Medizinio
Medizinio is a Hannover-based digital marketplace that connects German medical practices with medical equipment manufacturers, software vendors, and service providers, earning commissions from suppliers while offering free quote-brokering to physicians across 15,000+ annual projects.
- Company typePrivate
- Founded2017
- HeadquartersHanover, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Medizinio does
Medizinio GmbH is a Hannover-based digital marketplace and lead-generation platform that connects German medical practices (and selectively hospitals and veterinary practices) with medical equipment manufacturers, software vendors, and service providers. The company was founded in 2017 and operates as a private German GmbH led by co-founder managing directors Christoph Bartram and Marvin Schön, alongside CTO Oleg Ishenko.
The platform's core product is a free, inquiry-driven brokerage service: physicians submit equipment or software needs via web forms or phone, and Medizinio routes them to relevant manufacturers and suppliers in its partner network. The catalog spans ultrasound, ECG, X-ray, MRI/CT, treatment chairs, sterilization, lasers, and practice management software (e.g., CGM, Medatixx, Tomedo), with featured vendors including Siemens Healthineers, Philips, GE Healthcare, Canon Medical, Samsung, Mindray, Alpinion, Esaote, SonoScape, and Miele Professional. Adjacent service categories cover practice consulting (sales, financing, valuation, establishment), digital practice tools (digital anamnesis, video consultation, appointment booking, voice recognition, AI phone assistant), billing/factoring, and practice marketing.
Commercially, Medizinio is free for end customers (physicians). It monetizes primarily through vendor-side commissions/transaction fees when sales are facilitated, supplemented by professional services revenue from practice consulting. The stated scale signal of 15,000+ projects annually and a 4.9/5 Google customer rating anchor a sales-led GTM focused on the German physician segment, with content marketing, SEO, and partner channels as primary traffic sources.
Medizinio firmographics
Firmographics- Name
- Medizinio
- Legal name
- Medizinio GmbH
- Website
- https://medizinio.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medizinio is a Hannover-based digital marketplace that connects German medical practices with medical equipment manufacturers, software vendors, and service providers, earning commissions from suppliers while offering free quote-brokering to physicians across 15,000+ annual projects.
- Ownership category
- akta.pro rank
Where Medizinio is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Medizinio business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Lead Generation & Brokerage: Medizinio generates revenue by connecting medical equipment buyers (physicians, hospitals) with manufacturers and suppliers. The company earns commissions or transaction fees from vendors when sales are facilitated through their platform. The service is free for customers who receive quotes and consultation at no charge.
- Practice Consulting Services: Additional revenue streams include practice consulting services covering practice sales, financing, valuation, establishment advice, insurance, and practice equipment setup. Services span financing consultation (leasing, rent-to-own, loans) and practice transition support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free customer service - quote brokerage and consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Medizinio product offering
Product offeringCore offering
Medizinio operates a digital marketplace and lead-generation platform that connects German medical practices, clinics, and veterinary practices with medical equipment manufacturers and suppliers. The company also offers practice consulting (sales, financing, valuation, establishment, insurance), billing services, practice marketing, and curates related digital tools such as video consultation, online appointment scheduling, and medical voice recognition.
Product overview
Medizinio is a digital marketplace and comparison platform for medical practices in Germany, offering medical equipment (ultrasound, ECG, X-ray, CT, MRI, lasers, sterilization equipment), practice software (CGM Medistar, Medical Office, Medatixx, Tomedo, T2med, Psyprax, Eterno Cloud), and digital tools (digital anamnesis, billing services, video consultation, appointment scheduling, voice recognition). The platform operates as a lead-generation service that connects physicians with equipment suppliers, manufacturers, and service providers. Additional services include practice consulting (sales, financing, valuation, establishment), insurance, and marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Equipment Brokerage Marketplace Lead-generation and quotation-brokering service that connects medical practices, hospitals, and veterinary practices with medical equipment manufacturers and suppliers, spanning diagnostics, surgery, practice fittings, hygiene, consumables, and laboratory equipment categories.
- Practice Consulting (Praxisberatung) Advisory service for medical and dental practice owners covering practice sales, financing, valuation, new practice establishment, and insurance matters.
- Billing Service (Abrechnungsservice) Outsourced medical billing and invoicing service supporting practice and clinic revenue cycle management.
- Practice Marketing (Praxismarketing) Marketing services for medical practices, including website creation, search engine optimization, and practice branding, delivered via Medizinio's partner network.
- Repair and Maintenance Service Referral Service that connects medical practices with certified technicians for repair, maintenance, and technical servicing of medical equipment.
- Practice Software Marketplace Curated marketplace section presenting software solutions for medical practice management.
- Digital Anamnesis Tools Marketplace Marketplace section aggregating digital patient history (anamnesis) software providers for medical practices.
- Video Consultation Tool Curation Curated directory of video consultation (Videosprechstunde) software solutions offered to medical practices.
- Online Appointment Calendar Curation Curated directory of online appointment scheduling (Online-Terminkalender) software for medical practices.
- Medical Voice Recognition Curation Curated directory of medical speech-to-text (Spracherkennung) solutions for medical practices.
Quantifiable outcome
- Customer satisfaction rating of 4.9/5 stars on Google based on customer reviews
- +1 more outcomes
Companies that use Medizinio
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Medizinio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Medizinio partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- MindraycoreFeatured manufacturer on Medizinio platform. Mindray produces ultrasound devices, patient monitoring systems, and life support equipment. Listed as one of the selected providers displayed on the website.
- SamsungcoreFeatured manufacturer of medical ultrasound devices. Samsung medical technology products are prominently featured in the vendor showcase section.
- Siemens HealthineerscoreMajor medical technology manufacturer featured on the platform. Siemens produces imaging equipment, laboratory diagnostics, and medical devices.
- Canon Medical SystemscoreCanon Medical Systems produces ultrasound, X-ray, CT, and MRI equipment. Featured manufacturer in the selected providers section.
- GE HealthcarecoreLeading medical technology company with ultrasound, imaging, and monitoring solutions. Featured as a selected manufacturer on Medizinio.
- PhilipscoreMajor healthcare technology provider offering medical imaging, patient monitoring, and healthcare IT solutions. Listed among featured manufacturers.
- AlpinioncoreUltrasound device manufacturer specializing in high-quality imaging systems. Featured in the selected providers showcase.
- EsaotecoreItalian medical ultrasound and MRI manufacturer. Listed as a manufacturer partner for ultrasound devices.
- SonoScapecoreChinese ultrasound device manufacturer offering portable and laptop-based ultrasound solutions. Featured in the product catalog.
- PixelmedcoreX-ray equipment manufacturer. Displayed in the selected providers section alongside major international brands.
- ExamioncoreGerman medical imaging company specializing in X-ray solutions. Listed among the featured manufacturers for X-ray equipment.
- Fujifilm SonoSitecoreFujifilm subsidiary specializing in portable and handheld ultrasound devices. Featured in the ultrasound category.
- Clarius Mobile HealthcoreSpecialist in wireless handheld ultrasound scanners. Listed in the product catalog as a manufacturer option.
- Edan InstrumentscoreChinese manufacturer of ultrasound devices, ECG machines, and patient monitors. Featured across multiple product categories.
- Miele ProfessionalcorePremium manufacturer of sterilization equipment (autoclaves, thermal disinfectors) for medical practices. Listed under instrument preparation category.
- CGM (CompuGroup Medical)coreMajor practice management software provider. Medizinio features CGM Medistar and other CGM products in their software category.
- MedatixxcorePractice software manufacturer featured on the platform. Medatixx provides practice management solutions for German medical practices.
- Tomedo (Zollsoft)coreiOS-based practice software for German medical practices. Featured as a software option for Apple/Mac users.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Medizinio competitors and assessment
Company assessmentDirect peers
- DOTmed: One of the largest online marketplaces for new and used medical equipment, connecting healthcare providers with equipment sellers globally. Highly comparable to Medizinio's medical equipment brokerage core, though broader geographically and less focused on the German ambulatory segment.
- MedWOW: Global online marketplace for buying and selling new and pre-owned medical equipment, with listings spanning imaging, surgical, and diagnostic devices. Directly comparable to Medizinio's equipment-matching marketplace model.
- MedicalExpo: B2B online marketplace for medical devices, equipment, and supplies from manufacturers worldwide. Comparable to Medizinio as a category-organized medical equipment marketplace targeting healthcare buyers.
- bimedis: Online marketplace specializing in new and refurbished medical equipment with quote-request functionality — closely mirrors Medizinio's free-inquiry, multi-vendor-quote brokerage workflow.
- Avante Health Solutions: Provider of new and refurbished medical imaging and surgical equipment to hospitals and practices globally. Comparable to Medizinio as a channel connecting healthcare buyers with equipment vendors, including secondary/refurbished inventory.
- Block Imaging: North American supplier of new and refurbished medical imaging equipment (MRI, CT, X-ray, ultrasound) to healthcare providers. Comparable to Medizinio's equipment procurement and used-equipment broker categories.
Regional players
- Praxisdienst: German medical supplies and equipment retailer serving practices and clinics. Comparable to Medizinio as a German-focused medical equipment supplier channel, though it operates as a direct retailer rather than a brokerage.
- Jameda: Germany's largest doctor-patient search and booking platform, plus practice marketing tools. Comparable as a German digital-health marketplace targeting the same medical practice buyer, though focused on patient acquisition rather than equipment procurement.
Broad incumbents
- Doctolib: Leading European digital health platform operating in Germany with practice software, online appointment booking, and patient-facing tools. Adjacent to Medizinio because it occupies the same German ambulatory practice workflow and could expand into equipment/software procurement.
- Docplanner: European practice-management SaaS and patient-booking marketplace group operating in multiple countries. Adjacent to Medizinio because it sells software and demand-generation tools to the same ambulatory practice buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Medizinio social profiles
Digital presenceMedizinio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medizinio leadership team
Management profileNumber of profiles
Profiles3 records
Medizinio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medizinio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medizinio
What does Medizinio do?
Medizinio operates a digital marketplace and lead-generation platform that connects German medical practices, clinics, and veterinary practices with medical equipment manufacturers and suppliers. The company also offers practice consulting (sales, financing, valuation, establishment, insurance), billing services, practice marketing, and curates related digital tools such as video consultation, online appointment scheduling, and medical voice recognition.
Is Medizinio a public or private company?
Medizinio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medizinio founded?
Medizinio was founded in 2017. It employs 11 to 50 people.
Where is Medizinio based?
Medizinio is headquartered in Hanover, Germany, in the Europe region.
How does Medizinio make money?
Two revenue lines are on record. Lead Generation & Brokerage is the primary driver. The others are practice Consulting Services.
Who are Medizinio's main competitors?
Direct peers on record are DOTmed, MedWOW, MedicalExpo, bimedis, Avante Health Solutions and Block Imaging. Regional players are Praxisdienst and Jameda. Broad incumbents are Doctolib and Docplanner.
Does Medizinio have an API?
No public API is recorded for Medizinio.