What BizApp does

BizApp (Bizapp Ventures Sdn Bhd) is a Malaysian software company founded in 2016 that operates an integrated digital business management platform for entrepreneurs, HQ/distributors, agents, dropshippers, and retail SMEs across Malaysia, Singapore, Indonesia, and Brunei. The platform unifies five core products — Bizapp OMS (multi-channel order and inventory management), Bizapp Page (sales-page builder), Bizapp POS (point-of-sale with Google-certified hardware), Bizapp Count (cloud accounting and e-invoicing), and Bizapp Pay/Bizappay (payment gateway supporting FPX, DuitNow, e-wallets, and cards) — alongside a centralized fulfillment service called BIZAPPSTORE and a customer training arm called Bizapp Academy. Underlying architecture comprises native iOS and Android apps plus a web portal, with API integrations to 18+ courier providers (Ninja Van, J&T, Pos Laju, DHL, SPX Express and others) and major marketplaces (Shopee, TikTok Shop, WooCommerce).

The company monetizes via tiered annual and monthly subscriptions ranging from a free Basic tier through RM30/year Basic+, RM599/year Superb, RM799/year Ultimate, RM1,999/year Ultra, up to RM15,000/year Privilege for large agent networks, with parallel monthly plans reaching RM1,666/month. Incremental revenue comes from Bizappay transaction processing fees (with no annual fees), SMS/WhatsApp notification credits, Google-certified POS hardware sales, BIZAPPSTORE fulfillment services, and paid training through the 10x BIZAPP MasterClass. Go-to-market is hybrid: product-led self-serve via app stores and web registration for SMBs, WhatsApp-based inside sales for enterprise tiers, event-driven acquisition through seminars (Road2Raya, Selangor 1000 Digital) and partner campaigns (PayNet, CommercePay), and government-channel partnerships with MDEC and Selangor MBI to subsidize adoption among rural micro-entrepreneurs and MSMEs.

Name

BizApp

Legal name

Bizapp Ventures Sdn Bhd

Website

https://bizapp.com.my

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BizApp is a Malaysian SaaS platform providing integrated order management, agent/dropship network tools, POS, payment gateway, and accounting software for 700,000+ SMEs, agents, and HQ distributors across Malaysia, Singapore, Indonesia, and Brunei.

Ownership category

akta.pro rank

Product category

E-commerce Operations Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

akta.pro secondary industries

Operational/Real-Time BI & Streaming Analytics (HDAEAMAH), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)

Keywords

• Order management software
• Payment gateway services
• Agent network management
• Point of sale systems
• Cloud accounting software

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription Plans: Tiered annual subscription model with plans ranging from free Basic tier to RM15,000 Privilege plan. Revenue from recurring subscription fees paid annually or semi-annually.
2. Transaction Fees (Bizappay): Payment gateway revenue through FPX, DuitNow, e-wallet, and card transactions with transaction processing fees. No annual fees for merchants.
3. SMS & WhatsApp Credits: Top-up credits for SMS and WhatsApp notifications including tracking updates and broadcast messaging.
4. POS Hardware Sales: Certified POS devices (Google-certified) sold as hardware peripherals for retail operations including mobile/desktop options with barcode scanners and printers.
5. Professional Services & Training: Training, consultation, and seminar services through Bizapp Academy and EjenPro collaboration. BIZAPPSTORE fulfillment services for order processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

BizApp provides a cloud-based, all-in-one digital business management ecosystem for Malaysian SMEs, online sellers, and trading businesses with agent or dropship networks. Its offerings combine multi-channel order management, agent and inventory tracking, integrated payment gateway, POS, cloud accounting, courier integrations, and sales-page building into a single subscription platform accessible via iOS, Android, and web.

Product overview

BizApp is a unified digital business management ecosystem consisting of five core integrated products: Bizapp OMS (order and inventory management), Bizapp Page (sales page builder), Bizapp POS (point-of-sale system), Bizapp Count (accounting software), and Bizapp Pay (payment gateway). The platform targets entrepreneurs, HQ/stockists, agents, and dropshippers across Malaysia and Southeast Asia, offering B2C e-commerce, B2B agent management, and retail point-of-sale solutions. Additional services include POS hardware devices, BizappStore fulfillment logistics, and Bizapp Academy training support. The platform integrates with major marketplaces (Shopee, TikTok Shop, WooCommerce), multiple courier services (Ninja Van, J&T, Pos Malaysia, etc.), and payment providers (FPX, DuitNow, TnG eWallet).

Differentiator

Problem solved

Functional benefit

Brands

• Bizapp OMS: Multi-channel order and inventory management system for managing all business aspects from a single dashboard
• Bizapp PAGE
• Bizapp POS (Bizappos)
• Bizapp COUNT
• Bizapp PAY (Bizappay)
• Bizapp Store (BIZAPPSTORE)
• Bizapp Care+
• Bizapp Academy

Products and services

• Bizapp OMS Multi-channel order and inventory management system for SMEs, online sellers, and trading businesses managing orders, agents, inventory, and deliveries from one dashboard.
• Bizapp Page Sales-page builder for online sales campaigns with affiliate system, purchase forms, payment integration, and order/inventory/delivery management; targeted at team sales and fighter selling models.
• Bizapp POS Integrated point-of-sale system for retail businesses with inventory synchronization, cash flow management, e-invoicing, and bookkeeping functions.
• Bizapp Count Cloud-based financial accounting system for managing sales, expenses, accounting records, and e-invoices with automation, targeted at SMEs and trading businesses.
• Bizapp Pay (Bizappay) Payment management platform supporting FPX, DuitNow QR, e-wallets, and credit/debit cards with competitive transaction rates and no annual fees, targeted at merchants and SMEs.
• BizappStore Centralized logistics, packaging, and order fulfillment service equipped with robotic systems for efficient order processing, targeted at online sellers managing high order volumes.
• POS Devices Google-certified POS hardware devices (mobile and desktop variants) with built-in barcode scanners, built-in printers, and 8-core processors for retail sales and payment processing.
• Bizapp Academy Training, consultation, and business development support services including 24-hour guidance, dedicated support, and seminars for entrepreneurs using BizApp.

Quantifiable outcome

• 700,000+ entrepreneurs helped since 2016
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Selangor Menteri Besar Incorporated (MBI)coreStrategic or Co-development Partner · 20 October 2024Memorandum of Cooperation for POS-PLATS initiative targeting 50,000 MSMEs in Selangor to transition to digital operations over 5 years. BIZAPP provides BIZAPPOS system with specialized POS devices accepting cards, QR, and e-wallets. Witnessed by Selangor MB Datuk Seri Amirudin Shari at SDEC convention.
• Payments Network Malaysia (PayNet)coreGTM or Marketing Partner · 15 September 2024Partnership for 'Go Cuba Bizappay with FPX' campaign to bring digital payments to suburban and rural Malaysia. Despite RM80 million monthly GMV, 95% transactions were traditional COD/cash. Campaign lasted 5 months with transaction fee exemptions sponsored by PayNet.
• CommercePay (CAP)majorGTM or Marketing Partner · 15 September 2024Co-sponsor of Go Cuba Bizappay with FPX campaign alongside PayNet. Part of Commerce.Asia Group led by CEO Kuna Kathigesan. Goal to provide fast fund settlement within 1 business day.
• Malaysia Digital Economy Corporation (MDEC)coreStrategic or Co-development Partner · 20 October 2022MDEC partnership for JMKM@DE Dagang program where BIZAPP contributed RM1.27 million to provide 100% subsidized Ultimate package to 8,500+ entrepreneurs. MDEC recognizes BIZAPP as Malaysian company with 100% local tech talent serving 700,000+ users including rural digital entrepreneurs.
• Pos Malaysia BerhadcoreStrategic or Co-development Partner · 18 October 2022MoU signing to empower Malaysian SMEs, especially rural and underserved areas, with BIZAPP's digital management tools and Pos Malaysia's courier and postal services. Witnessed by MATRADE Deputy CEO at MIHAS exhibition.
• Ninja VanmajorTechnology or IntegrationLogistics partnership for delivery services. Joint 'Raya Bersama Ninja Van' campaign 2023 with weekly prizes including Nintendo Switch, 65-inch TV, RM100 vouchers. BIZAPP integration for automated AWB printing and tracking.
• WooCommercemajorTechnology or IntegrationIntegration with WooCommerce for webstore synchronization - orders and inventory sync between WooCommerce websites and BIZAPP.
• ShopeemajorTechnology or IntegrationMarketplace integration for inventory and order synchronization with Shopee sellers.
• TikTok ShopmajorTechnology or IntegrationSocial commerce integration for TikTok Shop sellers to manage orders and inventory through BIZAPP.
• SPX ExpressmajorTechnology or IntegrationCourier integration partner listed in ecosystem logos for API-based shipping integration.
• Selangor Information Technology and Digital Economy Corporation (SIDEC)majorStrategic or Co-development PartnerImplementation partner for Selangor 1000 Digital 2024 program with 20+ ecosystem partners reaching 2,200+ participants across 5 series.
• National SME Business Institute (INSKEN)minorStrategic or Co-development PartnerStrategic ecosystem partner listed in logo section on main website.
• MaxisminorStrategic or Co-development PartnerStrategic ecosystem partner for Selangor 1000 Digital program - Maxis Business providing SME solutions.
• AFFIN BankminorOthersMain sponsor for Selangor 1000 Digital 2024 program.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• iPay88: Established Malaysian payment gateway supporting FPX, cards, and e-wallets — a direct competitor to Bizappay for Malaysian SME payment processing volume.
• Qashier: Malaysian cloud-based POS and payment solution for retail and F&B SMEs — directly competing with Bizapp POS in the same Malaysian retail SMB segment.
• Billplz: Malaysian payment gateway popular with SMEs and online sellers for FPX and card processing — competing with Bizappay for Malaysian online seller payment volume.
• StoreHub: Malaysian-founded POS and business management SaaS targeting SMEs across SEA with order management, payments, and inventory — directly overlapping BizApp's OMS and POS modules for the same Malaysian SME customer base.
• EasyParcel: Malaysian multi-courier aggregator offering shipping API, AWB printing, and tracking across 18+ couriers — overlapping BizApp's courier integration layer and competing for the same Malaysian e-commerce seller segment.
• SHOPLINE: Asia-focused e-commerce platform with integrated OMS, payments, and logistics tools. Listed as a BizApp ecosystem partner in Selangor 1000 Digital, addressing the same SME seller pain points with comparable breadth.

Emerging players

• Food Market Hub: Malaysian F&B supply chain and operations SaaS — partial overlap with BizApp's OMS/inventory modules in the F&B vertical, one of BizApp's strongest customer segments.
• Xilnex: Malaysian cloud POS and retail management software for SMEs — competing for the same Malaysian retail MSME customer with overlapping POS and inventory features.

Broad incumbents

• Shopify: Global e-commerce platform with multi-channel OMS, payments (Shop Pay), and integrations — a broad incumbent that offers overlapping capabilities to Malaysian and SEA sellers, though not localized for the agent/dropship model.
• Lazada (Alibaba): Major SEA marketplace and seller platform that bundles seller tooling, payments, and logistics — competes with BizApp for Malaysian seller wallet share through its native seller center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCt0N7xMwDw5_u4fwhlRu0rA
• Facebookfacebook.com/bizappmalaysia
• Instagraminstagram.com/bizapp.my
• LinkedInlinkedin.com/company/bizappventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BizApp