Desktop Imaging
Desktop Imaging is a New Zealand-owned, Wellington-based provider of document scanning, workflow automation, and Peppol eInvoicing services, serving primarily NZ local and central government agencies alongside selected enterprises under its DI Scanning, DI Automation, DI Invoicing, and DI Partnering brands.
- Company typePrivate
- Founded2000
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Desktop Imaging does
Desktop Imaging is a New Zealand-owned, Wellington-headquartered provider of document digitisation, workflow automation, and eInvoicing services, founded around 1997–2000 by Andy Fenton and operating with approximately 50 employees from a 2,000 m² headquarters facility. The company serves primarily NZ local and central government agencies — including multiple district and city councils, Archives New Zealand, Te Puni Kōkiri, and Chorus — alongside selected enterprise and healthcare clients, delivering services under its four-line DI brand: DI Scanning (paper and microfiche scanning, OCR, classification), DI Automation (intelligent document processing and workflow automation), DI Invoicing (Peppol eInvoicing and accounts payable automation), and DI Partnering (consulting and managed support). Differentiated by All of Government supplier status on the MBIE Syndicated Digitisation Services Panel and compliance with Archives NZ, Privacy Act 2020, and Public Records Act 2005 standards.
The technology stack is partner-assembled rather than proprietary. Core platforms include Nintex Process Platform (Promapp, Workflow Cloud, RPA, AssureSign, eForms), ABBYY Vantage for AI-powered IDP, OPEX Falcon+ RED and Falcon+ R scanners with CertainScan software, PSIcapture, and FileBound, with outputs delivered into SharePoint or FileBound repositories. AI capabilities are limited to third-party OCR and ABBYY Vantage computer vision plus NLP — there is no disclosed proprietary AI research, patents, or in-house model development.
The business model blends project-based professional services for large digitisation contracts (charged per page/file, e.g., 3.3 million pages for Whakatāne District Council, 2.5 million images per annum for Christchurch City Council), managed services and on-site scanning bureaus, software licensing (PSIcapture, OPEX, Nintex, ABBYY), and a newly introduced monthly subscription tier ranging from NZ$32 (Basic) to NZ$128 (Enterprise) targeting SMBs. Distribution is direct enterprise field sales supported by channel partners (Brother NZ for Managed Print Services, Nintex, ABBYY) and All of Government procurement; revenue is not disclosed and the company is privately held with no external funding.
Desktop Imaging firmographics
Firmographics- Name
- Desktop Imaging
- Legal name
- Desktop Imaging
- Website
- https://desktopimaging.co.nz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Desktop Imaging is a New Zealand-owned, Wellington-based provider of document scanning, workflow automation, and Peppol eInvoicing services, serving primarily NZ local and central government agencies alongside selected enterprises under its DI Scanning, DI Automation, DI Invoicing, and DI Partnering brands.
- Ownership category
- akta.pro rank
Desktop Imaging industry classification
Industry- Product category
- Document Digitisation & Business Process Automation Services
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Document Scanning & Imaging (Paper-to-Digital Conversion) (BPAAAKAA)
Keywords
Where Desktop Imaging is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Desktop Imaging business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Services: Monthly subscription model for accessing document processing platforms and services. Plans range from Basic ($32/month) to Enterprise ($128/month).
- Professional Services - Scanning: Large-scale digitisation projects including scanning, preparation, transport, quality assurance, and delivery. Charging per document/page scanned.
- Managed Services: Ongoing managed support and outsourcing services including accounts payable processing, on-site scanning bureaus, and continuous document management.
- Software Licensing: Sales and licensing of digitisation software (PSIcapture, OPEX, Nintex, ABBYY products) and hardware solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - For Small Businesses starting on digitisation journey |
| Subscription | Monthly | Professional - For Established Teams with bigger needs |
| Subscription | Monthly | Enterprise - For Agencies managing multiple accounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Desktop Imaging product offering
Product offeringCore offering
Desktop Imaging provides document scanning and digitisation services (paper, microfiche, OCR, classification), intelligent document processing and workflow automation (via ABBYY Vantage and Nintex), accounts payable and eInvoicing services (Peppol), and consulting/managed support services. The company combines its own service delivery with resold/integrated technology platforms (Nintex, ABBYY, OPEX, PSIcapture, FileBound) to help NZ organisations transition from paper-based to digital-first workflows.
Product overview
Desktop Imaging delivers a suite of document digitisation, workflow automation, and eInvoicing services as a New Zealand-owned technology partner. The core service portfolio comprises four main offerings: DI Scanning (paper/microfiche scanning with OCR and classification), DI Automation (intelligent document processing and workflow automation), DI Invoicing (accounts payable automation and Peppol eInvoicing), and DI Partnering (consulting and managed support). These services are delivered through strategic technology partnerships and integrations with leading platforms including Nintex Process Platform (Process Discovery, Process Manager/Promapp, Workflow Cloud, RPA, AssureSign, eForms), ABBYY Vantage (AI-powered intelligent document processing), OPEX scanning hardware (Falcon+ RED, Falcon+ R) and CertainScan software, PSIcapture, and FileBound document management. The company operates on a model combining managed services, software licensing, and hardware supply, enabling organisations to implement either fully outsourced solutions or in-house systems with ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- DI Scanning Document scanning and digitisation service covering paper-based scanning, microfiche scanning, OCR (Optical Character Recognition), and classification. Includes PSIcapture software solutions and hardware options (OPEX and Kodak Alaris scanners) for in-house or outsourced scanning, targeting NZ organisations with paper-based records needing conversion to digital format.
- DI Automation Intelligent document processing and workflow automation services including ABBYY Vantage IDP, process management (Nintex Promapp), workflow automation (Nintex Workflow Cloud, Nintex RPA), forms automation (Nintex eForms), electronic signatures (Nintex AssureSign), and accounts payable processing, targeting organisations seeking to modernise manual business processes.
- DI Invoicing Accounts payable automation and eInvoicing service enabling automated invoice processing, Peppol eInvoicing network connectivity (via Tickstar and Link4 access points), exception processing, and outsourced invoicing management, helping NZ businesses achieve eInvoicing compliance with IRD requirements and reduce administrative costs.
- DI Partnering Strategic consulting and support services including process discovery, technology audits, health checks, managed support, and cloud-based software licensing, assisting NZ organisations in planning and executing digital transformation initiatives.
Quantifiable outcome
- 70% reduction in administrative costs for councils using eInvoicing
- +6 more outcomes
Companies that use Desktop Imaging
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Desktop Imaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature8 records
Desktop Imaging partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ABBYYcoreStrategic partnership with ABBYY to revolutionise document management solutions. Desktop Imaging provides ABBYY Vantage and IDP solutions to NZ customers, featuring AI-powered intelligent document processing capabilities.
- NintexcoreNintex Partner providing process management, workflow automation, RPA, and e-signature solutions. Featured in Nintex Partner Spotlight. Products include Nintex Process Discovery, Promapp, Workflow Cloud, RPA, and AssureSign.
- OPEXcoreTechnology partner providing Falcon+ RED high-speed document scanners and CertainScan software for digital mailroom and mass-volume scanning solutions.
- Brother New ZealandcoreFormal partnership where Desktop Imaging complements Brother's Managed Print Services with digitisation, scanning, workflow automation, e-forms, and e-signature software solutions. Joint delivery of integrated document solutions.
- TickstarcorePartnership providing Peppol eInvoicing access point services. Tickstar enables councils and businesses to send and receive eInvoices through the Peppol network. Joint webinars and ALGIM conference presence.
- Link4corePartnership with MBIE and Peppol accredited eInvoicing service provider to help customers become eInvoicing ready. Link4 provides Peppol Access Point capabilities enabling seamless eInvoice sending and receiving.
- PEPPOLcorePeppol eInvoicing network provider enabling standardised electronic invoice exchange for B2B and B2G transactions in New Zealand.
- NZMS (New Zealand Micrographic Services)coreSister company of Desktop Imaging. Both companies share staff, collaborate on projects, and are NZ-owned operations under the same ownership.
- RecollectminorSister company mentioned in privacy policy sharing staff and collaborative working arrangements.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Desktop Imaging competitors and assessment
Company assessmentBroad incumbents
- Hyland (OnBase): Large enterprise content management vendor with deep presence in healthcare and government verticals globally. Comparable because it provides document management, workflow, and records automation capabilities that overlap with Desktop Imaging's full stack, but at much larger scale and broader geographic footprint.
- Iron Mountain: Global records storage and information management company with extensive digitisation services. Comparable because it offers document scanning, digital records management, and workflow services that overlap with Desktop Imaging's DI Scanning and DI Automation offerings, but at global scale.
- Ricoh New Zealand: Global office technology and managed print services provider with NZ operations. Comparable because it bundles document scanning, workflow automation, and managed print services (competing with the Brother NZ partnership channel) into broader enterprise offerings targeting similar NZ mid-market and government customers.
Direct peers
- ABBYY: Global leader in intelligent document processing (Vantage) and OCR — both a strategic technology partner and direct competitor to Desktop Imaging's DI Automation offering. Comparable because it provides the same AI-powered document processing capabilities that Desktop Imaging resells and implements in NZ.
- Nintex: Workflow and process automation platform whose products (Promapp, Workflow Cloud, RPA, AssureSign) Desktop Imaging resells in NZ. Comparable because Nintex competes for the same workflow automation budget that Desktop Imaging's DI Automation service targets, and can sell direct into NZ enterprise accounts.
- DocuWare: Cloud-based document management and workflow automation vendor widely used in government and regulated industries. Comparable because it targets the same accounts payable, records management, and workflow use cases that Desktop Imaging's DI Automation and DI Invoicing services address.
- Laserfiche: Enterprise content management and document automation platform with a strong government customer base. Comparable because it competes for the same records management, workflow automation, and digital transformation budgets in local government and public sector organisations.
- M-Files: Metadata-driven document management platform that competes in the same enterprise content management and workflow automation market. Comparable because it offers overlapping intelligent information management capabilities for mid-market and government customers.
Regional players
- Datacom: Major NZ-owned IT services and consulting company with a large government and council customer base. Comparable because it provides digital transformation, managed services, and workflow consulting to many of the same NZ councils and agencies that Desktop Imaging serves, often as a competitor on larger transformation mandates.
- Filesafe New Zealand: NZ-based document management and records storage provider serving government and corporate clients. Comparable because it operates in the same NZ market with overlapping document management, scanning, and digital records services targeted at similar council and enterprise customers.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Desktop Imaging social profiles
Digital presenceDesktop Imaging compliance and trust
Trust signalCompliance5 records
Desktop Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Desktop Imaging leadership team
Management profileNumber of profiles
Profiles5 records
Desktop Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Desktop Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Desktop Imaging
What does Desktop Imaging do?
Desktop Imaging provides document scanning and digitisation services (paper, microfiche, OCR, classification), intelligent document processing and workflow automation (via ABBYY Vantage and Nintex), accounts payable and eInvoicing services (Peppol), and consulting/managed support services. The company combines its own service delivery with resold/integrated technology platforms (Nintex, ABBYY, OPEX, PSIcapture, FileBound) to help NZ organisations transition from paper-based to digital-first workflows.
Is Desktop Imaging a public or private company?
Desktop Imaging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Desktop Imaging founded?
Desktop Imaging was founded in 2000. It employs 11 to 50 people.
Where is Desktop Imaging based?
Desktop Imaging is headquartered in Wellington, New Zealand, in the Oceania region.
How does Desktop Imaging make money?
Four revenue lines are on record. Subscription Services are the primary driver. The others are professional Services - Scanning, managed Services and software Licensing.
Who are Desktop Imaging's main competitors?
Broad incumbents on record are Hyland (OnBase), Iron Mountain and Ricoh New Zealand. Direct peers are ABBYY, Nintex, DocuWare, Laserfiche and M-Files. Regional players are Datacom and Filesafe New Zealand.
Does Desktop Imaging have an API?
No public API is recorded for Desktop Imaging.
What industry is Desktop Imaging in?
Desktop Imaging's product category is Document Digitisation & Business Process Automation Services. Its primary akta.pro industry code is BPAAAKAA, Document Scanning & Imaging (Paper-to-Digital Conversion). Its NAICS code is 54169 and its SIC code is 7330.