Brazilian Direct

What Brazilian Direct does

Brazilian Direct, Ltd. is a Quakertown, Pennsylvania-based direct importer and online retailer of premium exotic hardwood flooring, decking, and lumber. Founded in May 2002 by Dan Cosgrove, the company sources solid and engineered hardwoods from South American mills — including Brazilian Cherry (Jatoba), Brazilian Walnut (Ipe), Brazilian Teak (Cumaru), Santos Mahogany, Brazilian Koa (Tigerwood), Amendoim, and several other species — and sells them directly to homeowners, flooring contractors, builders, deck builders, and architects across all 50 US states and Canada. The product portfolio extends beyond flooring into Ipe and Cumaru decking, dimensional lumber, custom-milled wide-plank and long-length flooring, and matching accessories such as stair treads, trim, molding, and floor vents. FSC Chain-of-Custody certified material is available for sustainability-sensitive projects.

The business operates on a factory-direct, no-showroom model: customers request quotes online or by phone (888-452-8622), are assigned a dedicated personal representative, and receive nationwide shipments in 3-5 business days from US warehouses. Prefinished products carry a mill-applied 7-step UV-cured aluminum oxide finish with anti-scratch topcoats and a 25-year warranty; engineered G2 click-lock product extends applicability to concrete slabs. Pricing is quote-based with a 500 sq ft minimum order and unit pricing varying by species, width, and finish. Discounts for cashier's check / wire and a sample-to-purchase conversion mechanic ($10 sample credited as $15 against an order) indicate tight unit economics.

The company is a longtime NWFA member, a 2004 and 2006 NWFA Floor of the Year winner, BBB A+ accredited, and maintains a small (1-10) employee footprint. Revenue is generated entirely through one-time material sales with no disclosed contracts, SaaS, or recurring streams. No funding rounds, acquisitions, or institutional investors have been disclosed; the company remains founder-owned and operated as a private LLC since inception.

Name

Brazilian Direct

Legal name

Brazilian Direct, Ltd.

Website

https://brazilianhardwood.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Brazilian Direct is a Quakertown, PA-based direct importer and online retailer founded in 2002 selling premium exotic hardwood flooring (Brazilian Cherry, Walnut, Teak, Santos Mahogany), decking, and accessories to homeowners, contractors, and architects across the US and Canada via factory-direct pricing with no showrooms.

Ownership category

akta.pro rank

Product category

Hardwood Flooring

NAICS

Floor Covering Retailers (449121), Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

International DTC & Brand.com (Global Shipping) (CRAFAJAB)

akta.pro secondary industry

Regional Catalog & Direct-to-Consumer Department Store Retailers (CRAGAFAI)

Keywords

• Exotic hardwood flooring
• Braz

Headquarters

HQ city

Quakertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Exotic Hardwood Flooring Sales: Direct sales of solid and engineered exotic hardwood flooring in multiple species (Brazilian Cherry, Santos Mahogany, Brazilian Teak, Brazilian Walnut, and others). Products sold in prefinished and unfinished formats. Revenue from material sales only - installation and incidental costs not included.
2. Decking and Lumber Sales: Sales of exotic decking materials (Ipe, Cumaru) and lumber including hand-rails, balusters, and dimensional lumber.
3. Accessories Sales: Sales of matching accessories including stairs, treads, risers, trim, nosing, molding, vents, and inlays in matching species.
4. Custom Milling Services: Custom milled-to-order hardwood floors with ultra-wide widths and ultra-long lengths, including long length Brazilian Cherry, wide plank domestics, exotic species, and Eco Core engineered options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Brazilian Direct is a direct importer and online retailer of premium exotic hardwood flooring, decking, lumber, and matching accessories sourced from South American mills and sold factory-direct to U.S. customers nationwide. The company offers solid and engineered prefinished and unfinished flooring in 12+ species including Brazilian Cherry, Brazilian Walnut (Ipe), Brazilian Teak (Cumaru), and Santos Mahogany, complemented by Ipe/Cumaru decking, custom milling services, FSC-certified options, and a full accessories line (stairs, trim, vents). It operates without retail showrooms via an e-commerce site and phone sales, leveraging nationwide warehouse distribution to deliver in 3–5 business days.

Product overview

Brazilian Direct is a direct importer and retailer of premium exotic Brazilian hardwood flooring, decking, and lumber. The company offers a comprehensive product portfolio centered around solid and engineered exotic hardwood flooring in multiple species including Brazilian Cherry (Jatoba), Brazilian Walnut (Ipe), Brazilian Teak (Cumaru), Santos Mahogany, Brazilian Koa (Tigerwood), Amendoim, Bolivian Rosewood, Patagonian Rosewood, Tiete Chestnut, Caribbean Heart Pine, Sapele, and Guajara. The core offering consists of 3/4" solid hardwood flooring in prefinished and unfinished formats, complemented by engineered flooring options for slab and concrete applications. Beyond flooring, the company offers exotic hardwood decking in Ipe and Cumaru, plus a full line of matching accessories including stairs/treads/risers, trim/nosing/molding, floor vents, and decorative inlays. Custom milling services provide ultra-wide widths and long lengths, and FSC-certified materials are available for environmentally conscious projects. The company maintains a focus on clear/premium grade only products with sustainable forestry practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Brazilian Cherry (Jatoba) Flooring The company's most popular exotic hardwood flooring product, made from Hymenaea courbaril with deep red-brown coloring and dramatic color change from salmon/tan to a rich reddish-brown over time. Sold in solid prefinished, unfinished, and engineered formats in multiple widths, in Premium/A clear grade only.
• Brazilian Walnut (Ipe) Flooring Premium exotic hardwood flooring from Tabebuia, the densest and hardest wood in the Brazilian Direct line at 3680 Janka hardness, with deep olive-brown to blackish tones and fine graining. Sold in prefinished and unfinished solid formats, clear grade only.
• Brazilian Teak (Cumaru) Flooring Premium exotic hardwood flooring from Dipteryx odorata, among the densest woods available at 3540 Janka hardness, ranging from medium tan brown to dark reddish brown with distinctive black striping. Clear grade only in prefinished and unfinished solid formats.
• Santos Mahogany (Cabreuva) Flooring Rich dark mahogany-colored hardwood from Myroxylon balsamum, the company's second-most popular import, with 2200 Janka hardness for superior color fastness. Available in prefinished, unfinished, and engineered formats.
• Brazilian Koa (Tigerwood) Flooring Boldly striped exotic hardwood with an orange/reddish brown background and wide dark brownish-black striping, featuring pronounced color change from orangey tan to deep reddish brown. Available in solid and engineered formats.
• Amendoim (Ybyario) Flooring Warm medium reddish-tan/brown hardwood from Pterogyne nitens with swirling grain and small burl figures, 1912 Janka hardness (106% of Red Oak). Available prefinished and unfinished in 3/4" x 3" and 3/4" x 5" widths.
• Bolivian Rosewood (Tiete) Flooring Flooring from Bolivia with pinkish rose color that gradually darkens over time, medium-to-fine grain, and 3280 Janka hardness (260% of Red Oak). Prefinished solid format in 3/4" x 3 1/4".
• Patagonian Rosewood (Curupay) Flooring Highly figured exotic hardwood with pronounced black striping and extreme color variability from light cream to almost black pieces, featuring dramatic color change from cream/orangish to deep dark orangey/reddish brown over time.
• Tiete Chestnut (Sucupira) Flooring Lustrous chocolate-brown wood from Bowdichia nitida with golden striping and unique interlocking grain pattern. Available in solid 3/4" x 3 1/4" and engineered 3/8" x 3 1/4" and 5" prefinished formats.
• Caribbean Heart Pine Flooring Wood prized for distinctive grain, rich lustrous patina, and 1240 Janka hardness, manufactured as an alternative to reclaimed heart pine with the same precision as hardwoods and end-matched in long lengths. Unfinished solid format in multiple widths.
• Sapele Flooring Mahogany-like wood from Entandrophragma cylindricum with reddish-brown color and interlocked grain that changes direction in unique patterns. Available in 1/2" engineered tongue-and-groove and G2 click-lock formats.
• Guajara (Mobai) Flooring Light-colored Brazilian Rosewood from Brazil offering a lighter shade than most products, sometimes called Mobai or Brazilian Cherry Lite, ranging from light yellow to reddish browns. Available in 3/8" engineered and 3/4" solid formats.
• Engineered Hardwood Flooring Line Engineered hardwood flooring line available in multiple exotic species including Brazilian Cherry, Brazilian Koa (Tigerwood), Santos Mahogany, Caribbean Heart Pine, Sapele, and others, with multi-ply construction and installation options including nail, glue, or float.
• Brazilian Walnut (Ipe) Decking Premium exotic hardwood decking from Ipe, the densest wood available, with random lengths 8–18 ft (50% 12 ft or greater) in pre-grooved and eased-edge formats for outdoor installations.
• Brazilian Teak (Cumaru) Decking Exceptional hardness and durability decking from Cumaru, one of the company's top 3 product choices, available in pre-grooved and eased-edge formats with 4/4" and 5/4" lumber options and random lengths 8–18 ft.
• Stairs, Treads & Risers Matching stair components including box treads, retro treads, and retro risers in Brazilian Cherry and other exotic species, in unfinished format for custom staining and finishing on site.
• Trim, Nosing & Molding Finishing pieces including nosing, 3/4 reducer, quarter round, and T-mold available in prefinished and unfinished formats in Brazilian Cherry, Santos Mahogany, and other exotic species.
• Hardwood Floor Vents High-quality flush-mount and self-rimming hardwood vents that match flooring species perfectly, sold as a superior alternative to standard metal HVAC vents.
• Custom Milled Flooring Custom milled-to-order hardwood floors featuring ultra-wide widths and ultra-long lengths, including long-length Brazilian Cherry (5"–7" widths, 3'–12' lengths), long-length exotics and African species, prefinished Wenge, and Eco Core 3/4" engineered options.
• FSC Certified Hardwood Flooring Forest Stewardship Council Chain-of-Custody certified flooring sourced from certified providers, available on request to ensure hardwood is responsibly forested from well-managed forests.
• Hardwood Flooring Sample Packs Mail-order hardwood flooring samples sold at $10 each, with a $15 credit applied toward the customer's subsequent flooring order to encourage conversion from sample to full purchase.

Quantifiable outcome

• Hardness up to 3680 lbf on Janka scale (290% harder than Red Oak)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Forest Stewardship Council (FSC)coreOthersFSC Chain-of-Custody certified providers enable Brazilian Direct to offer FSC Certified flooring to contractors and homeowners. FSC certification ensures wood products are backed by highest standards of environmentally and socially responsible forestry. FSC-accredited independent certifiers (Smartwood and SCS) audit manufacturing and distribution channels for certified content compliance.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Floor & Decor: Large multi-category flooring retailer with extensive showroom network and broad product assortment including hardwood. Operates at much greater scale than Brazilian Direct with overlapping product categories.
• Mohawk Industries: Largest US flooring manufacturer with portfolio spanning carpet, LVT, laminate, hardwood, and ceramic. Overlaps with Brazilian Direct in solid hardwood while competing primarily in mass-market categories.
• Shaw Industries: Major flooring manufacturer with extensive hardwood, LVT, carpet, and tile portfolio. Shaw Floors retail channel overlaps with Brazilian Direct in hardwood categories at much broader scale.
• Mannington Mills: Fourth-generation family-owned US flooring manufacturer offering hardwood, LVT, vinyl, and laminate. Competes in hardwood with broader portfolio reach through dealer and retail channels.

Direct peers

• IndusParquet: Brazilian manufacturer and retailer of premium exotic hardwood flooring. Directly competes with Brazilian Direct in Brazilian Cherry, Santos Mahogany, and Tigerwood species, serving both residential and commercial markets through dealer networks.
• BuildDirect: Online flooring and building materials marketplace connecting buyers with manufacturers and suppliers. Shares Brazilian Direct's online-first model and focus on contractor/SMB customer segments in flooring.
• ProSource Wholesale: Trade-only wholesale flooring retailer serving contractors, builders, and interior designers. Overlaps with Brazilian Direct's contractor and builder customer base in the premium flooring segment.
• Lumber Liquidators / LL Flooring: Was the largest direct-to-consumer hardwood flooring retailer in the US, offering Brazilian and domestic species through online and showroom channels. Historical direct competitor to Brazilian Direct in the specialty hardwood e-commerce space.
• Goodwin Heart Pine: Specialty wood flooring company offering reclaimed and specialty species. Similar small specialty retailer positioning in the premium wood flooring niche with sustainability and craftsmanship focus.
• East Teak Fine Hardwoods: Specialty retailer of exotic hardwoods including Brazilian species, teak, and ipe for decking, flooring, and lumber. Comparable specialty DTC model focused on premium exotic wood serving contractors and homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/braziliandirect
• Facebookfacebook.com/BrazilianDirect
• LinkedInhouzz.com/pro/braziliandirect/brazilian-direct-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brazilian Direct