Flowics
Viz Flowics (formerly Flowics) is a cloud-native HTML5 broadcast graphics platform, owned by Vizrt, serving Tier-1 broadcasters, esports platforms, and streaming operators across 35+ countries with subscription-based live graphics and 80+ data integrations.
- Company typePrivate
- Founded2012
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flowics does
Flowics, now branded as Viz Flowics following acquisition by Norway-based broadcast technology group Vizrt, is a cloud-native HTML5 broadcast graphics platform founded in 2012 in Buenos Aires, Argentina. The platform enables live content producers to create, manage, and render on-air graphics from a browser-based environment, supporting 150+ templates and 80+ native data connectors spanning social media, cloud data sources, and production systems. A differentiated technical capability is native MOS protocol support via the MOS Gateway, which integrates Viz Flowics with major newsroom computer systems — a feature uncommon among HTML5 graphics vendors. The product integrates broadly across the live production stack, including NRCS systems, production tools (TriCaster, vMix, OBS, Wirecast), cloud playout platforms (Amagi, Harmonic), and social media distribution.
Viz Flowics operates a subscription SaaS model with a hybrid go-to-market combining product-led growth and enterprise field sales. Pricing is not publicly disclosed, but the customer base includes Tier-1 linear broadcasters such as ESPN, CNN, Warner Bros. Discovery, Fox Sports, Sky News, Eurovision, and Telemundo, alongside digital audio and streaming operators (Audacy, Atmosphere), and esports platforms (Chess.com). The company serves sports, esports, news, corporate, entertainment, and worship verticals across 35+ countries. As a subsidiary of Vizrt, the company leverages its parent's global broadcast sales channel and installed base, with the Viz Flowics rebrand explicitly aligning the product identity with Vizrt's broader portfolio of broadcast technology offerings.
Flowics firmographics
Firmographics- Name
- Flowics
- Legal name
- Flowics
- Website
- https://flowics.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viz Flowics (formerly Flowics) is a cloud-native HTML5 broadcast graphics platform, owned by Vizrt, serving Tier-1 broadcasters, esports platforms, and streaming operators across 35+ countries with subscription-based live graphics and 80+ data integrations.
- Ownership category
- akta.pro rank
Flowics industry classification
Industry- Product category
- Broadcast Graphics Software
- akta.pro primary industry
- VFX/Virt Prod Pipeline, Tools & Systems (Asset Mgmt, Shot Tracking, Automation) (MPADAHAJ)
- akta.pro secondary industries
- Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)
Keywords
Where Flowics is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
Flowics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud Graphics Platform Subscription: Viz Flowics operates primarily on a subscription/SaaS model, charging customers for access to its cloud-based broadcast graphics creation, management, and playout platform. Pricing tiers likely vary by usage volume, number of graphics operators, data connector access, and feature sets. The platform offers a free trial to attract new users into paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial available for new users to explore the platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Flowics product offering
Product offeringCore offering
Flowics (branded Viz Flowics) sells a cloud-native, browser-based platform that lets live production teams create, customize, animate, and play out HTML5 broadcast graphics in real time. The platform pulls live data from 80+ external sources (sports stats, betting odds, weather, finance, esports), integrates with social media feeds for on-air curation, connects to newsroom computer systems via MOS, and ships ready-made graphics templates plus a TriCaster-specific module.
Product overview
Viz Flowics is a unified cloud-native platform for broadcast graphics production. The core platform (Viz Flowics) provides web-based HTML5 graphics creation, customization, and playout control, supplemented by specialized modules: Viz Data Connectors (80+ native data provider integrations), Social Media Integration (curation and moderation), Second Screen Add-On (audience participation tools), NRCS Integration via MOS Gateway (newsroom workflow connection), TriCaster Graphics (dedicated TriCaster integration), and a library of 150+ customizable graphics templates. The platform operates entirely in the cloud with no downloads or hardware required, supporting workflows in SDI, NDI, cloud, or hybrid configurations.
Differentiator
Problem solved
Functional benefit
Products and services
- Viz Flowics Core Platform
Quantifiable outcome
- 95+ hours of weekly original content supported with real-time graphics for a single enterprise customer (Audacy)
- +2 more outcomes
Companies that use Flowics
Customer profileNamed customers28 records
Segments7 records
Ideal customer profiles5 records
Flowics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration71 records
Feature8 records
Flowics partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- TriCaster (NewTek)coreViz Flowics integrates natively with TriCaster systems via Live Link, NDI, and SDI connections. It is also listed on the Elgato Stream Deck Marketplace. The integration enables unified operation through TriCaster macros and is highlighted as a key use case in dedicated marketing materials.
- vMixcoreViz Flowics integrates with vMix live production software, enabling customers like DropIn TV to use cloud graphics alongside vMix-based production workflows.
- OBS StudiocoreViz Flowics graphics are compatible with OBS Studio workflows, enabling open-source live streaming productions to incorporate cloud-based HTML5 graphics.
- EVScoreEVS broadcast equipment integration allows Viz Flowics to be incorporated into professional sports and live event production workflows using EVS replay and production servers.
- SportradarcoreNative data connector for Sportradar's sports statistics data, enabling Viz Flowics users to automatically populate live game data into broadcast graphics for multiple sports and competitions.
- Stats PerformcoreNative data connector for Stats Perform's sports data, providing real-time statistics and event data for integration into Viz Flowics broadcast graphics.
- Genius SportscoreNative data connector for Genius Sports' official sports data, powering data-driven graphics for leagues and sports broadcasters.
- ENPS (Associated Press)coreViz Flowics MOS Gateway supports ENPS, the newsroom computer system from the Associated Press, enabling newsrooms to add HTML5 graphics directly to stories in the rundown.
- DaletcoreNative MOS integration with Dalet's newsroom system, allowing Viz Flowics graphics to be added to news rundowns within the Dalet platform.
- Ross Inception NewscoreMOS protocol integration with Ross Video's Inception News NRCS, enabling Viz Flowics graphics to be incorporated into Ross-based newsroom workflows.
- AmagicoreIntegration with Amagi's cloud playout and broadcast automation platform, enabling Viz Flowics graphics to be used within Amagi-managed channel playout workflows.
- VizrtcoreViz Flowics is a product of Vizrt. Vizrt's established brand, global sales force, customer base, and distribution network serve as the primary channel for Viz Flowics' go-to-market. The product integrates with other Vizrt products (Viz Engine, Vizrt graphics ecosystem) and is marketed under the Vizrt brand.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Flowics competitors and assessment
Company assessmentDirect peers
- Pixotope: Real-time virtual graphics and AR platform for broadcasters, sports organizations, and esports producers. Competes in the same live, data-driven graphics space, particularly for augmented reality overlays in sports and esports.
- Singular Live: Cloud-native broadcast graphics platform competing head-to-head with Viz Flowics on data-driven graphics, social curation, and live production overlays for sports, esports, and broadcasters. Most direct competitor in product category, model, and target buyer.
- ChyronHego: Long-standing broadcast graphics vendor with PRIME platform and Click Effects sports product, now migrating to cloud workflows. Closest traditional on-prem competitor targeting the same sports/news broadcasters with data-driven graphics.
- Brainstorm Multimedia: Provides InfinitySet real-time 3D graphics and virtual set solutions used by broadcasters and AR/VR production teams. Directly comparable in delivering real-time, data-driven on-air graphics for live productions.
- Ross Video: Provides XPression broadcast graphics, OverDrive newsroom automation, and Inception NRCS - overlapping flowics in graphics pipeline tooling and MOS-based newsroom integration for the same Tier-1 broadcaster base.
Others
- NewTek (Vizrt Group): Provider of TriCaster live production systems now part of Vizrt Group and a key integration partner for Viz Flowics. Comparable on live production tooling for mid-market broadcasters and the TriCaster user ecosystem that Viz Flowics serves.
Broad incumbents
- Vizrt Group: Parent company of Flowics and provider of flagship on-prem broadcast graphics (Viz Engine, Viz Trio, Viz Mosart) widely used by Tier-1 broadcasters globally. Sets the broader broadcast graphics product context Flowics operates within.
- Grass Valley: Major broadcast infrastructure vendor offering cameras, switchers, routing, and production tools widely used by sports and news broadcasters. Overlaps as a partner/integration point and as a broader competitor for end-to-end live production stacks.
- Disguise: Provider of virtual production and broadcast graphics technology for LED volume stages and live events. Competes in adjacent real-time graphics technology, particularly for large-scale live productions and immersive environments.
- Harmonic: Provides video infrastructure, cloud playout, and OTT delivery platforms used by broadcasters globally. Partner and adjacent competitor in hybrid cloud broadcast workflows where Viz Flowics graphics are deployed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Flowics social profiles
Digital presenceFlowics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowics leadership team
Management profileNumber of profiles
Profiles8 records
Flowics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowics
What does Flowics do?
Flowics (branded Viz Flowics) sells a cloud-native, browser-based platform that lets live production teams create, customize, animate, and play out HTML5 broadcast graphics in real time. The platform pulls live data from 80+ external sources (sports stats, betting odds, weather, finance, esports), integrates with social media feeds for on-air curation, connects to newsroom computer systems via MOS, and ships ready-made graphics templates plus a TriCaster-specific module.
Is Flowics a public or private company?
Flowics is a private company. It is classified as corporate owned and is currently operating.
When was Flowics founded?
Flowics was founded in 2012. It employs 11 to 50 people.
Where is Flowics based?
Flowics is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Flowics make money?
One revenue line is on record: cloud Graphics Platform Subscription.
Who are Flowics's main competitors?
Direct peers on record are Pixotope, Singular Live, ChyronHego, Brainstorm Multimedia and Ross Video. NewTek (Vizrt Group) is listed as an others. Broad incumbents are Vizrt Group, Grass Valley, Disguise and Harmonic.
Does Flowics have an API?
Yes. Viz Flowics provides API access for developers to integrate external data into graphics. The platform supports data integration via REST APIs, Web Sockets, and JSON format. Additionally, they offer a Google Sheets integration and the ability to push custom data. API documentation is available via Postman. Developer documentation is at postman.flowics.com.
What industry is Flowics in?
Flowics's product category is Broadcast Graphics Software. Its primary akta.pro industry code is MPADAHAJ, VFX/Virt Prod Pipeline, Tools & Systems (Asset Mgmt, Shot Tracking, Automation), with a secondary code of MPAHADAJ, Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site).