ERIC

What ERIC does

ERIC is a UK-based mobile platform operating as ERIC Digital Ltd that aggregates early-career creative-industry opportunities for young people aged 16-25. Its core product is a free iOS and Android app that lets users self-register with creative interests and location, then receives a curated feed of internships, apprenticeships, training programmes, networking events, mentoring schemes, and competitions sourced from a team that publishes 20-30 new listings per day and from 400+ industry partners who contribute exclusive submissions. The company monetises exclusively on the B2B side via employer opportunity postings (£150+VAT per post), sponsored career-event talks (£500+VAT), and monthly partnership subscriptions starting at £500/month, which unlock a Company Profile, unlimited listings, monthly brand content produced by ERIC's Gen Z team, and a data dashboard with engagement reports. The two-sided model treats the app itself as a freemium consumer product, with paid revenue concentrated on employers and educators.

The technology stack is mobile-first (iOS and Android only, no desktop) and uses personalised matching algorithms against aggregated listings, with AI-assisted content recommendation in the feed. Complementary products include the on-demand Career Talk Library (a YouTube-hosted video library of industry professionals with accessibility features such as captions and screen-reader support), the Company Portal at meet-eric.co (for partner content management and reporting), a recurring Events Programme (National Freelancer Week, National Apprenticeship Week, National Careers Week, and CreaTech Careers Festival), monthly newsletters for educators/councils and for companies, an Ambassador Scheme that gives unlimited free posting to UK charities and CICs under £100k income, and a Marketing Toolkit for educators. Marketing is heavily content-led across TikTok, Instagram, and LinkedIn, supplemented by an Education Network of 2,000+ schools, colleges, and universities reaching 400,000+ students.

ERIC originated as in-person ERIC Festivals (2015-2020), which had attracted over 150,000 attendees at venues including Somerset House, Pop Brixton, and Barbican. The pandemic forced closure of the festivals in 2020, prompting the co-founders Mae Yip and Sam Hornsby (childhood friends who met in 1999) to develop a 24/7 digital successor that launched as the ERIC app in 2022. The company is privately held by the co-founders, with no external institutional funding on record and a small operating team organised around content (Head of Content Phoebe Boateng), partnership success (Head of Partnership Success Amber Hopkins), and data (Josh Woodhouse, ex-apprentice now full-time), with Mae handling company/investor enquiries and Sam handling educator, partnership, and press enquiries.

Name

ERIC

Legal name

ERIC Digital Ltd

Website

https://meet-eric.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Career Matching Platform

NAICS

Software Publishers (5132), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Prepackaged Software (7372)

akta.pro primary industry

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

akta.pro secondary industries

Professional & Career Networks (BPAMABAB), Leadership, Service Learning & Volunteer-to-Career Pathways (EDAMAKAJ), Mentorship, Coaching & Office-Hours Platforms (MPACALAG)

Keywords

• Creative career platform
• Early career opportunities
• Internship aggregator
• Talent recruitment platform
• Youth career matching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Employer Opportunity Listings: Companies pay to post one-off opportunities (internships, programmes, events, courses, grants) on the ERIC app, which are also shared on ERIC's social channels. Posts are created by ERIC's Gen Z content team in the ERIC tone of voice. Featured on the app for 3 weeks with targeting capabilities by audience, location, and demographics. Charity pricing: 50% off for charities; free for charities with less than £100k income.
2. Career Event Sponsorship & Talks: Companies pay £500+VAT for a talk slot (up to 20 minutes) at ERIC's flagship career events. ERIC manages filming, editing, and marketing. The talk is featured on the app and ERIC's channels.
3. Monthly Partnership (Company Profile): From £500/month, organizations get a 24/7 Company Profile on the ERIC app, unlimited opportunity listings, monthly brand content created by ERIC's Gen Z team, a data dashboard with reach/engagement/demographic reports, and speaking opportunities at flagship events.
4. Free Access for Young People: The app is completely free for young people (aged 16+) looking for early-career opportunities. ERIC's mission is to democratize access to the creative industries regardless of educational background.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels16 records

Core offering

ERIC operates a free mobile application (iOS and Android) that aggregates early-career opportunities — internships, apprenticeships, training programmes, networking events, mentoring schemes, and creative competitions — across 16 creative industries for young people aged 16-25 in the UK. Users create a profile based on creative interests and location, and the platform matches them to a curated daily feed of opportunities, supported by an on-demand Career Talk Library and virtual career events. Companies and organisations pay to post opportunities, sponsor career event talks, and subscribe to monthly partnerships that include branded profiles, content creation, and analytics.

Product overview

ERIC is a creative career platform consisting of a core mobile app (iOS and Android), the ERIC website (meet-eric.com), and the ERIC Company Portal (meet-eric.co). The platform helps young people aged 16-25 explore and access creative and digital industry careers by aggregating opportunities including internships, apprenticeships, training programmes, events, and mentoring schemes into one curated app. The platform also offers complementary services including an on-demand Career Talk Library, virtual Career Events Programme (featuring National Freelancer Week, National Apprenticeship Week, National Careers Week, and CreaTech Careers Festival), newsletters for educators and companies, and an Ambassador Scheme for charities. ERIC originated from ERIC Festival events (2015-2020) which were succeeded by the app launched in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• ERIC App A free mobile application (iOS and Android) that aggregates early-career creative industry opportunities — internships, apprenticeships, training programmes, networking events, mentoring schemes, and creative competitions — across 16 creative industries for young people aged 16-25 in the UK.
• ERIC Career Talk Library An on-demand library of video career talks featuring professionals sharing their career journeys and insights across various creative industries, browseable by industry, career pathway, diverse voices, and location; accessible on desktop and mobile with captions and screen-reader support.
• ERIC Company Portal A portal at meet-eric.co enabling companies and organisations to post and manage opportunities on the ERIC app, access data dashboards and reports showing reach and audience demographics, and engage with ERIC's career event speaking opportunities.
• National Freelancer Week An annual week-long online event with daily themed content covering freelancing topics, featuring mentor talks, downloadable toolkits, and live Q&A sessions for young people exploring freelance careers in the creative industries.
• National Apprenticeship Week An annual week-long campaign (February) showcasing apprenticeship opportunities across creative industries, with real apprenticeship stories, expert application advice, and talks from employers currently hiring.
• National Careers Week A week-long celebration of creative careers featuring five days of themed content covering creative pathways, career skills, future of work, live events and storytelling, and career confidence.
• CreaTech Careers Festival A three-day virtual festival (23-25 September 2026) exploring creative technology careers across immersive experiences, virtual production, AI and creative tools, interactive games, and digital art.
• Creator Economy Day A one-day virtual event (21 September 2026) exploring careers in the creator economy, designed for individuals, schools, colleges, and universities.
• ERIC Ambassador Scheme A free promotional programme for registered charities, CICs, and social enterprises with annual income under £100k that are passionate about increasing access to creative industries; ambassadors receive unlimited opportunity postings on the ERIC app.

Quantifiable outcome

• ERIC has supported over 150,000 young people into creative industries
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

127 partnerships are on record, tiered core.

• 20:20levelscoreChannel Partner/ Reseller/ Distributor · 1 January 202520:20levels is an Ambassador partner in ERIC's scheme for charities helping young people access creative careers. Gets unlimited free posting on the app.
• Bow Arts TrustcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Bow Arts Trust is an Ambassador partner providing arts opportunities for young people. Gets unlimited free posting on the app.
• Creative Mentor NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Creative Mentor Network is an Ambassador partner supporting diverse talent in creative careers. Gets unlimited free posting on the app.
• Access VFXcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Access VFX is an Ambassador partner improving diversity in VFX. Gets unlimited free posting on the app.
• The Grierson TrustcoreChannel Partner/ Reseller/ Distributor · 1 January 2025The Grierson Trust is an Ambassador partner supporting documentary and factual filmmaking talent. Gets unlimited free posting.
• The Photography FoundationcoreChannel Partner/ Reseller/ Distributor · 1 January 2025The Photography Foundation is an Ambassador partner supporting photography careers. Gets unlimited free posting on the app.
• Taylor Bennett FoundationcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Taylor Bennett Foundation is an Ambassador partner supporting diverse talent in PR and communications. Gets unlimited free posting.
• SIC (Social and Cultural Inclusion)coreChannel Partner/ Reseller/ Distributor · 1 January 2025SIC is an Ambassador partner supporting disabled and neurodivergent people in creative careers. Gets unlimited free posting.
• YPIA (Young Photographic Imaging Alliance)coreChannel Partner/ Reseller/ Distributor · 1 January 2025YPIA is an Ambassador partner supporting young people in photography. Gets unlimited free posting on the app.
• DICE CICcoreChannel Partner/ Reseller/ Distributor · 1 January 2025DICE CIC is an Ambassador partner supporting young social impact entrepreneurs in creative industries. Gets unlimited free posting.
• Curious MindscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Curious Minds is an Ambassador partner supporting creative careers in the North West. Gets unlimited free posting on the app.
• Filming In EnglandcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Filming In England is an Ambassador partner supporting film careers across England. Gets unlimited free posting on the app.
• In The FramecoreChannel Partner/ Reseller/ Distributor · 1 January 2025In The Frame is an Ambassador partner supporting diverse talent in the creative industries. Gets unlimited free posting.
• Liverpool LocationscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Liverpool Locations is an Ambassador partner supporting film and creative careers in Liverpool. Gets unlimited free posting.
• Opal 22 ArtscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Opal 22 Arts is an Ambassador partner supporting arts and creative careers. Gets unlimited free posting on the app.
• RBSAcoreChannel Partner/ Reseller/ Distributor · 1 January 2025RBSA is an Ambassador partner supporting creative careers in Birmingham. Gets unlimited free posting on the app.
• Reform RadiocoreChannel Partner/ Reseller/ Distributor · 1 January 2025Reform Radio is an Ambassador partner supporting radio and media careers in Manchester. Gets unlimited free posting.
• Wired4MusiccoreChannel Partner/ Reseller/ Distributor · 1 January 2025Wired4Music is an Ambassador partner supporting young musicians in London. Gets unlimited free posting on the app.
• A Mind ApartcoreChannel Partner/ Reseller/ Distributor · 1 January 2025A Mind Apart is an Ambassador partner supporting mental health and creative careers. Gets unlimited free posting on the app.
• 2FunkyArtscoreChannel Partner/ Reseller/ Distributor · 1 January 20252FunkyArts is an Ambassador partner supporting diverse artists in Leicester. Gets unlimited free posting on the app.
• Anam CreativecoreChannel Partner/ Reseller/ Distributor · 1 January 2025Anam Creative is an Ambassador partner supporting diverse talent in creative careers. Gets unlimited free posting on the app.
• Art Is My CareercoreChannel Partner/ Reseller/ Distributor · 1 January 2025Art Is My Career is an Ambassador partner supporting young people into art and design careers. Gets unlimited free posting.
• ArtsworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Artswork is an Ambassador partner supporting creative careers across the South East. Gets unlimited free posting on the app.
• SkycoreGTM or Marketing PartnerSky is a flagship employer partner using ERIC to transform their talent pipeline. They leverage ERIC's Gen Z understanding to connect with young talent for internships and apprenticeships, providing testimonials about improved engagement.
• BFI (British Film Institute)coreGTM or Marketing PartnerBFI partners with ERIC for career events and opportunity promotion, connecting young people with film and screen industry pathways.
• Penguin (Random House)coreGTM or Marketing PartnerPenguin uses ERIC to promote early career opportunities and engage with aspiring professionals in publishing.
• ITV StudioscoreGTM or Marketing PartnerITV Studios promotes apprenticeships and entry-level roles through ERIC's platform to build their talent pipeline.
• Warner MusiccoreGTM or Marketing PartnerWarner Music partners with ERIC to reach young people for early career opportunities in the music industry.
• Royal Opera HousecoreGTM or Marketing PartnerRoyal Opera House participates in ERIC career events and talks to connect with young talent in performing arts.
• BarbicancoreGTM or Marketing PartnerBarbican partners with ERIC to promote career opportunities in arts and culture.
• NFTS (National Film and Television School)coreGTM or Marketing PartnerNFTS delivers career talks through ERIC's event platform to reach aspiring film and TV professionals.
• Somerset HousecoreGTM or Marketing PartnerSomerset House partners with ERIC for career events and opportunity promotion in the creative industries.
• Christie'scoreGTM or Marketing PartnerChristie's promotes apprenticeships and early career opportunities through ERIC's platform.
• V&A MuseumcoreGTM or Marketing PartnerV&A provides career talks and promotes early-career opportunities through ERIC's platform and library.
• Youth MusiccoreGTM or Marketing PartnerYouth Music, a charity supporting young people's music-making, partners with ERIC to promote opportunities in music careers.
• Factory InternationalcoreGTM or Marketing PartnerFactory International partners with ERIC for career events and talent outreach in live events and entertainment.
• Call Time CompanycoreGTM or Marketing PartnerCall Time Company provides career guidance content and promotes opportunities for film and TV careers through ERIC.
• Publicis GroupecoreGTM or Marketing PartnerPublicis Groupe partners with ERIC for talent acquisition and early career promotion in advertising and marketing.
• M&C SaatchicoreGTM or Marketing PartnerM&C Saatchi participates in ERIC career events and uses the platform for recruitment outreach.
• BandstandcoreGTM or Marketing PartnerBandstand partners with ERIC to promote career opportunities in music and entertainment.
• Escape StudioscoreGTM or Marketing PartnerEscape Studios provides career talks and promotes educational opportunities through ERIC's platform.
• SonycoreGTM or Marketing PartnerSony partners with ERIC for early career promotion in entertainment and technology.
• CSM (Chelsea School of Marketing)coreGTM or Marketing PartnerCSM participates in ERIC's education network and career events for marketing education outreach.
• MothercoreGTM or Marketing PartnerMother agency partners with ERIC for creative career events and talent pipeline development.
• Birmingham City UniversitycoreGTM or Marketing PartnerBirmingham City University partners with ERIC as part of the Education Network to support students entering creative careers.
• Teesside UniversitycoreGTM or Marketing PartnerTeesside University participates in ERIC's Education Network to connect students with creative industry opportunities.
• SCA (School of Communication Arts)coreGTM or Marketing PartnerSCA partners with ERIC as part of the Education Network for creative careers outreach.
• IntoFilmcoreGTM or Marketing PartnerIntoFilm provides career content and promotes film and TV opportunities through ERIC's platform.
• FramestorecoreGTM or Marketing PartnerFramestore provides career talks and industry insights through ERIC's platform for VFX and animation careers.
• Screen ManchestercoreGTM or Marketing PartnerScreen Manchester partners with ERIC to promote film and TV career opportunities in the North West.
• The RoundhousecoreGTM or Marketing PartnerThe Roundhouse provides career talks and promotes opportunities in music and performing arts through ERIC.
• Wildseed StudioscoreGTM or Marketing PartnerWildseed Studios provides career talks and promotes opportunities in animation and creative production.
• BAFTAcoreGTM or Marketing PartnerBAFTA provides career guidance content including the Young Game Designer competition through ERIC's platform.
• NetflixcoreGTM or Marketing PartnerNetflix provides career talks and industry insights about careers at Netflix through ERIC's video library.
• BBC Cymru WalescoreGTM or Marketing PartnerBBC Cymru Wales provides behind-the-scenes career content and promotes opportunities through ERIC.
• Warner Bros. Discovery / CrewHQcoreGTM or Marketing PartnerWarner Bros. Discovery provides backstage career content and crew role promotion through ERIC.
• Financial TimescoreGTM or Marketing PartnerFinancial Times provides career talks about media and journalism opportunities through ERIC's library.
• McCann WorldgroupcoreGTM or Marketing PartnerMcCann Worldgroup participates in ERIC career events and provides advertising industry insights.
• BloomsburycoreGTM or Marketing PartnerBloomsbury provides publishing career talks and apprenticeship information through ERIC.
• Dr. MartenscoreGTM or Marketing PartnerDr. Martens promotes fashion and retail apprenticeships through ERIC's platform.
• Astrid & MiyucoreGTM or Marketing PartnerAstrid & Miyu provides career talks about fashion and jewellery design through ERIC.
• Access Creative (Access Industries)coreGTM or Marketing PartnerAccess Creative provides career pathway content and apprenticeships through ERIC.
• Falmouth UniversitycoreGTM or Marketing PartnerFalmouth University participates in ERIC's Education Network and provides career guidance content.
• The BRIT SchoolcoreGTM or Marketing PartnerThe BRIT School provides career talks and promotes creative career pathways through ERIC.
• Global AcademycoreGTM or Marketing PartnerGlobal Academy participates in ERIC's Education Network for creative careers outreach.
• The Northern School of ArtcoreGTM or Marketing PartnerThe Northern School of Art provides career talks and creative education pathways through ERIC.
• RIBA (Royal Institute of British Architects)coreGTM or Marketing PartnerRIBA provides architecture career content through ERIC's National Schools Programme.
• Royal Holloway UniversitycoreGTM or Marketing PartnerRoyal Holloway provides career talks about film and media through ERIC's platform.
• Ravensbourne UniversitycoreGTM or Marketing PartnerRavensbourne provides career content for post-production and media through ERIC.
• Sky Studios ElstreecoreGTM or Marketing PartnerSky Studios Elstree provides career talks about film and TV production through ERIC.
• MBS EquipmentcoreGTM or Marketing PartnerMBS Equipment provides screen lighting apprenticeship content through ERIC.
• 4WallcoreGTM or Marketing Partner4Wall provides career content about screen lighting and technical roles through ERIC.
• Wushu StudioscoreGTM or Marketing PartnerWushu Studios provides career talks about games industry opportunities through ERIC.
• Dovetail GamescoreGTM or Marketing PartnerDovetail Games provides career content about working at a UK game studio through ERIC.
• IntoFilmcoreGTM or Marketing PartnerIntoFilm provides film and TV career resources and content through ERIC's platform.
• Historic EnglandcoreGTM or Marketing PartnerHistoric England provides heritage career content and early-career opportunities through ERIC.
• News UKcoreGTM or Marketing PartnerNews UK provides career content about media and journalism through ERIC.
• Global Media and EntertainmentcoreGTM or Marketing PartnerGlobal Media and Entertainment provides career talks about radio and media through ERIC.
• UK MusiccoreGTM or Marketing PartnerUK Music provides career guidance and industry insights about the music sector through ERIC.
• Warner MusiccoreGTM or Marketing PartnerWarner Music provides career talks about breaking into the music industry through ERIC.
• LW TheatrescoreGTM or Marketing PartnerLW Theatres provides career talks about theatre and accessible apprenticeship routes through ERIC.
• The Lost EstatecoreGTM or Marketing PartnerThe Lost Estate provides career talks about immersive theatre through ERIC.
• V&AcoreGTM or Marketing PartnerV&A provides early-career opportunity information and career resources through ERIC.
• Time Based ArtscoreGTM or Marketing PartnerTime Based Arts provides VFX career guidance content through ERIC.
• DNEGcoreGTM or Marketing PartnerDNEG provides VFX career talks and industry insights through ERIC.
• Zinc MediacoreGTM or Marketing PartnerZinc Media provides career guidance about entry-level film and TV roles through ERIC.
• Paramount/MTVcoreGTM or Marketing PartnerParamount/MTV provides career content about working behind the scenes at MTV through ERIC.
• Academy of Live TechnologycoreGTM or Marketing PartnerAcademy of Live Technology provides career guidance about live events and backstage tech through ERIC.
• News AssociatescoreGTM or Marketing PartnerNews Associates provides journalism career content through ERIC.
• Bloom & WildcoreGTM or Marketing PartnerBloom & Wild provides career talks about copywriting and creative careers through ERIC.
• Allies and MorrisoncoreGTM or Marketing PartnerAllies and Morrison provides architecture career talks through ERIC.
• Drummond CentralcoreGTM or Marketing PartnerDrummond Central provides advertising career content through ERIC.
• Taylor HerringcoreGTM or Marketing PartnerTaylor Herring provides PR and communications career content through ERIC.
• Milltown PartnerscoreGTM or Marketing PartnerMilltown Partners provides corporate communications career content through ERIC.
• Grand VisualcoreGTM or Marketing PartnerGrand Visual provides career content about graphic design and advertising through ERIC.
• Everyman CinemacoreGTM or Marketing PartnerEveryman Cinema provides career content about marketing in the film industry through ERIC.
• Weber ShandwickcoreGTM or Marketing PartnerWeber Shandwick provides career content about creativity in PR through ERIC.
• HavascoreGTM or Marketing PartnerHavas provides behind-the-scenes advertising career content through ERIC.
• SMRScoreGTM or Marketing PartnerSMRS provides career content about creative agency life through ERIC.
• BurberrycoreGTM or Marketing PartnerBurberry provides career talks about tech and fashion through ERIC.
• The Photography FoundationcoreGTM or Marketing PartnerThe Photography Foundation provides photography career guidance through ERIC.
• Southbank CentrecoreGTM or Marketing PartnerSouthbank Centre provides community career content and opportunities through ERIC.
• ResicoreGTM or Marketing PartnerResi provides architecture career content through ERIC.
• The Design CouncilcoreGTM or Marketing PartnerThe Design Council provides sustainable design career content through ERIC.
• Art Is My CareercoreGTM or Marketing PartnerArt Is My Career provides art and design industry guidance through ERIC.
• Jacksons LanecoreGTM or Marketing PartnerJacksons Lane provides arts centre career content through ERIC.
• National Glass CentrecoreGTM or Marketing PartnerNational Glass Centre provides glass artist career content through ERIC.
• Saddler's DencoreGTM or Marketing PartnerSaddler's Den provides heritage craft career content through ERIC.
• People's Postcode LotterycoreGTM or Marketing PartnerPeople's Postcode Lottery provides creative career content and Scottish opportunities through ERIC.
• Glasgow TellyfestcoreGTM or Marketing PartnerGlasgow Tellyfest provides TV career content for Scotland through ERIC.
• Decordia EventscoreGTM or Marketing PartnerDecordia Events provides music festival and sustainable events career content through ERIC.
• Liverpool PhilharmoniccoreGTM or Marketing PartnerLiverpool Philharmonic provides performing arts career content through ERIC.
• LAMDAcoreGTM or Marketing PartnerLAMDA provides drama school accessibility content through ERIC.
• MetStudioscoreGTM or Marketing PartnerMetStudios provides games artist career content through ERIC.
• Kingbee StudioscoreGTM or Marketing PartnerKingbee Studios provides animation career content through ERIC.
• EconomistcoreGTM or Marketing PartnerEconomist provides journalism and media career content through ERIC.
• So MotivecoreGTM or Marketing PartnerSo Motive provides media and video production career content through ERIC.
• Dreamtek + TeamPeoplecoreGTM or Marketing PartnerDreamtek and TeamPeople provide media and video production career content through ERIC.
• Audio AlwayscoreGTM or Marketing PartnerAudio Always provides podcast and audio career content through ERIC.
• 23RedcoreGTM or Marketing Partner23Red provides creative advertising career content through ERIC.
• BulletproofcoreGTM or Marketing PartnerBulletproof provides creative agency career content through ERIC.
• Landscape InstitutecoreGTM or Marketing PartnerLandscape Institute provides landscape architecture career content through ERIC.
• Discover! Creative CareerscoreGTM or Marketing PartnerDiscover! Creative Careers provides architecture and creative career guidance through ERIC.
• Leeds Museums and GalleriescoreGTM or Marketing PartnerLeeds Museums and Galleries provides museum and cultural career content through ERIC.
• WPP MediacoreGTM or Marketing PartnerWPP Media provides career content about creative backgrounds through ERIC.
• Coastal CatalystcoreGTM or Marketing PartnerCoastal Catalyst provides regional creative career content for South East through ERIC.
• Lambeth Council (ELEVATE programme)coreGTM or Marketing PartnerLambeth Council provides South London creative opportunities through ERIC's location-based content.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Dots: UK-based professional network for creative industries, helping people find jobs, collaborators, and opportunities. Closely comparable to ERIC in target audience (creative professionals) and category (creative-career discovery), though The Dots skews more established professional and ERIC focuses on 16-25 entry-level.
• Creative Access: UK charity focused on increasing diversity and access into creative industries through mentoring, training, and job opportunities for under-represented talent. Directly comparable mission and audience to ERIC's Ambassador Scheme and diversity-focused employer partnerships.
• Milkround: UK graduate and early-careers job board with strong presence in creative, media, and marketing sectors. Comparable to ERIC as an early-career talent platform serving UK creative employers, though Milkround is broader (all sectors) and ERIC is creative-specialist.
• RateMyPlacement: UK platform connecting students and graduates with internships, placements, and graduate roles, including creative industry opportunities. Comparable audience (students/grads) and B2B employer model to ERIC, though broader than creative-only.
• ScreenSkills: UK industry-led skills body for screen sectors (film, TV, animation, games) that runs career programs, training, and job-listing services for new entrants. Comparable to ERIC's film/TV/Games industry coverage and apprentice-focused employer partnerships (e.g., Framestore, DNEG, NFTS).

Broad incumbents

• Creative UK: UK membership and advocacy body representing the wider creative industries with programs to support talent, including career resources for young people. Comparable as an ecosystem-level creative-industry careers platform, but with broader policy and trade-body scope versus ERIC's app-first approach.
• Prospects: UK graduate careers and postgraduate platform with industry guides, job listings, and career advice including creative sectors. Comparable as an early-career information destination, though prospects is academic-focused across all sectors whereas ERIC is creative-specialist and mobile-first.
• LinkedIn: Global professional network with extensive early-career content, job listings, and learning. Comparable as a professional network and job-discovery channel for ERIC's B2B and B2C users, but far broader (all industries, all geographies) and not specialized in 16-25 creative careers.
• UCAS: UK's central higher-education admissions and careers information service used by virtually all UK schools and universities. Comparable as a default channel for 16-25 career discovery in the UK and as a partner to ERIC's Education Network, though UCAS focuses on university routes while ERIC covers apprenticeships, events, and creative pathways broadly.

Regional players

• RippleMatch: US-based early-career matching platform using AI to connect students/grads with employer opportunities. Comparable product mechanism (personalized matching of early-career talent to opportunities) and business model (B2B employer revenue), but operates primarily in the US rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eric-app
• Instagraminstagram.com/theericapp
• TikToktiktok.com/@theericapp
• Xx.com/theericapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERIC