Davis Equipment
Davis Equipment Corporation is a Midwest regional distributor, founded in 1964 and based in Johnston, Iowa, supplying agricultural fertilizer and NH3 application equipment through its Davis Equipment division and golf, sports turf, and irrigation equipment through its Turfwerks division.
- Company typePrivate
- Founded1964
- HeadquartersJohnston, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Davis Equipment does
Davis Equipment Corporation is a privately held regional equipment distributor founded in 1964 and headquartered at 5225 NW Beaver Drive in Johnston, Iowa. The company operates two divisions: Davis Equipment, which distributes agricultural fertilizer and anhydrous ammonia (NH3) application equipment and parts, and Turfwerks, which distributes golf and sports turf maintenance equipment and golf course irrigation systems. Across both divisions, Davis Equipment holds authorized distributor status for more than ten manufacturers, including Dalton Ag and Doyle Manufacturing in ag fertilizer; Jacobsen, Husqvarna, Yanmar, Smithco, Progressive Turf Equipment, and Redexim in turf; and Rain Bird in golf irrigation. The product catalog spans bulk tanks, NH3 toolbars, fertilizer applicators, tenders, and nurse trailers on the ag side, and reel and fairway mowers, autonomous robotic mowers, aerators, sprayers, topdressers, irrigation controllers, pump stations, rotors, and valves on the turf/irrigation side.
Davis Equipment makes money through three streams: one-time equipment sales, recurring parts re-orders from a multi-thousand-SKU catalog, and scheduled service and maintenance. Pricing ranges from approximately $1.20 for a small fastener part to $10,540+ for controllers and equipment; the company has also introduced a $900/month Husqvarna Driving Range robotic mower package, its first subscription-style offering. Distribution occurs through an e-commerce storefront at davisequip.com combined with phone-order direct sales (800-747-8300), reaching customers across Iowa, Missouri, Kansas, Nebraska (excluding the panhandle), southern Illinois, and, more recently, Illinois and Southern Wisconsin following the March 2024 Jacobsen expansion. Customer segments are vertical-focused: row-crop agriculture operations, golf courses and country clubs, and sports turf facilities, with content marketing and the Raven Inc.-partnered NH3 School training program used to drive top-of-funnel engagement.
The company has 11-50 employees, no disclosed parent company, no institutional ownership in the source material, and no public financial disclosure. Operational reach is concentrated in the Midwest United States, with no global footprint claim. Technology is limited to e-commerce and back-office systems; the underlying intelligence in autonomous mowers and smart irrigation controllers resides with the OEM partners (Husqvarna, Rain Bird), not with Davis Equipment itself.
Davis Equipment firmographics
Firmographics- Name
- Davis Equipment
- Legal name
- Davis Equipment Corporation
- Website
- https://davisequip.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Davis Equipment Corporation is a Midwest regional distributor, founded in 1964 and based in Johnston, Iowa, supplying agricultural fertilizer and NH3 application equipment through its Davis Equipment division and golf, sports turf, and irrigation equipment through its Turfwerks division.
- Ownership category
- akta.pro rank
Davis Equipment industry classification
Industry- Product category
- Agricultural and Turf Equipment Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industries
- Golf Equipment & Accessories Distribution (CRAOAJAK), Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress) (AFACAAAC)
Keywords
Where Davis Equipment is headquartered
LocationHeadquarters
- HQ city
- Johnston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Davis Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sales of agricultural equipment including NH3 toolbars, fertilizer applicators, tenders, spreaders, and bulk tanks; golf turf equipment including mowers, aerators, sprayers; and irrigation equipment including controllers, rotors, pump stations
- Parts Sales: Extensive catalog of replacement parts for agricultural equipment, turf equipment, and irrigation systems across multiple manufacturers
- Service: Equipment service and maintenance support through scheduled appointments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Husqvarna Driving Range Package |
| Unit Pricing | Pay-as-you-go | Parts pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Davis Equipment product offering
Product offeringCore offering
Davis Equipment distributes agricultural fertilizer and anhydrous ammonia (NH3) application equipment, golf and sports turf maintenance equipment, and golf course irrigation systems, along with extensive replacement parts catalogs. The company operates as an authorized distributor for brands including Dalton Ag, Doyle Manufacturing, Rain Bird, Husqvarna, Jacobsen, Yanmar, Smithco, Progressive Turf Equipment, and Redexim, selling thousands of SKUs through an e-commerce platform and direct sales to Midwest U.S. customers.
Product overview
Davis Equipment operates as a regional equipment distributor with two divisions: Davis Equipment for agricultural fertilizer/NH3 application (including Dalton AG toolbars and Doyle Manufacturing equipment) and Turfwerks for golf and sports turf maintenance (featuring Jacobsen, Yanmar, Progressive Turf Equipment, and Smithco brands) and golf course irrigation (Rain Bird systems including IC System and CirrusPRO). The company also offers Husqvarna autonomous mowers (Automower series and CEORA) and NH3 safety training. Products are sold primarily as equipment and parts through an e-commerce platform with no software platform or modular architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Turfwerks: Division of Davis Equipment offering turf equipment including reel mowers, greens mowers, fairway mowers, and sports turf equipment.
Products and services
- Davis Equipment (Ag Fertilizer/NH3 Division) Agricultural fertilizer and anhydrous ammonia (NH3) application equipment and parts for row crop operations, including bulk tanks, conditioners, fertilizer applicators, NH3 tanks and wagons, nurse trailers, spreaders, tenders, blenders, and unloading/storage equipment.
- Turfwerks (Golf & Sports Turf Division) Golf and sports turf maintenance equipment for golf courses and sports fields, including reel mowers, greens mowers, fairway mowers, aerators, topdressers, sprayers, seeders, sweepers, and tractors, featuring brands such as Jacobsen, Smithco, Progressive Turf Equipment, Yanmar, and Redexim.
- Turfwerks (Golf Course Irrigation Division) Golf course irrigation equipment and parts including controllers, sensors, pump stations, rotors, valves, pipe, fittings, and supplies for irrigation system maintenance and upgrades. Distributed in Iowa, Missouri, Kansas, Nebraska (excluding pan handle), and southern Illinois.
- Dalton AG SHADOW NH3 Toolbars NH3 application toolbars including DW Series, Coulter Shank Split Series, High Speed Series, and Triple Rank Series for anhydrous ammonia fertilizer application in row crop operations.
- Husqvarna Driving Range Package Monthly rental package including CEORA robotic mower, Automower 550, reference station, and charging station designed for golf driving range autonomous mowing, priced at $900/month.
- Husqvarna AUTOMOWER 550 Robotic mower designed for professional fleet use with GPS-assisted navigation, remote control via smartphone, weather timer for automatic mowing frequency adaptation, and the ability to handle steep slopes up to 45% (24 degrees).
- Husqvarna AUTOMOWER 535 AWD All-wheel-drive robotic mower for professional use, designed for lawns up to 0.9 acres with object detection through ultrasonic technology and capability to navigate slopes up to 70%.
- Husqvarna CEORA Robotic Lawn Mower Professional-grade robotic mower featuring Husqvarna EPOS satellite-based positioning technology with virtual boundaries, capable of covering up to 6 acres with pro sports quality cut or up to 18 acres with regular quality cut.
- Rain Bird IC System (Integrated Control System) Golf course irrigation control system enabling control of watering from anywhere with live data for smart irrigation decisions and easy-to-maintain rotors that deliver water precisely where needed.
- Rain Bird CirrusPRO Irrigation controller system providing greater freedom, better data, and enhanced control for golf course irrigation management.
- NH3 School Training Training program provided in partnership with Raven Inc. to prepare agricultural teams for NH3 (anhydrous ammonia) application season with safety and operational instruction.
- Equipment Service and Maintenance Equipment service and maintenance support for agricultural, turf, and irrigation equipment, available through scheduled service appointments.
Companies that use Davis Equipment
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Davis Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Davis Equipment partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- JacobsencoreTurfwerks (Davis Equipment division) expanded as Jacobsen equipment distributor into Illinois and Southern Wisconsin markets in March 2024, offering golf and sports turf equipment including mowers and related accessories.
- Dalton AgcoreDavis Equipment is an authorized distributor for Dalton Ag NH3 toolbars and equipment, offering the full lineup including DW Series, Coulter Shank Split Series, High Speed Series, and Triple Rank Series toolbar products along with associated parts.
- Doyle ManufacturingcoreDavis Equipment distributes Doyle Manufacturing products including tenders, spreaders, trailers, and replacement parts for agricultural fertilizer equipment.
- Rain BirdcoreDavis Equipment (Turfwerks) is a distributor for Rain Bird golf course irrigation products including controllers, rotors, valves, and integrated control systems. Available to customers in Iowa, Missouri, Kansas, Nebraska (excluding pan handle), and southern Illinois.
- HusqvarnacoreDavis Equipment distributes Husqvarna autonomous mowers including Automower 550, Automower 535 AWD, and CEORA robotic mowers along with parts and accessories for golf course applications.
- Raven Inc.minorRaven Inc. partners with Davis Equipment for NH3 School training programs, providing safety and application training for NH3 season preparation.
- Precision TankminorDavis Equipment offers Precision Tank liquid fertilizer equipment including tanks, nurse trailers, and truck skids.
- YanmarminorDavis Equipment distributes Yanmar compact tractors for turf applications.
- SmithcominorDavis Equipment offers Smithco sports turf equipment products.
- Progressive Turf EquipmentminorDavis Equipment distributes Progressive Turf Equipment products for turf maintenance applications.
- RedeximminorDavis Equipment offers Redexim turf renovation and maintenance equipment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Davis Equipment competitors and assessment
Company assessmentDirect peers
- Brandt Industries: Brandt is a Canadian manufacturer and distributor of agricultural equipment, including tillage, seeding, and material handling products, with a growing dealer network. It is comparable as a multi-brand ag equipment specialist serving row-crop operators with deep parts and service support, overlapping with Davis's Dalton Ag and Doyle Manufacturing lines.
- Stotz Equipment: Stotz Equipment is a 25-store John Deere ag and turf equipment dealer operating across the western US. Comparable to Davis Equipment as a multi-location regional ag/turf distributor with parts, service, and irrigation offerings for row crop and golf/sports turf customers.
- PrairieCoast Equipment: PrairieCoast Equipment is a John Deere ag equipment dealer serving western Canada with multiple locations and full-service parts operations. It is comparable as a multi-store regional ag equipment distributor with similar parts, service, and financing capabilities to Davis Equipment.
- Cervus Equipment: Cervus Equipment is a Canadian John Deere dealer group operating agricultural, commercial, and transportation equipment dealerships. Comparable to Davis Equipment as a multi-line authorized equipment distributor with parts, service, and customer financing arms serving rural and commercial buyers.
- Ewing Outdoor Supply: Ewing is a regional wholesale distributor of irrigation, landscape, and turf products across the western and central US. It is comparable to Davis Equipment's Turfwerks division as a specialty distributor focused on irrigation components and golf/landscape turf equipment.
- Rocky Mountain Equipment: Rocky Mountain Equipment is a Canadian Case IH and New Holland ag equipment dealer with multi-province coverage. It is comparable as a large regional distributor of branded farm machinery and parts serving professional row-crop customers, similar in go-to-market to Davis Equipment's ag fertilizer/NH3 division.
- Horizon Distributors: Horizon Distributors (now part of SiteOne) was a US wholesale distributor of irrigation, landscape, and turf products with deep golf course and sports field customer relationships. It is comparable to Davis's Turfwerks irrigation division as a specialty distributor serving golf course superintendents and sports turf managers.
Broad incumbents
- SiteOne Landscape Supply: SiteOne is the largest US wholesale distributor of landscape supplies, including irrigation, turf, and outdoor equipment. It is comparable to the Turfwerks division as a golf/landscape irrigation and turf equipment distributor but on a national, public-company scale with much broader product breadth.
- RDO Equipment Co. RDO Equipment is one of the largest John Deere and Vermeer dealers in North America, distributing agricultural and construction equipment across multiple states. It is a much larger, broadly diversified incumbent that overlaps with Davis Equipment's agricultural equipment distribution model but on a national, multi-brand scale.
Regional players
- Swiderski Equipment: Swiderski Equipment is a Wisconsin-based Case IH ag equipment dealer offering new and used equipment, parts, and service across northern Illinois and Wisconsin. It is comparable as a regional Midwest ag distributor, similar to Davis's ag side, but focused on tractor and tillage equipment rather than NH3 application.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Davis Equipment social profiles
Digital presenceDavis Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Davis Equipment leadership team
Management profileNumber of profiles
Profiles1 record
Davis Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Davis Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Davis Equipment
What does Davis Equipment do?
Davis Equipment distributes agricultural fertilizer and anhydrous ammonia (NH3) application equipment, golf and sports turf maintenance equipment, and golf course irrigation systems, along with extensive replacement parts catalogs. The company operates as an authorized distributor for brands including Dalton Ag, Doyle Manufacturing, Rain Bird, Husqvarna, Jacobsen, Yanmar, Smithco, Progressive Turf Equipment, and Redexim, selling thousands of SKUs through an e-commerce platform and direct sales to Midwest U.S. customers.
Is Davis Equipment a public or private company?
Davis Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Davis Equipment founded?
Davis Equipment was founded in 1964. It employs 11 to 50 people.
Where is Davis Equipment based?
Davis Equipment is headquartered in Johnston, United States, in the North America region.
How does Davis Equipment make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales and service.
Who are Davis Equipment's main competitors?
Direct peers on record are Brandt Industries, Stotz Equipment, PrairieCoast Equipment, Cervus Equipment, Ewing Outdoor Supply, Rocky Mountain Equipment and Horizon Distributors. Broad incumbents are SiteOne Landscape Supply and RDO Equipment Co.. Swiderski Equipment is listed as a regional player.
Does Davis Equipment have an API?
No public API is recorded for Davis Equipment.
What industry is Davis Equipment in?
Davis Equipment's product category is Agricultural and Turf Equipment Distribution. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of CRAOAJAK, Golf Equipment & Accessories Distribution. Its NAICS code is 42382 and its SIC code is 3523.