Superbien

What Superbien does

Superbien is a Paris-headquartered creative technology and multimedia production studio founded in 2009 by Alex Mestrot, Nicolas Gazzola, and the late Thomas Chosson. The studio develops bespoke immersive digital experiences, video mapping, interactive installations, motion design, 3D content, and live show visuals for international brands, cultural institutions, and artists. Its work spans large-scale architectural projections (e.g., Netflix's Stranger Things Season 4 Empire State Building takeover for Netflix and agency Giant Spoon; Star Wars Empire State Building for Disney), immersive brand environments (Lancôme Stars and Wonder, Hublot Digital Forge, Dior Haute Joaillerie), cultural exhibitions (Oceans — Immersive Odyssey at Taoyuan City Museum), and immersive hospitality venues (UNDER THE SEA at mk2 Bibliothèque). Service categories include Video Mapping, Immersive Experience, Interactive Installation, Motion Design, 3D Content Creation, Augmented Reality, Corporate Show, Film Production, and Live Show. Proprietary platforms include Superlab, an in-house R&D laboratory for 3D immersive experiences and creative technology testing, and Super Playground, a public-facing showcase of creative experimentation. The studio integrates AI tooling (Midjourney, Stable Diffusion), proprietary sensorless motion capture (move.ia, AI/computer-vision driven), audio-reactive visual systems, and computer-vision detection technologies into its production workflows.

The studio operates a project-based commissioned revenue model with bespoke, multi-year contracts priced per project with no public pricing. Distribution is direct enterprise engagement with luxury brands (Cartier, Tiffany, Chanel, Dior, Hermès, Jaeger-LeCoultre, Hublot, Moncler, Christian Louboutin, Lancôme, L'Oréal, Sephora), entertainment companies (Netflix, Disney/Star Wars, Hall des Lumières), automotive clients (Peugeot, Adidas), cultural institutions, and agencies. Geographic operations span Paris (HQ, 282 Boulevard Voltaire), New York (1178 Broadway), and Dubai (Managing Director Julie Hatchuel), with planned expansion to Monaco. The company is private, has 11-50 employees, and in December 2024 was acquired via majority stake by investment manager TRAIL through its SLAM Fund (Sport, Luxury, Art, Music), providing institutional capital and platform-level access to luxury, sport, and music verticals worldwide including offices in Dubai and Shanghai. The studio's brand is reinforced by Grand Clio and Gold Clio awards (2022) for the Stranger Things Empire State Building project, Cannes Lions shortlists in Media and Brand Experience (2023), and the Heavent Awards Grand Jury Prize.

Name

Superbien

Legal name

SUPERBIEN

Website

https://superbien.studio

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Superbien is a Paris-based creative technology studio developing bespoke immersive experiences, video mapping, interactive installations, and motion design for luxury brands (Dior, Hermès, Cartier), entertainment companies (Netflix, Disney), and cultural institutions across Paris, New York, and Dubai.

Ownership category

akta.pro rank

Product category

Immersive Multimedia Production

NAICS

Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)

Keywords

• Immersive experience design
• Video mapping production
• Interactive installations
• Motion design services
• Creative technology studio

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commissioned Creative Projects: Bespoke creative services for international brands, institutions, and artists including video mapping, immersive experiences, interactive installations, and motion design. Projects are custom-designed and produced to client specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Superbien is a hybrid creative studio that produces immersive multimedia experiences for international brands, cultural institutions, and artists. Core deliverables include video mapping on architectural surfaces, full-immersion environments, interactive installations, motion design, 3D content, augmented reality, corporate shows, brand films, and live show visuals, delivered as commissioned end-to-end projects. The studio is supported by in-house experimental platforms Superlab and Super Playground that drive ongoing R&D in AI, motion capture, detection systems, and audio-reactive technologies.

Product overview

Superbien is a hybrid creative studio that develops immersive multimedia experiences for international brands, institutions, and artists. The studio offers a comprehensive portfolio of services centered around moving images for unframed formats, including Video Mapping (large-scale architectural projections), Immersive Experience (full-immersion environments), Interactive Installation (sensor-driven responsive experiences), Motion Design, 3D Content Creation, Augmented Reality, Corporate Show production, Film Production, and Live Show visuals. The studio operates two experimental platforms: Superlab (R&D laboratory for 3D immersive experiences and creative technology testing) and Super Playground (creative experimentation space for free explorations). Proprietary capabilities include audio-reactive visual systems and AI-powered motion capture pipelines. The company was co-founded in 2009 and maintains offices in Paris and New York, with expansion planned for Monaco, Dubai, and Shanghai through SLAM investment partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Mapping Projection-based experiences that transform architectural surfaces, buildings, and structures into dynamic digital canvases, including large-scale building projections, monument video mapping, and immersive architectural transformations for brands, entertainment properties, and cultural institutions.
• Immersive Experience Full-immersion environments combining video, light, and sound to create emotionally powerful audience experiences, including immersive restaurants, exhibitions, and multi-sensory brand activations delivered for international brands and cultural institutions.
• Interactive Installation Technology-driven interactive installations that respond to user movement, touch, or presence, using detection technologies, sensors, and real-time processing to create responsive visual experiences for brand activations and exhibitions.
• Motion Design Moving image content creation for digital and physical formats, including 3D graphics, animation, and visual effects for brand experiences, films, and digital content delivered to brands and institutions.
• 3D Content Creation

Quantifiable outcome

• Millions of views and online interactions generated for Stranger Things Empire State Building project
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered major, supporting and minor.

• EphemeramajorStrategic or Co-development PartnerCollaborative partnership for UNDER THE SEA - the first immersive restaurant in Paris located at mk2 Bibliothèque. Superbien handled creative direction of the audiovisual journey including video, light, and sound, as well as technical conception of the show. The project was featured on France 2 television.
• MK2majorStrategic or Co-development PartnerPartnership for hosting immersive experiences including UNDER THE SEA at mk2 Bibliothèque location. Also collaborated on Oceans - Immersive Odyssey exhibition deployment.
• Beyond New ArtmajorStrategic or Co-development PartnerCollaboration on 'See Sea' exhibition at Taoyuan City Museum of Fine Arts, deploying part of the 'Oceans - Immersive Odyssey' exhibition.
• Giant SpoonmajorStrategic or Co-development PartnerAgency partnership for Stranger Things Season 4 Empire State Building projection. Giant Spoon served as agency partner with Superbien providing creative content direction. The project won Grand Clio and Gold Clio awards.
• PRG (Production Resource Group)supportingImplementation/ SI/ Consulting PartnerTechnical execution partner for Stranger Things Empire State Building project, providing production resources and technical infrastructure.
• Only ViewsupportingTechnology or IntegrationMedia server system provider used for the Stranger Things Empire State Building video mapping project. Léo Farré served as Media Server System Manager and Nicolas Demarque as Projectionist.
• Itch NYCsupportingTechnology or IntegrationMusic design partner for Stranger Things Empire State Building project, with Nadir Simon providing the sound design.
• KINETICS LIGHTSsupportingTechnology or IntegrationTechnical partner for Lancôme Stars and Wonder Dinner project, producing 300 custom-made crystal roses with integrated LED lights for kinetic animations.
• Solar Impulse FoundationminorStrategic or Co-development PartnerSuperbien is a member of the '1% for the Planet' initiative and created visual content for the Foundation's '1000+ Solutions for Green Cities' exhibition at Schneider Electric's headquarters in Grenoble.
• Henriette and CompanysupportingStrategic or Co-development PartnerDecor design partner for UNDER THE SEA immersive restaurant project, creating all the underwater decor elements essential to the immersion experience.
• Coté JardinsupportingImplementation/ SI/ Consulting PartnerTechnical support partner for UNDER THE SEA immersive restaurant project.
• 61FPSsupportingTechnology or IntegrationTechnical support partner for UNDER THE SEA immersive restaurant project.

Scale indicators5 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Buck: Los Angeles and New York creative studio producing design, motion, and brand experience work for entertainment, tech, and consumer brands. Closely comparable to Superbien's motion design and brand experience capabilities for tier-1 clients.
• Moment Factory: Montreal-based independent new media studio specializing in immersive multimedia environments, projection mapping, and large-scale experiential installations for brands and cultural institutions. Direct peer to Superbien across video mapping, immersive experiences, and commissioned brand work.
• D'strict: Seoul-based creative studio specializing in large-scale anamorphic displays, immersive experiences, and signature public visual installations. Direct peer to Superbien in landmark-scale immersive visual experiences commissioned by global brands.
• Dirty Monitor: Belgian creative studio specializing in video mapping, immersive experiences, and motion design for international brands, sports events, and cultural institutions. Direct peer to Superbien in projection mapping and immersive production at the European end of the market.
• Float4: Montreal-based multidisciplinary studio designing experiential environments combining multimedia, technology and architecture for commercial and cultural spaces. Direct peer to Superbien in interactive installations and immersive environments.
• VTProDesign: Montreal-based creative studio focused on immersive experiences, interactive installations and content creation for events and permanent venues. Direct peer comparable to Superbien across immersive production, motion design, and architectural-scale content.
• Fake Love: New York-based experiential design and immersive storytelling studio producing interactive brand experiences and installations. Direct peer to Superbien in immersive experiential work for enterprise brands and entertainment clients.
• Bompas & Parr: London-based multi-sensory design studio creating immersive experiences, food-based installations, and architectural-scale events for premium brands. Direct peer to Superbien in immersive experience design for luxury and lifestyle clients.
• Leviathan: Chicago-based immersive experience studio producing projection mapping, interactive installations, and experiential brand work for entertainment and consumer clients. Closely comparable to Superbien in delivery model (commissioned immersive experiences for tier-1 brands).

Broad incumbents

• teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital art exhibitions and permanent venues globally. Broader incumbent to Superbien in immersive digital experiences, though with a museum/exhibition-led model rather than Superbien's commissioned brand-studio model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superbien
• Xx.com/SUPERBIEN_Paris
• Facebookfacebook.com/superbienparis

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superbien