATIVE / Isobar: Global creative networks under Dentsu with dedicated immersive, experience design, and branded entertainment practices (formerly Isobar). Comparable on enterprise digital experience delivery but at holding-company scale rather than boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/makemepulse
• LinkedInlinkedin.com/company/makemepulse
• Instagraminstagram.com/makemepulse
• Facebookfacebook.com/makemepulse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about makemepulse