Framence
Framence GmbH is a family-owned German software company that provides an AI-driven, browser-based platform for converting ordinary photographs into millimeter-accurate photorealistic digital twins of buildings and industrial plants, serving enterprise customers in pharmaceutical, chemical, automotive, energy, and manufacturing sectors via subscriptions, services, and a 25-country partner network.
- Company typePrivate
- Founded2019
- HeadquartersBensheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Framence does
Framence GmbH is a privately held, family-owned German software company founded in 2019 in Bensheim by Dr. Peter Merkel and Adrian Merkel, operating independently within the broader speedikon FM Group ecosystem. It sells a browser-based, AI-driven photorealistic digital twin platform that converts ordinary photographs — taken with standard cameras, smartphones, drones, or helmet cameras — into millimeter-accurate 3D digital twins within seconds, eliminating the need for laser-scanning hardware. The platform unifies point clouds, 3D/CAD models, mesh models, documents, videos, and live IoT sensor data into a single collaborative environment, with built-in OCR/AI text recognition, a historical time axis (Zeitschiene) for revisiting past asset states, AR overlay for on-site context, and immersive VR for training and simulation. It supports Photo-to-BIM export in IFC and STEP formats and offers both cloud and on-premise deployment.
The company sells primarily to large industrial enterprises in verticals including pharmaceutical, chemical, automotive, food manufacturing, energy, plant engineering, and construction, with named reference customers such as BASF, Roche, PwC, and Dr. Reckeweg, plus a law enforcement use case for crime scene digitization. Revenue is generated through quote-based annual software subscriptions (with cloud or on-premise licensing), professional services (training, consulting, twin creation, hosting, integration), and a global channel partner network spanning 25+ countries across Europe, Asia-Pacific, Latin America, the Middle East, and North America that earns recurring commissions on software sales. Go-to-market combines direct enterprise field sales with Sales Specialists reporting to the Executive Board, partner-led sales in local markets, and event-driven demand generation at trade fairs such as Hannover Messe and ADIPEC. Recognitions include the Factory Innovation Award 2024 at Hannover Messe and 'Most Advanced Digital Twin' at the 2023 World of Digital Built Environment conference.
Framence firmographics
Firmographics- Name
- Framence
- Legal name
- Framence GmbH
- Website
- https://framence.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Framence GmbH is a family-owned German software company that provides an AI-driven, browser-based platform for converting ordinary photographs into millimeter-accurate photorealistic digital twins of buildings and industrial plants, serving enterprise customers in pharmaceutical, chemical, automotive, energy, and manufacturing sectors via subscriptions, services, and a 25-country partner network.
- Ownership category
- akta.pro rank
Framence industry classification
Industry- Product category
- Digital Twin Software
- NAICS
- Commercial Photography (541922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Image Classification & Tagging (HDAAAEAA)
- akta.pro secondary industry
- Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI)
Keywords
Where Framence is headquartered
LocationHeadquarters
- HQ city
- Bensheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Framence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: Browser-based SaaS platform for digital twin creation and management with commission-based partner model where partners earn recurring commissions on software sales.
- Professional Services: Full service offerings including training, consulting, photo capture, digital twin creation, regular updates, data enrichment, foreign system integration, hosting, and turnkey solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Framence product offering
Product offeringCore offering
Framence provides a browser-based AI-driven photogrammetry platform that converts ordinary photos into photorealistic digital twins of buildings, facilities, and industrial plants. The platform unifies point clouds, 3D/CAD models, documents, videos, and live sensor data into a single collaborative environment with millimeter-precise measurements, AR/VR visualization, OCR text recognition, and a time axis for historical comparisons. It is available as cloud or on-premise deployment, supported by professional services for digital twin creation, integration, hosting, and training.
Product overview
FRAMENCE is a photorealistic digital twin platform that unifies diverse data types (point clouds, 3D/CAD models, images, documents, live sensor data, videos) into a single browser-based environment. The platform combines FRAMENCE (the core product), FRAMENCE Technology (AI-driven creation method), and FRAMENCE with a Service (professional services including training, consulting, hosting, and turnkey solutions). Users can access the twin from any device without installation, with AR/VR support for immersive visualization. The platform is available as cloud or on-premise deployment and integrates with external systems, CAD software, GIS, and IoT sensors. A global partner network spans 20+ countries across six continents, with technology partnerships for AR/VR and AI development.
Differentiator
Problem solved
Functional benefit
Products and services
- FRAMENCE Platform Browser-based photorealistic digital twin platform that unifies point clouds, 3D models, images, mesh models, documents, videos, and live data into a single collaborative environment for enterprise and industrial customers. Supports AR/VR, millimeter-precise information overlay, intelligent search, OCR-based asset identification, and a time axis for historical comparisons.
- FRAMENCE with a Service Professional services bundle including training, consulting, photo capture, digital twin creation, regular updates, data enrichment, foreign system integration, hosting, and turnkey solutions. Designed for customers that lack internal resources to manage platform deployment and operations.
Quantifiable outcome
- Significantly reduced training time and onboarding costs
- +3 more outcomes
Companies that use Framence
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Framence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature10 records
Framence partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, standard and flagship.
- Petrokens Engineering and Services Pvt LtdcoreNew partner in India for expanding applications of digital twins in engineering and industrial projects.
- GMODIScoreStrategic partnership with US and Korea-based GMODIS providing integrated legal, engineering, and digital solutions for large-scale industrial and energy projects. Integration of FRAMENCE's digital twin technology with GMODIS's multidisciplinary engineering and project management expertise to enhance visualization, coordination, and decision-making across construction, oil & gas, and energy sectors.
- KahraGen EngineeringcoreStrategic partnership to advance digital twins in energy infrastructure by combining photorealistic digital twin technology with KahraGen's engineering capabilities.
- FIGENERcoreStrategic partnership connecting FRAMENCE's photorealistic digital twin technology with FIGENER's engineering expertise in energy systems and process industry.
- PT Ganesha Indonesia EPCM (GIE)corePartnership to advance engineering and digital twin solutions in the pharmaceutical industry in Indonesia by combining photorealistic digital twins with innovative engineering services.
- FutureMaincorePartnership to deploy AI-driven diagnostic technologies within the Middle Eastern energy ecosystem. FutureMain's predictive maintenance platforms ExRBM and ExRBM Portable+ integrated with FRAMENCE's digital twin technology for real-time diagnostic capabilities and operational AI-based equipment diagnostics.
- Septem NovemstandardNew strategic partnership with Croatian company for digital twin solutions.
- DEISOcorePartnership to integrate AI-powered sustainability data into digital twins, combining FRAMENCE's platform with DEISO's sustainability expertise.
- iSmart Blue SolutionsstandardNew partner in Spain for photorealistic digital twins.
- GTC Industrias EléctricascorePartnership with Chilean engineering company to digitize industrial maintenance using digital twin technology.
- RobostaffercorePartnership with Dutch robotics company to advance automation in key industries using digital twins and robotic inspection systems (ANYmal robots).
- Emirates Electrical & Instrumentation Company (EEIC)coreStrategic partnership with UAE-based provider of electrical and instrumentation services.
- Resolve ITstandardPartnership with Moldovan IT solutions provider for digital twin implementations.
- Fly NorthcorePartnership with Colombian geospatial company to optimize digital inspections using drones combined with digital twin technology.
- PratiticoreStrategic partnership with Indian digital product development company to digitize industrial environments with photorealistic digital twins.
- Smart FactorycorePartnership with Peruvian industrial automation provider to advance industrial automation using digital twins.
- STATOTESTcoreCooperation with Czech monitoring sensor manufacturer to create digital twins of facilities with monitoring sensors.
- SmartPaskamcorePartnership with Peruvian company to digitize the Peruvian mining sector using photorealistic digital twins.
- Néphélè Data ControlcorePartnership combining photorealistic digital twins for buildings and technical plants with data center management expertise.
- UptimestandardPartnership with Slovakian company to drive Industry 4.0 innovations through digital twins.
- BASFflagshipEarly cooperation agreement with BASF for joint development of technology for visualization and documentation of relevant assets based on photo panoramas.
- ANYboticscoreCooperation partner for robotic inspection solutions. ANYmal four-legged inspection robots combined with FRAMENCE digital twins for challenging environments.
- PwCcoreCooperation partner for consulting and implementation services.
- speedikon FMflagshipParent company within the speedikon FM Group providing facility management software expertise and shared corporate infrastructure.
- MA² Consulting GroupcoreStrategic partnership for consulting services in facility management and digital transformation.
- RochecoreCooperation partner, with Roche using digital twin technology for pharmaceutical facility management.
- Dr. ReckewegstandardCooperation partner in the pharmaceutical/healthcare sector.
- WiriTeccoreCooperation partner providing wireless resource information technology within the speedikon FM Group.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Framence competitors and assessment
Company assessmentDirect peers
- Matterport: Matterport is the leading photo-based spatial capture platform that turns images into 3D digital twins, with strong adoption in real estate, AEC, and facilities. It is the closest product analog to Framence's photo-to-twin approach.
- OpenSpace: OpenSpace uses AI on site photos/video to deliver as-built documentation and progress tracking for construction and facilities. It competes head-to-head with Framence's photo-based documentation for buildings and industrial sites.
- Cupix: Cupix is a 3D digital twin platform built from 360° and regular photos for construction, facility management, and BIM coordination, with similar browser-based viewing and as-built verification use cases to Framence.
- FARO Technologies: FARO provides laser-based reality capture hardware and software for as-built documentation and digital twins in industrial and AEC. It overlaps with Framence's plant-and-building twin capture but uses scanning hardware instead of photos.
Broad incumbents
- Leica Geosystems (Hexagon): Leica/Hexagon is a global leader in laser scanning, photogrammetry, and reality capture for surveying, AEC, and industrial facilities. It is a broader incumbent whose reality-capture stack overlaps with Framence's photogrammetry approach.
- Bentley Systems (iTwin): Bentley Systems' iTwin platform is an enterprise digital-twin cloud platform for infrastructure and industrial assets. It is a large incumbent offering a broader twin stack than Framence's focused photorealistic layer.
- NVIDIA (Omniverse): NVIDIA Omniverse is an industrial digital-twin and simulation platform with strong positioning in factory, robotics, and Industrial Metaverse workflows. It competes with Framence for the high-end industrial simulation/VR use case.
- Esri (ArcGIS): Esri's ArcGIS Indoors and 3D scene capabilities provide spatial/digital-twin layers for facilities and infrastructure. It is a broader geospatial incumbent whose indoor mapping overlaps with parts of Framence's facility-twin value proposition.
Emerging players
- Buildots: Buildots uses AI on construction-site imagery to automate progress tracking versus BIM plans. It competes in adjacent photo-driven construction-documentation workflows to Framence.
- HoloBuilder (Dalux): HoloBuilder provides 360° photo-based construction documentation and progress tracking, now part of Dalux's BIM coordination suite. It is a focused digital-twin-for-construction peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Framence social profiles
Digital presenceFramence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Framence leadership team
Management profileNumber of profiles
Profiles5 records
Framence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Framence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Framence
What does Framence do?
Framence provides a browser-based AI-driven photogrammetry platform that converts ordinary photos into photorealistic digital twins of buildings, facilities, and industrial plants. The platform unifies point clouds, 3D/CAD models, documents, videos, and live sensor data into a single collaborative environment with millimeter-precise measurements, AR/VR visualization, OCR text recognition, and a time axis for historical comparisons. It is available as cloud or on-premise deployment, supported by professional services for digital twin creation, integration, hosting, and training.
Is Framence a public or private company?
Framence is a private company. It is classified as family owned and is currently operating.
When was Framence founded?
Framence was founded in 2019. It employs 11 to 50 people.
Where is Framence based?
Framence is headquartered in Bensheim, Germany, in the Europe region.
How does Framence make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Services.
Who are Framence's main competitors?
Direct peers on record are Matterport, OpenSpace, Cupix and FARO Technologies. Broad incumbents are Leica Geosystems (Hexagon), Bentley Systems (iTwin), NVIDIA (Omniverse) and Esri (ArcGIS). Emerging players are Buildots and HoloBuilder (Dalux).
Does Framence have an API?
No public API is recorded for Framence.
What industry is Framence in?
Framence's product category is Digital Twin Software. Its primary akta.pro industry code is HDAAAEAA, Image Classification & Tagging, with a secondary code of MPAHADAI, Real-Time Environment/Asset Creation & Photogrammetry. Its NAICS code is 541922 and its SIC code is 7330.