FunnL

What FunnL does

FunnL (legally MovingDneedle Enterprise / movingDneedle Pvt Ltd) is a privately held B2B growth services company founded in 2013 that operates a human-led, AI-assisted platform focused on generating sales-qualified meetings for mid-market and enterprise technology companies. The company serves more than 450 clients across North America, Europe, and India, claiming over $4 billion in cumulative revenue generated for clients and a promised 5X return on managed services engagements. Its core service is Sales Qualified Meetings (SQM), supplemented by Account-Based Marketing, B2B appointment setting, demand generation, outsourced sales teams, and—launched in January 2026—video content production and social media management. The integrated offering covers the full funnel from ICP definition and account targeting through content creation, multi-channel outreach (email, phone, LinkedIn), and deal closure.

Underlying these services is a proprietary AI-driven Sales Campaign Management SaaS platform operated by MovingDneedle Enterprise. The platform combines AI-powered lead scoring, intent data analysis, multi-channel campaign automation, and a data enrichment engine that verifies contact information across firmographic, technographic, and behavioral signals. Additional AI capabilities include NLP for sentiment analysis, generative AI for personalized email and content production, predictive analytics for pipeline forecasting, and process automation for ICP targeting and drip campaign execution. The platform is delivered through a hybrid go-to-market model: an inside-sales motion with free strategy consultations, an enterprise field-sales motion targeting founders and technical leaders, and managed services engagements on a retainer-plus-commission basis with multi-year contracts and a 30-day termination notice. Delivery operations are concentrated in Hyderabad and Bengaluru, India, with a US presence in Philadelphia, and the company operates as a unified end-to-end growth engine rather than a point-solution lead generation vendor.

Name

FunnL

Legal name

MovingDneedle Enterprise

Website

https://funnl.ai

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

FunnL is a privately held B2B growth services company that uses an AI-assisted, human-led platform to generate sales-qualified meetings, run outsourced sales teams, and produce video and social media content for 450+ mid-market and enterprise clients in North America, Europe, and India.

Ownership category

akta.pro rank

Product category

B2B Sales Lead Generation and Outsourced Sales Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2B lead generation
• Sales qualified meetings
• Outsourced sales team
• Account based marketing
• B2B appointment setting

Headquarters

HQ city

Foster City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed Sales Team Services: Full-cycle outsourced sales team that handles prospecting, demos, proposals, pricing negotiations, and closing. Priced on retainer plus commission model, providing end-to-end sales execution from meeting generation to contract signing.
2. Sales Qualified Meetings (SQM): Generates pre-qualified, context-aware meetings with decision-makers matching client ICP. Core revenue stream focused on delivering sales-ready meetings rather than just leads or contact lists.
3. Video Content Production: Produces explainer videos, customer testimonials, thought-leadership content, and demo videos. Integrated with outbound sales programs as part of unified growth engine.
4. Social Media Management: Manages LinkedIn, Instagram, and YouTube presence for B2B brands. Includes content creation, posting, engagement, and inbound lead generation from social platforms.
5. Account-Based Marketing (ABM): Strategic marketing and sales approach targeting defined sets of high-value accounts with personalized campaigns. Includes ICP definition, contact database building, and account-focused outreach.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

FunnL is a human-led, AI-assisted B2B growth platform that generates sales qualified meetings with decision-makers matching the client's ideal customer profile, runs multi-channel outbound and ABM campaigns, and provides outsourced sales teams to close deals. The company also produces video content and manages social media to warm up prospects, delivering a unified end-to-end revenue engine for mid-market and enterprise B2B companies.

Product overview

FunnL is a human-led, AI-assisted B2B growth platform that operates as a unified end-to-end revenue engine. The core offering centers on its AI-driven Sales Qualified Meeting (SQM) model, which has generated over $4 billion in revenue for 450+ clients. The platform portfolio includes five interconnected service modules: (1) Sales Qualified Meetings as the flagship lead generation service, supplemented by (2) Account Based Marketing Services and (3) B2B Lead Generation/Appointment Setting for targeted outreach, (4) Video Content Production and (5) Social Media Management for demand creation, all feeding into (6) the Outsourced Sales Team module for deal closing. The entire suite is powered by FunnL's proprietary sales campaign management SaaS platform (operated by MovingDneedle Enterprise), which integrates AI-driven automation across the full funnel from ICP definition through campaign execution to closed deals. This integrated approach differentiates FunnL from traditional lead gen agencies by controlling the entire customer acquisition funnel.

Differentiator

Problem solved

Functional benefit

Brands

• Bosswallah: Bosswallah.com and Bosswallah.ai are part of FunnL's network, providing B2B sales training and education services.
• Bosswallah.ai

Products and services

• Sales Qualified Meetings (SQM) Pre-qualified, context-aware B2B sales meetings with decision-makers who match the client's Ideal Customer Profile, including ICP definition, contact database building, multi-channel outreach (email, LinkedIn, cold calling), and meeting scheduling. Designed for mid-market and enterprise B2B companies.
• Account Based Marketing (ABM) Services Strategic B2B marketing and sales approach concentrating resources on a defined set of high-value target accounts with personalized, account-focused campaigns tailored to each company's context, industry, and pain points.
• B2B Appointment Setting Outsourced appointment setting service that handles the scheduling of qualified sales meetings with target prospects, managing logistics to connect decision-makers with the client's sales teams.
• B2B Lead Generation Agency Full-service B2B lead generation offering that drives growth through qualified leads, incorporating data enrichment, contact verification, and multi-channel outreach strategies across email, phone, and LinkedIn.
• Demand Generation Comprehensive demand generation service combining inbound marketing (content, SEO, social media) with outbound efforts (cold outreach, managed sales) to capture both active and passive buyer intent.
• Video Content Production Video production services including explainer videos, customer testimonial clips, short-form social media reels, and thought-leadership content designed to warm up prospects before they book meetings.
• Social Media Management Management of LinkedIn, Instagram, and YouTube content that builds brand authority and drives inbound leads, including content creation, posting optimization, engagement tracking, and social selling integration.
• Outsourced Sales Team End-to-end outsourced sales service where FunnL's expert sales team operates as the client's sales team, taking prospects from initial conversation through signed contracts, with dedicated sales professionals, CRM management, pipeline oversight, and a retainer plus commission pricing model.
• FunnL Lighter Version for Small Sales Teams A lighter version of FunnL's enterprise solution designed specifically for small sales teams that need qualified meeting generation and outbound support without a full enterprise engagement.

Quantifiable outcome

• 450+ companies served generating over $4 BN+ in revenue
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Yo MarketingminorGTM or Marketing Partner · 18 July 2024Joint webinar partnership for B2B marketing digital transformation trends and strategies. Co-hosted webinar on July 25, 2024 at 8 AM PDT discussing latest trends and strategies in B2B marketing digital transformation.
• FunnelFulcoreGTM or Marketing Partner · 13 March 2024Strategic partnership to strengthen FunnL's presence in North America. FunnelFul is a marketing/sales enablement partner that helps expand FunnL's go-to-market reach in the region. The partnership was announced in March 2024 with coverage across major newswires including Yahoo Finance, AP News, PR Newswire, and Seeking Alpha.
• Bosswallah.comminorOthersPart of FunnL's network of related companies/entities. Listed as 'Our Network' on the company website alongside Bosswallah.ai.
• Bosswallah.aiminorOthersPart of FunnL's network of related companies/entities. Listed as 'Our Network' on the company website alongside Bosswallah.com.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LeadGenius: LeadGenius combines human-verified B2B data with outsourced prospecting and lead generation services. It overlaps with FunnL's data enrichment engine, multi-channel outreach, and human-led SDR execution model.
• SalesRoads: SalesRoads provides outsourced B2B SDR, lead generation, and appointment setting services to technology and B2B companies. It competes head-to-head with FunnL on managed outbound and quota-bearing SDR outsourcing engagements.
• CIENCE: CIENCE is a B2B outsourced sales and lead generation agency offering SDR-as-a-service, appointment setting, and managed outbound campaigns. It is directly comparable to FunnL in service model, target customer (B2B mid-market/enterprise), and human-led + tech-enabled delivery.
• Belkins: Belkins is a B2B lead generation and appointment setting agency specializing in outsourced SDR services for SaaS and B2B companies. It directly competes with FunnL on SQM, ABM, and appointment setting engagements for mid-market and enterprise clients.
• Martal Group: Martal Group is a B2B lead generation and outsourced sales agency serving SaaS and tech companies with appointment setting and SDR services. It is a direct comparable to FunnL in target vertical, service mix, and North American go-to-market focus.
• EBQ: EBQ (formerly EveryoneBuys) provides outsourced SDR, appointment setting, and customer research services to B2B companies. It is directly comparable to FunnL on managed outbound sales services for mid-market and enterprise clients.

Broad incumbents

• Demandbase: Demandbase is an established ABM and B2B advertising platform. It overlaps with FunnL's ABM and demand generation modules but operates at a much larger scale and offers platform-led (not agency-led) delivery.
• ZoomInfo: ZoomInfo is a dominant B2B data and sales intelligence platform that increasingly bundles sales engagement, intent, and workflow tools. It is a broader incumbent competing with FunnL at the data and prospecting layer and is widely used by FunnL's customers.
• 6sense: 6sense is a leading ABM and account intelligence platform with intent data and predictive analytics. It competes with FunnL's ABM and intent-driven outreach capabilities but delivers as a SaaS platform rather than a managed agency service.
• Cognism: Cognism is a B2B sales intelligence platform providing contact data, intent signals, and prospecting tools. While broader and more productized than FunnL, it competes in the same sales acceleration category and increasingly offers managed outbound services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FunnL