What Moast does

Moast is a Shopify-native shoppable video platform that enables merchants to convert existing social media content (TikToks, Instagram Reels, and customer videos) into click-to-buy video experiences embedded directly on product pages. Founded in 2021 and headquartered in Kirkland, Quebec, the company serves 4,500+ Shopify merchants across verticals including apparel, beauty, food and beverage, home goods, baby products, and sports. Its product surface spans a core shoppable video engine, six customizable widgets (Carousel, Stories, Featured Video, Grid, Pop-up, Collect), automated Social Sync that imports new TikTok and Instagram content every 24 hours, and a Shop App distribution channel that publishes videos beyond the merchant's own storefront. The platform's performance footprint — a 6KB widget and 0.85MB total page load — is positioned as a deliberate wedge against heavier competitors like ReelUp (2.43MB).

The business model is freemium SaaS with a genuinely unlimited free tier, a flat-rate Pro plan at $15/month that removes view and click caps entirely, and Moast Collect, a done-for-you UGC collection service priced at $49/month plus $10 per video. Distribution is product-led through the Shopify App Store as a Built for Shopify certified app, supplemented by SEO comparison pages targeting competitor alternatives (Tolstoy, Videowise, Firework, Quinn, ReelUp, Whatmore), a 3,000+ subscriber newsletter, and free tools (ROI calculator, Shopify theme detector, savings calculator). Partnerships extend the platform's surface area: Influee for creator-sourced UGC, Klaviyo for shoppable email, and a cluster of review platforms (Judge.me, Loox, Junip, Yotpo, Ali Reviews) for combined UGC and rating display. Moast appears to be bootstrapped with no disclosed funding rounds, operating with a 1-10 person team.

Name

Moast

Legal name

Moast Technologies Inc.

Website

https://moast.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Moast is a Shopify-native shoppable video platform that converts TikToks, Instagram Reels, and customer videos into click-to-buy product page experiences for 4,500+ merchants globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Shoppable Video App Subscription: Freemium model with free plan offering unlimited views, unlimited uploads, TikTok & Instagram import, basic analytics, and product tagging. Paid tier at $15/month provides the same unlimited features with enhanced support.
2. Moast Collect (UGC Collection Service): Done-for-you customer video collection service at $49/month subscription plus $10 per video collected. Includes strategy consultation, campaign setup, branded landing page, email campaigns, content review and approval, and publishing integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Moast is a shoppable video application built exclusively for Shopify merchants that converts existing TikToks, Instagram Reels, and customer videos into interactive, clickable video content on product pages. The platform offers a freemium model with unlimited views and uploads, a flat $15/month Pro plan, and a done-for-you Moast Collect UGC collection service starting at $49/month plus $10 per video.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoppable Videos The core product that enables Shopify merchants to turn existing Reels, TikToks, and customer videos into shoppable content on their product pages, converting social content into sales.
• Shop App Publishes shoppable videos to the Shop Store to reach millions of Shop App shoppers.
• Social Sync Automatically pulls social content from Instagram and TikTok into the Shopify store every 24 hours, keeping the video library fresh without manual work.
• Performance Optimizes shoppable video to keep Shopify stores fast while using video content, with a 0.85MB total page weight and 6KB widget.
• Moast Collect A done-for-you UGC collection service that gets real customer videos onto the site without chasing. Includes strategy, campaign brief, branded landing page, email campaigns, content review, and publication. Subscription starts at $49/month plus $10 per collected video.

Quantifiable outcome

• 3.5x average conversion lift with shoppable video
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative platform integration. Moast is Built for Shopify certified, meeting strict standards for speed, reliability, UX, and deep platform integration. Distributed through Shopify App Store.
• InflueecoreGTM or Marketing PartnerCreator network partnership enabling Moast brands to source affordable UGC videos from 93k+ vetted creators. UGC videos starting at $74 with unlimited revisions and full usage rights. Promo code MOAST gives 30% off first month.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quinn: Quinn is a conversational video and live shopping app for Shopify merchants, offering on-site video widgets and live events. Moast cites Quinn's 12,000-view cap on its top tier as a limitation it directly contrasts with its unlimited free plan, making it a comparable for SMB Shopify merchants evaluating shoppable video.
• Videowise: Videowise is a direct shoppable video and UGC platform for Shopify and other e-commerce stacks, offering tagged videos, galleries, and AI-powered product video features. It is explicitly named by Moast as a primary competitor with $99-299+/month pricing, making it the closest comparable in product surface and target customer.
• Tolstoy: Tolstoy is a shoppable video platform for Shopify merchants, offering AI-driven video generation, on-site widgets, and a customer video import flow. Moast cites Tolstoy ($19/month + usage fees) as a direct competitor and references a customer (TuffWraps) that saved $3,600/year by switching from Tolstoy to Moast.
• Firework: Firework is a shoppable video and live commerce platform used by enterprise retailers and Shopify Plus merchants. It is explicitly named in Moast's comparison-page SEO strategy and competes for the same high-end e-commerce video commerce category, though Firework skews more enterprise.
• Whatmore: Whatmore is a Shopify shoppable video app providing product-page widgets, Instagram/TikTok import, and AI-powered video creation. Moast cites Whatmore's $29/month click-based pricing model as a competitor to its own flat-rate unlimited plan, targeting the same SMB Shopify merchant segment.
• ReelUp: ReelUp is a Shopify shoppable video app that turns customer and influencer videos into tagged, clickable product experiences. Moast benchmarks itself against ReelUp on performance (claiming 65% lighter page load at 0.85MB vs ReelUp's 2.43MB) and competes in the same Shopify App Store category.

Broad incumbents

• Yotpo: Yotpo is a broad e-commerce marketing platform offering reviews, visual UGC, loyalty, and SMS — and is integrated with Moast as a reviews partner. While Moast sits on top of Yotpo today, Yotpo's visual UGC and shoppable galleries overlap with Moast's widget suite, positioning it as a potential competitor or acquirer for the same merchant audience.
• Emplifi: Emplifi is a customer experience and UGC platform serving enterprise brands with social, reviews, and shoppable content capabilities. It overlaps with Moast's higher end of the merchant base and represents the kind of broader incumbent against which Moast's enterprise accounts will eventually benchmark as they scale.
• Bazaarvoice: Bazaarvoice is an enterprise reviews and UGC platform serving large retailers across multiple e-commerce stacks. While broader than Moast (covering ratings, reviews, sampling, and social commerce), it overlaps in the UGC-on-product-page space and is a credible enterprise alternative for larger merchants Moast's enterprise logos (DAVIDsTEA, Cradlewise) might also evaluate.
• Pixlee (by TurnTo): Pixlee is a UGC and shoppable content platform for brands, integrated with multiple e-commerce backends. It serves a similar merchant use case (turning customer content into shoppable experiences) but skews enterprise and is broader in scope, making it a comparable incumbent for evaluating Moast's vertical and scale trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moasthq
• YouTubeyoutube.com/@moast
• LinkedInlinkedin.com/company/moasthq
• Instagraminstagram.com/moast.io
• TikToktiktok.com/@moasthq
• Facebookfacebook.com/moasthq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moast