What Omnique does

Omnique is a web-based automotive shop management software platform founded in 2006 and operated by Circle Industries and Technologies, headquartered in Wheat Ridge, Colorado. The platform targets single-location independent auto repair shops as its primary segment, with franchise dealerships as a secondary segment. The product is modular: a core shop management platform handles repair orders, customer management, and operations, and customers add modules as needed, including Digital Vehicle Inspection Software, Electronic Parts Ordering, Online Service Scheduler, Auto Repair Labor Guide, Dealer Management System Integration, Automotive Inventory Management Software, Integrated Tire Fitment and Ordering, Integrated Payments (via 360 Payments), and an analytics module called OMNI Insights. The platform integrates with 20+ automotive industry partners including NAPA, Carfax, QuickBooks, Epicor, DealerSocket, AMS, Twilio, and Podium, positioning it as a central operational hub for shops.

The business model is subscription-based, quote-priced, and billed annually. Omnique sells through a consultative, sales-led motion with free demonstrations and custom consultations, supplemented by a self-serve free trial signup at app.omnique.com. Pricing is not publicly disclosed. The company reports platform-scale metrics of 371,830 repair orders created, $162M in repair revenue processed, an average repair order value of $890, and a 99% customer retention rate, though these figures reflect shop activity on the platform rather than Omnique's own revenue. The company has 1-10 employees and is privately held with no disclosed funding, acquisitions, or institutional investors.

Geographic scope is the United States, with no international footprint claimed. Operating status is active, with documented product release activity as recent as April 2026. No AI/ML capabilities, patents, certifications, or third-party validations are disclosed. The company has no disclosed leadership team, no M&A history, and no funding rounds in the source data, and operates as a small, profitable micro-SaaS in a niche vertical.

Name

Omnique

Legal name

Circle Industries and Technologies

Website

https://omnique.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Omnique is a US-based, web-based automotive shop management software platform serving independent auto repair shops and franchise dealerships with modular, subscription-priced tools for repair orders, digital vehicle inspection, parts ordering, scheduling, inventory, payments, and analytics.

Ownership category

akta.pro rank

Headquarters

HQ city

Wheat Ridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Omnique generates revenue through subscription-based software licensing for automotive shop management. The platform is fully customizable, allowing shops to choose features they need and add more as they grow. The subscription model supports both single-location shops and multi-shop operations with aggregate viewing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Omnique sells a fully customizable, web-based automotive shop management software platform for single-location auto repair shops and franchise dealerships. Shops select the features they want and add more as they grow, with modules covering digital vehicle inspection, electronic parts ordering, online scheduling, inventory management, integrated tire fitment, contactless payments, dealer management system integration, and OMNI Insights analytics. The platform is accessed remotely from any computer and is positioned as the operating system for an auto repair shop's daily workflow.

Product overview

Omnique is a single unified Automotive Shop Management Software platform with a modular, add-on architecture. The core platform provides shop management capabilities for repair orders, customer management, and business operations. Users can customize their plan by selecting from available modules including the Auto Repair Labor Guide for estimation, Digital Vehicle Inspection Software for vehicle reports, Electronic Parts Ordering, Online Service Scheduler, Dealer Management System Integration, Automotive Inventory Management Software, Integrated Tire Fitment & Ordering Tool, AMS Integration for Auto-Master connectivity, Integrated Payments for contactless collection, and OMNI Insights for analytics. The platform processes $162M in repair revenue and serves auto repair shops from single-location to franchise dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Omnique Automotive Shop Management Software Fully customizable, web-based automotive shop management software for single-location auto repair shops and franchise dealerships. The platform manages repair orders, customer relationships, scheduling, inventory, parts ordering, payments, and analytics, and can be tailored by feature selection that grows with the shop.
• Omnique Free Trial / Demo Account Self-serve free trial / demo signup for the Omnique shop management platform, enabling prospective customers to register and activate a demo account online before committing to a paid subscription.

Quantifiable outcome

• 371,830 Repair Orders Created through the platform
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• 360 PaymentscoreTechnology or IntegrationPayment processing integration enabling contactless payment software for quick and remote payment collection within Omnique's shop management platform.
• CarfaxcoreTechnology or IntegrationVehicle history report integration providing vehicle history data within the digital vehicle inspection workflow.
• EpicorcoreTechnology or IntegrationDealer management system integration with Epicor's automotive business management solutions.
• NAPAcoreTechnology or IntegrationParts procurement integration with NAPA's automotive parts distribution network for electronic parts ordering.
• QuickBookscoreTechnology or IntegrationAccounting software integration for financial management and bookkeeping within the shop management system.
• AMS (Auto-Master)coreTechnology or IntegrationDealer management system integration with AMS platform for comprehensive shop-dealer management.
• DealerSocketcoreTechnology or IntegrationCRM and dealer management integration for dealership operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tekmetric: Cloud-native shop management SaaS for independent auto repair shops. Direct competitor in the same product category, with comparable web-based architecture and modular feature set including DVI, estimates, parts ordering, and payments.
• Shop-Ware: Cloud-based shop management software targeting independent and multi-shop auto repair operators. Overlaps directly with Omnique's core offering, including repair order workflow, customer communication, and integrations.
• AutoVitals: Digital vehicle inspection and shop management platform for independent auto repair shops. Highly comparable on DVI, customer communication, and workflow tooling for the same SMB auto repair segment.
• R.O. Writer: Long-standing shop management software for auto repair shops, covering estimating, repair orders, parts ordering, and accounting. A direct functional competitor, especially in the single-location independent segment.
• Identifix: Diagnostic and shop management solutions for auto repair shops, including Direct-Hit and ShopKey. Comparable product scope covering estimating, repair information, and shop workflow.

Broad incumbents

• Mitchell 1 (Snap-on): Established automotive repair information and shop management suite under Snap-on. A broad incumbent with overlapping shop management, estimating, and DVI capabilities serving the same auto repair customer base at greater scale.
• Epicor: Large ERP and dealer management software provider with automotive aftermarket offerings. Overlaps with Omnique's dealer management integration tier and competes for franchise and multi-shop dealership customers.
• DealerSocket (Cox Automotive): Dealer CRM and management platform within Cox Automotive's portfolio. Competes indirectly with Omnique's dealer management and franchise dealership integrations.

Emerging players

• Protractor (CARFAX): Shop management software that integrates CARFAX vehicle history and customer communication tools. Closely comparable on SMB auto repair shop management and benefits from CARFAX ecosystem leverage.

Regional players

• Manager™ SE (by MAM Software): Auto parts and service shop management software primarily serving North American independent aftermarket shops. Comparable shop management and parts/inventory functionality, with a comparable SMB target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Omnique
• LinkedInlinkedin.com/company/omnique-shop-management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnique